Make a Killing on Kindle Summary

Make a Killing on Kindle SummaryAre you a self-published writer?

Then it is time you understand that your job is not just to write, but to market your book as well.

Read on to find out the exact techniques that can help you top the Amazon charts in no time.

Who Should Read “Make a Killing on Kindle” and Why?

“Make a Killing on Kindle” is a step by step marketing guidebook that will help self-published authors reach their readers and climb the Amazon charts in a particular category in a matter of just a few weeks.

We recommend it to all aspiring authors, and to the already published ones who want to experience bigger success.

About Michael Alvear

Michael AlvearMichael Alvear is a successful self-published author with over two decades of experience in media and marketing strategies.

“Make a Killing on Kindle Summary”

Some time ago, everyone who wanted to publish a book, had to gain the favor of the publishing gatekeepers: the critics, editors and publishing houses.

However, the Internet has changed the world in so many ways, and it has already changed the publishing industry.

Now aspiring authors no longer have to beg for mercy: they have the market at their fingertips.

But, does that mean that now anyone can be an author?

Well, it does mean that everyone can publish a book, but that is not the same as being a successful author.

The fact that everyone can publish his or her book means that the competition is as big as ever.

There are so many titles that readers can choose from, so why would they pick your book?

The key is not being a good writer. Yes, you have to know how to write, but your job now extends much further than that.

Once you take off your writer’s hat, now you have to roll up your sleeves and put on your marketer’s hat.

Many books and articles explain the world of self-publishing. However, most of these texts advise you to do the same as other already successful authors: create a reader’s platform by making people subscribe to your email newsletters and follow you on Twitter.

However, this is such a hard thing to do, since you will have to have hundreds of thousands of people in your loyal fanbase, in order to make it.

Statistics show that only three-tenths of one percent will click on an advertisement displayed on your blog. Out of this number, only four percent will continue and buy your book.

Can you see how low these numbers are?

Out of 10 000 subscribers, only 1.2 will become your reader.

Obviously, if you are a new author, this approach will not work for you.

Another thing you should not attempt doing is creating a social media campaign around your Kindle book. Social media is great for attracting followers, but that does not mean that those followers are Kindle users.

We just told you not to use the two most famous tactics about making it in the self-publishing world.

Then, what do we advise you to do?

Do not worry; we have a few other, more useful tools you can use to actually create results.

First, remember that readers need to be able to find your book. In order to do that, you have to insert keywords in your book title, description, and the search engine profile, which will connect your book to what your customers search for.  

However, how do you know the words people search for?

Google has you covered on this. Search for a phrase of your book on Google AdWords, and you will see a list of related keywords along with the frequency of searches. Then, choose your keywords from this list.

Another thing you have to put some thought into is the category you place your book in. To find a category, find authors who are similar to you, and the categories they use for their publications.

While you do this, be careful not to put your book in a category that has too much competition in it.

Balance is the key since you want something the readers search for, but you do not want your book to be just another of the many.

Now that you have this covered, it is time that you take care of the visuals.

The cover is what makes the first impression of your book, as well as its title.

Do not lose your battle before it even begins – put some effort into coming up with a good title and put your book design into a professional’s hands.

The best titles are short and attractive. Also, make it as clear as you can, since today’s readers do not have too much patience to find out the meaning of the words.

The only thing that is left is creating an effective book description and adding the “look inside” option, which will allow your readers to have a peek at your content.

Of course, once you let your readers have a look at your content, you must ensure you get them to see the best part of your content, that will only leave them asking for more.

What we covered are just the basics of creating your book for online readers. For more information scroll down to our key lessons, and for a better understanding and all the techniques refer to the full book.

Key Lessons from “Make a Killing on Kindle”

1.      Social Media Presence Will Not Help You as Much as You Think It Will
2.      The Title and Book Cover Are Everything
3.      Get Reviews

Social Media Presence Will Not Help You as Much as You Think It Will

Most books on self-publishing will advise you to build a following on social media, but in fact, only a small portion of your followers will turn into your readers.

So, instead of obsessing over the numbers on Twitter, put an effort in creating a good book.

The Title and Book Cover Are Everything

You have heard it many times: do not judge a book by its cover, but the fact is that everyone WILL judge your book by its title and cover.

So, make sure they are good.

Get Reviews

When you are starting out, make sure you have reviews on Amazon, since readers will get more interested in reading your book if they see someone else has read it.

Reach out to your friends and family to do you this favor. Make sure not the starting reviews you get are five-starred, since if that is all there is – no one will believe they are genuine.

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“Make a Killing on Kindle Quotes”

Don’t pretend to ask for advice when you’re looking for vindication. Click To Tweet Write the book description in the third person and present tense. As if you’re sitting face-to-face with a browser who just asked you what the book is about. Click To Tweet Try not to mention more than three or four characters unless they’re vital to the story. If you can’t hook them with four characters you won’t be able to do it with five or six. Click To Tweet Search -Power words- on Google and you’ll find plenty of them. Click To Tweet

Our Critical Review

“Make a Killing on Kindle” does exactly what it promises in the title: it gives readers a set of useful principles that they can follow if they want to make it in the highly competitive self-publishing world.

Although it is a bit old, when it comes to the Internet, the principles are still sound and valuable.

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Finding My Virginity Summary

Finding My Virginity PDFThe New Autobiography

In 1998, Richard Branson – oh, sorry, that’s actually Sir Richard Branson – published his debut book titled “Losing My Virginity,” a 600-page autobiography which was lauded by both critics and general readers.

Twenty years and six books later – he’s back with the rest of the story: “Finding My Virginity” is the iconic sequel to an iconic memoir of an iconoclastic showman.

Who Should Read “Finding My Virginity”? And Why?

Oh, come on – it’s Richard Branson! If anybody has a life story to tell – it’s him! While we would probably struggle to pen an exciting chapter or two, Branson’s autobiography, across his two memoirs, is over 1,000 pages long!

You thought you’ve read everything once you finished “Losing My Virginity”?

Well, you thought wrong!

Delve even deeper into the story of Branson and “Virgin” with “Finding My Virginity.” And you don’t need to be an entrepreneur or a would-be business magnate. You just need to be interested in remarkable life stories.

About Richard Branson

Sir Richard Charles Nicholas BransonRichard Branson is a British entrepreneur and philanthropist, one of the 400 wealthiest people in the world and probably the most colorful business magnate of the 20th century.

A high-school dropout, he started a magazine called “Student” at the age of 16, before setting up a mail-order record business four years later. In 1972, at the age of 22, Branson opened his first record store, “Virgin Records,” a brand which will grow rapidly during the next few decades, allowing Branson’s empire to expand in many different areas.

In 2000, Branson was knighted for his services to entrepreneurship, and two years later, he was voted the 85th Greatest Briton in history.

“Finding My Virginity PDF Summary”

If you know anything about Richard Branson – you know, other than that he’s quite mad, bad, and… well, quite entertaining to know – you certainly know that he founded Virgin Group Ltd., a multi-billion multinational corporation which needs a separate Wikipedia article to list all of its subsidiaries and investments.

“Finding My Virginity” is about them. And how Branson made them what they are.

We start off with Virgin Atlantic, the seventh-largest UK airline. However, it didn’t get there without a fight. And, of course, the sassiness and chutzpah which make Richard Branson such a showman.

And the story goes like this.

Branson didn’t like British Airways – and British Airways didn’t like Branson. And in business – being a sort of a regulated war – everything is allowed. BA’s method: printing tedious libelous remarks about Virgin Atlantic. The oldest trick in the book.

Branson’s way (and he always does things his way): in-flight massages. And a Heathrow sign that read: “BA Don’t Give a Shiatsu.”

Amusing?

Wait till you hear the next one!

You know the London Eye, the 400-feet high Ferris Wheel on the South Bank of the Thames? Well, its raising was sponsored by BA. Unfortunately, due to a technical problem, the engineers weren’t able to put it up, leaving it stranded sideways close to opening day.

Branson knew that the press is on its way to report on this – and he felt it was his duty to make their reports a bit more interesting. So, he scrambled a message and put it on a blimp which flew from an airship company just outside of London.

The result: a blimp flying over the London Eye while bearing the slogan “BA Can’t Get It Up.”

Now, how’s this for a marketing strategy?

Now, here’s one picture-perfect example of what competitive advantage and disruptive innovation mean.

Virgin Mobile UK launched in 1999, and by the end of the next year, it had half a million subscribers and was estimated to be worth over 1 billion dollars.

How did that happen?

Well, you see, Virgin Mobile UK was the world’s first mobile virtual network operator. Meaning: instead of building a network of its own, it partnered with Deutsche Telecom (the parent company of T-Mobile) and used theirs instead.

This reduced costs and gave “Virgin Mobile UK” the chance of offering pay-as-you-go plans, another first in the world.

No wonder that, in the meantime, Virgin Mobile expanded to over 15 countries, with its USA subsidiary – one of the fastest-growing mobile companies in the world.

Now, we can go on!

Corbyn’s “Traingate” aside, Virgin Trains is probably one of the companies responsible for improving the previously government-owned rail service. Before being sold for over 4 billion dollars, Virgin America was considered one of the best airline companies on the other side of the Atlantic.

And, finally, Virgin Galactic aims to be the first company to take ordinary people to space so they can see the Earth from an entirely different perspective.

Now, that would be a great way to cap Richard Branson’s flamboyant career, wouldn’t it?

Key Lessons from “Finding My Virginity”

1.      Boldly Go Where Many Men Have Been Screwed Before
2.      Build a Great Team – and Step Aside
3.      Don’t Be Afraid to Speak Your Mind – Especially If It Gets You in Trouble

Boldly Go Where Many Men Have Been Screwed Before

Many people think that entrepreneurship is about doing something that nobody has done before. Richard Branson’s career is a proof that you don’t always need to be original. Just offer people a better service – and that will do the trick.

Virgin Trains wouldn’t have existed if the nationalized railway service had done its job well before them. Virgin Atlantic wouldn’t have had a beef with British Airways if the latter had bothered to give shiatsu. And the gym chain Virgin Active was established once Richard Branson realized that everybody had something against their gym.

So, do that: see what’s wrong with a service, and build a company which will improve it. If you’ve learned anything from “Field of Dreams,” you already know the drill: if you build it, they will come.

Build a Great Team – and Step Aside

It’s always a good idea to only go into a business you understand beforehand. However, if you really want to venture somewhere else, please, don’t be a smartass. And leave the job to those who know how to do it.

That’s why, when Richard Branson wanted to found a charity, he gave a call to a friend of his. And what a friend, indeed!

Fortunately to Branson, Nelson Mandela agreed to become the first Elder of Virgin Unite. Even more, he agreed to pick 12 more Elders to run the charity and make the world a better place. And when Mandela calls you – you come.

So, soon enough, the Elders included more Nobel Prize winners than your history book. Desmond Tutu, Jimmy Carter, Muhammad Yunus, Kofi Annan…

Now, that’s what you call a team, ha?

Don’t Be Afraid to Speak Your Mind – Especially If It Gets You in Trouble

Many have noted that “Finding My Virginity” is much more political than “Losing My Virginity” – and not few have criticized Branson for this.

He, however, couldn’t care less.

Whether it is about South Africa’s HIV issue, climate change, or the decriminalization of drugs, whether it is about Trump, Hillary Clinton, or Jeremy Corbyn – Branson has a word or two to say (or, in this case, write).

Sometimes, he’s right; sometimes he’s probably not. Either way, the only way we’ll ever find out which one of the two is it – is if he speaks his mind.

You know – the beautiful and dying art of disagreement.

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“Finding My Virginity” Quotes

‘Remember, it’s not material things that matter in life,’ I told them. ‘Things aren’t important, people are. All that matters is that everyone is safe. Click To Tweet Developing mental toughness isn’t just about being resilient – it’s about accessing your reserve tank when you think you just can’t go any further. Click To Tweet We owe our freedom to extraordinary people,’ he told the assembled crowd. ‘The bad, the evil, doesn’t have the last word. It is ultimately goodness and laughter and joy and caring and compassion.’ Click To Tweet Whenever you are setting up a new project, the most important thing is to surround yourself with people who are better than yourself, have different skills and a healthy combination of enthusiasm and experience. Click To Tweet

Our Critical Review

“Finding My Virginity” is not as interesting as “Losing My Virginity.” After all, even Richard Branson doesn’t have 1,000-page-long stories to tell.

But it’s still a must-read. Especially if you’re an entrepreneur. Or someone who likes to think differently.

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Facebook Ads Manual Summary

Facebook Ads Manual Summary

Everything You Need to Know to Get Started

You want to become a social media star? And you’re pretty sure you got what it takes – the only thing is you can’t reach a wider audience no matter what you do?

Mojca Mars’ “Facebook Ads Manual” is here – with a step-by-step Facebook advertising blueprint!

Who Should Read “Facebook Ads Manual”? And Why?

Two years ago, a reviewer at Product Hunt quipped: “Mojca is THE expert on the topic. This book will print you money if you apply her advice with due diligence.”

And, really, the book is probably the best structured, most comprehensible and most up-to-date Facebook advertising manual.

If you’ve never tried Facebook Ads or have tried them but have never seen the results in terms of website visitors, engagement and especially, conversion – this book is the one you should read.

Especially if you’re a consultant or a freelancer.

About Mojca Mars

Mojca MarsMojca Mars is a Slovenian marketing mastermind and the founder of Super Spicy Media, a Facebook advertising agency.

She was fired from Mediamix, an advertising agency she worked for a year and a half, in 2014. Almost immediately, she started Super Spicy Media, and, by the end of the year, she was making twice more money than before.

She has worked with many big companies, speaking at events as diverse as MicroConf, BabelCamp, and Double Your Freelancing Conference.

“Facebook Ads Manual Summary”

Facebook marketing is not that difficult, right?

After all, there are books which have explained it before for 5-year-olds! So, what’s the point in having to read one more book on the subject?

Well, if everything is going well with your business, and you know your way around Facebook Advertising, then you don’t! And Mojca Mars is actually the first one to tell you this. She didn’t write the book for professionals. She wrote it for those who want to become ones.

And the best way to do this is to use her very own, experience-based and reality-proof GRAB2 model.

GRAB2 stands Goal, Results, Audience, Budget, Brand. And, as Mars says – “these 5 words are extracted from the 5 key questions you have to ask yourself before creating each new Facebook Ads Campaign.”

So, let’s go – one by one.

G stands for GOAL. The Question: What is my #1 goal?

Mars reminds you numerous times throughout the book that you can’t have a successful Facebook campaign if you don’t have a single, clearly defined and focused objective. It can be increasing traffic or purchases, increasing the number of app downloads, or creating awareness of your new product.

Either way – it needs to be one. Focusing on more than one goal severely limits your chances for success. On the contrary, directing all of your attention to say, increased signups, will result in many beneficial side effects.

R stands for RESULTS. The Question: What results do I have to achieve to be satisfied with the campaign?

If you’ve ever watched some sports event, you know that the appointing of a new manager is always related to expectations. You can’t expect miracles – so there are managers who are anticipated to win the league, and others who are merely required to build a good team for the future.

So, even before starting a Facebook campaign, write down which outcome should satisfy you.

A stands for AUDIENCE. The Question: Who is my target audience?

This one should be an obvious one. You don’t want an advertising campaign directed at the wrong audience, right? Just think how bad it would look like if you advert your meat products to a vegan!

Facebook has a large array of tools you can use to target the right audience. Be specific. Neither too broad, nor too narrow.

B stands for BUDGET. The Question: What’s my budget?

Of course, you should be realistic when it comes to money. Earning more than you invest is not something which will happen right away. Fortunately, Mars has the ultimate budgeting system – which goes by the name “20/30/50” – and you need no more than $20 to get it under way!

For our intents and purposes, we’ll suppose that you have $500 for your advertising campaign.

First, you start by investing 20% of it – so $100 – for the initial campaign. Of course, you need to have the ads developed beforehand.

Then, once that budget runs out, turn of the lower performing ads, and invest 30% of the initial budget ($150) in the other ones.

Finally, it’s time to narrow down your audience via Facebook powerful optimizing tools. Analyze the data and see where your ads got the best response. And spend the rest of your budget – 50% or, in our case, $250 – to fund the rest of the campaign.

No, we didn’t forget the 2 above GRAB. That’s one more B for you.

B stands for BRAND. The Question: What’s my brand voice?

This one’s for you to ponder. You can’t be successful if you’re like the rest: most of them fail. You have to be different.

And using the GRAB2 model will make you different than about 90% of the Facebook ad creators. And, very probably, more successful than as many.

Key Lessons from “Facebook Ads Manual”

1.      Setting Up a Facebook Ad Campaign? Try the GRAB2 Model!
2.      Budget Your Campaign Using the 20/30/50 Rule
3.      Don’t Be an Advertiser – Be a Friend

Setting Up a Facebook Ad Facebook Campaign? Try the GRAB2 Model!

Mojca Mars provides an easy step-by-step tutorial for everybody who has never tried – or hasn’t been successful in trying – Facebook Ads. It’s a 5-phase process called the GRAB2 Model.

The G stands for Goal – which is what you must have before doing anything (not just a Facebook Ad campaign). The R stands for Results – which are essential to have in mind from the start so that you know whether your campaign is successful or not.

Next, the A stands for Audience: target the right one. The first B stands for Budge – use the ultimate budgeting method explained in our second key lesson. Finally, the second B stands for Brand – build it, if you don’t want to be muffled by the noisy advertising world out there.

Budget Your Campaign Using the 20/30/50 Rule

Your budget will be vital to your campaign. That’s why – use it smartly. Mars’ strategy works great.

First, you invest 20% of your budget in the ad campaign you believe should work. After a while, you check the data and invest 30% of your initial budget only in the best-performing ads.

After that budget runs out as well, you analyze the response of the audience, and invest the rest of your money (50%) in advertising only for the most interested people.

Don’t Be an Advertiser – Be a Friend

But, how should your ads look like?

Well, have in mind that people don’t use Facebook to be bombarded with apps. They use it to catch up with friends and read interesting stuff. Use this to your benefit: make your ads look much more like friendly updates than product-pushing commercials.

Use videos (Facebook autoplays them) and faces (people are more attracted to them; after all – it is Facebook!). Finally, use Canva – it’s easy to learn and even easier to use.

And it will save you money – because you won’t need to pay someone to design an ad for you!

Like this summary? We’d like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“Facebook Ads Manual” Quotes

The guys with the big bucks don’t always win. The smart ones do, no matter the budget. Click To Tweet Your #1 goal could be anything from creating awareness for your new product, increasing traffic to your blog post, getting new subscribers, increasing purchases of your product or even increasing the number of app downloads. Click To Tweet Before creating every campaign, write down a specific outcome you would be satisfied with. That will enable you to track the course of the campaign and modify it a little bit to reach or surpass those results. Click To Tweet It’s a beautiful paradox: When you blend in, you actually stand out for your audience. Users don’t visit facebook.com to watch ads; they come to see what their friends are doing. Click To Tweet Here’s the harsh truth - the vast majority of Facebook Ads you see every day are too promotional and totally lack a unique brand voice. Click To Tweet

Our Critical Review

As its title neatly suggests, “Facebook Ads Manual” is about those who want to reach a wider audience via the most popular social networking site. You may think that it’s something you already know how to do it, but once you read this book, you’ll probably realize that you’ve been doing it wrong all the time.

Because like everything else in marketing, Facebook advertising is also based on having a well-thought-out strategy. So, read “Facebook Ads Manual” – and learn the most efficient one.

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Content Inc. Summary

Content Inc. SummaryHow Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

OK – so you’ve built a beautiful business website, but no matter what you publish there, people don’t seem that interested in visiting it? Can you do something different?

Of course you can.

And Joe Pulizzi has all the neat tips and tricks to turn your small business into a giant “Content Inc.

Who Should Read “Content Inc.”? And Why?

If you are not aware what content marketing is, then this book is certainly not for you.

But, wait a minute! We may have formulated that wrong!

So, let’s try again:

If you want a thriving business in the age of websites and the Internet, then, on the contrary, “Content Inc.” is undoubtedly the book you should buy first!

Because let’s face it: if you don’t know what content marketing is, you don’t stand a chance against those who do. Because, nowadays, it is not only a branch of marketing, it is basically part of marketing’s definition!

So, future entrepreneurs and current CEOs, startup-ers and audience-less Einsteins, wannabe influencers and digital writers of all ages – dive deep into Joe Pulizzi’s radical six-step business strategy and start building your own personal Content Inc today!

About Joe Pulizzi

Joe PulizziJoe Pulizzi is an entrepreneur, author, podcaster and venue speaker. He is one of the leading figures in the content-marketing movement, and the founder of the foremost company in the field, the Content Marketing Institute (CMI). Some even say that he’s the one who coined the phrase “content marketing” about two decades ago.

A winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council, Pulizzi has written four books. “Get Content Get Customers” and “Managing Content Marketing” were well received, but his third book, “Epic Content Marketing,” was a stellar success. In fact, “Fortune” magazine named it among the “Five Must-Read Business Books of the Year” in 2014!

You don’t expect anything less from a man of Joe Pulizzi’s profession but a strong internet presence. So, find out more at http://joepulizzi.com/. But, also, read his blog at http://contentmarketinginstitute.com/author/joepulizzi/; and, while you’re there, listen to some podcasts at http://contentmarketinginstitute.com/podcast-network/.

“Content Inc. Summary”

When David Ogilvy wrote “Confessions of an Advertising Man” back in 1963, he couldn’t have supposed that half a century later, the world of advertising would be radically different. Although, he might have intuitively understood something, because – let’s face it – you can consider that book as one of the precursors to content marketing!

Because content marketing is all about the stories. Or, as Harry Beckwith would say – it’s all about selling the invisible!

Really!

Once upon a time, you needed a great product and millions of dollars for an even better marketing campaign! Nowadays, you need nothing more but a good storyteller and a free online platform of your choice to disseminate your stories.

Oh, and of course – Joe Pulizzi’s 6-step strategy. Which, in video form (see Key Lesson n. 5), looks something like this:

Put down in writing, in a nutshell, it boils down to a simple premise: first build an audience, then create a product, and monetize only in the end.

We know it sounds counter-intuitively. But, according to Pulizzi, the strategy is reverse engineered from those practiced by some of the most successful entrepreneurs in the world.

So, without further ado – let’s go!

Step-by-step.

Key Lessons from “Content Inc.”

1.      Find Your Sweet Spot
2.      Create Your Unique Content Tilt
3.      Choose Your Platform and Build Your Base
4.      Harvest Your Audience
5.      Diversify
6.      Monetize

1. Find Your Sweet Spot

Your sweet spot is where your interests, your knowledge, and your passion intersect. It’s basically what you want to do the most – and are able to do with the most confidence.

The best way to find your sweet spot is if you make three lists – of your interests, your skills, and your passions. Now, see where they intersect. That – that is your bliss!

And it can be anything – believe it or not, there’s an audience for anything you can think of!

Take, for example, Andy Schneider. He wanted to teach, and he knew a lot about raising chickens. Today, he’s a chicken whisperer, with books, magazines, and even a radio show!

2. Create Your Unique Content Tilt

This may be the most important of the six steps.

Because, as we said above, there’s an audience for everything. Consequently, at least some of it has already ventured into the world of business. So, your job is to find out how can you be a bit different than them!

You can do this by doing a survey – or you can simply research things online. The latter is fairly easy – and, let’s face it, you’re doing it on a daily basis.

And, then, there are only three things left to consider: focusing on your niche; highlighting the special skills only you can offer and letting know your audience what they should expect from you from the start.

After all, nobody has time to lose nowadays!

3. Choose Your Platform and Build Your Base

There are so many channels available out there to disseminate your knowledge that choosing the right one may seem like a daunting task. But it’s crucial if you want to build your base!

For example, the stats show that 62% of YouTube’s audience consists of males and that the majority of them watches soccer or game related videos. Consequently, the only channel where Matthew Patrick’s (MatPat) Game Theory – where he comments on the scientific accuracy of various video games – had a chance of succeeding was YouTube!

But, choosing the channel is only part of it! You build your base not merely by attracting the right people, but also by keeping them hooked.

And the best part to do this?

With a publishing schedule, of course. Don’t be haphazard: make them know when you’ll publish something new!

4. Harvest Your Audience

Reaching your target audience is one thing; turning them into loyal listeners, visitors, or subscribers – is a completely different thing!

There are many ways to do this too. Facebook and Twitter were probably the first things that crossed your mind, right?

Well, it seems that email subscribers and search engine optimization are more important! And yield better results!

Here are some tips and tricks as far as the latter is concerned. And once you’re on the first page of Google – the former should inevitably follow.

5. Diversify

Now that you have harvested your audience, it’s time to diversify! And there are few ways to do this!

The first one is the simplest one: add more channels! You have become a YouTube sensation – create a podcast. You are the podcaster of the moment – build a WordPress website and use your harvested audience to get among the top of Google’s results.

If you want to be a bit bolder, you can start writing books and magazine articles, or even begin offering speeches. After all, that’s what Pulizzi did!

Finally, if you have the money, you can even go as far as buying a content asset! It can be an influencer or a magazine with an already built base of subscribers.

6. Monetize

Finally, monetize!

There’s no point in doing anything described above if you don’t end up making some money in the end, right?

Well, wrong!

That’s the beauty of content marketing! Remember: you don’t have a product and you’re telling other people stories about what you really want to do in life! If it works out – add ads to your channel, ask for some small fee from your subscribers!

And if it doesn’t – well, you can’t say it wasn’t a great adventure!

Like this summary? We’d like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“Content Inc.” Quotes

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. Click To Tweet For each article, Upworthy writes a minimum of 25 different headlines. Then the company does various A/B tests with its subscription lists to see which headline led to the most e-mail opens and the most shares. Click To Tweet The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them. Click To Tweet When you’re creating content and you’re getting feedback from the audience it allows you to hone your vision, as well as embed your vision ultimately with whatever it is that you’re creating. Click To Tweet What I now know is that it’s next to impossible to truly be a thought leader in your industry without a killer blog, a thoughtful book, and a speech that rocks. Click To Tweet

Our Critical Review

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business” – wrote the one and only Guy Kawasaki once Pulizzi published “Content Inc.” “It’s called content marketing, and this book is a great way to master this new technique.”

Well-structured and even better written, think of “Content Inc.” as a sort of a simple roadmap to success. Because even if you can’t translate this into money –  just as we wrote in our final key lesson from above – using content marketing usually means doing the thing that you like the most!

And having a hell of a good time!

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Legendary Service Summary

Legendary Service SummaryThe Key Is to Care

“It is 6-7 times more costly to attract a new customer than it is to retain an existing one.” But retaining existing customers is not something you can learn overnight. And, Ken Blanchard says, you don’t need just an ordinary service to do it.

You need “Legendary Service.”

About Ken Blanchard, Kathy Cuff and Vicki Halsey

Ken BlanchardKenneth Blanchard is an American writer and management expert. He received a Ph.D. in leadership from Cornell in 1967. He is currently the Chief Spiritual Officer of the Ken Blanchard Companies.

Blanchard has authored and co-authored over 60 books, many of which have become classics. In fact, you’ve probably already heard about “The One Minute Manager” and “Whale Done.”

Kathy CuffKathy Cuff is a senior consulting partner with the Ken Blanchard Companies.

She has also co-authored with Blanchard one more book, “Leading at a Higher Level.”

Vicki HalseyVicki Halsey is a vice president of applied learning at the Ken Blanchard Companies.

In addition, she has also co-authored – with Blanchard – “Situational Leadership,” and wrote “Brilliance by Design.”

“Legendary Service Summary”

The customer is always right… right?

Of course! But, that’s just the beginning of the story. If you want to hear the rest of it – please, be our guest!

First of all, you have to realize that customer service is both a science and an art. “Legendary Service” tries to transform the latter into the first – and make things easier for you.

At its core is, pretty obvious by now, building lasting relationships.

And there are two of them: internal and external.

The internal relationships are those you build with your employees. This is the largely ignored part of customer service. And it’s just as important! Because, after all, if your employees are satisfied, they’ll enjoy coming to work. And transfer some of that energy to your customers as well!

The external relationships are those you build with your customers. You can’t overestimate their importance in view of the success of your company.

Legendary Service is built upon five foundations. You may have already heard the acronym of the model: I CARE.

Let’s break it down.

“I” stands for Ideal Service.

The question this part of the model begs is “what you can do to meet your customers’ needs on a daily basis?” The answer is not that simple: you’ll get to it after spending some time analyzing your customers’ behavior. However, making them feel special is certainly a common denominator. So, light their fire!

“C” stands for Culture of Service.

It’s not just about devising the ideal service. It’s also about relating it to everyone in your company. And every culture is based on two things: vision and values. The clearer they are – the better the cohesion. Nations are created around stories; why should companies be any different?

“A” stands for Attentiveness.

Customers change. And so should your relationship with them. They are, after all, a fragile bunch: even if you had been great with them in 99 cases, be less than great the next time – and you’ll lose them. So attentively analyze them constantly. A great way to do this is by chunking them into smaller categories.

“R” stands for Responsiveness.

This is especially important in the case of an unsatisfied customer. It works just like in parenting: if you’re unresponsive, you’ll let your child slide away from your arms. Listen! Say “I understand” and nod the problems away. And whenever you can – do the customer one better than he or she asks for!

E” stands for Empowerment.

This is what closes the cycle. Obviously, this step doesn’t mean empowering customers – but empowering employees. Because when you give your employees more power, they feel freer to satisfy the customers. And, before you notice, you’ve created yourself a team of leaders!

Key Lessons from “Legendary Service”

1.      “I” stands for Ideal Service.
2.      “C” stands for Culture of Service.
3.      “A” stands for Attentiveness
4.      “R” stands for Responsiveness
5.      “E” stands for Empowerment

“I” stands for Ideal Service

Customer care is the very core of the Legendary Service model. As the acronym of its step-by-step manual suggests in itself: “I CARE.”

“I” stands for ideal service. And it’s based on the old idea that the customer is always right. So, adapt your behavior to fit his or her needs. And do that on a daily basis.

“C” stands for Culture of Service

Even ideal service means nothing – if it’s not communicated well enough. And that brings us to the second part of the I CARE model: the Culture of Service. It’s founded on two elements: vision and values. The former is general, the latter are specific.

But, both are unchangeable and religiously followed.

“A” stands for Attentiveness

Customers change and cultures evolve. So should your company – in case it is built for growth. And in order to steer it in the right direction: be attentive. Study the behavior of your customers and update yours.

“R” stands for Responsiveness

Responsive parents are the only good parents. Analogously, responsive customer service is the only path toward Legendary Service. It means showing a genuine enthusiasm to serve your customers and fulfill their needs. And this is especially important in the case of unsatisfied customers.

“E” stands for Empowerment

There are two aspects of customer service: external relationships (with your customers) and internal relationships (with your employees). The latter are routinely ignored. Do the exact opposite: build them first by empowering your employees.

Because if they can make a decision on their own, they will take full responsibility for it. And make the better one!

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“Legendary Service” Quotes

If you don’t take care of your customers, someone else will. Click To Tweet Customer loyalty is what you get when you create a motivating environment for your people. Click To Tweet Creating a Culture of Service begins with practicing a service mindset with their people so they will care for customers in a way that can significantly impact the organization’s bottom line. Click To Tweet Whether a CEO or a part-time employee… every person can make a difference – and customer service, both internal and external, is everyone’s job. Click To Tweet You’re only as successful as your customer service – and… Legendary Service creates loyal customers who come back for more. Click To Tweet
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Up and Out of Poverty Summary

Up and Out of Poverty SummaryThe Social Marketing Solution

Poorness is gaining momentum and threatens many communities. “Up and Out of Poverty” is an eye-opening book that explains the leading causes that trigger impoverishment.

About Philip Kotler and Nancy R. Lee

Philip KotlerPhilip Kotler is the author of several books related to marketing and management. He works as a professor at Northwestern’s Kellogg School.

Nancy R. Lee teaches at Seattle University and the University of Washington.

“Up and Out of Poverty Summary”

Poverty is ever-spreading and perhaps the greatest problem existing nowadays. Approximately 1.5 billion of people don’t possess the minimum of an adequate living standard, and another two billion people manage to survive with only 50-60 dollars per month.

Poverty is a scarcity of water, food, education, home, and clothing. It is fostered by corruption, wars, political tensions, social instability, and crimes. Anti-poverty programs don’t seem to have a firm grip on the issue, Philip and Nancy are referring to.

Experts outline the greatest contributors to famine, underdevelopment, hardship, and lack of essential survival elements. Not only chronic wars but also from a psychological standpoint – the attitude and approach towards life add to poorness.

Even though healthy economies provide these impoverished regions with financial aid and support on an annual basis; experts believe that only 15% manages to reach the underprivileged communities. As always, political corruption has a huge role in such turn of events.

Scary facts about the current situation:

  • About one-sixth of the population has a limited budget of no more than $1 a day, and another 30% have less than $3 in similar regards on a day-to-day basis.
  • As we mentioned, not more than 15% of foreign aid in money, technology, equipment, and means reaches the targeted people or organizations.
  • Teaching the poor to adopt new attitude is critical for tackling beggary and enforcing some profitable laws.
  • Social marketing is critical for convincing people, how a career shift can grant them the inner edge they always dreamt of.

A new mix of both useful tactics and foreign capital is vital for keeping the blood flow – hypothetically speaking. Giving money to the impoverished regions is a terrible way of improving the economy. In truth, we must advocate for implementing an altering social marketing strategy that will cause a shift in the minds of the people – a change supported by foreign investments.

Finding the processes that best suit one country or a region is a far-reaching perspective that unlike others generates positive results. Don’t forget about cultural preferences as well, take all elements into account when designing a strategy.

Key Lessons from “Up and Out of Poverty

1.      Socialization is pivotal for reducing poverty
2.      Build partnership alliances
3.      Categorize the long-term objectives

Socialization is pivotal for reducing poverty

Not creating ghettos or areas where the poor are isolated from the rest, is one of the most effective strategies for improving the well-being of these people.

Socialization with everyone, especially on a global scale can make all the difference in the world.

Build partnership alliances

The best way to reduce poverty is to endorse a coalition between various partners including both government and non-government bodies.

Each partner must understand and its role and operate for the benefits of the group.

Categorize the long-term objectives

Prioritizing task and ideas is critical in developing a society that has ever-expanding room for progress.

According to their relevance or schedule, you can divide these activities so that you can install a new behavior.

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“Up and Out of Poverty” Quotes

The extreme poor of Brazil apparently place a higher priority on home entertainment than drinks served cold, food stored in refrigerators and the convenience of disposing of their human waste in toilets. Click To Tweet Successful antipoverty programs require a mix of efforts and investments. Click To Tweet Social marketers strive to create, communicate and deliver value to a target market in exchange for performing a desired behavior. Click To Tweet Social marketing initiatives are likely to require new and different ways of doing business for the non-profit. Click To Tweet Vision without action is a daydream; action without vision is a nightmare. Click To Tweet

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Fanatical Prospecting Summary

Fanatical Prospecting SummaryThe Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling

Are you a salesperson who wants to learn how to finally reach peak performance?

Then, this is the book for you.

About Jeb Blount

Jeb BlountJeb Blount is an author and a sales acceleration specialist who helps companies improve their sales results.

“Fanatical Prospecting Summary”

Many sales “experts” believe that the days of prospecting are over.

However, they are wrong.

Prospecting has not lost its importance in sales. Many salespeople do not reach the wanted results because they do not prospect.

And vice versa – the top sales performers are successful because they are prospectors who take every opportunity and opening to get involved in “Fanatical Prospecting.”

When it comes to prospecting, three core laws are at play:

  • “The Universal Law of Need”

The more you need a sale, the less are the chances of getting it.

Why?

Because of desperation.

To avoid desperation, fill up your pipeline and prospect whenever and wherever you can.

  • “The 30-Day Rule”

In the next 90 days, you will feel the benefits and results of the prospecting you did for the previous 30 days.

What this means is that if you miss a day of prospecting in the 30 days of prospecting, you will come up short accordingly in the next 90 days.

  • “The Law of Replacement”

The moment you succeed to make a sale, replace the prospect with a new one, in order to keep the pipeline full and healthy.

When you grasp these three laws, you will get that all of your accomplishments from the past mean nothing today.

What matters in prospecting is the present moment and the future.

The prospecting formula is as follows: What (quality) you put into the pipe and how much (quantity) determines what you get out of the pipe.”

Moreover, being and surviving in sales means that you have to be mentally tough.

Mental toughness is connected to four factors:

  • “Desire”: How bad do you want it?
  • “Mental resilience”: study and practice to continually improve your knowledge and skills.
  • “Out-learn equals out-earn”: to stay competitive you need to learn constantly.
  • “Physical resilience”: your mental energy depends on your physical strength. Since people in sales face many rejections, they need intense psychological energy.  

Key Lessons from “Fanatical Prospecting”

1.      Seven Mind-Sets of Fanatical Prospectors
2.      Five-Step Simple Telephone Prospecting Framework
3.      The Three Cardinal Rules of Email Prospecting

Seven Mind-Sets of Fanatical Prospectors

  • “Optimistic and enthusiastic.”
  • “Competitive”
  • “Confident”
  • “Relentless”
  • “Thirsty for knowledge.”
  • “Systematic and efficient.”
  • “Adaptive and flexible.”

Five-Step Simple Telephone Prospecting Framework

  • “Get their attention.”
  • “Identify yourself.”
  • “Tell them why you are calling.”
  • “Bridge – give them a ‘because’”
  • “Ask for what you want, and shut up.”

The Three Cardinal Rules of Email Prospecting

  • “Your email must get delivered.”
  • “Your email must get opened.”
  • “Your email must convert.”

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“Fanatical Prospecting” Quotes

There is no easy button in sales. Prospecting is hard, emotionally draining work, and it is the price you have to pay to earn a high income. Click To Tweet Law of the Universe: Nothing happens until something moves. Law of Business: Nothing happens until someone sells something. Click To Tweet Here is the brutal reality. If you don't have a plan, you will become a part of someone else's plan. You can either take control of your life or someone else will use you to enhance theirs. It's your choice. Click To Tweet The enduring mantra of the fanatical prospector is: One more call. Click To Tweet Elite salespeople, like elite athletes, track everything. You will never reach peak performance until you know your numbers and use those numbers to make directional corrections. Click To Tweet

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The Dragonfly Effect Summary

The Dragonfly Effect SummaryQuick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Dragonflies can move in any direction when they put all of their four wings to work.

Don’t you want to be able to achieve “The Dragonfly Effect” as well? Well, authors Jennifer Aaker and Andy Smith say that you can.

About Jennifer Aaker, Andy Smith and Carlye Adler

Jennifer AakerJennifer Aaker teaches at Stanford University’s Graduate School of Business.

Andy Smith is an author, startup advisor and marketing specialist.

Carlye Adler is a writer and a journalist whose articles have appeared in various magazines.

“The Dragonfly Effect Summary”

Dragonflies are the only insects on this planet that can move in any direction they want when their four wings work together.

This information helps you understand the analogy behind the Dragonfly Model which was created to help you create social change by using the power of social media.

Now, you may already know about the “ripple effect,” which is an economic model that explains how when a person spends money, he increases others’ incomes, which means that they become able to spend more as well.

The same concept can be applied to social action, and that is the basis of the Dragonfly Model.

The model has four wings.

“Wing 1 – Focus”:

  • “Humanistic”: know your audience and don’t just act on your own judgment and assumptions.
  • Actionable”: plan your small, short-term steps that lead you to your bigger vision.
  • Testable”: measure your progress and base your following steps on the results you are getting.
  • “Clarity”: clear goals enable success.
  • “Happiness”: choose objectives that matter, both to your company and to your target audience.

“Wing 2 – Grab Attention”:

Now, this step is not easy, especially not in today’s information-crowded world.

People shield themselves from unwanted information by creating mental filters. So, the only way you can get someone to listen to you is to form an emotional bond with them.

Also, be original, and try to stand out from the crowd by delivering what people do not expect.

“Wing 3 – Engage”:

  • “Tell a story.”
  • “Empathize”
  • “Be authentic.”
  • “Match the media.”

And finally, after you have created your three wings, it is time you put all the wings to work. So the final piece of the Dragonfly puzzle is “Wing 4 – Take Action”. Make sure you do this by following the four principles: “easy, fun, tailored and open.”

Key Lessons from “The Dragonfly Effect”

1.      What is “The Dragonfly Effect”?
2.      The Four Wings of the Dragonfly Model
3.      When the Dragonfly Flies

What is “The Dragonfly Effect”?

“The Dragonfly Effect is the elegance and efficacy of people who, through the passionate pursuit of their goals, discover that they can make a positive impact disproportionate to their resources.”

The Four Wings of the Dragonfly Model

“Focus” – Set an objective which you want to achieve.

“Grab attention” – Show what you are doing.

“Engage” – Create an emotional connection.

“Take action” – Be a role model and inspire others.

When the Dragonfly Flies

As social media becomes more influential, the line between for-profit and nonprofit areas is getting hazy. This means that social good no longer needs to be introduced to an established organization. Today, even individuals can be powerful advocates of change.

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“The Dragonfly Effect” Quotes

If you’re not truly moved by the story you’re telling, no one else will be either. Click To Tweet Striking the right balance between visionary and realistic goals is key to maintaining focus. Click To Tweet Big revolutions start with simple ideas and ordinary people. Click To Tweet Being authentic is as simple as being open, clear and genuine. Click To Tweet No person is too high on the social, economic or political scale to approach for your cause. Click To Tweet

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The History of Nike – Just Do It

The History of Nike Just Do ItIt all started in 1988 when Nike launched a brand-new marketing campaign to try and persuade the audience about joining the “Big Brand” family. The bottom line is that the only thing standing in your way is “laziness.”

To further illustrate such massive marketing boom, Nike carefully analyzed the market to see what will ultimately “provoke” a powerful reaction. The conducted analysis on human behavior gave them enough space to prepare the field for a new expansion.

The older generations recall the famous Nike commercial featuring Walt Stack, an 80-year-old amateur runner, who passionately shared his morning routine and way of life. People sitting in front of their TVs instantly felt a pull and motivation by saying to themselves – If this man can Do It, so can I!

nike just do it campaign

Officially, Nike’s campaign spread beyond the U.S. borders and transformed the mindsets of many people throughout the world. Indeed, this marked the beginning of today’s famous Nike Slogan leading to profits and better market positioning.

Nike officials declared that: After the successful launch of this marketing campaign, they began to receive phone calls, letters, e-mails from customers, who shared their “Just Do It” moments by quitting their dead-end jobs, starting a new career and so forth.

This was not the end of it! Many marketers, later on, driven by curiosity started a full-scale investigation to dig deep and understand the success of this campaign. Let’s move step by step and try to get the big picture, of what really happened and is actually happening.

Customers are driven by emotions

Ultimately, none of your customers cares too much about the quality as much as we are concerned about the message each product caries. Over the years, we have witnessed plenty of commercials that try to resist the fierce competition in the marketplace.

In general, brand positioning, especially for the newcomers is as hard as one can imagine, but without paying extra attention to evoking some response and emotions, things will get even harder. So, before you start anything to thinking about your options, analyze proven studies such as this one.

Many marketers indicate that there are no more loyal customers. Probably, if your competitor makes a better offer; you will lose all your clients – in a blink of an eye. Think of it logically, it’s not like the old days, we have millions if not billions of possibilities for each commodity, and there’s no reason of sticking with one company if the other ones are cheaper or better.

Powerful and mind-blowing message

Just take a quick break and analyze what makes so “Just Do It” so unique? Unlike other powerful slogans, this awakens a new spirit within the people giving them new energy to thrive on challenges. Even from the early days, when a commander, ruler or emperor would fall during a battle, the soldiers immediately ran for cover, feeling disheartened and beaten.

As you can see, even our ancestors had this urge for motivation, and push. We are not positively sure, whether Nike used this knowledge to control our behavior or not, but they certainly made an impact and increased their influence.

How to make an impact?

As we illustrated earlier, making a big name for yourself takes time, patience, expertise, proper equipment (mental and physical) and a bit of luck. However, you mustn’t underestimate the real power of reading the minds of the customers.

In the 30s, the companies couldn’t care less for customers’ needs, and they produced goods according to their standards. With the rise of freedom and movement, people started advocating for supporting the regular needs, instead of chasing and fulfilling the corporation’s interests.

So, if you plan on endeavoring to help your business grow, you must consider many matters such as:

  • Market barriers
  • Present competitors
  • Governmental support
  • Laws
  • Political Environment
  • Financial aid and availability of investors
  • Designing a strategy
  • Conducting a long-term plan

Your business, even though it relies on ingenuity and creativity, it must be backed with careful planning and management. If you believe that Nike just makes slogans like that, without testing nor analyzing, you are not living in the real world.

History of Nike just do it

The power of positive feeling

Put yourself in the position of your target audience and behave skeptically. If you can somehow sense the pull from your recently created message – you are on the right track. Nonetheless, it’s best to rely on several opinions before you launch a campaign.

Same as “Nike Just Do It,” you must give your potential customers something that they will find inspiring, and friendly. It’s like having a private guardian angel on their shoulder, keeping them company, while they struggle with their daily affairs.

Never forget, good help is always well-received, regardless of the person’s status or political, cultural, and religious background.

At the end of the day, we all want the wind at our backs to solve the issues.

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Confessions Of An Advertising Man Summary

Confessions Of An Advertising Man SummaryAdvice and techniques for building advertising empires from the era of Mad Men

What stops you from reaching the sky?

If your ad didn’t work, you might need a change of plan and pace.

In this book summary, we briefly outline the key aspects of the ad-creation process.

Who Should Read “Confessions Of An Advertising Man”? And Why?

Confessions Of An Advertising Man” is fitting for various profiles of people. However, our top picks are marketers in the making and those sturdy enough to put their know-how to the test.

If you decide to go on a full-scale adventure, make sure that you have all the necessary tools at your disposal.

About David Ogilvy

David OgilvyDavid Ogilvy is nothing shorter than a pure genius when it comes to handling clients and concluding deals. According to his staff, David possesses all the necessary traits to be hailed as the perfect boss.

“Confessions Of An Advertising Man Summary”

Potential and existing clients are the core of the business, so choosing them is crucial. Likewise, you have to be smart and open to forging profitable relationships. Assemble a team of experts and design a strategy that will bring you results.

Companies, now more than ever, seek professional assistance, but no marketing agency can satisfy your needs if you don’t grasp the concept of good advertising.

Second, it’s only logical that your clients expect cooperation that is mutually beneficial. Nurture the relationships with them, and stay on the track.

Seeking ways to improve your business is a must. Protecting the company’s interests to ensure that all employees are satisfied is also vital. Maintaining such position can give you the edge to pursue new clients and increase profits.

In general, many entrepreneurs take this pursuit way too seriously, and they are unintentionally damaging their internal processes. It’s acceptable that you raise the bar a bit higher, but staying put is not a sign of weakness.

David Ogilvy surely wasn’t wasting any time, not even a minute. On the second day, he underlined top-notch companies, brands such as Shell as the agency’s potential clients. In a matter of months, all of these became closely linked to the agency he represented.

How many times have you encountered the value of differentiation? Being a real linchpin in the business world can lift you up, or if you go for averageness pull you down. Being irreplaceable acts as a defensive mechanism from both external and internal factors. On gatherings let the clients do the talking, you observe their habits and reactions, absorb the meaning of the discussion and win their hearts.  

When it comes to advertising, not even for a single second, don’t assume that your consumers are idiots and you can trick them. Outline the facts, and leave your opinions to yourself. Don’t insult their intelligence by thinking that you can control their judgemental nature.

If you can think of a slogan that actually sells, your work is done! Put yourself in their shoes, all you want is information, no extra activities nor intrusive marketing. Applying such marketing techniques can give you the upper hand in the overly-competitive market supported by the effects of globalization.

In no time, you will increase your sales, boost your productivity and generate satisfaction within the organization. Forcing quick decisions due to minimal available time based on little research is not something you should endorse.

What’s the best profile for an employee?

Seek sincere, ethical and hardworking people whose creativity is pointed at implementing the company’s vision. These individuals don’t seem reluctant when important matters are discussed. They’re prepared to argue even with their superiors and defend their outlooks.

Don’t abandon these respectful and crafty workers, enjoy their presence by knowing that they will never do anything behind your back.

Don’t rest until you assemble a group of real winners and always be on the lookout for such personalities.

Sometimes, the tensions within the organization reach a boiling point, and real leaders must react. First, to avoid such situation set some ground rules for boosting the team’s performance. As an illustration, David portrays one head chef in Paris, as a real motivator because of his habit to literally examine every single dish before he is assured that the kitchen is left in a perfect condition.

On numerous occasions, many conquerors and philosophers implied that leading without an example is like swimming in a dry river bed. Real enthusiasts will hear your call and answer with affection and factual determination.

Go for strong, but an easily-digestible message that can trap the mind of your customers by speaking their language.

In general, advertising is all about promoting the modern and rejecting the old-fashioned. However, many marketers are not aware that their short-term miracle is not sufficient for ensuring growth. People with the suitable know-how are targeting markets and utilizing techniques that will most likely aid them in building a loyal customer base.

Key Lessons from “Confessions Of An Advertising Man

1.      Sales come first
2.      Show appreciation and support
3.      No boundaries exist

Sales come first

Just take a moment to at least consider leaving your copywriting ideas and turn to a selling copy.

Carefully designed ads turn heads and attract attention without emphasizing the ad itself. To calculate its impact, you must rely on the sales these advertisements generate.

Show appreciation and support

Inspire dedication, sacrifice and expect nothing in return.

Spark the collective creativity, and praise your employees’ contribution by giving compliments and public recognition.

No boundaries exist

If something the digital age has no shortages of, is information.

Despite the scarcity of resources, many smaller companies with a lower budget can turn to guerilla marketing, and still, attract customers.

The over-crowded markets request ingenuity to place your ad in a better position.

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“Confessions Of An Advertising Man” Quotes

The consumer isn't a moron. She is your wife. Click To Tweet What you say in advertising is more important than how you say it. Click To Tweet Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. Click To Tweet The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are… Click To Tweet

Our Critical Review

From the minute we started inquiring, we felt triggered and uplifted.

The book is not bounded to marketing because it covers life topics and David sure knows how to share his views.

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