10 min read ⌚ MicroSummary: Michael Porter is one of the gurus of contemporary management. In his book Competitive Advantage, he transformed theory and practice of business strategy teachings around the world. The book is brilliant and incredibly simple, so reading is a must. In it, Porter analyzes the complexity of the new competitive landscape in […]
5 min read ⌚ Creating and Sustaining Superior Performance Differentiation is a crucial segment that every company wishes to attain. However, this concept doesn’t only include maintaining a different set of products; it also reflects marketing positioning, focus, and long-term strategy. Who Should Read “Competetive Advantage”? And Why? A cost-effective approach for interpreting company’s competitive options […]
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