13 min read ⌚ MicroSummary: Have you ever wondered if there are fundamental marketing principles that can be followed by anyone that allows them to create winning companies? Two of the world’s most renowned marketing consultants and authors came together to try to outline them and turned it into a book that is a masterpiece for all […]
4 min read ⌚ Esteemed psychologist Mihaly Csikszentmihalyi brings together decades of research to lead us on our path to happiness. Read on to find out why Flow – The Psychology of Optimal Experience is one of Bill Clinton’s favorite books. Emir ZecovicEmir is the Head of Marketing at 12min. In his spare time, he loves to meditate and […]
1 min read ⌚ Derek Sivers turned his life lessons into directives for others. It may not be a book (yet), but they make for great nuggets so we decided to use them. Emir ZecovicEmir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.
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