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Books, Audiobooks
and Summaries

Category: Sales

The Lost Art of Closing PDF Summary

Winning the Ten Commitments That Drive Sales It’s said that a great product sells itself, and finding the right channels comes naturally. Marketing efforts only add to the overall quality and provide the users with an amazing experience. We try […]

Woo

Woo, Wow, and Win PDF Summary

Service Design, Strategy, and the Art of Customer Delight Everybody wants to please the customer nowadays. The point is – to delight him! Thomas A. Stewart and Patricia O’Connell give the full details in “Woo, Wow, and Win.” Who Should […]

Scientific Advertising PDF

Scientific Advertising PDF Summary

Advertising isn’t an art. It’s science. And Claude C. Hopkins set the foundations of “Scientific Advertising“ a century ago. Ignore him at your peril. Who Should Read “Scientific Advertising”? And Why? We have a great way to answer this question. It’s […]

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