8 min read ⌚ Don’t take umbrage at the title, because Seth doesn’t attach a negative connotation to the concept of weirdness. We are impelled to believe in things and opinions imposed upon us by those who don’t understand the power of individuality. Being weird means being unique. And whether we like it or not, society […]
Category: Marketing
Write. Publish. Repeat. Summary
5 min read ⌚ The No-Luck-Required Guide to Self-Publishing Success Successful authors Sean Platt and Johnny B. Truant combined their insider knowledge to offer aspiring writers a fool-proof guide to self-publishing. Read on to find out why Write. Publish. Repeat. is a must-read before you start writing.
The Handmade Entrepreneur Summary
4 min read ⌚ What does handmade entrepreneur mean? Two hands defy the nowadays’ technology, the eyes are focused on beauty only, and imaginations run free through colors, images, and shapes. We usually call this a HANDMADE. Marketers call it PRODUCT. Have you ever thought about turning your hobbies into a profitable business? Now it’s time to […]
Facebook Marketing Like I’m 5 Summary
4 min read ⌚ The Ultimate Beginner’s Guide to Mastering Facebook Advertising Tools, Fan Growth Strategies, and Analytics Post. Share. Boost. Are you receiving something in return? If not, who’s to blame? Believe it or not, it could be your fault. You may think you have the excuse of not being a native digital. But you don’t. Because […]
Connect Summary
6 min read ⌚ The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales Knock-Knock. Guess who’s knocking on your door. If you are logged in on Facebook or Twitter, there may be your friends. And, if you are going to open the door, be prepared to be assaulted by photos, jokes, […]
Small Data Summary
6 min read ⌚ In a business world where big data basks in the spotlight, give yourself the opportunity to venture backstage. Big data can show the general tendencies of a product, company, or industry. The quest of discovering the extraordinary – that great shift in dynamics in your designated market – begins from the main […]
#GIRLBOSS Summary
5 min read ⌚ Sophia Amoruso reveals how much it costs to become a #GIRLBOSS Do you know that adage: “do not judge the book by its cover”? I invite you to do exactly the opposite. Take a look at this book’s covers and try to make a judgmental statement. Which will be? “A feminist book about how a […]
Secrets of Closing the Sale Summary
We often ponder about the key aspects of doing business! – Believe it or not, one of the key elements is radiating trust. Only a person capable of imparting true knowledge while speaking is ready to become the next sales-master. That’s precisely what you’ll learn by diving into the book!
Crossing the Chasm Summary
7 min read ⌚ MicroSummary: Published in 1991, “Crossing the Chasm” by Geoffrey A. Moore is still considered a bible for high tech entrepreneurs. It suggests that there is a chasm midway the technology adoption cycle, right between the early adopters (visionaries) and the early majority (pragmatists). And it explicates what a startup should do to […]
Competitive Strategy Summary
10 min read ⌚ MicroSummary: Michael Porter is one of the gurus of contemporary management. In his book Competitive Advantage, he transformed theory and practice of business strategy teachings around the world. The book is brilliant and incredibly simple, so reading is a must. In it, Porter analyzes the complexity of the new competitive landscape in […]
