5 min read ⌚ The Hidden Logic That Shapes Our Motivations The only way to achieve your dreams is to persist. And, the only way to persist is to continue being motivated. What is motivation and what are the factors that drive it? Read on and find out. Who Should Read “Payoff” and Why? To be […]
Quick Summary: The Upside of Irrationality is the second book by social scientist Dan Ariely, and it is a fitting follow-up to his first book, Predictably Irrational: if in his debut Ariely revealed the preprogrammed biases which instigate us to make unwise choices, here he shows the unexpected benefits (and, sometimes, downsides) of these decisions.
15 min read ⌚ Quick Summary: “Blitzscaling” by LinkedIn and PayPal co-founder Reid Hoffman introduces readers to the revolutionary scaling process from the title, which turns business strategies on their head by prioritizing speed over efficiency even at the cost of uncertainty. The long-term goal is to blow competitors out of the water by creating a […]
17 min read ⌚ Quick Summary: “Everything is Obvious” by Duncan Watts is a thorough investigation into the nature of practical judgments and the shared mechanisms that usually help us make them, i.e., common sense. Drawing on the latest scientific research and numerous examples, the book reveals that we know far less about the world than […]
12 min read ⌚ Quick Summary: “Amusing Ourselves to Death” explores whether Aldous Huxley’s fictional and dystopian vision of the future described in Brave New World hasn’t already turned into the reality of our TV-dominated and image-centered present. Spoiler alert: it has, and TV and reality shows are our pleasure drugs, our very own soma. Who […]
15 min read ⌚ Build Your Routine, Find Your Focus & Sharpen Your Creative Mind Feeling unproductive? Well, you’re in luck: 99U has gathered some of the most creative minds of our age to help you! Now you can finally: Manage Your Day-to-Day. Who Should Read “Manage Your Day-to-Day”? And Why? Manage Your Day-to-Day is for […]
14 min read ⌚ So, you think you’re so smart, don’t you? Well, David McRaney has some horrible news for you: You Are Not So Smart. Who Should Read “You Are Not So Smart”? And Why? You Are Not So Smart covers 48 cognitive biases, most of which you’ve probably already heard about or read in […]
9 min read ⌚ Rational thoughts. Rational decision. Rational involvements. Rational statements. Rational, reasonable, sound, sensible, rationalistic, judicious… We “invented” plenty of words and syntagmas to define ourselves especially when it comes about our social image. Because when you have to play, day by day, on the social stage, you can’t afford to lose control, to make mistakes, […]
4 min read ⌚ On Missing Socks, Pickup Lines, and Other Existential Puzzles When you look in the mirror every morning, how do you feel about yourself? Do you hate yourself? Do you respect yourself enough? Protection or self-destruction? Respect? Shame? Who Should Read “Irrationally Yours”? And Why? This may be just a moment of […]
6 min read ⌚ Do you want to find out which are the most effective techniques that create compliance? Or what are the factors that makes a person say yes to another person? What stands behind the persuasion mechanism? Which are its triggers? Jump from curiosity to knowledge and start reading Influence: The Psychology of Persuasion by Robert Cialdini. We’ve pulled […]
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