5 min read ⌚ How to Link Suppliers to Your Organization’s Corporate Strategy We bet that you don’t even pay so much attention to suppliers – a mistake that fortunately can be corrected. Building relationships with them is the key element to prosperous future. We summarize the main discoveries found in “The Supply-Based Advantage” for […]
5 min read ⌚ 10 Rules for Building the Killer Brand The selling power of brand images is enormous – it is so big that even something ordinary can become “special” in the eyes of customers if it belongs to a particular brand. Take Orville Redenbacher for example, when he made a name out of his […]
4 min read ⌚ Achieving Personal and Professional Success by Keeping a Positive Outlook Every step consists of hard work and determination to endure in every environment. It’s perfectly logical to indicate that every fight occurs inside your head. Who Should Read “A New Attitude”? And Why? This book, as you already realized, has no boundaries […]
5 min read ⌚ Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion! Not many books share the versatility of “The Brand You 50”. This masterpiece offers Fifty Unique Ways or methods to transform your self-destructive Mindset. The transition from an “Employee” Into A Brand is a difficult […]
11 min read ⌚ MicroSummary: Who has never had a bad day? In this work, author Caroline Webb uses discoveries in the area of behavioral science, psychology, and neuroscience to help us overcome or at least reduce the stress and difficulties that generate bad days for many of us. By better understanding brain function and our […]
9 min read ⌚ In Contagious, you will learn techniques to generate buzz for your business, something that gets tougher by the day, mostly due to fierce local and global competition. It can be said that all companies, in particular, the smaller ones, count on creativity to make their case, and this book will teach you how to materialize your ideas […]
12 min read ⌚ Moving from Traditional to Digital Philip Kotler, one of the world’s top marketing experts, wrote Marketing 4.0 to guide the next generation of professionals on the road to change. Marketing is no longer the same: the internet and the rise of the digital world have changed the relationship of companies with their […]
6 min read ⌚ It’s becoming harder and harder for brands to grab people’s attention. But stories make things personal and memorable. And in a world full of ads, storytelling helps brands stand out and be more than just another product on the shelf. It’s like having a conversation with customers, making them feel a part […]
13 min read ⌚ MicroSummary: Have you ever wondered if there are fundamental marketing principles that can be followed by anyone that allows them to create winning companies? Two of the world’s most renowned marketing consultants and authors came together to try to outline them and turned it into a book that is a masterpiece for all […]
Website language:
