15 min read ⌚ Quick Summary: “The Fortune Cookie Principle” demonstrates, through a plethora of examples, that, in the business world of today, much more important than how good you are is how well you tell your story—and then offers a framework consisting of twenty keys to help you begin telling your brand’s story from the […]
8 min read ⌚ Clarify Your Message So Customers Will Listen Probably, you don’t own a large company, but if you do, there are a couple of things the master storytellers believe you can do better. An essential part of building a brand is to associate it with a story that resonates with your audience. So, […]
10 min read ⌚ Want to learn more about the history of South India? Here’s a great book covering the last four centuries of its history: Modern South India. Who Should Read “Modern South India”? And Why? Modern South India tells the story of all four cultures which dominate South India’s landscape (Kannada, Malayali, Tamil, and […]
10 min read ⌚ When New Technologies Cause Great Firms to Fail How can great companies fail when they get everything right? That’s the question Clayton Christensen attempts to answer in The Innovator’s Dilemma. Managers, usually those from big, serious companies, should read some Douglas Adams before answering, or put their reports and assessment results in […]
4 min read ⌚ You know what you want for your own business. You know how far you wanna get and how badly you’re dreaming to grow it. But what will propel your wishes in order to achieve your goals? The market? The strategies? The Money?
5 min read ⌚ Adapt to the Future, Invest in Yourself, and Transform Your Career There are a lot of books about starting your own business and becoming an entrepreneur. And now, thanks to Reid Hoffman and Ben Casnocha, there’s finally a great book for those who want to remain employed, but on their terms.
15 min read ⌚ MicroSummary: Mark Roberge is undoubtedly one of the most influential sales managers in the world today. He was the first sales VP for Hubspot, one of the largest marketing automation companies in the world and took the company from zero to $ 100 million in revenue and an IPO that valued the company […]
6 min read ⌚ Reinvent the Way You Make a Living, Do What You Love, and Create a New Future $100. What can you do with this amount of money? Probably not that much. No way! It may sound like a fairytale, but Chris Guillebeau’s The $100 Startup tells you how to do exactly that.
6 min read ⌚ How to Test Your Next Business Idea So You Don’t Waste Your Time and Money Will it Fly? by Pat Flynn aims to teach us how to take our ideas and turn them into a successful business. It has all the tips and tricks you need to turn your newly-hatched idea into […]
1 min read ⌚ How to Think Different, Curate Ideas & Predict The Future by Rohit Bhargava What’s obvious for you, is probably obvious to everybody. Nothing challenging about that. But really challenging is the non-obvious things that may reveal some interesting trends in the marketing world. I’m not just saying that. Rohit Bhargava, a marketing expert and […]
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