Zig Ziglar – A Journey of 100 Steps

Zig Ziglar doesn’t need an introduction in most parts of the world.

His words touched the hearts of many, and his magnetism encouraged devotion and passion.

Find your new “I,” and embark on a new quest to conquer the world with your ideas.

Who is Zig Ziglar

Zig ZiglarZiglar’s journey or adventure can be divided into two or more stages. The late Zig Ziglar was more of a motivational keynote speaker, who made an effort to embolden his audience with encouraging tips, quotes, and messages.

As a person who spent many years traveling all across the globe, Ziglar didn’t lack the charisma to impress each and every one. In general, he tried to provoke a reaction by using humor as a weapon; an approach that helped many to find the beauty in everything.

From official sources, in the last 40 years of his life, Ziglar embarked on an unparalleled journey traveling day in and day out on a regular basis.

He stated that his main motive for igniting the passion within the hearts of those attending his seminars, was the success he experienced first-hand.

Ziglar merely wanted to share the idea of a better life and help others to enjoy life as he did.

He was born on November 6th, 1926 in Coffee County, Alabama. 86 years later he passed away, leaving a great legacy of hope for newcomers in the field of marketing, sales, leadership, self-help, etc.

At the age of 5, Ziglar moved to Mississippi, where he spent most of his young days. His family left Alabama because Ziglar’s Father accepted a job offer to work at a Mississippi farm, as a manager.

In 1932, only a year after they moved to Yazoo City, Mississippi, his father died of a heart stroke.

One of the milestones of Ziglar’s life that are worth mentioning is the participation in the Navy V-12 Team between 1943 and 1945.

He is remembered as one of the world’s greatest influencers, and public speakers, ever to set foot on Earth. A person who dazzled the public with its insightful tips that were powerful enough to break any cultural, political, or mental barrier.  

Even today, many people praise Ziglar’s contribution to the society. Hailed as the one who managed to awake the potential and uniqueness of every individual, by delivering challenging and life-altering ideas. The books he wrote, continue to inspire us in the same fashion, even after his death.

A thing or two about Ziglar’s personal life:

In 1944, at the height of WW2, Ziglar met his long-term life-companion and partner that will provide unconditional support and love throughout his entire career.

Jean was only 16 at the time, and Zig was 17. They married two years later in 1946 and had four children Tom, Suzan, Julie, and Cindy.

Ziglar was a Republican, and he publicly expressed his sympathies for the former Governor of Arkansas Mike Huckabee during the presidential nomination in 2008.

Let’s finish it in style:

It’s not accurate to label Mr. Ziglar as a writer. He was more of an all-around life-changer, who used humor, books, quotes, and seminars to alter many concepts such as: leadership, sales, marketing, motivation, family, and success.

You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.

Best Zig Ziglar Books

#1. Ziglar on Selling Summary: The Ultimate Handbook for the Complete Sales Professional


How about we start thinking about profits! Oh, wait, that’s only step number 2.

A lot of salespeople are exposing their agenda too quickly. They go in from person to person trying to sell a product using the same annoying technique.

Ziglar on numerous occasion has stated that – Identifying your target audience is a much more valuable process than many salespersons think.

No one likes to be disturbed, so before you start your presentation, see if that individual can be converted into a long-term client. Don’t waste your time, because you are unprepared and unequipped.

Following these simple ground rules can make a world of difference for anyone. So, don’t drift around, define your goals, design a blueprint, get ready, and start selling.

Lack of direction, not lack of time, is the problem.

#2. Secrets of Closing the Sale Summary: For Anyone Who Must Get Others to Say Yes!


Many salespeople have reported that the last stage is always the hardest one. But what if, everything you’ve been taught is inaccurate and wrong? Don’t throw caution to the wind, and take a firm stand to protect your interest.

So why you got rejected once more?

The most annoying thing that can happen to a salesperson is – Your potential customer, loves the product, wants to have it, has money to buy it, it will save him/her money, but at the end, he/she rejects to make a transaction.

You must be thinking what the hell is wrong now?

Zig Ziglar lays out several key reasons that make your clients reluctant to plunge into a long-term deal. No need, lack of money, not in a hurry, no strong desire, and absolutely the worst one of them all – NO TRUST!

Gain that trust, dress nicely, shake their world with your appearance. Invest in yourself, and soon you’ll be able to increase your percentage of your sales rate!

It is unwise to pay too little. When you pay too much, you lose a little money, that is all. When you pay too little, you sometimes lose everything because the thing you bought was incapable of doing what it was bought to do.

#3. Selling 101 Summary: What Every Successful Sales Professional Needs to Know


This book is like a beginner’s guide to sales.

Whether you are starting off in a big company, or a small one, every salesperson has pretty much the same symptoms when it comes to taking action.

Making profits is the only process that is visible, all the other ones are in the background.

So, how to approach it?

“Rookies” in the sales business, experience all types of uncertainty and doubt. Fear no more, such behavior is typical for newcomers, and you don’t need to worry too much.

Overcoming call reluctance, fear of rejection, and unconformity of asking for help is the very first step. Once you get used to the fact that not every call ends up in revenues, your life will unfold much easier.

Don’t take any rejection too personally, learn from it, design a plan to cope with each reaction, and response.

These easy-to-follow mental tricks, will uplift your career and make you an indispensable member of your organization.

Personalize the benefits for the prospect.

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“Zig Ziglar Quotes”

People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily. Click To Tweet Remember that failure is an event, not a person. Click To Tweet What you get by achieving your goals is not as important as what you become by achieving your goals. Click To Tweet You don’t have to be great to start, but you have to start to be great. Click To Tweet Remember that failure is an event, not a person. Click To Tweet

Final Notes

What more can we say about a man who changed thousands of lives?

He’ll remain in the hearts of those who reached a new stage of happiness and success.

Don’t hesitate, take action and deal with your problems – once and for all.

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Skin in the Game Summary | FREE PDF |

Skin in the Game SummaryHidden Asymmetries in Daily Life

Nassim Nicholas Taleb is one of the foremost thinkers of the modern age, a guy who can change the way you think about the world with almost every book he’s ever written.

Why?

Because he has had his fair share of meaningful experience; because he has taken the risks – losing some, but winning as well; in a word, because he has had his skin in the game.

Who Should Read “Skin in the Game”? And Why?

Even in a world of so many things happening, there are few intellectuals so influential that each of their books or speeches is an event. Think Steven Pinker, Sam Harris, Yuval Noah Harari, Malcolm GladwellNassim Nicholas Taleb is certainly part of this very rare group. Though, to be fair to him, he feels as if he’s in an even rarer.

For one, he doesn’t like at all the first half of the aforelisted foursome, comparing the first one to a Burger King drive-in in the national park of science. (Yes, they have debated a bit acrimoniusly in the past…)

Skin in the Game” was published on February 27, 2018 – and it’s already (we’re writing this summary barely a month later) – sold out in most of the bookstores around you! To say that it’s a book which will interest mostly economists and risk analysts would be an understatement. Just as it would be to say that people interested in sociology and social psychology will have a ball!

Just like every other work by Taleb, “Skin in the Game” is a book everyone should have a look at. And a book very few will regret buying.

About Nassim Nicholas Taleb

Nassim Nicholas TalebNassim Nicholas Taleb is a Lebanese-American scholar and essayist, Distinguished Professor of Risk Engineering at the New York University Tandon School of Engineering and one of the best-known, most profoundly beloved, and universally respected nonfiction authors.

A polyglot, Taleb earned bachelor and master of science degrees from the University of Paris before earning an MBA at the University of Pennsylvania, and a Ph.D. in Management Science from Paris Dauphine University in 1998. He started his professional career as a statistician and trader, before becoming a risk analyst and a published author.

His books focus mostly on risk management and uncertainty. In fact, in November 2016, four of them were published in a bundle called “Incerto”: “Fooled by Randomness,” “The Black Swan,” “The Bed of Procrustes,” and “Antifragile.”

Skin in the Game” joins the series.

“Skin in the Game Summary”

You may have already heard the story. But, even so, it’s worth repeating.

In Shakespeare’s famous play “The Merchant of Venice,” Bassanio, a young Venetian nobleman, asks his friend Antonio for 3,000 ducats so that he can woo a wealthy heiress called Portia.

Antonio, the guy with the profession from the title, doesn’t have the money at the moment but tells Bassanio that he can be the guarantor if Bassanio finds someone who’ll lend him the sum. Bassanio finds Shylock, a Jewish moneylender, who agrees to give Bassanio the money on one condition: if Antonio can’t pay him back “the pounds,” Shylock will get a pound of Antonio’s flesh.

That, right there, is the literalized version of the phrase “skin in the game.” It means having some part of you at stake; it means risking to lose something yours instead of merely transferring the risks to the others.

Or, in the words of Taleb himself:

Now, if you watched the video carefully, you might have noticed that Taleb mentions Hammurabi; and let’s face it, his laws are not actually considered the paragon of democracy today! But, Taleb’s “Skin in the Game,” nevertheless, sees much more justice in some of them than in the laws – or, the lack of them – we have today.

Bear with us for a second to see this in practice!

You are a client, and you want to buy some fast stocks and earn some fast money. The trader tells you that he has some which are great for your portfolio and which will undoubtedly gain value very soon. You buy them, of course; sometime later, you lose your initial investment.

But, that’s okay – the trader couldn’t have known everything! Win some, lose some – that’s the unofficial rule of the game, right?

Well, that’s the problem! It is for you; It’s not for him.

Either way, he’s going to get his money. And, as Taleb learned while working for an investment bank himself, what you were told when you bought the stocks was probably absolute nonsense. The trader almost certainly had some surplus and wanted to sell the unwanted shares.

And, since he is a seller – he used each and every dirty trick in the book to persuade you and influence your decision.

But, then again, we just said: he is a seller. Meaning: he is also a storyteller. Consequently, he has all the right to do that. In other words: he didn’t do anything illegal; it’s the buyer’s fault – he shouldn’t have believed him.

Well, you’re partly right – if you live in a WEIRD society! Many other cultures, just like Ancient Babylon did, consider this illegal. And, in order to stop it from happening, their laws are based around grabbing some of the stockbrokers’ skin – and putting in the game as well!

Take, for example, the Islamic Shariah law.

Among other things, it includes something called “gharar.” Literally, you can translate the word as “risk.” Interpreters, however, usually, define it along these lines: “the sale of a thing which is not present;” or “the sale of a thing whose consequence is not known;” or the “sale involving hazard in which one does not know whether it will come to be or not.”

Before we spend few sentences explaining this, we will kindly ask you to compare the concept of gharar to Matthew McConaughey’s legendary speech in “The Wolf of Wall Street”:

Now, back to gharar.

Taleb says that what they’re doing on Wall Street should be illegal. Because it’s based on the asymmetry of information: the seller knows much more than the buyer. And, what’s more, the seller gets the rewards; the buyer is stuck with the risks.

It’s irrelevant if the latter wins as well. What’s relevant is that, unlike him, the former can’t lose anything.

Take, for example, Bob Rubin, temporary chairman of Citigroup, and, in the dictionary of Taleb, synonym for all that’s wrong with banking executives. To quote the author, Rubin “collected more than $120 million in compensation from Citibank in the decade preceding the banking crash of 2008. When the bank, literally insolvent, was rescued by the taxpayer, he didn’t write any cheque – he invoked uncertainty as an excuse. Heads he wins, tails he shouts ‘Black Swan’.”

Interestingly enough, even though we need Taleb to point it out to us, we already know this on a gut level! That’s why we hate bankers and large corporations and consider Wall Street a den of thieves. Simply put, unlike entrepreneurs (who we think of as role models), they didn’t go all in!

Even worse: they earned their money by risking almost nothing at all! And that, even though it’s perfectly legal, is morally wrong. And should be unlawful as well!

“For social justice,” concludes Taleb, “focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do… Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations.”

Just ask evolution!

Key Lessons from “Skin in the Game”

1.      Asymmetry Should Be Illegal
2.      Usually it’s the Minority Which Rules the Majority
3.      Oh, the Elaborate Web of Lies We Trap Ourselves Into!

Asymmetry Should Be Illegal

If you need to take one – this is the main takeaway from Nassim Taleb’s newest book: social justice should be based on the symmetry of risk and reward. In other words, people who don’t risk – and don’t have skin in the game (or: SITG, for short) – shouldn’t be allowed to reap the rewards.

Yes: we’re looking at you, stockbrokers, bankers, sales reps, CEOs, fund managers! How about doing something – with your own money first!

(On an interesting side note: here’s a real-life scenario of how should risk/reward symmetry work. When one footballer broke the leg of another, all that he got was a yellow card. A judge decided otherwise: he will be suspended until the injured player is fine and gets back on the field!

Now, that’s justice. Talebian justice, if you will.)

skin in the game pdf

Usually it’s the Minority Which Rules the Majority

Many people have advocated against the tyranny of the minority. According to Taleb, however, it’s more ubiquitous than we care to admit. And not that strange.

For example, do you know that 70% of the lamb meat in England is processed according to halal standards? And only 4% of the British population are Muslims!

Then, why is that?

Well, for the very same reason that if you have one person in your family who hates GMO, you’ll buy all of your fruits from a non-GMO market!

It is the only thing which makes sense!

Oh, the Elaborate Web of Lies We Trap Ourselves Into!

Smart rich people – says Taleb (and the evidence confirms it) – don’t usually live in large solitary mansions.

Why?

Because, obviously, everyone would enjoy more in a lively neighborhood!

However, agents trick them into buying those houses, because they have much money, and, consequently, can buy something expensive with less risk than you and me. For the same reason, the food in expensive restaurants is – prepare for it! – probably worse than the one in the cheap ones. For one, the latter can’t risk tiny portions.

So, the next time you want to spend a fortune on an expensive wine –

Fuhgeddaboudit!

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“Skin in the Game” Quotes

The curse of modernity is that we are increasingly populated by a class of people who are better at explaining than understanding, or better at explaining than doing. Click To Tweet What matters isn’t what a person has or doesn’t have; it is what he or she is afraid of losing. Click To Tweet Bureaucracy is a construction by which a person is conveniently separated from the consequences of his or her actions. Click To Tweet Alexander said that it was preferable to have an army of sheep led by a lion than an army of lions led by a sheep. Click To Tweet When young people who ‘want to help mankind’ come to me asking, ‘What should I do?’ …. my suggestion is: 1) Never engage in virtue signaling; 2) Never engage in rent-seeking; 3) You must start a business. Click To Tweet If you give an opinion, and someone follows it, you are morally obligated to be, yourself, exposed to its consequences. Click To Tweet

Our Critical Review

“Skin in the Game” is not Nassim Taleb’s best book – but, it’s certainly his “most provocative and practical” one. His idiosyncratic style – which gives him the opportunity to talk about everything from Kant to Trump – will help you understand complex ideas effortlessly – once again.

And maybe – even teach you how you can live a better and juster life!

So, we guess there’s no reason to add now that “Skin in the Game” is a must-read. Because, let’s face it, it is from the very moment you notice the name of its author!

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Alibaba’s World Summary

Alibaba's World SummaryHow a Remarkable Chinese Company Is Changing the Face of Global Business

Sure – you know everything about “Amazon” and Jeff Bezos. But, do you know who is poised to become its main competitor during the following years?

You’re wrong if you’ve answered anything other than “Alibaba.” And as we’re heading for an Amazon-Alibaba e-commerce showdown, it’s about time you learned something more about the latter company.

Its former vice president, Porter Erisman, has all the details in “Alibaba’s World.”

Who Should Read “Alibaba’s World”? And Why?

Most of all, “Alibaba’s World” is about businessmen who are still failing to realize that what’s happening in China happens in the U.S. as well; soon enough, China will be a global leader, and “Alibaba” is the earliest evidence we have of it.

However, it’s also a book perfect for entrepreneurs – both would-be and struggling ones; because, let’s face it: there may be no better way to learn the basics of business than by reading the stories of successful companies.

About Porter Erisman

Porter ErismanPorter Erisman is an expert in e-commerce, especially when it comes to the emerging markets. In fact, he has advised and consulted many companies located in the so-called Third World, whether in Africa, Asia, or Latin America.

However, he’s most famous as the former Vice President of “Alibaba,” where he worked from 2004 to 2008, the period during which the company moved from Jack Ma’s apartment to the pedestal of world’s ecommerce.

He has written one more book, “Six Billion Shoppers” and written and directed a documentary about “Alibaba,” “Crocodile in the Yangtze.”

“Alibaba’s World Summary”

As every entrepreneur knows, good ideas are not enough. After all, every entrepreneur tries to change the world a bit, and his or her good ideas have the problem of being new ideas, as well.

However, selling something new also means trying to gain traction in a relatively new market. And new markets are difficult!

But, tell that to Jack Ma!

When he founded “Alibaba” – the now second greatest leader in the world, according to “Fortune” – had to found a market as well! Because, back in 1999, e-commerce was virtually non-existent in China.

No, scratch that: it was the Internet. Yes – Internet was non-existent in China only 20 years ago.

Really!

In 1999, only 1% of the Chinese population had an access to the Internet. And most of them didn’t even know that it’s possible to buy something online! Fast forward two decades, and “Alibaba” is a giant comparable to Amazon, possibly capable of even overcoming it in the following years, and, thus, becoming the first $500 billion e-commerce company in the world!

This has made Jack Ma – who owns about one tenth of Alibaba’s shares – one of the wealthiest people alive. And before he started “Alibaba” – knowing almost nothing about computers and technology – he worked as an English teacher, earning no more than $20 a month!

So, yes – there’s still hope for you!

However, don’t take it for granted! You’ve got to work a lot before becoming the next Jack Ma!

One of the lessons you can learn from him: build your company for growth!

For example, when he started “Alibaba,” Jack Ma wanted to found a company which will last for 80 years, i.e., a human lifetime. And he did everything he could to make this happen.

And he didn’t back off even during Alibaba’s buy-out of “Yahoo! China” in 2005!

Namely, that event may have signaled the end of “Alibaba” as we know it, since “Yahoo! China” asked that it is renamed to “Alibaba-Yahoo.” But Ma wanted his company to last – not a “Yahoo!” puppet. So, he completed the deal only after “Yahoo! China” gave up on the renaming demand!

The rest is history. Ignored up until then, afterward, everybody started making note of “Alibaba,” the fabled Crocodile in the Yangtze.

However, in order to get to there, “Alibaba” had to make some adjustments. And Jack Ma always knew where to look to when making them: the customers!

Even though his investors pressured him into doing something more profitable, Ma was sure that offering free premium services is the only viable option in a non-existent market. So, instead of copying eBay’s model, he launched Alibaba’s C2C service “TaoBao” as a free service.

The move was mocked by eBay at the start, but, soon after, they had to shut down their China website. Because – surprise! surprise! – TaoBao grew to become one of the largest online shopping websites worldwide!

eBay’s fall seems even funnier when you think about the length to which they went to deride TaoBao. Once, they even invited TaoBao’s team to a party they were hosting – and uninvited them at the last minute!

They wanted to show who’s the boss.

Soon enough, they couldn’t: TaoBao’s market share grew from 8% to 59% in two years, and eBay China’s plunged from 79% to 36%.

And soon, there was only one competitor.

Key Lessons from “Alibaba’s World”

1.      Alibaba is a Giant – and It Started in Jack Ma’s House
2.      Alibaba’s Success Is Based on a String of Bold Decisions
3.      Build a Company for Your Customers – Not for You

Alibaba is a Giant – and It Started in Jack Ma’s House

“Alibaba” was founded in 1999 in Jack Ma’s house – from where it was operated until 2004. Nowadays, it’s a multinational conglomerate for which the sky’s the only limit.

Here are the stats:

“Alibaba” is the world’s largest retailer, passing “Walmart” about two years ago. Along with “Tencent,” it’s one of only two Asian companies which have broken the US$500 billion valuation mark. It operates in 200 countries and is one of the world’s largest Internet companies.

Finally, its online sales surpass all US retailers – and that means: Amazon + eBay + Walmart – combined!

Alibaba’s Success Is Based on a String of Bold Decisions

Alibaba wouldn’t have become what it currently is, if Jack Ma hadn’t make few very bold decisions. And any future entrepreneur should really learn from him how it’s done!

Number one: he found an online e-commerce company in China, when 99% of the Chinese didn’t even have Internet.

Next, he offered many free services when eBay China – and everyone else – was charging.

Finally, he didn’t sell any shares of “Alibaba” to “Yahoo! China” until they gave up on the demand to rename the company!

Build a Company for Your Customers – Not for You

What made “Alibaba” different than its competitors – Jack Ma claims – is his disinterest in computers and tech-related stuff. That’s why, he adds, he had no option but to look at his own business through the eyes of the customers.

And that’s the most important takeaway from “Alibaba’s World”: build your business for your customers. Of course, it’s essential to identify them and analyze their behavior first!

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“Alibaba’s World” Quotes

Learn from competitors but never copy them. Copy them and you will die. Click To Tweet Alibaba is no longer a David. It is a Goliath. And as a Goliath it will face an entirely new set of challenges. Click To Tweet Today is tough. Tomorrow is tougher. The day after tomorrow is beautiful. But most people die tomorrow night and don’t get the chance to see the sun rise the day after tomorrow. (via Jack Ma) Click To Tweet I’m 100 percent ‘made in China.’ I learned English myself, and I know nothing about technology… One of the reasons why Alibaba survived is because I know nothing about computers. I’m like a blind man riding on the back of a blind tiger.… Click To Tweet eBay is a shark in the ocean. We are a crocodile in the Yangtze river. If we fight in the ocean, we will lose. But if we fight in the river, we will win. (via Jack Ma) Click To Tweet

Our Critical Review

Since “Alibaba’s World” was written, “Alibaba” just grew and grew. And it doesn’t show any sign that it will stop in the near future.

“Fascinating,” wrote “The Financial Times,” adding that “stories don’t get much better than Alibaba’s.” And Nick Arnold, former Head of Marketing for “Apple” Asia, was wordier and even more flattering in his assessment: “A must-read, full of practical learning for anyone seeking to understand Chinese entrepreneurship or build the business of their dreams.”

Back in 2015, “Wall Street Journal” chose this book as one of the best business books of the year. Unsurprisingly, three years later, we still agree!

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Legendary Service Summary

Legendary Service SummaryThe Key Is to Care

“It is 6-7 times more costly to attract a new customer than it is to retain an existing one.” But retaining existing customers is not something you can learn overnight. And, Ken Blanchard says, you don’t need just an ordinary service to do it.

You need “Legendary Service.”

About Ken Blanchard, Kathy Cuff and Vicki Halsey

Ken BlanchardKenneth Blanchard is an American writer and management expert. He received a Ph.D. in leadership from Cornell in 1967. He is currently the Chief Spiritual Officer of the Ken Blanchard Companies.

Blanchard has authored and co-authored over 60 books, many of which have become classics. In fact, you’ve probably already heard about “The One Minute Manager” and “Whale Done.”

Kathy CuffKathy Cuff is a senior consulting partner with the Ken Blanchard Companies.

She has also co-authored with Blanchard one more book, “Leading at a Higher Level.”

Vicki HalseyVicki Halsey is a vice president of applied learning at the Ken Blanchard Companies.

In addition, she has also co-authored – with Blanchard – “Situational Leadership,” and wrote “Brilliance by Design.”

“Legendary Service Summary”

The customer is always right… right?

Of course! But, that’s just the beginning of the story. If you want to hear the rest of it – please, be our guest!

First of all, you have to realize that customer service is both a science and an art. “Legendary Service” tries to transform the latter into the first – and make things easier for you.

At its core is, pretty obvious by now, building lasting relationships.

And there are two of them: internal and external.

The internal relationships are those you build with your employees. This is the largely ignored part of customer service. And it’s just as important! Because, after all, if your employees are satisfied, they’ll enjoy coming to work. And transfer some of that energy to your customers as well!

The external relationships are those you build with your customers. You can’t overestimate their importance in view of the success of your company.

Legendary Service is built upon five foundations. You may have already heard the acronym of the model: I CARE.

Let’s break it down.

“I” stands for Ideal Service.

The question this part of the model begs is “what you can do to meet your customers’ needs on a daily basis?” The answer is not that simple: you’ll get to it after spending some time analyzing your customers’ behavior. However, making them feel special is certainly a common denominator. So, light their fire!

“C” stands for Culture of Service.

It’s not just about devising the ideal service. It’s also about relating it to everyone in your company. And every culture is based on two things: vision and values. The clearer they are – the better the cohesion. Nations are created around stories; why should companies be any different?

“A” stands for Attentiveness.

Customers change. And so should your relationship with them. They are, after all, a fragile bunch: even if you had been great with them in 99 cases, be less than great the next time – and you’ll lose them. So attentively analyze them constantly. A great way to do this is by chunking them into smaller categories.

“R” stands for Responsiveness.

This is especially important in the case of an unsatisfied customer. It works just like in parenting: if you’re unresponsive, you’ll let your child slide away from your arms. Listen! Say “I understand” and nod the problems away. And whenever you can – do the customer one better than he or she asks for!

E” stands for Empowerment.

This is what closes the cycle. Obviously, this step doesn’t mean empowering customers – but empowering employees. Because when you give your employees more power, they feel freer to satisfy the customers. And, before you notice, you’ve created yourself a team of leaders!

Key Lessons from “Legendary Service”

1.      “I” stands for Ideal Service.
2.      “C” stands for Culture of Service.
3.      “A” stands for Attentiveness
4.      “R” stands for Responsiveness
5.      “E” stands for Empowerment

“I” stands for Ideal Service

Customer care is the very core of the Legendary Service model. As the acronym of its step-by-step manual suggests in itself: “I CARE.”

“I” stands for ideal service. And it’s based on the old idea that the customer is always right. So, adapt your behavior to fit his or her needs. And do that on a daily basis.

“C” stands for Culture of Service

Even ideal service means nothing – if it’s not communicated well enough. And that brings us to the second part of the I CARE model: the Culture of Service. It’s founded on two elements: vision and values. The former is general, the latter are specific.

But, both are unchangeable and religiously followed.

“A” stands for Attentiveness

Customers change and cultures evolve. So should your company – in case it is built for growth. And in order to steer it in the right direction: be attentive. Study the behavior of your customers and update yours.

“R” stands for Responsiveness

Responsive parents are the only good parents. Analogously, responsive customer service is the only path toward Legendary Service. It means showing a genuine enthusiasm to serve your customers and fulfill their needs. And this is especially important in the case of unsatisfied customers.

“E” stands for Empowerment

There are two aspects of customer service: external relationships (with your customers) and internal relationships (with your employees). The latter are routinely ignored. Do the exact opposite: build them first by empowering your employees.

Because if they can make a decision on their own, they will take full responsibility for it. And make the better one!

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“Legendary Service” Quotes

If you don’t take care of your customers, someone else will. Click To Tweet Customer loyalty is what you get when you create a motivating environment for your people. Click To Tweet Creating a Culture of Service begins with practicing a service mindset with their people so they will care for customers in a way that can significantly impact the organization’s bottom line. Click To Tweet Whether a CEO or a part-time employee… every person can make a difference – and customer service, both internal and external, is everyone’s job. Click To Tweet You’re only as successful as your customer service – and… Legendary Service creates loyal customers who come back for more. Click To Tweet
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Hug Your Customers Summary

Hug Your Customers SummaryThe Proven Way to Personalize Sales and Achieve Astounding Results

Managing a company is a 24/7 work. Personalizing your products is critical for displaying immense capability of satisfying even the pickiest demands.

Hug Your Customers” put to the test all common strategies for increasing profits and serves many new methods on a silver plate that are seldom used.

About Jack Mitchell

Jack MitchellJack Mitchell is a motivator, consultant, a motivational speaker, and the author of several books.

“Hug Your Customers Summary”

Improving the relationship with your customers is not rocket science, but you should also not take anything for granted.

Mitchell states, “Only delighted customers are genuinely loyal.” Such statement emboldens the organizations and stores to prioritize the customers’ needs and put secondary the quality of the goods. Increasing sales is proportional to satisfaction and loyalty.

In reality, the employees constitute the main leading force in all endeavors, and their impact is far more important than any other factor. All marketing strategies will generate little value if the company lacks the expertise and vision to proceed.

If a firm is not fueled by a loyal base of customers, the potential long-term users would be on the fence – whether to use or skip the product your company is offering. Putting your customer as an entity at the top of the hierarchy forms a route paved with principles leading to enforcement of success-rules.

Hugging can be understood and used in various contexts. It can literally illustrate hugging or maintaining a positive vibe with the interlocutor. Get out of the box, and realize that activities such as sending a Christmas Card, or a small gift to your loyal group of customers can generate revenues.

Showing love and appreciation for being loyal to you is regarded as hugging. Caring about their preferences and requirements is the only ticket to prosperity. Rudeness from your employees mustn’t be tolerated, lack of manners can result in bad word-of-mouth marketing, regardless of the quality your products or services possess.

Business owners who adopt a stubborn and single-minded attitude quickly face a collapse. Not many potential customers will make the same mistake twice; especially if you fail to leave a great first impression. On the contrary, conducting with utmost propriety conveys a new message that will set in motion new lucrative laws.

  • Anticipate their reaction and define the “Wow! moment”
  • Be passionate about improving and enhancing the relationships with the customers.
  • Give “free” hugs and eclipse their expectations.  
  • Advocating for customer satisfaction is step one, go for full-loyalty.
  • Allow the customer to voice complaints and make their demands.
  • If you want to be the best, you must work with the best.
  • There are no mistakes, only lessons. There are hundreds of opportunities just waiting for the perfect moment.

Key Lessons from “Hug Your Customers

1.      Hire Positive and Goal-Oriented Individuals
2.      Technology must support hugs
3.      Increase your influence in the market

Hire Positive and Goal-Oriented Individuals

A bad working atmosphere can trigger lesser productivity and endanger the efficiency. The one responsible for human resources must take into account the attitude of the newcomers.

Don’t hire anyone, without thinking and testing their capacities.

Technology must support hugs

Unlike other unrelated sectors, if the cutting-edge equipment and machinery do not back your strategy that is concerned about creating a stable and satisfied base of end-users, you cannot expect to yield favorable results.

Increase your influence in the market

With the help of plenty hugging methods, you can begin thinking about taking control of the market.

In truth, such endeavors often end up in failure due to inadequate preparations. Don’t shy away from challenges and embark on a full-scale adventure.

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“Hug Your Customers” Quotes

Our vision is that anyone that becomes a customer of our stores enters an enduring relationship with us. He or she instantly becomes a friend. That's our motto, Once a customer, always a friend. Click To Tweet In some instances, we physically hug the customers - but we mainly metaphorically hug them by showering them with attention in a way that every business ought to but doesn't. Click To Tweet We know every item a customer has ever purchased and when they purchased it, going back years. We know their sizes, their brand preferences and their color preferences. Click To Tweet If a customer comes in and mentions she's in a bit of a rush because she had to fetch her dog at the vet, we'll say, 'Oh, sorry to hear that. Is Lucia okay?' We know the dog's name too. Click To Tweet It's not location, location, location - it's service, service, service. Click To Tweet

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Ziglar on Selling Summary

Ziglar on Selling SummaryThe Ultimate Handbook for the Complete Sales Professional

Even if your career doesn’t explode in a matter of years, don’t feel discouraged. Many sales superstars had humble beginnings, and that’s precisely what “Ziglar on Selling” clarifies.

About Zig Ziglar

Zig ZiglarZig Ziglar was a sales expert and the author of many bestsellers such as Secrets of Closing the Sale, Selling 101, See you At the Top, etc.

“Ziglar on Selling Summary”

Ziglar’s rule that every salesperson should follow is “Don’t Be Afraid of Rejection.” In 1947, he had his first sales encounter with an old lady. After he knocked on the door, Zig Ziglar wasn’t expecting a positive response, but that’s how it all started.

The Father of sales emphasizes several elements that constitute the road to success. In all of his books, Zig pinpoints the real value and underlines many misleading theories that are triggering all sorts of misfortune.

For instance, in a race against time, salespeople take profits or closing in for sale – as the most vital aspect of doing business.

In reality, finding prospects, presenting your ideas and making good first impressions are elements of a more pressing nature. Without well-defined target audience and IBP (ideal buying persona), not even the greatest salesman can cut ice.

Until you find the ideal customer, you can say goodbye to all strategies and ideas. Prospecting is the alpha and omega in sales, and every expert is aware of this reality. Think of it this way, absent prospects all the talks and deals mean absolutely nothing.

Reading the minds of the customers and giving the people a sense of freedom to decide what is right for them – is what makes a competent sales team.

Successful salespersons are not persuaders nor influencers, they fall into “I love my job” category, and the profits come only as a result of such commitment and passion.

Are you reluctant to make the first step? Do you hesitate to pick up the phone?

Such tendencies are normal for beginners, but it’s not something that you should build up your career on. Stay direct and confident, is it too hard to simply say “Do you like our goods”? You’ve got nothing to lose.

You should not feel guilty if at some point you also suffer from a call-reluctance “disease.” Just remember, such attitude will reduce not only your profits but your influence in the market as well. Overcome this weakness by staying true to what you believe in.

Good salespeople don’t want to scare people off. With this in mind, they’ve developed a routine to ask the right questions and anticipate the answers. Sometimes this inquiry is nothing but a decoy; testing the preferences of the prospect.  

Key Lessons from “Ziglar on Selling”

1.      Be flexible, don’t stick to one method
2.      Embrace objections and their meaning
3.      Develop into the right person for the job

Be flexible, don’t stick to one method

There are endless approaches that are equally effective when it comes to closing a sale. There are two particularly useful ones that you ought to take into consideration:

The Probability Close – is choosing the right question, after the presentation.

The Summary Close – After you presented the details of your product, simply go back to clarify the elements that your prospect expressed interest in.

Embrace objections and their meaning

Truly, no one wants to receive complaints and handle new, unnecessary paperwork due to unfulfilled promises.

However, look at it this way – objections indicate that someone is interested in your services.

Develop into the right person for the job

Your aura radiates the energy of your heart and being. Becoming a salesperson of high stature is a tricky business. In general, you must live up to the expectations of those requiring your services.

Clothing, behavior, family all of these aspects ignite or hinder your influence as an independent salesperson.

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“Ziglar on Selling” Quotes

You will get all you want in life if you help enough other people get what they want. Click To Tweet If extras are in the best interests of your clients, you certainly have a professional responsibility to offer them and encourage your prospects to act upon them. Click To Tweet Your role is to become an assistant buyer and help the prospects make the purchase – not to make them feel you have just sold them. Click To Tweet You are thinking prospecting all the time, and when you do, it’s amazing how potential buyers will pop up in the most unlikely places. Click To Tweet You can have everything in life you want if you will just help enough other people get what they want! Click To Tweet

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The Psychology of Selling Summary

The Psychology of Selling SummaryIncrease Your Sales Faster and Easier Than You Ever Thought Possible

The Psychology of Selling” is a guide, written to help beginners in sales to improve their communication and sales-skills for the purpose of influencing the potential customers.

About Brian Tracy

Brian TracyBrian Tracy is a sales expert, a motivational speaker and the author of several books such as Eat That Frog, Be a Sales Superstar, Goals!, No Excuses!, Change Your Thinking Change Your Life, etc.

“The Psychology of Selling Summary”

Salespeople know better than anyone that selling can become frustrating at times. Unfortunately, it’s one of the key elements in making profits and an unavoidable activity. The sales process tests your mind-capacities and broadness to accept rejection, without destroying your self-esteem.

Sales experts such as Brian Tracy advise that you should rise above the circumstances by utilizing several methods and techniques backed by psychology and personal experience.

The image you have for yourself affects the selling processes; the mindset can either boost or reduce the sales performance.

  • In sales, the Pareto 80/20 rule indicates that 80% of the money derives from 20% of the customers. In other words, “the top 20% of salespeople are making 80% of the gross-profits.”
  • Don’t hesitate and join the 20% just by implementing some modifications to enhance your performance.  
  • Logically, higher self-confidence is critical for making a difference.
  • People often are not sure of their needs and make purchases based on emotions and feelings.  

Just a small change can lead to mind-blowing results, regarding sales. Generating revenues depends not only on the actual performance but also on other external factors that you must take into account. Don’t worry; Brian has excellent news for you – the trick to becoming a great salesman is to grasp several sales-rules that are easy to follow:  

  • Identifying the needs, wants, and demands of the target audience.
  • Elicit requirements by defining a set of questions.
  • Learn how to make a good first impression.
  • Responding passionately and distinguish facts from opinion.
  • Using a wide range of methods for closing a sale and building long-term collaboration.
  • Try to get more referrals that will ultimately boost the sales.

What is keeping you in the dark when you are about to close a deal? There are two main mental issues: “fear of failure” and “fear of rejection.” Think of it this way, if you are afraid to fall off a bike, you’ll never learn how to ride it.

Rejection is an integral part of sales, in truth, it’s even unavoidable. The best way to deal with insecurity is to really go for it, enhance your self-esteem and don’t take anything too personally. At first, you may be a little scared, but ultimately, once you understand the core of selling; everything will seem so natural.

Key Lessons from “The Psychology of Selling

1.      The power of setting long and short-term objectives
2.      The perfect dress-code
3.      Test the prospects

The power of setting long and short-term objectives

How many times did you hear that without goals, we would be lost? In general, people don’t have interest in establishing monthly, weekly, daily reports about their progress.

Visualize, create a mental picture and underline the activities that are crucial for reaching those objectives.

The perfect dress-code

You think that customers are reasonable and their only concern is the product? – No, they are looking at everything, the seller, the company, the processes, the way you treat your employees and so forth.

They pay exclusive attention to the seller; make sure you blow their minds with fashionable clothing and caring attitude.

Test the prospects

Once you suck the customers in, give them a small portion of the actual product to see whether they will bite.

When you find the hot-spot, you can then enforce a full-scale presentation in hopes of getting them eager about your goods.

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“The Psychology of Selling” Quotes

Once you have programmed a goal into your subconscious mind, it takes on a power of its own. Click To Tweet Fear and self-doubt have always been the greatest enemies of human potential. Click To Tweet Rejection has nothing to do with you. Instead, it is like the rain or the sunshine. It just happens from day to day. Click To Tweet The prospect does not care what your product is. He only cares about what your product or service will do for him. Click To Tweet If you do what other successful people do, you will eventually get the same results that they do. Click To Tweet

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Selling 101 Summary

Selling 101 SummaryWhat Every Successful Sales Professional Needs to Know

In a world of almost no geographic barriers and free markets, differentiating is harder than ever.

In such regards, one must take into account every scenario and focus on the sales team to avoid bankruptcy and collapse.

About Zig Ziglar

Zig ZiglarZig Ziglar was a renowned sales expert and the author of several bestsellers including “Secrets of Closing a Sale”.

“Selling 101 Summary”

Zig Ziglar, unlike other experts, presents a walkthrough that any newcomer in sales can easily follow. “Selling 101” gives instructions that would turn you into an indispensable member of your organization. Finding clients, overcoming “call reluctance” is only a small portion of the package deal.

All examples are drawn from personal experiences and other stories that are suitable for the situation.

  • Without sales, profits can hardly increase and exist.
  • Successful salespeople are not on hold; they always look for a new challenge.
  • Don’t be shy to build new relationships. You can spread your influence by politely asking one of your partners to tell others about your goods.
  • Next, “call reluctance” is typical for beginners, but developing a routine to overcome this awkward feeling is critical.

Sales professionals must not take rejection too personally. If you’re inclined to believe that each of your calls will end up in revenues, you are living in an imaginary world. In general, fearing such offensive reaction will get you nowhere, you must prepare for all scenarios and adjust your strategy on a case-to-case basis.  

First and foremost, making a sale is out of the question, if you fail to find a prospect.  You don’t know what a prospect is?! – It’s a person or a target group that can convert your regular call into an income. Prominent salespeople are always on the lookout for such parties.

Before “going pro” all salespeople must become aware of how hard it is to make an impact and very good first impression via the phone. Moreover, around 85% of all sales professionals are reluctant or at least experience some feeling of hesitation before making the decisive call.

If you believe that sales are merely a result of luck, you will not improve. Designing a blueprint that is composed of a list of responses to any reaction in order to anticipate every possible outcome – is what distinguishes a professional from a rookie.

There are four steps for creating the perfect sales process that brings positive results.

“Need Analysis”

It’s only logical that people have a tendency of purchasing specifically outlined commodities that they require.

Need Awareness”

Once you understand the client’s necessities, it is critical that you explain the features of your product and how those are complementary to their needs.

“Need Solution”

Talking about your products or services is the next step. Offer a solution and don’t be afraid of being rejected.

Need Satisfaction

Get feedback and see whether your product truly has proven its worth.

Key Lessons from “Selling 101

1.      What does my target audience want?
2.      Understand their demands
3.      “No” for an answer

What does my target audience want?

Conducting a needs analysis can be done in many ways for you to elicit requirements. Burst the routine bubble and try to provoke an emotional reaction while supervising the investigations.

In reality, people are rarely guided by logic; emotions mostly drive their decision-making.

Understand their demands

After the comprehensive analysis, you can begin designing your strategy, right? No!

The game never ends, and if you don’t want to trail behind, you must continuously invest in understanding the behavior of your potential customers.

“No” for an answer

What to do if you cannot get out of the “no” zone?

Some sales experts including Zig Ziglar, declare that only after being rejected five times, you can delete that potential client from the list, not before.

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“Selling 101” Quotes

Personalize the benefits for the prospect. Click To Tweet Organization, discipline and commitment make for consistent high-volume production. Click To Tweet True selling professionals don’t talk about ethics; they live ethically. Click To Tweet I strongly encourage those in the world of selling to deal with a product or service they cannot help talking about! Click To Tweet To be the winner you are capable of becoming, you must plan to win; you must prepare to win, and then you have every right to expect to win. Click To Tweet

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Fanatical Prospecting Summary

Fanatical Prospecting SummaryThe Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling

Are you a salesperson who wants to learn how to finally reach peak performance?

Then, this is the book for you.

About Jeb Blount

Jeb BlountJeb Blount is an author and a sales acceleration specialist who helps companies improve their sales results.

“Fanatical Prospecting Summary”

Many sales “experts” believe that the days of prospecting are over.

However, they are wrong.

Prospecting has not lost its importance in sales. Many salespeople do not reach the wanted results because they do not prospect.

And vice versa – the top sales performers are successful because they are prospectors who take every opportunity and opening to get involved in “Fanatical Prospecting.”

When it comes to prospecting, three core laws are at play:

  • “The Universal Law of Need”

The more you need a sale, the less are the chances of getting it.

Why?

Because of desperation.

To avoid desperation, fill up your pipeline and prospect whenever and wherever you can.

  • “The 30-Day Rule”

In the next 90 days, you will feel the benefits and results of the prospecting you did for the previous 30 days.

What this means is that if you miss a day of prospecting in the 30 days of prospecting, you will come up short accordingly in the next 90 days.

  • “The Law of Replacement”

The moment you succeed to make a sale, replace the prospect with a new one, in order to keep the pipeline full and healthy.

When you grasp these three laws, you will get that all of your accomplishments from the past mean nothing today.

What matters in prospecting is the present moment and the future.

The prospecting formula is as follows: What (quality) you put into the pipe and how much (quantity) determines what you get out of the pipe.”

Moreover, being and surviving in sales means that you have to be mentally tough.

Mental toughness is connected to four factors:

  • “Desire”: How bad do you want it?
  • “Mental resilience”: study and practice to continually improve your knowledge and skills.
  • “Out-learn equals out-earn”: to stay competitive you need to learn constantly.
  • “Physical resilience”: your mental energy depends on your physical strength. Since people in sales face many rejections, they need intense psychological energy.  

Key Lessons from “Fanatical Prospecting”

1.      Seven Mind-Sets of Fanatical Prospectors
2.      Five-Step Simple Telephone Prospecting Framework
3.      The Three Cardinal Rules of Email Prospecting

Seven Mind-Sets of Fanatical Prospectors

  • “Optimistic and enthusiastic.”
  • “Competitive”
  • “Confident”
  • “Relentless”
  • “Thirsty for knowledge.”
  • “Systematic and efficient.”
  • “Adaptive and flexible.”

Five-Step Simple Telephone Prospecting Framework

  • “Get their attention.”
  • “Identify yourself.”
  • “Tell them why you are calling.”
  • “Bridge – give them a ‘because’”
  • “Ask for what you want, and shut up.”

The Three Cardinal Rules of Email Prospecting

  • “Your email must get delivered.”
  • “Your email must get opened.”
  • “Your email must convert.”

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“Fanatical Prospecting” Quotes

There is no easy button in sales. Prospecting is hard, emotionally draining work, and it is the price you have to pay to earn a high income. Click To Tweet Law of the Universe: Nothing happens until something moves. Law of Business: Nothing happens until someone sells something. Click To Tweet Here is the brutal reality. If you don't have a plan, you will become a part of someone else's plan. You can either take control of your life or someone else will use you to enhance theirs. It's your choice. Click To Tweet The enduring mantra of the fanatical prospector is: One more call. Click To Tweet Elite salespeople, like elite athletes, track everything. You will never reach peak performance until you know your numbers and use those numbers to make directional corrections. Click To Tweet

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EntreLeadership Summary

EntreLeadership Summary20 Years of Practical Business Wisdom from the Trenches

You know him from the radio – and probably even TV – and now it’s time to meet him as a bestselling author. In “EntreLeadershipDave Ramsey shares 20 years of wisdom and experience.

And we have the summary.

About Dave Ramsey

Dave RamseyDave Ramsey is an American businessman and author, the host of “The Dave Ramsey Show,” one of the most listened-to radio shows in history. He has also authored no less than five “New York Times” bestsellers. In addition to “EntreLeadership,” these are: “More Than Enough,” “Financial Peace,” “The Total Money Makeover,” and “Smart Money Smart Kids.” Find out more at https://www.daveramsey.com/

“EntreLeadership Summary”

In Dave Ramsey’s opinion, the modern world belongs to neither the leaders nor to the entrepreneurs – only. You have to be both: i.e., an EntreLeader!

But, what does that mean?

Well, obviously, it means to combine the qualities of both an entrepreneur and a leader.

And if our top leadership books have something to say on the matter, to be a leader means to be visionary, emotionally intelligent, disciplined, and charismatic. Our top entrepreneurship books uncover the traits of the finest entrepreneurs: daring, resolute, original, driven.

An EntreLeader has to be all of this!

Because, as Dave Ramsey says, it’s not only about envisioning and innovating; and it’s not only about building the right start-up. It’s also about leading it to the top!

Hell – even “Twitter” earned nothing before being taken in more capable hands!

Now, before you start anything, you have to be aware that a business (much like anything else) is merely an extension of your character. Or, in other words, if you are a weak and indecisive person, it’s probably not a good idea to gamble on a start-up. The company will end up being weak too.

If you are a strong character and people describe you in terms of the adjectives we used above – then go for it!

Of course, not before putting your business goals on paper. “Write the vision and make it plain,” says “The Bible” (Habakkuk 2:2), and Dave Ramsey suggests you consult it from time to time. A conservative Christian, he is one of the very few financial advisors you’ll find out there who think that “The Bible” is a good place to start building a business empire.

However, it seems it has worked for him, so even when he says that “Prayer” is one of the 12 crucial components of the hiring process, it’s difficult to raise objections.

Speaking of hiring – having a clear vision may be a prerequisite to success, but having a good team is even more essential! And we used the word right: EntreLeaders don’t have employees, but team members.

As Simon Sinek taught us: they eat last! Although, if you ask Dave Ramsey, it wasn’t exactly Sinek, but Jesus Christ. Who has also taught us that you need to treat your employees – oops, team members – as you would like them to treat you.

Of course, business is also a financial matter, and maintaining a full financial accounting is not something you should take lightly. Don’t mix personal and business funds, and never go into debt.

Which brings us to Ramsey’s pro tip:

If you’re working somewhere, don’t quit your job to set up a start-up. Do it in spite of it! And leave your job only when your business starts earning money.

Good money.

You’ll thank us later.

Key Lessons from “EntreLeadership”

1.      EntreLeader = Entrepreneur + Leader
2.      Set Up a Start-Up – and Separate Checking Accounts
3.      Don’t Forget to Interview Your Employee’s Spouse

EntreLeader = Entrepreneur + Leader

There are very few successful entrepreneurs who are not successful leaders. So, no matter how original and brilliant your idea is, if you’re not interested in learning how to lead your company to grow and prosper, you are better off not starting it in the first place.

Entrepreneurs are so yesteryear! Welcome the EntreLeaders!

Set Up a Start-Up – and Separate Checking Accounts

“Small businesses fail because of poor accounting,” writes Dave Ramsey. “They start without enough money (undercapitalized), they miss projections, they don’t pay their quarterly taxes or their payroll taxes, and they run into ‘cash flow problems.’”

And the most serious mistake behind this: they use the firm’s money for personal interests. Don’t ever do this. Once you set up a start-up, set up separate checking accounts. And budget carefully. You shouldn’t be a Scrooge, but you shouldn’t go into credit card debt either. It kills businesses.

Don’t Forget to Interview Your Employee’s Spouse

Dave Ramsey is pretty conservative on all accounts. But, not when it comes to the hiring process.

In his opinion, it’s a 12-step program, which starts with a prayer and ends with a 90-day probation period. However, mingled with the more usual tactics (referrals, several interviews, resumes, mission statements) there is one you’ll find nowhere else: the spousal interview!

According to Ramsey, knowing your employee’s family means knowing your employee better than hi/she know himself/herself.

So, have a dinner with your potential hire and his/her significant other! It may be strange, but you’ll take a lot out of it!

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“EntreLeadership” Quotes

You can win in business and have a blast doing it. Click To Tweet The very things you want from a leader are the very things the people you are leading expect from you. Click To Tweet You have to dream and you have to do something about making those dreams happen. Click To Tweet There is never a big enough obstacle to keep a person with passion operating in a higher calling from winning. Click To Tweet You can count on criticism if you do anything of scale that matters. Click To Tweet
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