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Books, Audiobooks
and Summaries

Category: Marketing

We Are All Weird PDF Summary

Don’t take umbrage at the title, because Seth doesn’t attach a negative connotation to the concept of weirdness. We are impelled to believe in things and opinions imposed upon us by those who don’t understand the power of individuality. Being […]

Woo

Woo, Wow, and Win PDF Summary

Service Design, Strategy, and the Art of Customer Delight Everybody wants to please the customer nowadays. The point is – to delight him! Thomas A. Stewart and Patricia O’Connell give the full details in “Woo, Wow, and Win.” Who Should […]

Scientific Advertising PDF

Scientific Advertising PDF Summary

Advertising isn’t an art. It’s science. And Claude C. Hopkins set the foundations of “Scientific Advertising“ a century ago. Ignore him at your peril. Who Should Read “Scientific Advertising”? And Why? We have a great way to answer this question. It’s […]

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