Breaking the Habit of Being Yourself PDF Summary

Breaking the Habit of Being Yourself PDF SummaryHow to Lose Your Mind and Create a New One

Tired of being yourself?

What if there was a way to reinvent yourself from scratch?

And what if you already know this way intuitively, and have already mastered it, but in the wrong departments?

Intrigued?

Let Dr. Joe Dispenza explain you the rest.

And start Breaking the Habit of Being Yourself today!

Who Should Read “Breaking the Habit of Being Yourself”? And Why?

Let’s face it: no matter who you are, your life has almost certainly been plagued by bad habits ever since you were a child. And since this is a book about how to break them – then it is undoubtedly a book recommendable to just about anyone.

However, we feel that we need to warn you straight from the start about a couple of things.

First of all, Dispenza’s book references many scientific concepts from different fields, so be prepared to grapple with some light neurobiology and quantum physics if you want to embark on this journey of self-remodeling with Dr. Dispenza.

Even so, Dispenza’s basic premise (the reversal of the thinking/doing relation) is not exactly widely accepted as a scientific fact. Which doesn’t necessarily mean that his methods wouldn’t work; it merely means that they might have been explained away here in a challengeable way.

By the way, if you want a book about habits most scientists approve of, then check out Charles Duhigg’s The Power of Habit.

About Dr. Joe Dispenza

Dr. Joe DispenzaDr. Joe Dispenza is a chiropractor, educator, lecturer and New York Times bestselling author. He also holds degrees in biochemistry and neuroscience.

He is the author of several books dealing with health and wellbeing, most of them published by Hay House. In his 2014 book, You Are the Placebo: Making Your Mind Matter, he explores human’s ability to heal without surgery or drugs but through thought alone.

He builds upon this notion in Breaking the Habit of Being Yourself: How to Lose Your Mind and Create a New One, Evolve Your Brain: The Science of Changing Your Mind and Becoming Supernatural.

Find out more at www.drjoedispenza.com

“Breaking the Habit of Being Yourself PDF Summary”

At one point during their beautiful correspondence, René Descartes writes to Elisabeth, Princess of Bohemia, that thinking people are capable of being unhappy regardless of how happy their circumstances actually are.

In other words, even if everything is going your way, your mind can still bother with things such as why someone else – even someone you don’t really know – is feeling bad at the same moment; and, thus, still cause you genuinely pain and unhappiness.

Even though the above is an undeniable fact – we’re sure you’ve gone through similar feelings at some point in your life – we seem incapable of grasping its real implications.

Namely, if your brain can make you feel unhappy even though you should objectively be happy, why shouldn’t the reverse be true as well?

Or to rephrase that in the form of a question Dr. Joe Dispenza poses: “Can you accept the notion that once you change your internal state, you don’t need the external world to provide you with a reason to feel joy, gratitude, appreciation, or any other elevated emotion?”

If not – stay with us.

We’re about to explain to you why you should.

Change Your Thinking, Change Your Life… Because of Quantum Physics

Yes, that’s the title of a Brian Tracy book.

But it’s also the main idea of Dispenza’s book. And the author digs deep to explain it. So, we guess we have to do the same as well.

Now, we’ve already mentioned quantum physics before, but the only thing we had the time to point out to you back then was how strange and bizarre it is. And we summed up this strangeness in a single sentence: “Believe it or not, quantum particles assume characteristics only when observed!”

Well, this is what attracted Dispenza’s attention the most. And the best way to demonstrate what it could mean in practical terms is by using a thought experiment.

The Schrödinger’s cat thought experiment.

Now, the science behind its weird consequences is unquestionable. And it boils down to this: a quantum system – say, an atom or a photon – can exist in multiple mutually exclusive states at one single moment. This is called quantum superposition, and it’s bizarre to even think about in theory.

And yet – it works in practice as well. That’s why we can have such a thing as a quantum computer, in fact; unlike regular computers which transfer information in terms of bits, quantum computers transfer it in terms of qubits. And unlike bits which can be either in the state of 1 or in the state of 0, qubits can be in a superimposed state, that is, a 10 or 01!

Back to our cat.

If we put it in a box with an object that emits radioactive waves, undoubtedly at some point it would die. However, quantum physics suggest that until we open the box, we must assume that it is both alive and dead.

Because the cat too is built of atoms. And that’s how quantum superposition works!

The Potential You’ll Be That You’ll Never See

Now, that’s a line from an Elliott Smith song.

But it’s also something Dispenza firmly believes in – and wants you to understand it!

If you still have problems understanding the experiment above, allow us to help you a bit: matter may not be as definitive as we thought a century ago. It seems that everything behaves as both a particle and a wave.

It is our scientific observations which allow us to fix things into more permanent forms – i.e., change their state from waves to particles (something called, the wave function collapse). As strange as this sounds, most scientists think this interpretation of quantum mechanics – called the Copenhagen Interpretation – is our best guess at how the universe works.

If you think that’s strange, wait till you hear how SF its consequences sound!

We don’t have time to explain this in detail, but in brief: if something can be in superposition of all its possible states at once and if it is our observation which reduces the superposition to a single state, and, finally, if it is true that information mustn’t be lost, then there is an infinite number of parallel universes (a many-worlds multiverse) across which practically everything has already happened, is happening or will happen!

What does this mean in more practical you-related terms?

Well, that our universe hides the potential of every single reality imaginable. It is through our observations that we reduce this potential to a single reality. And since our observations come from our brains, then basically our unhappiness is the product of our wrong thinking.

Change your thinking, change your life isn’t merely a metaphor.

It’s literally what may be happening every single second.

Live Out Your Desires in the Present

“Whether you think you can,” noted Henry Ford once, “or you think you can’t, you’re right.”

We believe we already made a case why Ford would think that.

Some of the greatest scientists alive believe that it is entirely possible that we are living in a “universal choose-your-own-adventure” narrative!

The difference between our lives and choose-your-own-adventure books, however, is that in the latter case, you can always go back to the branching page and choose once again to experience the other adventure.

However, life doesn’t work that way: every choice you make leads to an irreversible outcome which leads to another decision, and so on and so forth.

There are no undos in life.

However, as many books have taught you by now, there are dreams and fantasies and creative visualizations.

Well, Dispenza has a message for them all:

The quantum field responds not to what we want; it responds to who we are being.

In other words, thinking isn’t enough. (If it was, Rachel Hollis would have probably married Matt Damon.)

Thinking is merely the starting point of the process of reducing all of your possible realities to the one you want to live in. However, if you want to make your desired reality real, well, do precisely that. Namely start acting as if you are already living inside your visualizations.

But that’s something biology and neuroscience can probably explain much better.

Your Three Brains

Thinking happens in the first of your three brains: the Neocortex. The Limbic brain is the second one – that one’s responsible for your emotions. Finally, the third one is the cerebellum, responsible for your habits and your behaviors.

These three brains are interrelated, so you can’t change anything if you use only one of them. You need to force them to communicate so you can translate your thoughts into genuine emotions and actions and your actions into your character.

Here’s how it works in practice!

Say you want to become a more courageous person.

The first step is to activate your neocortex. Meaning: you need to find yourself a model – or, even better, models – and study their actions. You want to be a Maya Angelou or a Winston Churchill? Read about them and teach your neocortex what they did to become who they are.

Then, it’s time to put your Limbic brain into action. When a situation arises which demands bravery, willingly force your body to act the way you tried teaching yourself is the best one.

Now that your body has acquired an understanding of bravery, it will be easy to repeat the action you’ve already done once in the next similar circumstance. After all, they don’t say for nothing that the first time is the toughest.

Do a thing two or three times, and you can be sure that your cerebellum has registered it as a part of your character.

Meaning: you’ve successfully gone through the process of becoming who you want to be!

Key Lessons from “Breaking the Habit of Being Yourself”

1.      Become Who You Want to Be – From Brain Cell to Gene
2.      Don’t Play Out Your Past Memories – Live Through Your Future Fantasies Instead
3.      Learn How to Bridge the Identity Gap and Be Happy

Become Who You Want to Be – From Brain Cell to Gene

“The latest research,” writes Dr. John Dispenza, “supports the notion that we have a natural ability to change the brain and body by thought alone so that it looks biologically like some future event has already happened. Because you can make thought more real than anything else, you can change who you are from brain cell to gene, given the right understanding.”

In other words, science has all but proven the truth of an old adage: “Watch your thoughts, they become words, watch your words, they become actions, watch your actions, they become habits, watch your habits, they become character, watch your character, for it becomes your destiny.”

You can find that quote in numerous different versions, but the link is always the same: it starts with thoughts; it ends with character and destiny!

Don’t Play Out Your Past Memories – Live Through Your Future Fantasies Instead

The reason why you are more than your genes is your brain; and, unsurprisingly, your brain can affect your genes.

In fact, it does precisely that even as you’re reading this article. However, the problem is that you are not exactly using its full potential, basically limiting yourself to being what your past has nonchalantly taught you without your intervention.

Think about it this way: you won’t change if you are living out your memories. Because that’s exactly who you are in the first place.

But you can change if you are living out your fantasies. Because that’s who you want to become in the future.

Or, in the words of Dispenza:

When you think from your past memories, you can only create past experiences. As all of the ‘knowns’ in your life cause your brain to think and feel in familiar ways, thus creating knowable outcomes, you continually reaffirm your life as you know it. And since your brain is equal to your environment, then each morning, your senses plug you into the same reality and initiate the same stream of consciousness… If you want a new outcome, you will have to break the habit of being yourself, and reinvent a new self.

Learn How to Bridge the Identity Gap and Be Happy

Now, be aware that becoming who you want to be doesn’t mean that you’ll end up being happy. There are people who have perfect lives and, yet, they struggle. According to Dispenza, the reason for this is because they are not exactly themselves.

Because who you are is at least two people to start with; how you see yourself and how others see you. This is the identity gap everyone has to deal with on a daily basis.

You can only be happy if you bridge the gap; that is, if others start seeing you the way you see yourself.

You can do that using some of the methods above.

Dispenza also offers a shortcut: meditation.

Because meditating, as he explains, is “a means for you to move beyond your analytical mind so that you can access your subconscious mind. That’s crucial, since the subconscious is where all your bad habits and behaviors that you want to change reside.”

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“Breaking the Habit of Being Yourself Quotes”

A memory without the emotional charge is called wisdom. Click To Tweet We should never wait for science to give us permission to do the uncommon; if we do, then we are turning science into another religion. Click To Tweet Warning: when feelings become the means of thinking, or if we cannot think greater than how we feel, we can never change. To change is to think greater than how we feel. To change is to act greater than the familiar feelings of the… Click To Tweet Think of it this way: the input remains the same, so the output has to remain the same. How, then, can you ever create anything new? Click To Tweet The point is, true happiness has nothing to do with pleasure, because the reliance on feeling good from such intensely stimulating things only moves us further from real joy. Click To Tweet

Our Critical Review

Breaking the Habit of Being Yourself is a unique way of linking your habits and your happiness with neuroscience and quantum physics. We are not experts enough to know how much of it actually holds water.

But we do know people who are happy with the results of putting in practice some of its advices. So, if you are like us: ignore the science; but try the exercises.

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Indian Polity PDF Summary

Indian Polity PDFFor Civil Services Examinations

If you’ve never been to India, you’ll never understand the power and pride of Indians.

What do we mean? – Well, Indians have a long history, and their way of life is carved deep into their mentality.

The introduction of Modern India is not a brainchild of Gandi, but the will of the people.

Who Should Read “Indian Polity”? And Why?

As a foreigner, and as someone eager to learn about India, I can say that this is an astonishing book. It covers the history of an oppressed nation and their rise to freedom through the prism of politics.

We wholeheartedly urge Indians, and other knowledge-thirsty individuals to explore “Indian Polity” and learn more about India as a country.

M. LaxmikanthAbout M. Laxmikanth

Laxmikanth is the Director of Laxmikanth IAS and has a lot of experiences in teaching and mentoring civil service applicants.

He is also an author and renowned coach.

“Indian Polity PDF Summary”

Indian history is one of the most disputable points in modern history. A quarrel among Indians and foreign invaders lasted for more than 2 millenniums. You all have some knowledge of Alexander The Great’s endeavors to conquer India – a trend which became an obsession for other Mighty Empires as well.

For the average Joe, India is a poor place, with little to no opportunities. But, this is entirely false!

Prior to being overtaken by the British East Corporation, India contributed to the world GDP with an astonishing 20+ percent. So, when the Britains arrived as traders on behalf of Queen Elizabeth I, they obtained the “Diwani” and took control over the vast empire.

With the fall of colonialization and the apartheid, India managed to rise as a sovereign state in 1947. It became clear to the members of the parliament that India needs a Constitution that will represent and safeguard the interests of the culturally and religiously diversified Indian population.  

The Creation of the Constitution

A lot of processes had to be executed before India could become a factor in the global arena. The composition of a Constitution Assembly became a priority for the new political structure.

On December 13th, 1946, Jawaharlal Nehru introduced the well-known “Objectives Resolution” in the Assembly. The most essential element, integrated into this new concept, was that all Indian Provinces, including the territories controlled by the British, would compose the modern Indian State.

According to the Constitution, the power vested in the assembly members and other government bodies, derive strictly from the people. Whereas, a few months later, the Assembly absorbed the role of an independent and legislative body.

In the present year (1947), the Constituent Assembly introduced the National Flag. Three years later, in 1950, when Dr. Rajendra Prasad was elected as India’s first President and adopted the national anthem.

For people, who have little knowledge of India’s revolution in politics, it’s safe to say that British-Indian Provinces, dominated the Assembly, leaving the Princely States onto the second place. From a religious standpoint, Hindus composed most of the Congress, with Muslims and others to follow.

Not all Constitutions, but many, including the American one, begin with a Preamble. India decided to follow this trend.

It goes like this:

We, THE PEOPLE OF INDIA” having solemnly resolved to constitute India into a SOVEREIGN SECULAR DEMOCRATIC REPUBLIC and to secure to all its citizens:

JUSTICE, Social, Economic and Political

LIBERTY of thought, expression, belief, faith and worship

EQUALITY of status and opportunity, and to promote among them all

FRATERNITY assuring the dignity of the individual and the unity and integrity of the NATION

IN OUR CONSTITUENT ASSEMBLY, this 26th of November 1949, do HEREBY ADOPT, ENACT AND GIVE TO OURSELVES THIS CONSTITUTION.

If you got the impression that India’s Preamble has a Socialist context, well, you are not far-cry from the truth. Over the years, many politicians and Assembly members argued whether the Preamble is a part of the Constitution or not.

Supreme Court states that it is, but it’s vital to note that the Preamble should not be construed as a source of power to the legislature. In addition, it’s non-justiciable, meaning that its counts are not enforced by law.

So, if you ask me (which I am sure you aren’t), it’s one big mess, which has a perpetual tendency. New, bright-minded politicians assert that India should distance itself from the socialist background, and adjust the Constitution. But, that’s a story for a different day.

Union, Citizenship, and Rights

First and foremost, India is not a Federation but a Union. As a socialist state, the constitution is adjusted and formed as an independent federal body, but that doesn’t imply that India consists of several republics within its borders.

The Provinces, which may give the impression of self-governing Republics, are in fact, members of the Assembly. The work behind this integration unfolds since the day India declared independence.

India, following the example of many other modern states, consists of two types of people: citizens and aliens. Well, the term “aliens” doesn’t stand for Martians or some mythical race that inhabits India, but citizens from other countries.

They can later be sub-divided into Friendly and Enemy. The friendly aliens enjoy rights far greater than those of the enemies. So, what kind of basic human rights are we referring to:

  • Rights to practice your religion, without being subjected to harsh treatment
  • Rights to freedom of speech
  • Rights to equality of opportunity
  • Cultural rights
  • Rights to vote for your representatives in the Parliament
  • Eligibility to serve India by holding public offices

According to the Indian Constitution, 5 ways can make you eligible for obtaining Indian Citizenship:

  1. Birth
  2. Descent
  3. Registration
  4. Naturalization
  5. Incorporation of Territory

When it comes to rights, it’s of utmost importance to understand that India has two types of fundamental rights. The ones give only to its citizens, and those assigned to everyone, regardless of their background and status.

The legal bodies, such as the Supreme Court or the Public Prosecutor, are entitled to restrict these provisions at given circumstances. Most of these laws are directly enforced, however, there are others which can only be enacted by the Parliament.

Article 13, declares that all laws or practices which don’t apply to the fundamental rights consisted in the Constitution, automatically lose its credibility are may be considered as void.

According to Article 16, all citizens are given the same amount of rights regarding employment or participation in public services. Conditions don’t apply to this right, which means that every citizen is entitled to enlist in the public or private sector.

The System of State Government

To get a bird’s eye view of India’s political structure, it’s vital to have a glimpse into the features of the Parliamentary Government.

  • The President of India is a nominal execute, while the Prime Minister takes the role of a real executive
  • As it is with most European Countries, the political party that wins the elections forms the government, and the head of it is designated as the Prime Minister
  • As a socialist country, there is a collective responsibility for the actions taken
  • Political Homogeneity
  • Double Membership, which means that the ministers belong to both executive and legislature bodies
  • The Prime Minister is evidently in charge of the country
  • The President can act upon the Prime Minister’s recommendations to dissolve the Lower House (Lok Sabha)
  • The Ministers love and embrace secrecy, and are not allowed to share any information about the proceedings

According to the renowned political scientists, India doesn’t have a too progressive form of governing. Moreover, it’s tough to draw a straight line between India’s Federal and Unitary status. Most Indians argue that the federal governing systems are merely an instrument that enables the central government to serve its citizens.

The United States of America represents the oldest federation in the world, founded in 1787 after the revolution. This new way of forming a country emerged as a result of defiance to the British Rule. It’s strange because, when India slipped from British’s grasp, a similar governing method was established.

The state government is comprised of the following entities:

  • Government
  • Chief Minister
  • State Council of Ministers
  • State Legislature
  • High Court
  • Subordinate Courts
  • Special Status of Jammu & Kashmir
  • Special Provisions for Some States

The facts presented in this Microbook, merely illustrate just a tiny fraction of the entire political system. In other words, we weren’t able to cover every single element conveyed by the author.

Although this may seem enough for foreigners, if you are Indian, reading the book would be in your best interest. We love the profoundness of it, and how it relates to the ordinary everyday person who depends on these acts.

Key Lessons from “Indian Polity”

1.      Limitations on Free Markets
2.      Less Corruption
3.      Support for young Indians

Limitations on Free Markets

As Non-Indians, we cannot be 100% sure of the following, but it seems like the socialist reality threatens to hinder India’s scalable economic potential.

Giving more freedom, will relieve many Indians of their plight, and improve their wellbeing.

Less Corruption

The current way of governing the nation’s resources opens a lot of room for corruption to flourish.

Our guy in Bengaluru told us about the inequality of opportunity even though it’s guaranteed in the Constitution.

Many Indians claim that having a college degree is not enough to get a decent job.

Support for young Indians

I would say that this is not India’s problem but a global one.

Governments, thrown up throughout the world should increase their support for the unemployed population.

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“Indian Polity Quotes”

The Constitutional Committee should be headed by a distinguished jurist who enjoys esteem and respect in the state and in the rest of the country. Click To Tweet The ideal of justice—social, economic and political—has been taken from the Russian Revolution. Click To Tweet The Parliament is empowered to legislate on any subject of the State List if Rajya Sabha passes a resolution to that effect in the national interest. Click To Tweet Indian Union is a unitary state with subsidiary federal features rather than a federal state with subsidiary unitary features. Click To Tweet

Our Critical Review

It took as an awful lot of time to understand how the Indian system operates.

As one of those countries with unlimited potential, we sincerely hope that Indians will reach its technological, economic, and spiritual peak.

On the other hand, we firmly believe that you’ll give this book a shot, and perhaps learn more of Indian rise to political respect.

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Girl, Wash Your Face PDF Summary

Girl, Wash Your Face PDF SummaryStop Believing the Lies About Who You Are So You Can Become Who You Were Meant to Be

Ever felt like your self is constantly struggling against a vision of who you ought to be?

Tired of doing that?

Well, Rachel Hollis says: it’s time to get that dirt of other people’s lies off of you!

And it’s time for a total makeover:

Girl, Wash Your Face!

Who Should Read “Girl, Wash Your Face”? And Why?

The world of today is a merciless place.

Whether you are a single mom or a mother of two, an unmarried successful woman in your forties or a married twenty-year-old with no job – you are bound to be judged by those around you.

Why?

Merely because no one lives up to the standards of what being a happy woman means for the world. (That’s right – It’s the Anna Karenina Principle all over again!)

The only conclusion you can deduce from that: it’s not you, but the standards which don’t work.

And this is the main message Girl, Wash Your Face is trying to communicate.

That’s why it’s a necessary reading for all the women out there who feel as if they are battled to the ground on a daily basis by the perfect figures of beauty and success from the unrealistic movies of today.

If you need some inspiration to dream and an encouragement to turn those dreams into reality – then Rachel Hollis is your girl.

About Rachel Hollis

Rachel HollisRachel Hollis is the founder and recurrent blogger for TheChicSite.com, a motivational speaker, and #1 New York Times bestselling author.

A mother of four, Hollis is widely considered one of the world’s leading motivators for women, something which has earned her not only a place on Inc. Magazine’s “Top 30 Entrepreneurs under 30” but also the flattering moniker “Tony Robbins for women.”

“Deeply passionate about empowering women in business,” Hollis is famed for her high-energy style and for her ability to inspire and galvanize female audiences.

She is also the CCO of her own company, the Hollis Company, and the author of Girl, Wash Your Face which spent about more than four months on The New York Times bestseller list.

She is currently working on a sequel: Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals, to be published in March 2019.

“Girl, Wash Your Face PDF Summary”

“Man is the measure of all things,” uttered Protagoras about two and a half millennia ago, “of things which are, that they are, and of things which are not, that they are not.”

In its bare essence, Girl, Wash Your Face is a tell-it-all mediation upon this famous saying. Or, in other words, it is a book about “one great truth”:

You are in control of your own life. You get one and only one chance to live, and life is passing you by. Stop beating yourself up, and dang it, stop letting others do it too. Stop accepting less than you deserve. Stop buying things you can’t afford to impress people you don’t even really like. Stop eating your feelings instead of working through them. Stop buying your kids’ love with food, or toys, or friendship because it’s easier than parenting. Stop abusing your body and your mind. Stop! Just get off the never-ending track!

Of course, it’s easy to see why you should be in control of your life. The more difficult part is to actually take things in your own hands.

And here’s how you can do it!

Promises and Commitments

The second – and, quite possibly, the best – of Jordan Peterson’s 12 Rules for Life was to treat yourself like someone you are responsible for helping.

Let’s try that out here, suggests Rachel.

Say you have a friend who you like very much and would love to see her succeed. Let’s call her Pam. Now, Pam has a bizarre habit: she oftentimes makes arrangements with you to only back out of them at the last minute.

And her excuses aren’t that great either.

For example, even though a week ago you two had agreed to go to Paris for the weekend and experience French cuisine at its best, she canceled out on you because she felt that eating ice cream and streaming Netflix shows was much more fun.

The excuse sounds even feebler when you realize that Pam had promised to go on a diet just a month ago. When did she give up on the diet?

If you don’t have that high of an opinion for Pam – join the club: we’re not that impressed with her either.

The twist:

You are Pam.

Because you do to yourself what Pam is doing to you in this hypothetical example on a daily basis. You constantly promise yourself things and make commitments you are unable to keep. “Our words have power,” notes down Rachel, “but our actions shape our lives.”

So, lesson one: keep your promises to yourself the same way you’d keep them if you gave them to someone you really love. Bonus: split them into smaller, more manageable chunks so that the rewarding feeling of accomplishment can encourage you to go onward.

Dreams and Fantasies…

Now, going onward is both lonely and tiring if there isn’t a final destination to your journey, an objective you believe is important enough to reach.

And having an objective, on the other hand, is so essential that sometimes it can spell the difference between life and death.

However, “I want to be the next Oprah” or “I want to marry Matt Damon” are not very good goals.

Take it from Rachel.

It was her fantasy to marry Damon ever since Good Will Hunting. She spent hours and hours dreaming about it, picturing their wedding and their beautiful little kids.

Years later in LA, she happened upon Matt Damon while she was working as an events manager at some Miramax event. He was standing across the room and started approaching her the minute their eyes met.

However, since this is not a romantic comedy, but real life, he didn’t tell her that he has never seen a more beautiful woman in his life.

No.

The only thing he said to her was posing the rather anticlimactic question: “Can you tell me where I’m sitting, please?”

In other words, no matter how much of your time you spend visualizing some things, they will never come true if they are unreal to start with.

…and Actual Objectives and Goals

You need something much more tangible.

If you’re Jim Carrey, it can be a $10 million check; in Rachel Hollis’ case, it was a $10,000 Louis Vuitton Speedy purse.

The thought of owning it was what kept her going: she promised herself that she was going to buy it the first time she charged a client $10,000 in consulting fees.

It took her many years and many checks of $1,000 or $2,500 to get there, but one day she did do it. And the first thing she did afterward: went straight to the store and bought the purse. She claims to have never felt prouder.

Two lessons to take from here.

First, instead of setting yourself an unrealistic objective, set yourself a SMART goal. That stands for specific, measurable, achievable, realistic, and time-bound.

Secondly – well, scratch the part about time-bound. Be patient with your dreams. Sometimes it may take a week to turn them into reality, sometimes more than a decade. Don’t forget that that’s how long it took Julia Child or James Cameron to come up with Mastering the Art of French Cooking or Avatar.

Home and Family

Rachel Hollis is a mother of four.

And she is also a CCO of her own company, a bestselling author, a blogger, and a motivational speaker.

So how does she do it?

“When it comes to women,” she says on her website, “there always seems to be a question about how we can balance everything. Girl, I don’t even try!”

Put simply: forget everything movies ever taught you. Not only there are no happy endings – but there are also no happy middle parts as well. At least not happy in the way they tell you are going to be.

Balancing between life and work is a myth; it’s something nobody can do it. (Not even Shonda Rhimes!)

So, embrace the chaos and try to find yourself around day by day.

Also, don’t even dare to say “no” when someone is offering a helping hand. The Beatles put this better than anyone: you’ll get by with a little help from your friends.

Body Image

Based on the tone of Rachel Hollis’ ode to self-love so far, you can probably already guess what her advice is going to be here, right?

Just embrace who you are and stop punishing yourself by following Instagram profiles of supermodels and actresses.

Well – not exactly: do stop doing the latter, but don’t do the former!

Because your body is a divine gift and you need to keep it in the best form possible. And because it’s not exactly a question of beauty – it’s a matter of health.

So, you don’t need to care about how you’d look like in a bikini on the beaches of Ibiza; but you do need to take your lifestyle seriously if you experienced problems climbing the stairs that Friday the elevator didn’t work!

That’s not a way to live your life.

Throw out most of your snacks. Start eating some healthy food. Exercise.

Your body will be grateful.

Sex

Also – your sex life as well!

If it is in any way boring – then you’re certainly doing something wrong.

Sex should be about pleasure, and when it is not, there’s no reason for it happening at all. And that’s exactly what Rachel convinced herself at a certain point in her marriage; this turned her sex life around.

Namely, firmly believing that the goal of sex is to experience an orgasm, she told her husband that she would never have sex again without achieving this goal. And since her husband was a thinking man, he agreed.

Now – if we are to believe her – Rachel does have an orgasm every time she has sex.

Some of her tips: start enjoying your naked body; encourage yourself with some positive sex talk; experiment; and when things aren’t going that well – well, power it through!

Even if that means committing yourself to having sex every day for, say, a month. Because, let’s face it: that’s one commitment you should be able to carry through easily.

Key Lessons from “Girl, Wash Your Face”

1.      You Are in Control of Your Own Life
2.      Someone Else’s Opinion of You Is None of Your Business
3.      Compare Yourself Only to Yourself from Yesterday

You Are in Control of Your Own Life

If you need to take only one lesson from this book – take this one:

You, and only you, are ultimately responsible for who you become and how happy you are.

That’s both a burden and a blessing. Because, on the one hand, it leaves you no room for excuses. But, on the other and more important one, it makes your life a joy and an experiment.

Your own personal, customizable journey.

Someone Else’s Opinion of You Is None of Your Business

We live in a social media-obsessed world, and everybody has something to say about someone.

Most of the time these are not good things. However, more often than not, it is precisely because of these things our lives seem so empty and meaningless.

Why should we?

If something makes us happy, what difference does it make if it doesn’t fit in the conventional narrative of happiness?

Think about it this way: if Picasso or Beethoven did what their surroundings told them to, they wouldn’t have become Picasso and Beethoven.

Compare Yourself Only to Yourself from Yesterday

“Comparison is the death of joy,” notes Rachel Hollis, “and the only person you need to be better than is the one you were yesterday.”

Of course you’re not going to be better than Oprah or Sandra Bullock in a few months’ time. Comparisons such as these can only make you feel unhappy and worthless.

But you can be better than yourself from yesterday – and achieving that will make you feel good and content.

Do that long enough and, who knows: maybe you can become the next Oprah or Sandra Bullock!

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“Girl, Wash Your Face Quotes”

You must choose to be happy, grateful, and fulfilled. If you make that choice every single day, regardless of where you are or what’s happening, you will be happy. Click To Tweet Friends, it’s not about the goal or the dream you have. It’s about who you become on your way to that goal. Click To Tweet Your dream is worth fighting for, and while you’re not in control of what life throws at you, you are in control of the fight. Click To Tweet When you really want something, you will find a way. When you don’t really want something, you’ll find an excuse. Click To Tweet God has perfect timing, and it's highly possible that by not being where you thought you should be, you will end up exactly where you're meant to go. Click To Tweet

Our Critical Review

Chances are you are not going to find anything new inside Girl, Wash Your Face.

But, somehow, Rachel Hollis has a way of communicating the clichés in a manner that has already reached the hearts and brains of many girls and women worldwide.

So, why shouldn’t it do the same for you as well?

(One note, though: at certain points, the book may sound a bit too Christian and too preachy; so if that’s not your cup of tea – be prepared for digressions of this kind.)

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Year of Yes PDF Summary

Year of Yes PDF SummaryHow to Dance It Out, Stand in the Sun and Be Your Own Person

Are you saying “no” to too many things in your life?

Well, it’s time to change that.

Let Shonda Rhimes help you to kickstart your life-changing “Year of Yes.”

Who Should Read “Year of Yes”? And Why?

Do you like Grey’s Anatomy?

Considering the fact that the show is on TV for about 13 years now, we bet it’s safe to assume that not many would answer that question in the negative.

Well, this is the story of the person behind its success: Shonda Rhimes.

So, if you are a fan of that show, don’t miss this book.

Don’t miss it if you want to be the person behind the next Grey’s Anatomy: there are many lessons here for aspiring TV writers.

However, don’t expect all of them to be encouraging: there’s more to life than being successful. In fact, that’s lesson number one.

About Shonda Rhimes

Shonda Lynn RhimesShonda Rhimes is an American screenwriter and television producer.

She is best known as the creator, writer and executive producer of Grey’s Anatomy and its spin-off Private Practice. She is also the creative force behind ABC’s political thriller Scandal.

In 2017, Netflix purchased the streaming rights for Rhimes’ shows and made a multi-year development deal with her, according to which her future productions will be Netflix Original series.

Year of Yes is Rhimes’ only book so far.

“Year of Yes PDF Summary”

Even if you don’t know who Shonda Rhimes is, you certainly know what Shonda Rhimes has so far done. Because she is the creative force (both writer and producer) behind three top-rated TV shows: Grey’s Anatomy, Private Practice, and Scandal.

However, if you think that Year of Yes is a book about success – think again! It’s actually much more a book about happiness. And it’s not so much about what you should do to be happy, but about what you should don’t.

It’s also a highly personal account of how Shonda Rhimes became Shonda Rhimes – and what she would have done differently if she could go back in time. And what she actually did the minute she faced her regrets.

Born in Chicago as the youngest of six children to a college professor (her mother) and a university administrator (her father), Rhimes was (expectedly) an introvert.

Her favorite hobby was playing pretend with food items. She had a habit of hiding in her mother’s pastry and developing stories in which the green beans were ruled by the yams, and the tomatoes plotted an overthrow.

She was, in every sense of the phrase, a storyteller from birth, homo narrans.

Unsurprisingly, after attending Marian Catholic High School, she went on to earn a BA at Dartmouth College in English and film studies.

It was here that she started dabbling in much more serious make-believe games, joining the Black Underground Theater Association and directing numerous student productions. She also acted in some of them, writing fiction in the meantime.

It was the beginning of the 1990s, so it’s only natural that Shonda dreamt of becoming the next Toni Morrison, the first black woman to win a Nobel Prize.

Interestingly enough, after Shonda became Shonda Rhimes, she had the privilege to have dinner with Morrison.

The thing they talked about?

Grey’s Anatomy.

Now, how did that happen?

How does one evolve from just a regular person dreaming a dream to an exceptional one living inside it?

Shonda has pretty straightforward advice:

They tell you: Follow your dreams. Listen to your spirit. Change the world. Make your mark. Find your inner voice and make it sing. Embrace failure. Dream. Dream and dream big. As a matter of fact, dream and don’t stop dreaming until your dream comes true.

I think that’s crap.

I think a lot of people dream. And while they are busy dreaming, the really happy people, the really successful people, the really interesting, powerful, engaged people? They are busy doing.

In other words: dreaming is easy; it’s doing the work necessary to turn that dream into a reality that is difficult.

However, that’s not what Shonda learned during this process of becoming one of the most respected people in the film industry; what she did is actually a much bleaker lesson: that success doesn’t bring you happiness.

In fact, it may be the very opposite: it’s what prevents you from being happy.

For two reasons:

First of all, if you want to be successful in Hollywood, you can’t allow yourself a break; however, if you are a writer, that usually means many solitary sleepless and stressful nights. After all, it’s not like you don’t know that even Muses need to take some rest from time to time.

The second reason is even scarier. Namely, no matter how lonely and insecure you feel, you mustn’t show this before anyone. Because nobody has the time to deal with an anxious person with panic attacks in a world where new episodes must come out each week and new TV shows are constantly created and produced.

Rhimes’ solution?

Well, the obvious one: gobbling up her feelings.

Literally.

And, of course, after she realized that this method gained her some weight, she felt so sad that she had to start eating some more.

You know it: the vicious, vicious circle.

And then, one day, her sister and her publicist all but ordered Shonda to accept an invitation for dinner with then-U.S. President Barack Obama and the First Lady.

Suddenly, Shonda realized that there must be another way. In other words, you can, instead of watching the world go by in front of your very eyes, take participation.

And just like Jim Carrey in Yes Man, she decided to say “yes” to everything.

You may remember 2015 as the year you did nothing in particular, but in Shonda Rhimes’ vocabulary, 2015 was her “Year of Yes.”

The first thing Shonda said “yes” to was her social life.

And this led to a few memorable experiences, such as being photographed by Annie Leibovitz and being interviewed (for the first time) for Good Morning America!

In addition, she organized a fundraiser for the Democratic National Committee. And she didn’t reject the offers for a friendly hangout by the cast of her shows.

The second thing Shonda said “yes” to was her family.

Rhimes adopted her first child back in 2002, and her second and third in 2012 and 2013. However, before her “Year of Yes,” she didn’t have that much time for Emerson, Beckett, and Harper. In 2015, however, she decided that that’s not a way to live your life.

So, she started saying “yes” every time her daughters would ask her to play with them. And she stopped working during the weekends so that she can dedicate herself fully to her family for at least two days a week.

It wasn’t always like that.

When she adopted her first child, a friend of hers asked her whether she had started interviewing for a nanny. Rhimes was furious: “Why would I want to adopt a child if I plan to make it someone else’s problem?” – she yelled.

However, soon enough she realized that real life doesn’t work the way movies do. In real life, it is quite tricky – and almost impossible – to balance family and work.

In comes Jenny McCarthy.

Though she has written some books about parenting – no, we’re not talking about that Jenny McCarthy.

It’s Shonda Rhimes’ supernanny who, in Rhimes’ words, helped her both realize that it is impossible to do it all and, ironically, actually do it all. (Your friends are an extension of you; and you are an extension of your friends. Never forget that.)

This helped Rhimes feel much more confident and act with much more assertiveness. And it inspired her to say “no” once in a while – when that secretly means saying “yes.”

Because a “no” to self-depreciation is actually a “yes” to compliments. And a “yes” to compliments leads to just the perfect amount of self-love.

And that – as Rupi Kaur points over and over again – is the only valid starting point of love.

Not to mention health, as well!

You see, Shonda Rhimes lost 117 pounds during 2015.

Now, you can say that it’s because of exercising and dieting and you won’t be wrong. However, the real, underlying reason is something else.

A newly discovered capacity for self-love.

Key Lessons from “Year of Yes”

1.      Unhappiness May Be the Price for Success
2.      The FODs and the Bad-Asses
3.      The One Rule of Happiness

Unhappiness May Be the Price for Success

Most people know that happiness and success are intricately related. And they instinctively agree that the former must follow from the latter.

OK, let’s agree with that. So, you can’t be happy if you are not successful. But can consider yourself successful if you are not happy?

As Shonda Rhimes found out during her “Year of Yes” – no, you can’t. And, unfortunately, success may be an obstacle on your road to happiness.

Because you may have to sacrifice many things so that you can become successful. And because, during the process, you may forget that you wanted to be successful only so that you can enjoy those exact same things.

You know – the plotline for every romantic comedy ever.

It turns out it’s much too real.

The FODs and the Bad-Asses

Shonda Rhimes thinks herself a FOD, that is “first, only different.”

How different?

Well, you know: not male, not white, and yet highly successful.

Since she’s a rare kind even today – did luck have anything to do with her success?

“I am not lucky,” answers at one point Shonda Rhimes. “You know what I am? I am smart, I am talented, I take advantage of the opportunities that come my way, and I work really, really hard. Don’t call me lucky. Call me a badass.”

Other people you can call badasses: Julia Child, Serena Williams, Oprah… Wonder Woman. And Brené Brown.

And, well, you.

If you want to, that is.

The One Rule of Happiness

Remember the Anna Karenina Principle?

If not, maybe the first line of that brilliant Tolstoy novel will refresh your memory: “All happy families are alike; each unhappy family is unhappy in its own way.”

In other words, in order to be happy, you need to check all the checkboxes. You can be unhappy, however, if only one (any one: love, friends, family, work, etc.) of the checkboxes is left empty.

Obviously, this explains why it is so much more difficult to be happy. But, what it doesn’t say is how you can be happy.

Shonda Rhimes, however, thinks that, in fact, it does.

Because, if there are so many things that influence our happiness, and if each of us is different – then the only way to happiness is your way.

There is no list of rules. There is one rule. The rule is: there are no rules. Happiness comes from living as you need to, as you want to. As your inner voice tells you to. Happiness comes from being who you actually are instead of who you think you are supposed to be. Being traditional is not traditional anymore. It’s funny that we still think of it that way. Normalize your lives, people.

You don’t want a baby? Don’t have one. I don’t want to get married? I won’t. You want to live alone? Enjoy it. You want to love someone? Love someone. Don’t apologize, don’t explain, don’t ever feel less than. When you feel the need to apologize or explain who you are, it means the voice in your head is telling you the wrong story. Wipe the slate clean. And rewrite it. No fairy tales. Be your own narrator. And go for a happy ending. One foot in front of the other. You will make it.

And that’s the one rule of happiness: don’t listen to others telling you how you can make yourself happy. It won’t work – because you’re a unique individual. Follow your inner voice should work. Even if that means having no family of your own or being less than successful in your profession.

For some people, happiness is having a coffee with their high school friends once a week. And why shouldn’t it be?

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“Year of Yes Quotes”

Happiness comes from living as you need to, as you want to. As your inner voice tells you to. Happiness comes from being who you actually are instead of who you think you are supposed to be. Click To Tweet ’Don’t let what he wants eclipse what you need.’ ‘He is very dreamy,’ she says. ‘But he is not the sun. You are.’ Click To Tweet Dreams are lovely. But they are just dreams. Fleeting, ephemeral. Pretty. But dreams do not come true just because you dream them. It’s hard work that makes things happen. It’s hard work that creates change. Click To Tweet Losing yourself does not happen all at once. Losing yourself happens one ‘no’ at a time. Click To Tweet If I don't poke my head out of my shell and show people who I am, all anyone will ever think I am is my shell. Click To Tweet

Our Critical Review

Year of Yes is – to quote a review – “as fun to read as Rhimes’s TV series are to watch.”

So, if you enjoy rapid-fire dialogue, poignant moments, great punchlines and unforgettable life lessons – you’ll enjoy this memoir as well.

Raw and revelatory, Year of Yes is as life-affirming as its title.

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Inner Engineering PDF Summary

Inner Engineering PDFA Yogi’s Guide to Joy

The process of finding your true-self runs like a leitmotif throughout the book.

Perhaps, you won’t be able to understand the powerful thrust of Sadhguru’s message, until you still your mind and quiet your urges.

Beleaguered or not, we all are entitled to delve into the real self and put secondary matters on the side.

Stay with us, as we reveal the key findings from this #1 New York Times bestselling book.

Who Should Read “Inner Engineering”? And Why?

The title itself denotes purity and inner alteration, which is something every person should consider doing. The central premise of this book revolves around the birth of a concept-free person.

Therefore, we firmly believe that “Inner Engineering” deserves a place on your bookshelf. Even if you don’t agree with Sadhguru’s methods, we recommend it because it will expand your horizons.

SadhguruAbout Sadhguru

So, who is Jaggi Vasudev – Sadhguru? When I first laid eyes upon him in a YouTube Video, I thought that he is yet another spiritual teacher.

What I didn’t know is the fact that, he is also a successful businessman, acclaimed author, and a Yogi. Many people refer to him as a mystic, but as far as I can tell, Sadhguru is a complete person!

And this is the truth since he explains how you can free yourself of negativity, remain in the neutrality of the self, and continue your contribution to the society through education and business.

“Inner Engineering PDF Summary”

Sadhguru is no stranger to those who sought salvation and stumbled upon a Youtube video, or a written script, such as this one. According to many renowned journals, “Inner Engineering” is one of the most in-depth and life-altering books on spirituality ever written.

It stands to reason, why you should at least scan it through. Our main guy in India shared with me many cool facts about Indians, and I was stunned by their contrast, positively of course.

To be honest, Sadhguru is the embodiment of the picture portrayed by my good friend. An individual who has integrated both spiritual and professional agendas, and used this momentum to create a far-reaching scope of success.

Without further ado, let’s plunge into some actionable tips and practices contained in this astonishing book.

The first thing that will strike you while reading is that we are masters of our own lives, either consciously or unconsciously. So, passing the blame onto somebody else is not an endorsed approach.

So, if somebody were to ask you – Do you prefer being rich or happy?

Even those that went from rags to riches in a short amount of time, they did it because they hoped that happiness is on the receiving end. Sadhguru implies that we yearn to get our hands on this blissful experience while looking at the wrong place.

Does this mean that we should remain poor for the rest of our lives? Absolutely not, it merely indicates that whatever we do in the 24 Hour timeframe, the primary stimulus is reaching a state of contentment or pure joy.

It’s needless to say that the Yogi guide, is presented in a digestible manner, for you to tackle these delusions.

Sadhguru, on numerous occasions, expressed that happiness is not a decision, but a reality. Contentment is not a passing state of mind, but the eternal state of the real-self.

Generally speaking, people seeking adrenaline type of happiness, often find themselves drained and exhausted of the pursuit they’ve been urged to conduct. The simplest way to reach peace of mind is to cherish an effortless battle.

You don’t need to swim, but embrace the life-current and go with the flow. Although this seems like a simple tweak, not many people dare to exploit it. We want to pave our own way, and putting trust in some mystical energy is our second choice.

We’ll get to that, but first, let’s talk about a few things that are causing a lot of confusion.

To attain bliss, you must eradicate all the things that are giving you a headache. And that’s just the beginning. Next up, one must question its ideals, and stay peaceful while doing it.

The restless mind is like a car. It goes 150 Mph only because you filled up the fuel tank. Start wasting your symbolic “money” on something that will help you instead of harm you.

The Power of becoming a Yogi

Many ponder about the effects of Yoga. Sadguru asserts that the science of being perfect is reflected in nature, not in the person. What does that mean?

Reaching allignment or harmony with existence is impossible if you remain narrow-minded and stubborn. What yoga does is helping you maintain the highest level of enthusiasm and joy toward life. This can be later converted into full-scale enlightenment or understanding one’s core self.

According to the author, yoga is a mix of intellect, karma, energy, and devotion also known as “bhakti.” By combining these factors, you may get in line for becoming truly happy, while remaining active and persistent.

Indeed, not being aware of your inner reality has taken a toll on humanity. The previously mentioned scenarios are not reserved only for the privileged few, but they symbolize the never-fading truth that is embedded into the hearts and minds of every living soul.

At the outset, Sadhguru refers to the body and examines its functions on this endeavor. It’s the most basic form of identification, therefore, it’s advisable that we start from there.

Instead of wasting your time on trivial activities, find a quiet place and sit there for a few minutes each day. The question is Why? What is the goal behind this?

You see, that’s the trick! Throughout the course of history, society has always been prone to attach some end goal to everything. At this point, you must embrace detachment, and leave the body be! Just pay attention to the breath, going in, and out – focus on that for a while.

You don’t need to pressure yourself; a few minutes is more than enough to get the ball rolling. Once the effort required to remain aware reduces, you’ll start connecting with nature. You will become the axis around which all the rest spins.

In yoga, you’ll learn how to channel your body energy and a few postures that can accentuate your inner journey. Having said that, don’t take it as an objective, because it’s not. Sadhguru teaches you, to trust the body, follow its instincts and strive to purify your mind from meaningless concepts.

Eating Habits and Alignment with Nature

We are going to start here with a Latin saying: Mens sana in corpore sano or – A healthy mind in a healthy body.

In case you might be wondering, why so many spiritual gurus and truth seekers walked barefoot – it’s because of the connection between the person and the earth. It’s a special bond that helped them to absorb the universal energies.

Sitting next to a tree for a couple of minutes can put you into a state of deep rest. In this book, you’ll find a handful of practices that you can try and experiment with, in order to quiet your mind.

When it comes to the diet, you have to bear in mind that whatever you put in reflects the quality of your life. It’s safe to say that natural ingredients, and organic food determine the vitality of your system, and energize your body.

Once you realize that, you’ll subtly enter into the category of conscious eaters, who are not driven by animal urges. You have to bring benefit to your body, by maintaining its vigorousness and advocating for a healthy diet.

Sadhguru is not merely covering the nutritional value, but place emphasis on life as a whole. For instance, consuming seeds can immensely improve your health condition and add to your overall endurance.

For a greater effect, and total eradication of toxic elements within the body, you must apply a new life strategy that consists of conscious digestion.

Don’t be surprised to hear that according to Sadhguru, eating food is not within the context of spirituality. Depending on your preferences and lifestyle, you should choose a diet, because one set of ingredients is not a good fit for everybody.

The key is – compatibility. Make sure that the diet assigned to your lifestyle fits your high-minded ambitions or introvert style of living.

So, is this it? – Well, not quite! Sadhguru prioritizes the digestive system and explains how each type of food should be eaten. You’ll also take a gander at the most digestible food additives and many other things.

You should also know that 55% of the digestions takes place in the mouth, and the rest of it is done in the digestive system itself.

How to behave? – When you feel immense hunger, give your body a few minutes to calm down. Don’t submit to the urges, but maintain control despite the situation that prompts you to behave somewhat beastly.

Also, bear in mind that staying physically active must also become part of your daily lifestyle. It doesn’t matter whether you prefer to take a morning jog or play some other sport.

Just get up, and focus on your overall well-being.

The Choice of Life

Love is an unexplainable phenomenon, which entails one’s mental, physical, and psychological cravings. Often we hear that true love is unconditional, but it mustn’t be solely linked to physical needs. There are as many interpretations as they are stars in the night sky.

Being enamored of someone is just one tiny fraction, not the whole package. The spiritual love, is the cornerstone for finding blissfulness, but it can also absorb a wide array of connotations. Evidently, associating love with other aspects can take an awful lot of time.

For instance, you can be very fond of some painting, or someone’s life philosophy. So, it’s vital to stick with the root and leave the branches aside, for the time being.

According to the author, the choices we make are an integral part of this love. Whatever you do, or plan to achieve, passion must be your primary incentive to carry something out inwardly.

Don’t take this the wrong way, since the intrinsic intelligence, Sadhguru is referring to is given to you in the form of existence. You are not either blessed nor cursed. You can utilize it in its entirety, without having to jump into conclusions.

Previously we stated that happiness is not a transient state that lies at the end of a treacherous journey. It’s your birthright, something that doesn’t come and go.

During the process, you’ll identify with temporary concepts, but as you become more aware, these sensations will turn into pointless attachments.

Key Lessons from “Inner Engineering”

1.      Reconnect with nature
2.      The perilous journey to freedom
3.      Expand your horizons

Reconnect with nature

If this process seems a bit overwhelming, you can ask yourself – Why the westerners enjoy spending time in parks, and picnics in the countryside?

It’s the same process – our body urges us to get in touch with the source, which in this case represents the Earth.

The perilous journey to freedom

How long does it take before you finally have a tenacious grip on the slipping happiness? 20 years of meditation, 50?

The outward journey takes too long, and what’s worse, the end is nowhere near. The inner pull, however, is just staying wherever you are as an observer.

Expand your horizons

If you are merely interested in separating moral from immoral, or right and wrong, your mind will always be imprisoned in this circle.

Leaving the judgmental urges aside will help you establish control over your life, and show you the only route to spiritual enhancement.

Like this summary? We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“Inner Engineering Quotes”

The planet is spinning on time: not a small event. All the galaxies are managing fine; the whole cosmos is doing great. But you have one nasty little thought crawling through your head, and it is a bad day! The problem is you are living… Click To Tweet Learning to listen is the essence of intelligent living. Click To Tweet The only thing that stands between you and your well-being is a simple fact: you have allowed your thoughts and emotions to take instruction from the outside rather than the inside. Click To Tweet To program the calories, you must consume and the number of hours you must sleep is a foolish way to handle life. Click To Tweet Responsibility simply means your ability to respond. Click To Tweet

Our Critical Review

Well, we feel sorry that we can’t relate to everything mentioned in this book, but we urge you to take some time off and read this astonishing masterpiece.

Sadhguru is one of the best spiritual teachers of today, so it most definitely requires some attention.

You’ll not only benefit from his words, but you’ll also be prompted to implement these practices in your life.

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Startup Easy PDF Summary

Startup Easy PDFA Step by Step Guide for Entrepreneurs

The “get rich quick” scheme is no longer fooling anyone! We all know that unless you come from a wealthy family, the path for improving your financial position is paved with thorns, not roses.

That’s the harsh reality, but it’s of utmost importance that you have a mentor during the process.

Consider Shishir as your friend to be, someone who will help you to get the big picture!

Let’s roll!

Who Should Read “Startup Easy”? And Why?

The Startup world incorporates various factors that every entrepreneur should take into account.

Although it’s hard to find a book that contains all the necessary elements for you to step up, we deem that this one is the closest we are ever going to get.

Startup Easy” helps you take a sneak peek into the deep entrepreneurial mysteries, and how you can leverage that position.

Upon reading it, you’ll be able to put a weight on your ideas and assess their potential. It’s a process you wouldn’t want to sidestep!

Shishir GuptaAbout Shishir Gupta

Shishir Gupta is a lawyer, author, and the CEO of StartupLanes. He launched his first startup back in 2001, and embarked on a lucrative journey.

His work has been featured on CNBC Young Turks, TiE the Knot, Startup Weekend & Startup Grind.

“Startup Easy PDF Summary”

It’s needless to say that the effects of the digital enhancement are a force to be reckoned with. Neglect their impact, and you’ll find your idea buried in the ground. This leads us to our next revelation:

The Startup Ecosystem needs to perceived from an impartial standpoint, and thus tackle the disruptive technologies that constitute a threat to your progress.

Startup Definition

If you are a rookie in the Startup Stratosphere, there’s a good chance you have absolutely no idea what the term Startup stands for! Fear not, because there are as many definitions and conceptions about Startups as there are stars in the night sky.

For argument’s sake, if you are serious about launching your own business, comparing notes with investors and customers should be the least of your concerns.

According to the author, Startup represents a scalable business, with a limited operating history. A small company even by domestic regulations, where the founders own and finance the business.

What’s not included and has absolute Zero relevancy to the Startup System:

  • The size of the company
  • The sector of the economy
  • The industry in which the Startup operates

Many tech-savvy people have an advantage over more conservative heads, regarding the process of launching a startup, right? Wrong! You don’t need to be Elon Musk, or Bill Gates to create your own product or service.

Shishir makes it crystal clear by stating:  

A startup can exist without technology also, consider the example of Shake Shack. Shake Shack welcome people from all over the city, country, and world who gathered together to enjoy fresh, simple, high-quality versions of the classics in a majestic setting.

On top of that, not every new company has the earmarks of a Startup. Only a tiny fraction of the bulk, deserve to be labeled as such. If you want a real-life example, take notes:

A local a barbershop doesn’t meet the criteria of a Startup, and as a business model is not scalable. The rest of the launches, which are ascendable and innovative, can be incorporated into the Quick-Growth type of businesses.

Adopt the Entrepreneurial Mindset

We assume, you all know that entrepreneurship is not a numbers game, but a process composed of expertise, sheer will, and attitude. Early failure is not a foregone conclusion, but an integral part of the entrepreneurial journey.

By thinking big, and acting rather than reacting, you’ll lay the groundwork for commencing a successful professional endeavor. Don’t relate your concept to your age, because imposing restrictions on yourself can cost you dearly.

Shishir amplifies on this by saying: Staying calm, experimenting, and refraining from judgment is the all-encompassing strategy that will lead you to ultimate victory. Don’t attach a timeframe to these ventures, and move with great confidence.

He backs this notion by referring to a product sold on Amazon named NoPhone Air. It’s basically “Air” in an empty pack, but it surprisingly got media coverage and raised approximately 550$.

Astonishing, isn’t it?

When it comes to innovation: the most accurate definition would be – turning an idea into an actual product or service with great value and potential. Startups are in tight correlation with creativeness, because they are compelled to create something better than the existing product/service.

In Shishir’s opinion, there are two types of Innovation:

  • Evolutionary innovation
  • Revolutionary innovation

An innovative startup puts the problem in the core of their operations. By identifying the chasm between customers and the existing product, you’ll get one step closer to devising a solution that meets the customers’ demands.

What exactly do you need to launch your own Startup? What are the core necessities one, can’t do without?

  • Physical: office, delivery vehicles, laptops, etc.
  • Intellectual: Brand, patent, copyright agenda, customer database, etc.
  • Human: stakeholders, human resources, in other words, people.
  • Financial: financial capabilities.

Hipster, Hacker & Hustler

Prior to diving deep into this book, we had zero knowledge regarding the importance of these terms. Shishir pays exclusive attention to them, and delivers an easy-to-grasp explanation:

  • Hipster: Creative genius. Someone who’s not aversive to change, and tends to follow the latest trends in the industry.
  • Hacker: The backstage boy – often portrayed as some weird-looking dude (sorry girls), but that’s not always the case. It’s the master behind the curtain.
  • Hustler: The person who doesn’t take “No” for an answer. A real problem-solver with impressive critical thinking skills

Fire up the team

Amazon’s very own Godfather, Jeff Bezos, overly-emphasizes two key concepts – Disagree or Commit. In doing so, he managed to create a highly proficient organizational structure that thrives on decision-making.

Even if you feel disposed to disagree with the plan; be honest about it. Don’t endorse a concept that you actually have no intention of giving your best shot to make it work. Become one of those people who dare to criticize even the Brain of the operation.

Disagree or Commit, as it turns out, is marked as a method that averts a potential conflict, due to the fact that lack of consensus can instigate lethargy within the organization.

What does it take to build a successful Startup?

  • Scalability: This process is self-explanatory. Your Startup must have the potential for reaching the sky, otherwise, it won’t pan out!
  • Born out of passion: Doing something solely for the financial benefit behind it, will not suffice. You have to love what you plan on doing and radiate that enthusiasm.
  • Disruptive: Generally speaking, you don’t need to reinvent the wheel; adding an extra feature to an existing product could serve an equal purpose.
  • Independent: The ideal startup model is composed of founders with no intention of giving away their elbow-room. They enjoy their autonomy and freedom to make decisions.
  • Execution: Get Things Done, and Fast! Don’t roam around purposelessly and embrace the hustler attitude!
  • Start Small: At the outset, you might want to target a smaller market segment, and win the audience over with your diligence and commitment.
  • Young: This particular segment doesn’t refer to the operating history of the company, but relates to the overall display. Energized and eager to adapt businesses comprise this group.
  • Technology: Your startup must be either technologically-oriented or technologically-enabled.
  • User experience: If you plan on building a user-centric company, then you have to put their demands on the top of your list.

Remember – failure is not a defeat, but a lesson!

More Critical Information

Lean Startup is a term coined by Eric Ries. In his bestselling book “Lean startup “– he explains it as a process that embodies uncertainty and risk. The goal of this procedure is to identify and eliminate waste.

In addition, take a look at the five principles that add to the Lean Startup definition:

  • Entrepreneurs are everywhere
  • Entrepreneurship is related to management
  • Validated learning
  • Use the: Build – Measure – Learn tactic
  • Innovative accounting

MVP – Minimum Viable Product: Is used as a basis to launch a new product and get feedback as quickly as possible. The Minimum part refers to the idea of doing only what’s expedient, and do the refinement later.

Build – Measure – Learn Method: It emphasizes pace in terms of decision making and product launch. What does that indicate?

It illustrates your readiness to build the minimum viable product, receive feedback, assess its value, and experiment along the way. By doing all these things, you’ll know when to pivot, or even stick to your strategy which according to your KPIs proved to be effective.

Key Lessons from “Startup Easy”

1.      Your age is irrelevant
2.      Write your ideas
3.      Be yourself

Your age is irrelevant

Don’t put ideas in your head that would limit the scope of your business. Stay open-minded and beware of these tendencies.

Age is just a number, and that couldn’t be more accurate especially in the field of entrepreneurship.

Write your ideas

It may seem like a pretty casual routine, but it’s an insanely powerful tool. Such a trick can give you the impetus for change and evaluation.

Visualization is crucial to success, but putting your dreams on a piece of paper is even better!

Be yourself

Yeah, it may seem a little out of the blue, but bringing authenticity to this world can really be beneficial. A poor imitation can backfire on you, and leave you empty handed.

In your spare time, try to work on your individuality by questioning your habits and way of life.

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Startup Easy Quotes

When you innovate, you’ve got to be prepared for everyone telling you; you’re nuts! Click To Tweet No man will make a great leader who wants to do it all himself or get all the credit for doing it. Click To Tweet If you can’t tolerate critics, don’t do anything new or interesting. Click To Tweet Every good leader knows the art of compromise. Click To Tweet There’s nothing to be gained by complaining. Click To Tweet

Our Critical Review

Entrepreneurs in the making, or those willing to sharpen their skills, will benefit from the insights shared by Shishir Gupta.

In all honesty, not many authors dare to unveil so many obstacles that an average entrepreneur faces on its journey.

We not only enjoyed reading this powerful guide but also learned a lot of cool tips from it. These lessons can be implemented into your business or help you to establish a new one.

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Big Little Lies Book Summary

Big Little Lies Book SummaryAs everybody knows, sometimes it’s the little lies that turn out to be the most lethal…

So, they are not exactly little.

But, when it all starts, they are not that big either.

So, let’s just call them:

Big Little Lies.

Who Should Read “Big Little Lies”? And Why?

“A brilliant take on ex-husbands and second wives, mothers and daughters, schoolyard scandal, and the dangerous little lies we tell ourselves just to survive,” Big Little Lies should disappoint no one.

Especially not women.

But read it if you are a man, nevertheless.

Liane Moriarty Biography

Liane MoriartyLiane Moriarty is a bestselling Australian author.

She spent some time working as a copywriter at an advertising company before embarking on a career as a writer.

In 2004, she published her first novel, Three Wishes, written so as to obtain a master’s degree in creative writing at Macquarie University.

The Last Anniversary followed two years later, after which What Alice Forgot and The Hypnotist’s Love Story came out.

In 2013, Moriarty’s fifth novel, The Husband’s Secret, made both The New York Times and The USA Today bestseller lists; the rights to the novel were soon acquired by CBS Films, and a Blake Lively-starring thriller is already in production.

Big Little Lies – which debuted at #1 on The New York Times bestseller list in 2014 – was adapted last year into an award-winning HBO miniseries, starring Nicole Kidman and Reese Witherspoon.

The two have already optioned the rights for Truly Madly Guilty, which was published in 2016.

Moriarty’s last novel, Nine Perfect Strangers, came out just last month, September 2018.

Find out more at http://lianemoriarty.com.au/

Plot

Big Little Lies opens with two very interesting and thought-provoking epigraphs.

The first one is a schoolyard chant you’re probably already familiar with: “You hit me, you hit me, now you have to kiss me.” The second is a pledge and promise by the Pirriwee Public School:

Pirriwee Public School
. . . where we live and learn by the sea!
Pirriwee Public is a BULLY-FREE ZONE!
We do not bully.
We do not accept being bullied.
We never keep bullying a secret.
We have the courage to speak up if we see our friends bullied.
We say NO to bullies!

And, of course, there’s a reason for both of these epigraphs.

Chapter 1

Not the least because the book begins at Pirriwee Public School where the parents of the children who go there participate in a fundraising trivia night.

However, this is not just an ordinary trivia party. Namely, it’s an “Audrey and Elvis” trivia night, which means that all the women present are dressed up as Audrey Hepburn, and all the men are dressed up as Elvis Presley.

Obviously, this means that it’s kind of hard to realize who’s talking to who and what exactly is going on there. And then, an Elvis punches another Elvis across the jaw, and he falls into an Audrey. Two other Elvises pull him away. An Audrey buries her face in her hands and turns aside.

And as someone is shouting “Stop this!” and another one is wondering whether to call the police, a siren is heard wailing in the distance.

Also – a scream. And another. And another. It seems that they are all coming from a nearby balcony.

Then we hear everyone blabbering about things as confusing and diverse as the American spelling of “mum” and helicopter parenting, the Erotic Book Club and French nannies.

Suddenly, Detective-Sergeant Adrian Quinlan utters a chilling sentence: “Let me be clear: This is not a circus. This is a murder investigation.”

So, apparently, someone – presumably, one of the parents – has died.

However, Moriarty doesn’t tell us who. Instead, she goes back in time to tell the whole story.

Chapter 2 – Chapter 70: The Six Months Before Trivia Night

The second chapter begins at the fortieth birthday of Madeline Martha Mackenzie as she is driving to Pirriwee school to take Chloe, her five-year-old daughter, to her orientation day.

However, at a red light, she has a slight mishap: she goes out of the car, and as she runs back to the driver’s seat, she trips.

Jane Chapman, a single mother of another five-year-old, Ziggy, happens to be in the car behind her. She goes over to help her and the two strike a friendship.

Soon, Jane meets Celeste Wright, a friend of Madeline and mother of two twin children – Josh and Max.

Madeline, Jane, and Celeste become inseparable. Their goal – to become the new Blond Bobs, the mums who “rule the school” with their perfect haircuts (hence the name) and their horrendously gifted children.

The Blond Bobs are “mum prefects,” explains Madeline. “They feel very strongly about their roles as school mums. It’s like their religion. They’re fundamentalist mothers.”

However, all is not well beneath the surface. In quite a short period of time, we learn that, unfortunately, all of these women have to struggle with some significant problems in their lives.

1. Madeline’s Two Marriages

Madeline’s problem seems to be the least serious one.

An alpha female with substantial wealth and strong will, she is married to the dedicated and steadfast Ed. Chloe is one of the two children from that marriage, the other being Fred.

However, Madeline is also mother to teenage Abigail, whose father Nathan abandoned them when she was an infant. The problem is that now Abigail, for some reason, is growing too close to Bonnie, Nathan’s new wife.

2. The Price for Celeste’s “Perfect” Life

Moving on to Celeste.

As Jane realizes from her first meeting with her, she is “so unacceptably, hurtfully beautiful, it [makes] you feel ashamed.” However, the fact that she is exactly like a woman should look like doesn’t mean that her life is exactly like a woman’s life should be.

On the contrary, in fact.

You see, just like Rupi Kaur warns in one of her poems, she has somehow confused anger with kindness. And even though her life seems perfect on the surface, she is in fact continually beaten up and abused by her wealthy husband, Perry Wright.

And she puts up with it.

Possibly because she has developed some form of the Stockholm syndrome. Possibly because she loves her husband so much. Or maybe because we grow up with life lessons such as the one shared by the schoolyard song Moriarty uses as an epigraph to her book.

“No one deserves to live like this,” Celeste’s counselor Susi says at one point.

What does she know? – thinks Celeste. After all, she hasn’t seen the whole of their lives:

She hadn’t seen the expression on the boys’ faces when Perry spun his crazy stories about early-morning flights across the ocean. ‘You can’t really fly, Daddy. Can he fly, Mummy? Can he?’ She hadn’t seen Perry rap-dancing with his kids or slow-dancing with Celeste on their balcony, the moon sitting low in the sky, shining on the sea as if it were there just for them.

‘It’s almost worth it,’  she’d told Susi.

Perhaps it was even fair. A little violence was a bargain price for a life that would otherwise be just too sickeningly, lavishly, moonlit perfect.

So then what the hell was she doing here, secretly planning her escape route like a prisoner?

3. Jane’s Painful Trauma

Jane, a new arrival in Pirriwee, has a terrible secret of her own. Namely, she doesn’t want anyone to know what happened on the night her son Ziggy was conceived. Spoiler alert: she was basically raped as a 19-year-old girl by a guy named Saxon Banks.

Yes, she was there to have sex with him. And yes: she did not change her mind and did not say “no” when it all started. In fact, “she helped him take her clothes off” and “giggled like an idiot” throughout.

However, instead of replying “yes” to Jane’s murmur “condom?” Saxon started choking her and convincing her that it’s fun: “You’ll like it. It’s a rush. Like cocaine.”

He backed off after some time.

But then it got worse:

He positioned her underneath him and shoved himself inside her as if he were operating some sort of basic machinery, and as he moved, he put his mouth close to her ear and he said things: an endless stream of casual cruelty that slid straight into her head and curled up, wormlike, in her brain.

‘You’re just a fat ugly little girl, aren’t you? With your cheap jewelry and your trashy dress. Your breath is disgusting, by the way. Need to learn some dental hygiene. Jesus. Never had an original thought in your life, have you? Want a tip? You’ve got to respect yourself a bit more. Lose that weight. Join a gym… Stop the junk food. You’ll never be beautiful, but at least you won’t be fat.’

Jane didn’t resist in any way, silently agreeing with everything. “When he rolled off her,” says the novel, “she didn’t move. It was as though her body didn’t belong to her anymore, as though she’d been anesthetized.”

4. The Intertwining of the Stories

Jane shares her traumatic sexual experience with Celeste and Madeline. Interestingly, the two know exactly who Saxon Banks is: a cousin of Perry, Celeste’s husband.

However, in order to protect Jane from further pain, Celeste and Madeline decide to keep this a secret from her; at least for the time being.

Things go from bad to worse when Ziggy is accused of biting and choking Amabella, a classmate of his. While interrogating him, Jane realizes that it is not him who has done the bullying, but Max, one of Celeste’s twins.

Now, Jane too has a secret she doesn’t know how to break to Celeste.

Meanwhile, Celeste’s marriage deteriorates even more. So, she starts renting an apartment for herself, so that she has a place where she can hide from Perry.

Chapters 70 – Chapter 78: Trivia Night

The “Audrey and Elvis” Trivia Night arrives.

On that very night, Josh tells Celeste that it is his brother Max – and not Jane’s Ziggy – who is bullying the other children.

And Celeste realizes that Max too is confusing love and violence, mimicking the behavior of his father. There’s no way back: Celeste has no other option but to leave Perry. Perry, in the meantime, finds out about Celeste’s secret apartment.

When the two – visibly shaken – arrive at Trivia Night, Jane sees Perry and recognizes him as the man who had raped her.

Perry doesn’t deny this: so as to avoid trouble for himself, he admits to having used his cousin’s name on several occasions such as the one described by Jane.

And he shows no remorse for it. Instead, in the argument which follows, he hits Celeste.

Enraged and out of nowhere, Bonnie – Madeline’s ex-husband Nathan’s new wife – pushes Perry from the balcony.

And now you know: he is the parent who dies in Chapter 1.

Big Little Lies Epilogue

Madeline soon learns the real cause of Bonnie’s actions: she had an abusive father; the argument simply brought to her mind unwanted and repressed memories.

Everyone who has witnessed the event decides to lie in her favor. Everybody thinks that she doesn’t deserve to suffer for killing a man like Perry.

However, Bonnie turns herself in. Fortunately, she is merely sentenced to two hundred hours of community service.

A year later, Celeste works at a family law firm. She has set a trust fund for Ziggy and found a new meaning in her life. Namely: to share her story.

At a public event, she introduces it with five straightforward words:

This can happen to anyone.

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“Big Little Lies Book Summary Quotes”

They say it's good to let your grudges go, but I don't know, I'm quite fond of my grudge. I tend it like a little pet. Click To Tweet All conflict can be traced back to someone’s feelings getting hurt, don’t you think? Click To Tweet Reading a novel was like returning to a once-beloved holiday destination. Click To Tweet Those we love don’t go away, they sit beside us every day. Click To Tweet Nothing and nobody could aggravate you the way your child could aggravate you. Click To Tweet

Our Critical Review

Liane Moriarty knows how to tell a story. Especially if it is one about suburbias, secrets, and sex.

And a hurting woman.

This novel – just like The Husband’s Secret – has three.

And they are all carefully and compassionately portrayed, their lives intertwined within a disturbing story told with a lot of style and humor (yes, humor!)

Funny and scary, Big Little Lies is a hell of a good book.

And no – those are not our words.

They are Stephen King’s.

 

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The Power of Your Subconscious Mind PDF Summary

The Power of Your Subconscious Mind PDFHave you ever pondered about your real potential? Are we merely a wave tossed in the endless ocean, or the ocean itself?

In this book, you’ll come across many life-altering theories that will crash your inner world.

Climb aboard!

Who Should Read “The Power of Your Subconscious Mind”? And Why?

The society has done a “great” job when it comes to shrinking your ability and prowess. You are a prisoner, not aware of its captivity. Locked away in a self-created prison is an everyday reality for most people.

The Power of Your Subconscious Mind” brings these delusions into the light, and compels you to do the rethinking.

In all sincerity, we believe that this is one of those books written for the sake of the world. So, categorization of the audience will be an unnecessary action.

Joseph MurphyAbout Joseph Murphy

Joseph Murphy was a life-changer whose words contained in inspiring books helped millions. He spent a significant portion of his adulthood in India, learning the secrets of Eastern Philosophy.

He wrote dozens of books, all revolving around the mysterious nature of this existence.

“The Power of Your Subconscious Mind PDF Summary”

You don’t need us telling you that one mind is all we have. Nonetheless, this questionable and mysterious central element consists of:

  • Conscious Mind
  • Subconscious Mind

The first part belongs to what can be best described as the “objective” one. It allows you to make choices, reach agreements, assess predicaments, etc. It’s also labeled as the “surface” mind. The second and somewhat mythical one is the subconscious mind.

It is engraved deep into your “core self” making it the “sleeping mind.” The subconscious entity is the stage, while the conscious body represents the actors on stage. This metaphorical expression should allow you to see the big picture and understand the role of both.

The fundamental elements of the mind

It’s needless to say that you can tip the balance in your favor by learning the ropes of how your mind works. So, the privilege of executing everyday tasks goes to the conscious element, while the subconscious one is in charge of evaluating the actions of it.

It’s like a deep ocean; you’ll never know what’s hiding at the bottom of it but that mustn’t stop you from going deeper and deeper. In addition, being happier is merely the end result of a broad understanding of how your mind operates and its core functions. The thinking, as we said, goes to the conscious, and that’s why if you send positive vibes to the universe, you’ll be on the receiving end of positive affirmations.

It’s like a boomerang throw, as simple as that.

Be obsessed with negative thoughts, and you’ll slowly start to plunge into a deep depression. The universal energies are not as complex as you might have imagined. According to the author, the subconscious mind is like an obedient soldier who follows orders given by the conscious entity.

In other words, your subconscious is open to receive commands and interpret them to your best interest.

These orders or norms arrive in the form of suggestions, which the subconscious mind is entitled to depict them as it feels. How your body reacts, what kind of thoughts do you nurture will all be transmitted into the invisible entity.

After all, you are accorded the privilege of organizing the chatter of various internal phenomena.

This process helps you understand how “negative suggestion” can impact your well-being, affect your temper, and instigate fear. Joseph states that “pessimistic autosuggestions” are insanely powerful and can quickly put you in a phase of jeopardy.

This paradoxical but also a convenient way of operating gives the subconscious mind a new feature – its obedience. It doesn’t question your demands and absorbs “syllogism”- which in layman’s terms indicates that whatever you endorse or consider to be true, your subconscious will do likewise.

In our opinion, the best description for this way of functioning is – You reap what you sow. Fill your head with meaningless concepts, and that’s what you’ll eventually end up with. Marinate on that for a minute.

Let’s get back to the drawing board and puzzle over what separates happy from miserable people? If you want a straightforward answer, you’re going to get one – the way they handle the subconscious entity. They understand its limitless, freedom and ability to get in touch with the infinite source of energy.

The harmonious state exists in the subconscious mind, but only if you allow it to be. If you just go with the flow and don’t fight the life current, you’ll automatically be in that position. Nonetheless, if try to pave your own way, with total disregard of your intrinsic urges, you’ll stimulate negative sensations.

The goal of this book is to teach you how you can blend the conscious and subconscious to the maximum extent. We also like to portray the subconsciousness as a mirror, which reflects your doings on the outside.

As with most things in life, you need to push harder to get to your wanted destination. When it comes to your subconscious mind, sometimes less is best. By believing in your cause, and getting rid of harmful tendencies, you’ll spontaneously reach your goals and satisfy your cravings.

The Myth and Reality of the Subconscious Mind

Aware or not, your subconscious plays a pivotal role in your life, in particular, your well-being. The way you handle everyday issues, emotional outbursts, and psychological setbacks speak about your attitude and understanding of the “hidden self.”

Some people prefer to call this energy God, others Infinity – it doesn’t quite matter how you name it, what does matter is your faith in it. You will be happy for sure, once you abandon the meaningless limitations imposed by the system.

Happiness is a choice, not a God-given gift. If you decide to take firm control of your destiny, happiness will follow. Sometimes we feel indebted to people who showed us the way, but mostly this is the path that your heart has already chosen on your behalf.

Living in the now is perhaps the best advice you’ll ever get. Don’t roam around in the unforeseeable future but remain consistent and allow your mind to cherish the present reality.

Once the pain and the urges for interpreting the past or wishing a better future are gone, you are good to go. A vast majority of the population seeks salvation from the outside. A word of caution – don’t become one of those people who are prepared to sacrifice their blissfulness in order to get attention.

When it comes to love, it’s of utmost importance to realize that in order to have a lovely marriage filled with understanding, and mutual trust, there must be a spiritual connection between the partners.

In a symbolic manner, it’s pretty accurate to say that you’ll attract a partner whose traits are complementary to your subconscious mind.

Furthermore, if you wish to find an intelligent, confident, and caring life-companion, you need to express that desire. Many individuals these days complain due to the lack of synergy between partners, but that’s only a sub-product of the messages conveyed through their subconscious.

Tackle these harmful inclinations by nurturing a positive mindset, through prayer and self-contemplation. In addition, try not to turn your marriage into a business! You don’t need to go after the perfect partner at any cost, but work on your self-expression and give the Universe a room to do its job.  

Try not to take 2 steps forward and 3 steps back by following unclear directions. If you are not sure which road is the right one, stay calm and contemplate through meditation and prayer. The ignorant part of the mind will jump to give its conclusion and force you into negative thinking.

Beware of these tendencies by staying on full alert. A common mistake most people make is complaining about the partner to other people. They are just empowering the negative thoughts to take over and destroy the union.

A good technique you can use is to never, under no circumstances, transfer today’s problems over into the next days. Forgive one another daily, and pray at dinner or before you hit the rack. This doesn’t seem like much, but it is a huge morale boost for the couple.

Doing more things together, and forgiving rather than memorizing everything will definitely help you strengthen the bond. Convey harmony, love, and understanding. If you believe that constructive criticism is useful, then use it, but try not to be too harsh.

Be an advocate for compassion, not judgment.

The Healing Method

A throwback to ancient times and the medieval age, when people reported miracles in various forms. Even these days, this sort of occurrences leave a trace in the society. Mixed with cultural and religious paradigms, most people associate these “wonders” with God.

Upon finishing the healing procedures through God’s disciples on Earth, the person would’ve felt an instant change.

First and foremost, not all people believe in this kind of stories, and that’s okay, but the meaning behind it is that all is possible with the right mindset. The herbs given and rituals conducted by the priests had a placebo effect, which urged the person to believe in the healing.

Tackling the previous state of mind was made possible through the “auto-suggestion mode” which the subconscious interprets and gives its answer to it. By accepting the healing, the person rises and embraces its new reality.

The author emphasizes that this effect can merely take place, once you abandon your negative thoughts and keep them buried! For instance, don’t dream about the future, just incorporate the same vision into the present moment.

In the same fashion, you should direct your efforts toward the final destination. Remain focused during the process, and subdue your impulses to judge the situation. By staying positive through prayer and other methods, you’ll send positive affirmations to the Universe, and enable the spiritual healing to take place.

The same approach can be used when you aspire to achieve some goal. The author implies that with the help of visualization, your subconscious will understand your cravings and provide a response that manifests your deep urges in body and mind.

This will create a mental picture that takes you one step closer to your desired accomplishment.

Rinse and repeat until you master the “universal principles,” and how it affects your well-being. Although our perception of what it is to be sensibly well-off keeps altering, the bar keeps rising to unmeasurable scales.

Expressing gratitude can get the ball rolling, and help you conquer your own mind. Tackle the false reality, and set your agenda that fits your needs.

Sleep deprivation can also turn out to be a big issue. You need at least 6 hours a day to function properly, perhaps even more. Even when your body is in a state of deep relaxation, your subconscious mind remains active.

You should learn how to relax your body, and commit to sleep to have a tenacious grip on your life.

Key Lessons from “The Power of Your Subconscious Mind”

1.      Be open-minded
2.      Tackle depression with a single step
3.      Measure your actions

Be open-minded

Control this emotional unrest by trying to talk some sense into your partner, and see who is adding fuel to the fire.

Don’t raise your tone when discussing these matters; try to get into the shoes of the other person to see things from his/her point of view.

Tackle depression with a single step

The best cure for depression is your determination to be happy, without necessarily turning over to the painful past or uncertain future.

The energy around us is giving you a hand to endure in this battle and make heads or tails of how the power of the subconscious works.

Measure your actions

Practice faith, and visualize in the now, because you’ll never be in the future.

According to the Bible, you’ll receive, in accordance with your faith, so when attempting to heal yourself, bear this in mind and act accordingly.

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“The Power of Your Subconscious Mind Quotes”

Just keep your conscious mind busy with expectation of the best. Click To Tweet All of us have our own inner fears, beliefs, opinions. These inner assumptions rule and govern our lives. A suggestion has no power in and of itself. Its power arises from the fact that you accept it mentally. Click To Tweet Busy your mind with the concepts of harmony, health, peace, and good will, and wonders will happen in your life. Click To Tweet As you sow in your subconscious mind, so shall you reap in your body and environment. Click To Tweet He awakened to the simple truth that it is never what a person says or does that affects him, it is his reaction to what is said or done that matters. Click To Tweet

Our Critical Review

The first edition of this classic was originally published back in 1962. Since then, due to the evergreen tips and quotes, the value of the book hasn’t diminished.

It’s still one of the most life-changing books ever written. We enjoyed every bit of it.

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Kellogg on Branding PDF Summary

Kellogg on Branding PDFThe Marketing Faculty of The Kellogg School of Management

Taking a glimpse into the selection of well-researched tactics for reaching the zenith of your brand-building process, is not something you stumble upon every day.

Do we dare to say it? – Despite the odds of being exposed to such an impressive collection, you joined the club.

Without further ado, let’s drill down to the core of this book.

Who Should Read “Kellogg on Branding”? And Why?

Not all people aspire to build a sustainable asset in the world. In order to thrive on branding, one must prick up its ears, and embrace an open-minded approach.

In our opinion, “Kellogg on Branding” is an exclusive selection of tactics and tools that an organization should capitalize on, to survive in this age.

About Alice M. Tybout and Tim Calkins

Alice M. TyboutAlice M. Tybout served in the Kellogg School for Marketing as an academic director and professor. Currently, she is the Harold T. Martin Professor of Marketing. Alice runs a research team to investigate how various individuals process information and make up their minds.

Tim Calkins is widely acclaimed for his contribution as a professor, consultant and keynote speaker. Momentarily, he has the role of a Professor of Marketing at Northwestern University’s Kellogg School of Management, where he presents his insights on Biomedical Marketing.

“Kellogg on Branding PDF Summary”

Design, Build and Understand Branding

The central argument in this eye-opening book encircles around the concept of reforming the market and carrying out the necessary changes. The current global predicament leaves us little choice but to take into account the consumers’ preferences and bring them into line with the organizational goals.

For a business to gain the much-needed edge in this overly crowded marketplace, it must answer the following questions:

  • Who should we target and why?
  • How can the product/service be of use to potential consumers?
  • Why should someone be fixed upon our brand over the competitor’s one?

Prior to showing glimpses of professionalism, and commitment, the organization must pay special heed to many rising aspects of doing business.

The first one that springs to mind is the frame of reference. Neglecting the integration between the frame and the point of difference can turn out to be costly! As a disregarded facet, it allows the business to expand their operations by helping the consumers meet their needs and wants.

Operating as a unit will undoubtedly going to provide support for the brand-building proceedings through fortification or other methods. In other words, by leveraging industry’s best practices, the organization could improve its positioning and impose entry barriers.

Afterward, you can quickly discern why is brand design so essential and move on to the categorization of products. To get a bird’s eye view of the process, you must execute all of the following 5 steps:

  • Step 1: Realize that branding takes the shape of any concept, which lays emphasis on the categorization of products.
  • Step 2: Identify a few categories that will clear up the brand concept when used by consumers.
  • Step 3: Don’t let a single brand-design element slip from your memory. Eclipse your competitors by creating an asset that contains category name, logo, brand name, visual illustrations, symbols, verbal lexicon, etc.
  • Step 4: Conduct an evaluation of your policies and consider other alternatives that might benefit the brand-process.
  • Step 5: Use legit and impartial metrics to assess whether the brand concept is in tune with the product features.

On top of these steps, it vital to become conscious of the uniformity between market behavior and human behavior. For precisely the same reason, the authors assert that only perceptive managers with the right mindset will have no difficulties to integrate social, political and ethical aspects into branding.

How to Build and Leverage Your Brand

For the sake of supporting the previously stated strategies, it’s of unparallel importance for the brands to influence the learning process. This new form of structure, named “the buyer learning” absorb the central role in the brand-building process.

With almost total disregard for the status of the entries, top-notch brands unleash the same strategy from pioneers to late entrants.

It’s crystal clear that the pioneers absorb take the role of masters because they’re allowed to remodel the categories, launch their own brands, or even set up invisible barriers. Nonetheless, these aspects shouldn’t be construed as a full-scale victory for the pioneers, which may face other difficulties further down the road.

Late entrants, for instance, can exploit the inelasticity of pioneers, and take control of the learning process. Thereupon, they can introduce modifications to it, and benefit the changes arising from it. On the other end, being dependent upon one product category can be a formula for disaster.

When a brand opts for expansionism, the buildup of a network is influenced by the same token. With an aerial perspective of the situation, you can easily conclude that “brand evolution” is a complex operation, and as such, it incorporates the following guidelines:

  • It urges you to take one step at the time
  • Help others to understand the reasons for the brand expansion
  • In the aftermath of expansionism on the parent brand, consumers must get the full picture

It may come as a shock to most people, but placing all your energy on one brand is not enough. Indeed, there’s such thing as a brand portfolio, which is the extension of the previous method.

Brand Advertising and Relationship Branding

Evidently, not even the best of the best products can reach its zenith without marketing efforts to support their ascend! Without a shred of doubt into your mind, you should endorse that advertising is composed of carefully selected means transmitted through the right channels.

The perfect copy as the authors have a habit of labeling it, must embody humor to enhance engagement.

This will not only give you a competitive advantage but help you establish an unshakable connection with the other side. Bound with the idea of sharing common interests, the brand and consumers can take the interaction onto the next level. Playing the emotional card is also something you should fully exploit.

If you aspire to put an end to the one-way relationship, you should stimulate feedback by interacting with your customers. The number of brands which are aware of the issue is meager. By soliciting the views from the end-users, you’ll take the driver’s seat and have full control over the situation.

According to the authors, being able to manage the relationships with the target audience proficiently is often depicted as the epitome of mass customization. It’s needless to say that a large bulk of today’s brands are mass-orientated. Steps in, CRM!

Customer Relationships Management is like a medieval fortification that stops the advancement of mass-marketing. It’s main incentive springs from handling the interactions between an official body and the customer. Unlike other processes, it strictly relies on data to prepare for potential twists and turns.   

It can be further broken down into the following subsequent elements:

  1. Find and identify subsegments
  2. Assess the effects of each sub-segment process by associating it with a goal
  3. Design contacts and conceive an actionable strategy
  4. Anticipate the outcome

If a brand doesn’t vouch for its services and turns a blind eye on the inept management, it will soon be overrun by other more user-centric organizations. The idea is to put the cravings of the consumers on top of your priority list.

Brand Driven Organization and Service Branding

Customer expectations must be satisfied by consolidating their input. In doing so, the business becomes a branding-machinery and would stay abreast of their demands by monitoring their reactions regarding the product/service offered.

Prior to conquering the world with your brand-new idea, one must make a decision to build a product or launching a service. The gap between these two separate fundamental features must be considered by understanding the following truths:

  • The services are intangible deliverables
  • Services don’t fall into the category of commodities for disposable use
  • Their heterogeneity nature

It comes as no surprise that internal branding is also a force to be reckoned with, and should receive an equal standing with the other execution strategies. In addition, the organization should enforce a code of conduct in order to speed up the integration, and put all elements together.

The author cannot emphasize enough the importance of conducting strategic employee-assimilation. Hence, it’s pretty straightforward to identify the first-class brand assimilation programs. With the segmentation taken care of, the author presents the three-phase structure:

  • Phase 1: Strategic Development
  • Phase 2: Foundation Building
  • Phase 3: Implementation

In truth, many things can deteriorate the morale of the employees and even put into question the successiveness of the internal branding programs. In this book, you’ll find why embedding the procedure in the broadcast can turn out to be a huge mistake on your part.

When it comes to allocating resources for external and internal branding, you should refrain from stretching too much. Such uncontrollable expansion can aggravate the problem even further and put you in a position of jeopardy. The same logic is applied to seductive ads and messages used on both fronts.

In a nutshell, branding services is a never-ending work, but that mustn’t discourage you to proceed.

How to Build a Megabrand

Reaching the top of the heap is not an overnight thing. Yet, in a race against time, NetZero shocked the world with its innovative way of doing business, which puts adaptation in the center of it. In just 5 short years, NetZero compelled the internet marketing community to shift its core paradigms due to the changes that occurred.

To receive the “rising star” epithet, NetZero focused on the frame of reference. Neglecting and undervaluing its effects can hurt your business. One-of-a-kind marketers are aware of the power emerging from the frame of reference and feel disposed to use it in order to improve the brand positioning.

The authors point out yet another decisive element to achieving brand-dominationName. It may seem like being struck by lightning, but being creative and setting your heart on something that will stand out as being catchy and unique can give you the upper hand.

How to know which name would meet these criteria?

The author claims: A brand name must be able to stand the test of time! Do we need to say more? The more iconic, the better you’ll do. Pay attention to the business as a whole, don’t dissect it in order to choose a suitable name.

A good label may provide the stimulus required for going international. You’ll need all the support you can get in that regard. However, prior to sailing to new shores, you must evaluate the consistency of the brand by examining the pricing, distribution and positioning on the local markets.

In addition, be cognizant of the fact that the pricing strategies must be in accordance with the local competitors and the demand. Creating a global system must be complemented with a broad perspective regarding the price elasticity and other factors.

Generally speaking, every brand must give the impression of earnestness and decisiveness for each market segment.

Like this summary? We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“Kellogg on Branding Quotes”

Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world’s best brands can be linked to a single person: Howard Schultz created Starbucks, Steve Jobs built Apple, Pleasant Roland formed… Click To Tweet Brands are sets of associations linked to a name or mark associated with a product or service. Click To Tweet Successful companies understand that brands are assets. Click To Tweet Brand positioning refers to the specific intended meaning for a brand in consumers' minds. Click To Tweet

Our Critical Review

If you have your perspective broadened, and your mind sharpened, then we did a great job. If not, we firmly advise you to read the book, whenever you find some time.

Don’t forget to implement the tactics to accentuate your professional endeavors.

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12 Rules for Life Summary

12 Rules for Life Summary

An Antidote to Chaos

Ready for a dose of Jordan Peterson?

Even if you’re not – here it comes!

Tight-packed in the form of his 12 Rules for Life.

Who Should Read “12 Rules for Life”? And Why?

There’s probably nobody as famous as Jordan Peterson in the intellectual world nowadays.

Which means that each and every one of his moves is carefully inspected by a host of people – both his two million (and counting) active followers and as many criticizers.

12 Rules for Life, however, is a much lighter and less controversial read than we’ve come to expect from Peterson.

It feels as if it is mainly aimed at teenagers and young people who are trying to find their way in life.

If you are one of them, based on many testimonies,

About Jordan Peterson

Jordan PetersonJordan Peterson is a Canadian clinical psychologist and cultural critic – quite possibly, “the most influential public intellectual in the Western world right now.”

He studied at the University of Alberta, where he obtained a BA in political science in 1982. After a year off in Europe, he returned to Alberta and received a BA in psychology in 1985.

Six years later, he earned a Ph.D. in clinical psychology from McGill University where he remained as a post-doctoral fellow for the next two years. He then moved to Harvard University, where he became an associate professor of psychology.

He published his first book, Maps of Meaning, in 1999, two decades before he published 12 Rules for Life.

In the meantime, he became an Internet celebrity, propelled by his argumentation against the Canadian government’s Bill C-16.

Find out more at https://jordanbpeterson.com/

“12 Rules for Life Summary”

As Jordan Peterson explains in the Overture to his 12 Rules of Life, this book grew out of one of his most interesting hobbies.

Namely – answering questions posted on Quora.

Well, one time he tried answering the question “What are the most valuable things everyone should know?”

His answer – which then included 40 rules – was, to say the least, quite popular.

As Peterson explains, it “has been viewed by a hundred and twenty thousand people and been upvoted twenty-three hundred times. Only a few hundred of the roughly six hundred thousand questions on Quora have cracked the two-thousand-upvote barrier.”

So, in other words, he had already written this book before he had even started writing it.

To complete it, he just combined some rules and dropped out the redundant ones.

And he came up with the 12 rules for life.

Key Lessons from “12 Rules for Life”

1.      Stand Up Straight with Your Shoulders Back
2.      Treat Yourself Like Someone You Are Responsible for Helping
3.      Make Friends with People Who Want the Best for You
4.      Compare Yourself to Who You Were Yesterday, Not to Who Someone Else is Today
5.      Do Not Let Your Children Do Anything that Makes You Dislike Them
6.      Put Your House in Order
7.      Pursue What is Meaningful, Not What is Expedient
8.      Tell the Truth
9.      Assume that the Person You are Listening to Might Know Something You Don’t
10.      Be Precise with Your Speech
11.      Leave Children Alone when They are Skateboarding
12.      Pet a Cat When You Encounter One on the Street

Rule 1: Stand Up Straight with Your Shoulders Back

For his first rule, Jordan Peterson casts a cold look upon the nature and the “society” of the lobsters. But you probably already know this, since it has already been made stupendously famous via his debate with Cathy Newman.

The main reason for the analogy: the basic chemistry of a lobster’s brain is not that different from the chemistry of your brain.

And we know for a fact that, after a fight, “a lobster loser’s brain chemistry differs importantly from that of a lobster winner.” And this is “reflected in their relative postures,” which depend on the serotonin/octopamine ratio: more from the former makes you stand up straight and enthuses you with confidence.

Rings a bell?

It should – if it doesn’t.

Because it basically echoes Amy Cuddy’s exceptionally popular TED Talk: “Your Body Language Shapes Who You Are.

Now, the rule makes much more sense: if octopamine makes you slouch when you’re feeling bad, then stand up straight, and the serotonin wills start flowing:

So, attend carefully to your posture. Quit drooping and hunching around. Speak your mind. Put your desires forward, as if you had a right to them—at least the same right as others. Walk tall and gaze forthrightly ahead. Dare to be dangerous. Encourage the serotonin to flow plentifully through the neural pathways desperate for its calming influence.

Rule 2: Treat Yourself Like Someone You Are Responsible for Helping

We live in a scientific, materialistic world and we are pitifully unaware of the fact that there are different ways to understand it.

However, for most of history (back to, say, Newton), humans understood it in a profoundly different way, i.e., via myths. And myths had the power to give their lives some meaning and orientation.

Now, interestingly enough, the fact that we are aware that the universe has no obligation to make sense to us (Neil deGrasse Tyson) makes us cruel to, well, ourselves.

We are capable of inventing meaning even for our dogs and cats – but we are incapable of doing the same for us. And statistics show this: “People are better at filling and properly administering prescription medication to their pets than to themselves.”

And, as Peterson says, “that’s not good. Even from your pet’s perspective, it’s not good. Your pet (probably) loves you, and would be happier if you took your medication.”

Peterson analyzes the Genesis story in order to find an answer to the question of why we prefer our pets to ourselves. And – after few pages which concentrate on the order/chaos dichotomy – he finds it.

And it is the same Viktor Frankl discovered while going through the Hell of Auschwitz. Namely, the ones who go forward are the ones who have something to go forward to.

He whose life has a why can bear almost any how,” Peterson quotes his favorite philosopher Nietzsche to make his point once again.

How this relates to Peterson’s second rule?

Well, if you believe your life has a Meaning – with a capital M – then you will have to treat yourself as someone who deserves it. And if that’s the case, you will be able to recognize your problems.

And consider them accordingly.

Just like you would your dog’s.

Rule 3: Make Friends with People Who Want the Best for You

A highly personal lesson dipped in Jordan Peterson’s childhood experiences.

And as simple and obvious as a lesson can get: “Friendship is a reciprocal arrangement.

Peterson goes on:

You are not morally obliged to support someone who is making the world a worse place. Quite the opposite. You should choose people who want things to be better, not worse. It’s a good thing, not a selfish thing, to choose people who are good for you. It’s appropriate and praiseworthy to associate with people whose lives would be improved if they saw your life improve.

People who don’t want to improve are not exactly people you want to be around with. By definition, they can’t be helped. They will merely drag you down to their level to make themselves feel better, using you as an object instead of a human being (contra Kant).

If you spend your time around them, you are not helping yourself and, thus, you are not helping the world either.

Because the people who don’t want to improve are the same people who will give a cigarette to a former smoker or beer to a former alcoholic.

They don’t want to make the world a better place by improving; they want to make the world a worse place and, thus, simulate improvement.

To hell with them!

Make friends only with people who want the best for you, people you’d easily recommend to others for

Rule 4: Compare Yourself to Who You Were Yesterday, Not to Who Someone Else is Today

We’ve told you before that happiness may be a relative category.

In other words, that how you feel at this moment depends not on how close you are to some definitive state of things (i.e., Happiness with a capital H), but on how better off you feel when compared to those around you.

Regardless of the fact that happiness is not precisely Peterson’s cup of tea – it’s a fact that, for millennia, this may have worked for people in one way or another.

Nowadays, it’s all but a recipe for disaster!

Why?

Because, nowadays, you have the media and the Internet continually feeding you with images and news about the best of the very best.

And it’s only sensible to come to terms with a simple fact: no matter how good you are, there will always be someone better than you out there.

Look at it this way: millions of kids are at the moment playing basketball and dreaming of becoming the next LeBron; only a handful or one or even no one will do that!

What does that leave for the rest of the bunch?

Misery.

That’s why Jordan Peterson advises you to introduce a Copernican revolution inside your existence. It’s time to stop being the object revolving around some objects with a stronger mass; it’s time to become the object around which everything else revolves.

In other words: don’t compare yourself to other people; compare yourself with, well, yourself from yesterday. If you’re better than that guy – then you are on the right track!

Rule 5: Do Not Let Your Children Do Anything that Makes You Dislike Them

Parenting is an art.

And the most artful part about it is learning – and, then, communicating – the rules of it.

It’s only obvious that not everybody can be a good parent. What separates the good from the bad is their capability to guide their children on the road of improvement.

Because children are born into chaos. They learn the rules of life by constantly hitting walls – both literally and metaphorically.

A parent’s job is to organize the metaphorical part of his/her child’s existence in a way which will give it some meaning.

And that, in Peterson’s dictionary, doesn’t mean “happiness.”

After all, a child will always feel a little happier when given a candy; but that doesn’t mean that you should give your child candies all the time.

Your purpose as a parent is to be the superego to your child’s ego: to be the link between the chaos of the child’s world and the order of society.

If a child receives no feedback, then the chaos into which it is born will permeate well into his or her adulthood; and society will punish it, much less mercifully than you.

However, if it receives too much feedback, then the order will limit too much its potential; society will punish that as well.

The lesson here: set clear rules and proper discipline for your children; because if you don’t – society will.

Rule 6: Put Your House in Order

This one of Jordan Peterson’s rules goes back to Voltaire’s Candide.

If you recall, the book ends with a conviction that the only way to counter the evils of this world is by cultivating your own garden. That way, Voltaire believed, you can free yourself of the “three great evils: boredom, vice, and poverty.” And contribute to a better future of everybody.

Jordan Peterson rephrases this thus: put your house in order before you start philosophizing about how we should put the whole world in order.

Don’t blame other people for your own troubles, because, chances are, you haven’t taken advantage of every opportunity coming your way.

“Don’t blame capitalism, the radical left, or the iniquity of your enemies,” Peterson goes on. “Don’t reorganize the state until you have ordered your own experience. Have some humility. If you cannot bring peace to your household, how dare you try to rule a city? Let your own soul guide you.”

The actionable lesson: “Start to stop doing what you know to be wrong.

Rule 7: Pursue What is Meaningful, Not What is Expedient

Life is suffering.

Many ancient religions and mythologies have tried articulating that in some of the most famous stories we have inherited from our ancestors.

There is basically no way around it: no matter what happens, one day the people you love will inevitably die; and you will as well.

There’s an easy solution to this problem: hedonism. “Pursue pleasure. Follow your impulses. Live for the moment. Do what’s expedient. Lie, cheat, steal, deceive, manipulate—but don’t get caught. In an ultimately meaningless universe, what possible difference could it make?”

However, there’s also a more difficult answer, one which makes much more sense. Namely, if suffering is real – and no one can deny that – and if it is that painful to live with suffering, then certainly the worst thing you can do is cause someone else’s suffering.

And we know this intuitively: even if we don’t know what is good, says Peterson, we certainly know a priori, what is bad.

Well, Meaning – once again, with a capital M – must be doing good; and doing good is the negation of doing bad.

“If the worst sin is the torment of others, merely for the sake of the suffering produced—then the good is whatever is diametrically opposed to that. The good is whatever stops such things from happening.”

(No, that’s not diametrically opposed to tormenting others, Jordan.)

Rule 8: Tell the Truth

This rule is Jordan Peterson’s gospel to the Truth.

Let us quote its most beautiful part:

To tell the truth is to bring the most habitable reality into Being. Truth builds edifices that can stand a thousand years. Truth feeds and clothes the poor, and makes nations wealthy and safe. Truth reduces the terrible complexity of a man to the simplicity of his word, so that he can become a partner, rather than an enemy. Truth makes the past truly past, and makes the best use of the future’s possibilities. Truth is the ultimate, inexhaustible natural resource. It’s the light in the darkness.

In other words, just like God does at the beginning of John’s Gospel, we too have the power to organize the chaos of the world into something much more tangible.

Lies are only temporary and do service only to those who use them to manipulate. Truths don’t serve anyone per se. They can’t, since they are as they are, regardless of our interests and feelings.

So, they serve the world.

Your duty: “Tell the truth. Or, at least, don’t lie.”

Oh, if only it were as easy?

Rule 9: Assume that the Person You are Listening to Might Know Something You Don’t

This one’s pretty much self-explanatory.

If you are merely telling somebody something, then the existence of that person is irrelevant. You might as well be talking to yourself in the mirror.

The problem?

You’ll never get anywhere with that kind of attitude.

For a simple reason: you are sabotaging your own improvement. There’s no way you know as much as you think you do – no matter who you are.

So, why don’t you start learning something from those around you?

Instead of a talker, become a listener; you’ll do your talking later; in the meantime – you may actually learn something.

And this reminds us of one of our favorite movie scenes.

Watch it straight away.

And don’t be a marketing rep; be a human!

Rule 10: Be Precise with Your Speech

Ah, good ol’ Wittgenstein!

If you talk about something you don’t understand, then you are contributing to the Chaos which engulfs the world.

You must, in fact, confront it!

Precision and specificity – just like truth – turn the Chaos into something treatable.

If you don’t know the specific destination you want to reach, there’s no way you’ll ever reach it. And being ambiguous about something is not much different from providing a wrong map for someone and telling him/her that following it will lead him/her to the right location.

Naturally, that will never happen.

Rule 11: Leave Children Alone when They are Skateboarding

Look aide, lefties: this is the part you are definitely not going to like at all!

It starts quite innocently: modern parenting is overprotective. And it is: called helicopter parenting, it risks raising children who are not prepared for life, but protected from it.

So far, so good.

However, according to Jordan Peterson, there’s a difference in what overparenting means for boys and what it means for girls.

Why?

Because boys and girls are different; and because, if not for overparenting, they would develop their sexual differences even more visibly.

So, let them do!

Why should we feminize boys and masculinize girls – when their differences are so natural? After all, “if they’re healthy,” says Peterson, “women don’t want boys. They want men.”

Now, correct us if we’re wrong, but isn’t this somewhat contradictory to Rule 5? We know people who would be ashamed of hearing their sons got expelled from school

How do you know when to put your foot down?

Or is it, unfortunately, not as apparent as Peterson proclaims it to be?

Rule 12: Pet a Cat When You Encounter One on the Street

So, all in all, suffering is an inescapable part of life.

There are two paths you go from here: either you are going to blame the universe, or take the sins of the world upon yourself.

If the former, you are never going to be happy; you’ll become resentful and bitter and a pain to be around with.

If the latter, there are, once again, two paths to choose from: either you are going to be smashed by the burden, or you are going to stand up straight and carry it.

And the best way to deal with your burden: to pet a cat when you encounter one. That is – to enjoy the little beautiful and good things happening all the time around you:

If you pay careful attention, even on a bad day, you may be fortunate enough to be confronted with small opportunities of just that sort. Maybe you will see a little girl dancing on the street because she is all dressed up in a ballet costume. Maybe you will have a particularly good cup of coffee in a café that cares about their customers. Maybe you can steal ten or twenty minutes to do some little ridiculous thing that distracts you or reminds you that you can laugh at the absurdity of existence.

Peterson’s way of dealing with suffering: watching a “Simpsons” episode at 1.5 times regular speed – “all the laughs; two-thirds the time.”

We promise we’ll try that.

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“12 Rules for Life Quotes”

It took untold generations to get you where you are. A little gratitude might be in order. If you're going to insist on bending the world to your way, you better have your reasons. Click To Tweet You can only find out what you actually believe (rather than what you think you believe) by watching how you act. You simply don’t know what you believe, before that. You are too complex to understand yourself. Click To Tweet ’No tree can grow to Heaven,’ adds the ever-terrifying Carl Gustav Jung, psychoanalyst extraordinaire, ‘unless its roots reach down to Hell.’ Click To Tweet Ideologies are substitutes for true knowledge, and ideologues are always dangerous when they come to power, because a simple-minded I-know-it-all approach is no match for the complexity of existence. Click To Tweet So, listen, to yourself and to those with whom you are speaking. Your wisdom then consists not of the knowledge you already have, but the continual search for knowledge, which is the highest form of wisdom. Click To Tweet

Our Critical Review

Jordan Peterson’s 12 Rules for Life will, undoubtedly, help some; it will also, undoubtedly, irk others.

In our opinion, there’s plenty in the book to justify the behavior of each of these two parties.

Because, unfortunately, as much as Peterson is trying to convince the world in the opposite, language is not precise.

And he’s not exactly telling the truth when he’s saying that his words have only one interpretation.

They have many.

Fortunately, some are encouraging and uplifting.

So read the book because of them.

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