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Category: Sales

Traction Summary

MicroSummary: Entrepreneurs suffer. It was not enough to struggle to get the first customers and start scaling, there was yet another problem. Generally, advice given to startups tends to contain generalities full of keywords, and this makes it easy for […]

To Sell Is Human Summary

MicroSummary: Selling is human, and it’s something we do all the time, nonstop! Most of us, one way or another, are always trying to convince people to take action or change their habits. One way or another, we are all salespeople, […]