The Secret Red Book of Leadership PDF Summary

The Secret Red Book of Leadership PDFWhat do you know of leadership? Are you ready to make one final push?

Awdhesh unravels the greatest misconceptions and helps you to turn over a new life in your professional career.

Without further ado, let’s jump into the key findings!

Who Should Read “The Secret Red Book of Leadership”? And Why?

Unlike other books that cover topics related to leadership, we firmly believe that this one is mainly aimed at those who express doubts about their leading potential.

“The Secret Red Book of Leadership” helps you to stay on track and fight these social tendencies, which are breaking your spirit.

Take notes, and learn quickly!

Awdhesh SinghAbout Awdhesh Singh

Awdhesh Singh is among other things perceived as the Quora Guy. As the founder of AWDHESH ACADEMY and IRS officer, he thrives in helping people reach their potential.

“The Secret Red Book of Leadership PDF Summary”

Are you ready to plunge into the turbulent deep waters of leadership?

Leadership, as a concept, is still receiving hard blows from the community due to the overflow of misleading information and lack of strategy. The primary concern of today’s decision-makers is finding a way to enhance the performance of all parties that are integrated into the process.

If you’re ready and willing to master the subject of leadership, enrolling in courses will not suffice. All efforts will be in vain unless you take part in strategy-building activities that can get the best out of you.

Running a business or an organization can be overwhelming for many leaders, who can’t seem to get the handle on what’s causing all the troubles. Entrepreneurs are compelled to lead their company from one stage to the next and oppose the early startup factors, which are endangering the growth.

So, what does this has anything to do with leadership?

In all honesty, regardless of the idea or professionalism implemented in terms of execution, your entrepreneurial journey will not see another day, unless you can showcase your leading ability. People are not inclined to learn by listening; they prefer to be led by someone who has blazed a trail for others to follow.

As it turns out, early startup difficulties get the better of many innovators and creators, who can’t seem to survive the 5-Year collapse frame. When embarking on similar ventures, one must consider numerous elements that can make-or-break the business.

Steps in – Leadership.

The one-of-a-kind person who embraced the father figure of modern leadership is Peter Drucker. Years of research, practice, and implementation had led him to believe that managing people is tricky business. He even went a bit further by claiming:

It is not whether the answer is right. It is whether it works.”

Leaders don’t shy away from following prominent figures who can show them the way. However, when it comes to choosing a mentor, they are finicky about the expertise and competence these personalities possess. Moreover, they’ll reject any piece of advice, if that information doesn’t seem convenient at the time.

From your uncertain vantage point, what can you say about leaders?

Do you belong to the vast majority of people who have no doubt that leadership is something embedded into the hearts and minds of privileged few? Or, you give credence to Awdhesh and his conviction that leaders can be forged in the fire of practice and learning.

Never forget that many top-notch brands all around the globe, are inciting their employees to turn into intrapreneurs and share their ideas. These organizations might as well kill two birds with one stone by: first, giving freedom and encouraging employees to think on their own, and second improving the value of the organization.

The bottom line is – evaluate and analyze every scheme delivered to your doorstep. This simple thesis is the embodiment of genuine leadership!

Leaders aren’t always on the run

Indeed, not every decision-maker has a close associate who is always on the ball. Not having a right-hand man by their sight, compels these figures to dive deep into some serious thinking:

  • How not to succumb to pressure?
  • Can I tackle every upcoming issue that threatens the organization?
  • What to do if my plan doesn’t turn out to be useful?
  • How to handle mistrust in my leadership abilities?
  • How to enhance productivity?

… The list goes on.

Pondering about these options and scenarios will do you no good unless you gear yourself up with the perfect mindset. Thriving on the challenges ahead is what a genuine leader would do, so building that momentum is vital to keep you going and growing.

When you think about, there are no beginnings nor ends in the business world. Each action leads you to the next one, and so on – in other words, each move you make takes you a step closer toward the next challenge.

You can’t fight the current; you just have to go with the flow!

Awdhesh Singh has the credibility to differentiate between a mediocre leader and an outstanding performer. Actions speak louder than words (and that’s the only distinction) – eminent figures focus on execution and learn by doing, while average leaders place a lot of emphasis on contemplation and overthinking things.

According to the author, every organization is composed of 4 unique groups of personalities. Each one of them adds value to the organization, but not in the same manner:

  • Leaders: A group of characters who are self-accountable and motivate others to do their job.
  • Followers: The second-in-command; an execution body which acts upon instruction from its superiors.
  • Shirkers: Delayers who avoid taking part in activities that are not interesting.
  • Resistors: A group that can’t seem to cope with the age of rapid expansion and evolvement.

The worst part about being a leader, and embracing the role to the degree that you are obliged to cover for others at work, is constantly being engaged in everything.

Now you know what it takes to beat the odds and develop into a real linchpin in your sphere of influence!

Key Lessons from “The Secret Red Book of Leadership”

1.      Instill a sense of imperativeness
2.      Adopt the proper mindset
3.      Take it slow but then shift into 5th gear

Instill a sense of imperativeness

From what we acquired so far, it’s fair to say that leaders who don’t prioritize problems cannot scale up their organizations.

Urgency is a powerful weapon that can turn mediocre performers into a distinguished elite.

Adopt the proper mindset

Wise leaders don’t want to build up their follower-base but produce leaders who are self-manageable.

Such perspective injects a dose of hope, and increase the chances of tackling negative thinking on an organizational scale.

Take it slow but then shift into 5th gear

Generally speaking, some people are more eager to lead. However, you don’t have to submit to their will without even trying to evaluate your potential.

All you need to do is take the first step and adjust your strategy along the way.

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“The Secret Red Book of Leadership Quotes”

Treating everyone equal is the surest recipe for disaster. Click To Tweet Power is acquired gradually. Just like a person does not grow rich overnight and a sportsman has to defeat many competitors in a series of games to win the championship crown, a man becomes powerful only after a prolonged battle, where he… Click To Tweet However noble your goal may be, it is impossible to achieve it unless you severely punish those who obstruct your way. In a game of power, you have to create fear in the hearts and minds of all opponents. Click To Tweet A leader creates a new idea by assimilating many old ideas like an architect uses existing bricks and mortars to make a new building. Click To Tweet It is not difficult to take initiatives. People can usually see what is required to be done to make the world a better place for us and our future generations. Click To Tweet

Our Critical Review

Well, we did go through page-by-page only to found that each chapter is actionable and pragmatic.

We highly appreciate the amount of work Awdhesh has put into this amazing guidebook, and we recommend it to everyone willing to climb the leadership ladder.

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eSCAPE PDF Summary – Anik Singal

eSCAPE PDFThe 4 Stages of Becoming A Successful Entrepreneur

Do you think you got what it takes to rise to the occasion when an opportunity presents itself?

Is your mindset ready to cope with the pressure of decision-making? If that’s the case, Anik gives us a rundown of what is required of you to beat the system and spark your entrepreneurial spirit.

Who Should Read “eSCAPE”? And Why?

Well, in our opinion, this book should be labeled as the “Bible” for entrepreneurs. But, the main issue with this statement is that Anik doesn’t entirely agree with Google’s definition of entrepreneurship.

So, it will be accurate to indicate that “eSCAPE” is prescribed for the wider audience, regardless of all the other factors and features.

Anik SingalAbout Anik Singal

Anik Singal is a dreamer who made his dreams come true by constantly improving and challenging himself.

Over the years he tried many things and realized that failure is nothing but an integral part of success. Currently, he is the CEO of Lurn Nation and a keynote speaker who inspires others to climb aboard.

“eSCAPE PDF Summary”

Many people still cannot capitalize on the opportunities that exist in the digital age. As much as want to oppose these influences, our minds are indoctrinated in a way that suffocates our innateness and creativity.

According to Anik, the founder of Lurn Nation, the education system is designed to produce manpower, not entrepreneurs. In doing so, the society secretly lays the groundwork for creating a dependent workforce that can’t function alone (without a master).

All those concepts fail to overshadow the rise of leadership and urge to build something from scratch. In this book, you’ll realize what it takes to go on your own, and nurture a mindset that allows you to do so.

Entrepreneurs live by the following formula:

Problem + Solution = Creates Value

Looks familiar? We bet it does but isn’t it easier to work for someone else, without having to bear the burden of a true innovator? We’ll get to that, but before we do, let’s analyze another concept that Anik covers thoroughly in this comprehensive guide:

Intrapreneurship, as the term implies, refers to inciting creativity within an organization. Instead of starting a new business venture, the employee/manager chooses to scale up the company by initiating a new profitable procedure.

The creation of PlayStation by Ken Kutaragi, one of Sony’s designers, is the perfect example. Behind his work desk, he hatched a plan and eventually end up creating the most brilliant video-gaming platform that is used by multiple generations.

As you can see, inflaming the entrepreneurial spirit is our second-nature, but we are inclined to submit to the societal principles and norms.  

Check out the 5-step method for developing into a successful entrepreneur, who doesn’t take “No” for an answer:

  • Identify a problem or opportunity
  • Find a creative solution
  • Use your expertise and improve along the way
  • Focus all your efforts on solving the issue
  • Create value for the user

The fear of failure

If you make up a list of all the people who tried their luck as entrepreneurs but failed to establish an independent and financially stable business, you’ll find something magnificent.

Each and every one of them put the blame on lack of support, inadequate staff, lack of funding, wrong business models and so forth. From an impartial standpoint, these issues seem legit but are they really that credible?

In this book, you’ll find what the term “Pivot” actually means, and why you should take full advantage of it! When things go South, you better change the course, because as Captain you need to steer the wheel, and not just pray for calm waters.

Psych yourself up

Are you ready to take the next step? – If that’s the case, you better start asking the right questions! It doesn’t matter what you think of yourself, what does matter: Is it worth it for me to become an Entrepreneur?

In addition, analyze the questions listed below, to see whether your character is in tune with the profile of an outstanding entrepreneur:

  • Is being an Entrepreneur challenging?
  • Do I crave to plunge into entrepreneurial waters?
  • How hard am I willing to push to reach the final goal?
  • Is it worth the time and energy?
  • Is it something that I’ll regret by not doing?

To get the big picture, it’s for the best if we identify the chasm between employees and entrepreneurs:

  • Employee + no struggle = happy
  • Entrepreneur + struggle = progress

The execution of your strategy is similar to Weight-Lifting, the more you do it, the stronger you become. Don’t worry about mistakes, just remain focused and persistent in your goals.

The Four Stages—S.C.A.P

1.      Self
2.      Catapult
3.      Authority
4.      People

Stage #1: Self

Evidently, stage one starts from within. It prompts you to analyze yourself and your ability to become an accountable person. The scatterbrained individuals are the ones who can’t seem to find the perfect balance because they are pinned down.

Many strategies go up in smoke because managers aren’t able to anticipate the problem quickly enough and then pivot. Without a doubt, your mind reflects everything you are doing on the outside. So, embracing an internal shift is not only advisable but entirely necessary.

Stage #2: Catapult

This is where the cradle of entrepreneurship cracks or grows solid. According to entrepreneurs, this is the stage where most business collapse due to wrong strategies in terms of execution. If coping with pressure is not your strongest attribute, perhaps engaging in such a journey wouldn’t be a great idea.

Most people associate risk-taking with startups. This is entirely false because entrepreneurs prefer to make decision-based on calculations, not just sheer instinct. Moreover, if you want to join the club, remove tomorrow from your vocabulary and focus on the “Now.”

Stage #3: Authority

Building authority as a process has earmarks of a life-attitude reserved only for the most privileged ones. It reminds us that we don’t deserve to be in that company. If you intend to challenge these delusions, you should start by eradicating all the ideas that are forcing you to think negatively.

Generally speaking, people with high self-esteem make a good first impression and instill a sense of authority wherever they go. Just so there are no confusions – they are not arrogant pricks who protect their position no matter what.

Creating an aura of leadership is something you should crave for, and that’s the only route to becoming selfless and confident.

Stage #4: People

Individuality is great, but doing everything alone is impossible. Your job is to assemble a group of qualified professionals that will help you move forward. Even the greatest idea cannot reach the implementation phase, without a skillful organization to back it up.

In the meantime, you have to handle negative individuals and turn their skepticism into optimism.

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“eSCAPE Quotes”

My desire to become successful was so strong at that time that I couldn’t physically force myself to focus on anything other than building my business. Click To Tweet There are the people who are flat out trying to hurt you. These can be very damaging people in your life. They soak up your energy and may even be rooting for you to fail for several reasons. When it comes to removing people from your… Click To Tweet Right now, I want you to make a declaration. I want you to say, - I am no longer going to shy away from opportunities. I'm going to raise my hand. I'm going to make mistakes. I'm going to have failures. I'm going to be embarrassed. I'm… Click To Tweet The secret to reaching a goal is actually focusing on the micro-steps along the way. We have to focus on creating small win after small win. If we stare only at the big end goal, it’s simply too overwhelming. Click To Tweet Entrepreneurs have a very different idea of how to use their time. To them, time holds immense value and should be invested. Click To Tweet

Our Critical Review

Anik draws on his personal experience and shares insights on how he managed to deal with health issues, debts, and personal crisis.

To spice it up, he puts in the spotlight stories from other renowned experts to illustrate a point. You won’t regret taking a few hours off and allocate that time to Anik Singal’s story.

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The Ideal Team Player PDF Summary

The Ideal Team Player PDF

How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable

If you know anything about Patrick Lencioni, you probably didn’t need that subtitle: of course, it’s a leadership fable, possibly one of your favorites!

This one’s about “The Ideal Team Player.”

Who Should Read “The Ideal Team Player”? And Why?

If you’re interested in sports, you’ve probably noticed that haphazard groups of extra-talented individuals are never as good as teams of average players with a good manager.

Why?

Well, because – as they say for quite a long time – there’s no “I” in “Team.”

“The Ideal Team Player” is the book you should read if you want to build an all-star team at your company. So, if you are in HR or you are a company owner/leader, and you think you could really use a little guidance from someone who knows a thing or two about good teams, then don’t hesitate to buy this book and take Patrick Lencioni’s advice.

It works both ways: Lencioni’s fable can help you even if you are an employer who can’t fit in, but would really want to become a good team player.

About Patrick Lencioni

Patrick LencioniPatrick Lencioni is an American author, consultant, and keynote speaker. He is the founder and the president of The Table Group, a management counseling firm.

Deemed by the “Wall Street Journal” as “one of the most in-demand business speakers,” Lencioni has so far written ten books on various aspects of business management, most of them stressing the importance of teamwork.

Lencioni is renowned as the author of two bestsellers, “The Advantage” and “The Five Dysfunctions of a Team,” the latter of which serves as a sort of a prequel to the “The Ideal Team Player.”

“The Ideal Team Player PDF Summary”

Once again, Lencioni’s story is about a company with a problem: Bob Shanley, the long-time CEO of Valley Builders (VB) – a contracting firm he has founded – has to retire due to a heart problem requiring surgery.

He offers the job to his nephew Jeff, who soon learns that he has become the CEO at the worst time possible: the company has just won two gigantic contracts which require for him to hire at least 60 new employees within the next two months.

Make that 80: 20 of them, as his experienced senior executives tell him right at the bat, would eventually quit.

Why?

Because they wouldn’t fit the VB culture established and cultivated by his uncle, who was pretty aware that “the ability to work effectively with others…is more critical in today’s fluid world than it has ever been.”

Soon Jeff learns that VB’s work culture is based on the idea that a team must be built around ideal team players and that these, in turn, must share three traits: humility, hunger, and people smarts.

However, they must have all of these, since lacking one or two of them will probably have a counter-effect.

You see, people who are merely humble are no more than pawns; those who are merely hungry are bulldozers; and those who are smart only are charmers.

You don’t like any of those.

However, two of these three traits aren’t enough:

Employees who are hungry and smart but not humble are skillful politicians who will further their personal interests until it’s too late to do something about that.

Employees who are humble and smart but not hungry are lovable slackers who won’t get going when the going gets tough.

Finally, employees who are humble and hungry but not smart are accidental mess-makers who will unintentionally create more problems than the team can solve.

So, you want your team player to be ideal?

Pick only those who have all three values:

#1. Humility

In Lencioni’s words, humility is probably the most important quality:

Great team players lack excessive ego or concerns about status. They are quick to point out the contributions of others and slow to seek attention for their own. They share credit, emphasize team over self, and define success collectively rather than individually. It is no great surprise, then, that humility is the single greatest and most indispensable attribute of being a team player. Humility is the single greatest and most indispensable attribute of being a team player.

#2. Hunger

Hungry people are never satisfied, and they always want more than they have. They have a drive and a burning ambition to be more than they are.

Hunger, writes Lencioni, “is the least sensitive and nuanced of the three virtues. That’s the good news. The bad news is – it’s the hardest to change.”

#3. People Smarts

Be aware that “people smarts” doesn’t necessarily mean “brilliant”; but it does mean emotionally intelligent and capable of interpersonal interaction.

Of course, you can’t have a team if there’s no team chemistry; and employees who are people smarts contribute to this chemistry.

Key Lessons from “The Ideal Team Player”

1.      The Three Essential Virtues of the Ideal Team Player
2.      How to Interview New Hires for Your Team
3.      How to Develop the Three Essential Qualities

The Three Essential Virtues of the Ideal Team Player

For organizations seriously committed to making teamwork a cultural reality,” writes Patrick Lencioni, “’the right people’ are the ones who have the three virtues in common – humility, hunger and people smarts.

However, neither of them is enough in itself; in fact, if not combined with the other two, it can be seriously detrimental to your team, producing either too servile or ambitious workers or, even worse in today’s work climate, lone wolves.

How to Interview New Hires for Your Team

“Most interviews are still the same stilted, rehearsed and predictable conversations they were 40 years ago” – notes Patrick Lencioni.

And of course – they don’t need to be!

Now that you know the three essential virtues of an ideal team player, you should design your interview process to find out if your potential employee has them.

So, try to be unconventional (say, take the interviewee on a shopping trip) and focus on detecting the subtle hunches which may tell you if your new prospect is humble, hungry and people smarts.

These are good rules-of-thumb:

#1. For humble: Ask the applicant about the most important accomplishments of his/her career and see if he will use “I” or “we” more; the latter indicates humility;

#2. For hungry: Ask the applicant what the hardest he/she has ever worked on in his/her life is. If it seems that he/she has enjoyed (as opposed to merely tolerate) this experience – he/she is certainly hungry.

#3. For smart: Ask the applicant how would he describe his/her personality. If he knows his/her weaknesses and strengths well, then he/she is introspective and emotionally intelligent.

How to Develop the Three Essential Qualities

If you want to become the ideal team player, then, obviously, you need to work on the three essential qualities of being one:

#1. Humble: be polite and learn how to compliment; ask your colleagues how they feel; listen.

#2. Hungry: this is the most difficult virtue to develop; but do try: learn how to do more work.

#3. Smart: there are many books which can help you develop your emotional intelligence; use them as your guide.

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“The Ideal Team Player Quotes”

The five behavioral manifestations of teamwork: trust, conflict, commitment, accountability and results. Click To Tweet

A long list of hobbies like extreme skiing, sled dog racing, storm chasing and shark hunting might just be a red flag when it comes to someone who is not going to put the needs of the team ahead of personal pursuits. Click To Tweet

Humility isn't thinking less of yourself, but thinking of yourself less. Click To Tweet

The most unhappy people in a company are the ones who don't fit the culture and are allowed to stay. They know they don't belong. Deep down inside they don't want to be there. They're miserable. Click To Tweet

Many people will try to get a job even if they don't fit the company's stated values, but very few will do so if they know that they're going to be held accountable, day in and day out, for behavior that violates the values. Click To Tweet

Our Critical Review

If you know your Lencioni, you won’t be disappointed by “The Ideal Team Player”: this book has everything one has grown accustomed to expect from a book by him.

Namely, a finely written and relatable fable with a straightforward moral, which is not only simple but also universal and easily applicable.

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Taking the Stage PDF Summary

Taking the Stage PDF

How Women Can Speak Up, Stand Out, and Succeed

Are you a woman wondering how you can succeed in this all too male world?

Then, time to learn a lesson or two in “Taking the Stage,” sister!

Who Should Read “Taking the Stage”? And Why?

Let’s eliminate about 50% of the world’s population straight away: this book doesn’t concern men, and they will find nothing even remotely interesting or applicable here. (One more reason why you should always read the subtitle first: titles are just too poetic to be straight to the point!)

However, the other half of the population should really give this book a go!

Because even though its main target audience is women in the corporate world, it doesn’t hurt to know how you can communicate leadership even if you can use the knowledge merely in somewhat trivial, day to day situations.

About Judith Humphrey

Judith HumphreyJudith Humphrey is a Toronto-based entrepreneur and author.

In 1988, Humphrey founded the Humphrey Group, the first Canadian leadership communication firm to focus on teaching executives and leaders how to be effective speakers.

In the three decades since its inception, the firm has built a portfolio of high-quality clients, including IBM, Microsoft, Deloitte, Walmart, and TD Bank.  

An acclaimed speaker and part-time columnist in “Fast Company,” Humphrey is the author of one more book in addition to “Taking the Stage” – “Speaking as a Leader.”

“Taking the Stage PDF Summary”

Have you ever heard of a little thing called “The Impostor Syndrome”?

If not, that’s a psychological condition which makes an individual feel as if he or she is not worthy of his/her career and that, anytime soon, he/she will be exposed by someone as a “fraud.”

And this goes against the external evidence, in spite of the abundance of which, these individuals still believe that they have become successful merely due to luck or chance!

The worst part is that we kind of used too many pronouns in the sentence above: scratch the “hes” and the “hises” because, unsurprisingly, the Impostor Syndrome is all but an exclusively female category!

Judith Humphrey claims that 9 out of the 10 women who sought leadership advice from her and the Humphrey Group were plagued by the feeling of imposterism, speaking to themselves with a “negative internal voice”!

But how can they not?

After all, we live in a society which teaches boys to be competitive and outspoken and girls to be humble and passive.

It’s only normal that men end up believing that leadership roles are within their natural predisposition as opposed to women who think that these are everything they shouldn’t be:

Men tend to take pride in their strengths and accept compliments, whereas women are more likely to point out their flaws, disclose their fears and dismiss their strengths.

The solution?

Challenge the status quo:

It’s time for us to claim our place on center stage. As we do so, we will discover in ourselves a stronger, clearer, more influential voice that can change us, change others, change our companies and change the world.

First step: don’t allow to be interrupted!

Studies have shown that the majority of interruptions in conversations occur when males interrupt females, and only a small minority happen the other way around.

So, change that: when interrupted from now on, raise your palm in the direction of the person who interrupts you and say “Hold on!”

Afraid that you will be described as “aggressive” or “overbearing”?

Well, that brings us to the second step: don’t be afraid of being described as “bossy”!

“Bossy” is one of the many adjectives male employees use to downgrade women’s qualities and abilities.

In “Lean In,” Sheryl Sandberg reminded us that the majority of women have been accused of behaving aggressively; strangely, barely few men have ever experienced the same.

So, from now on, take this kind of attitude from your male co-workers as a compliment instead of taking it as an insult: obviously, you’ve become a threat; potentially, you can lead them instead of being led by them.

Step three: change your language and change your attitude!

As we said above, as opposed to men who highlight their strengths, women tend to draw attention to their weaknesses.

So, time to put an end to quite a few phrases and speech patterns which say a lot more than you intend to:

#1. “Do you mind if I add something…” – Nobody should mind: just add what you want to add.
#2. “I guess…” – No: you know.
#3. “This is probably a stupid question but…” – Don’t undermine yourself: it’s not!
#4. “I just wanted to spend a few minutes…” – Don’ use past tense when talking about the future.
#5. “Probably” is “always” from now on!

We go over a few more tips and tricks in our “Key Lessons” section!

Key Lessons from “Taking the Stage”

1.      Develop Your Voice
2.      Choose a Suitable Wardrobe
3.      Stand Out on Stage

Develop Your Voice

There’s really no such thing as the voiceless,” writes Arundhati Roy. “There are only the deliberately silenced, or the preferably unheard.

Don’t allow to be one of these two groups: develop a voice which breaks through the barriers you had to put up with ever since childhood.

So, no more “the little-girl voice” or “the cheerleader voice,” “the girlfriend voice” or “the maternal voice,” “the nice voice” or “the grateful voice.”

No more attempts at emulating “the manly voice” either!

It’s time to find your own unique voice, which you should develop on the background of calmness, gravitas, and pride – the qualities of all true leaders.

Add some body to it as well: you already know that your body language shapes who you are!

Choose a Suitable Wardrobe

Here are few tips from Judith Humphrey concerning your wardrobe:

#1. Wear clothes that reflect the workplace you want to have in the future, and not such which reflect the one you currently have;
#2. If you have a meeting, prepare yourself accordingly;
#3. Instead of highlighting it, deemphasize sexuality with your wardrobe;
#4. Avoid haircuts or accessories which will turn other people’s attention from your corporate appearance.

Stand Out on Stage

Your future depends on your presence. No, that’s not a mistake – it’s just a clumsy pun.

Presence is not to be confused with charisma,” writes Humphrey. “Charisma involves a bit of flash. It is an aspect of certain personalities. Presence comes from a deeper, more personal place.

Dig deep and find that place.

That way, you’ll always stand out on stage!

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“Taking the Stage Quotes”

’Taking the Stage’ is a metaphor for all the ways you can be your own best champion by finding compelling ways to express yourself Click To Tweet

Women must take the stage if they want to have a greater impact on their organizations and greater success. Click To Tweet

To flourish on center stage, you’ll need to develop your ‘character.’ Click To Tweet

Self-confidence and assertiveness do not belong to men alone…Such strengths are a woman’s birthright, too. Click To Tweet

If there is a formula for staying on center stage, it is refusing to be sidelined or satisfied when you hit a ‘wall.’ Click To Tweet

Our Critical Review

Even though “Taking the Stage” claims that it is about all women (“no matter their age, rank, or profession”) one feels that no more than two groups of women can really profit from reading this book: those who are at a more junior stage and have time to learn how to assert their authority, and those who are already at a higher level

“Blue-collar” women workers – i.e., those who are working in a men’s environment and want to make themselves heard (but are unable to) – may feel that the book leaves somewhat to be desired.

We feel the same way too.

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Flat Army PDF Summary

Flat Army PDFCreating a Connected and Engaged Organization

Are you ready to take your management knowledge on to the next level?

Over the course of thousands of years, the hierarchal form of leadership has remained etched into the hearts of those seeking and having power.

The day has finally come to put a stop to that!

Who Should Read “Flat Army”? And Why?

If at some point in life, you wish to coordinate a group of people and make them feel worthy, this book comes as a blessing to you.

To put it briefly: It’s best suited for decision-makers who are still searching for the uniqueness and students who are eager to dig up the mysteries of proper leadership.

Don’t skip it!

About Dan Pontefract

Dan PontefractDan Pontefract is a management expert, coach and a teacher who places emphasis on leadership as a form of achieving greatness in the business community.

He is the author of several books.

“Flat Army PDF Summary”

At the peak of the industrial era in the early 20th century, management had a pivotal role in controlling the output. Likewise, it became crystal clear that the command-and-control management style had lost its grip on productivity and efficiency and corporations started to suffer due to its rigidness.

To this day, this management approach is still not eradicated. The dynamic and progressive society now demands sometimes way more innovative than a hierarchical system, which is not only outdated but entirely fruitless.

Frederick Taylor and Henri Fayol

The well-renowned and highly proficient industrial efficiency expert Frederick Taylor along with Henri Fayol cast doubt on the hierarchical structuring as a whole. They outlined the importance of remodeling the command-and-control post by engaging the workforce in the operations.

Although most of the organizations nurture rigidness, and they are not keen to give up on their power, they have to realize that employees no longer wish to be perceived as merely a disposable workforce.  

They arrived at a conclusion: “To lead is a way of life. Being able to coordinate, control, run, and plan is in tight correlation with the idea of knowing how your subordinates react and want to be treated. The rigidness that was applied on a colossal scale in the past has seen its last summer. “

Nowadays, employees and workers want to be incorporated in the decision-making and all the other processes and mechanisms.

The bottom line is – collaboration and communication are critical to achieving success and staying on the top of the world. When we speak about interaction, we mainly refer to maintaining contact that has no hierarchical boundaries between the interlocutors.

All things considered, the management system needs to get back to the drawing board and weight its options. No one wants to be a part of an exploitation system that disregards the basic needs of the employees and stripes them of even more fundamental rights.

Flat Army Management to the Rescue.

If you are skeptical about the previously mentioned hierarchy, a “flat” structure can clear up the uncertainty in next to no time. Army, for instance, derives from Armada (Spanish) which stands for a group of battleships moving towards the enemy.

In other words, Flat Army has a symbolic meaning that unlike other concepts, strongly relies on team efforts. Constructing a system around a single goal is a unique way of inviting all the parties to play a part in accomplishing the mission.

The Flat Army’s approach entails integration and relatedness as the core principles which propels the organization. This new form of management links all layers of the corporation and helps them to work in the spirit of mutual understanding and togetherness.

There’s not a single person on this planet who doesn’t want to be a part of a harmonious working environment. Being in tune with the corporate mission, and being able to apply The Flat Army Strategy to the full extent requires:

  • Trust
  • Authenticity
  • Understanding
  • Open-Mindset
  • Expertise

All these things come into play when an execution of a task is underway. Leaders must present collaboration and dialogue as the backbone of the organization.

Mayor Michael Bloomberg is perhaps the role model of this new leadership ideology that we are trying to convey. As a mentor and a person to be idolized as far as connected leadership is concerned, he stresses out the importance of sharing critical info and data with his subordinates when the time is right.

In addition, he lays out 15 attributes that display the effectiveness of the Flat Army Approach. Connected leaders must not only abide by the ground rules but also look for a way to improve them:

  1. Trusting” – Don’t feed your vanity and allow others to express their opinion. Reward them for making mistakes, as long as they are within the context of planned improvements.
  2. Involving” – Don’t put anyone on the side, and double-check that everyone has a role to play. Destroy all the shallow obstacles that are preventing the employees to seize the day.
  3. Empathizing” – Don’t be overly critical and focus on the growth of the organization. Applying the reward-punishment system is not only outdated but highly ineffective as well.
  4. Developing” – Pave the way with vision and intentions that incite the employees to develop and grow as professionals.
  5. Communicating” – This is not a one-way street, but a dialogue that lowers the chances for any misunderstanding to occur due to unclear instructions.
  6. Analyzing” – Don’t draw conclusions single-handedly; allow others to gauge the level of your competence to see whether the analysis is accurately presented.
  7. Deciding” – Take into account the consequence and rewards of your decision-making. Stay flexible, and prepared to adapt if such thing is required.
  8. Delivering” – Don’t rush into making split-second decisions. When you ran into trouble, dive into thorough investigation and devise a plan to overcome the situation you are facing.
  9. Cooperating” – Sprinkling a dose of enthusiasm and positivity is the embodiment of a successful cooperation. Don’t become a loner; it sends negative vibes to the Universe.
  10. Clowning” – You don’t need us telling you that people who love their jobs and are relaxed cannot fit into the group of underachievers. Raising the morale of your employees is as critical as formulating a long-term strategy.
  11. Coaching” – Mentor your subordinates, provide guidance and give them feedback. This is the recipe for having motivated and highly creative associates around you.
  12. Measuring” – Don’t forget to use “quantitative business metrics,” for the purpose of measuring the level of achievement.
  13. Exploring” – Get out of your comfort zone, and put a weight on all your options. Take the burden off your shoulders by understanding the surroundings.
  14. Adapting” – We can’t emphasize enough on how important it is to remain flexible at all costs.
  15. Bettering” – There’s no such thing as perfection. Never settle for anything less than utter dedication and friendliness. Work to improve that atmosphere.

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“Flat Army Quotes”

Employee Engagement: The state at which there is reciprocal trust between the employee and leadership to do what's right however, whenever and with whomever. Click To Tweet By collaborating more effectively, organizations have become healthier and more productive. Click To Tweet Trust is not merely saying you trust someone. Trust is about actually acting in a trusting manner. Click To Tweet Open Leadership: the act of engaging others to influence and execute a coordinated and harmonious conclusion. Click To Tweet A disengaged or not-engaged employee is toxic. Click To Tweet

Our Critical Review

In our humble opinion, Flat Army is a manager’s hidden gem, something that can psyche him/her up for the battles to follow.

Make use of it by diving into its essence.

You won’t regret it!

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Make Your Bed PDF Summary

Make Your Bed PDF Summary

Little Things That Can Change Your Life… And Maybe the World

You want to change the world.

Start off by making your bed.

Don’t believe us?

Then, let us rephrase that in the words of a decorated United States Navy admiral:

Make Your Bed!”

Who Should Read “Make Your Bed”? And Why?

In “Make Your Bed” Admiral William H. McRaven shares the 10 most valuable life lessons he learned by being a part of the US military.

As he says himself, they are universally comprehensible and applicable, so it doesn’t matter who you are or whether you like the military or not.

“Change in the world can happen anywhere,” emphasizes McRaven, “and anyone can do it.”

About William H. McRaven

William H. McRavenWilliam H. McRaven is a retired US Navy admiral.

He last served as the commander of the United States Special Operations Command (2011 – 2014), a position he got after serving for three years as the Commander of Joint Special Operations Command (2008 – 2011).

Back in 1995, Spec Ops, the first of the two books he has so far authored was published.

In 2012, he was played by Christopher Stanley in the Academy Award-winning movie chronicling the manhunt for Osama bin Laden, “Zero Dark Thirty,” and a year later he appeared as himself in the documentary “Dirty Wars.”

“Make Your Bed PDF Summary”

William H. McRaven is 1977 graduate of the University of Texas at Austin and a decorated United States Navy admiral.

How are these things related between themselves, or, for that matter, to this book?

Well, McRaven retired from the Navy – after more than 37 years of service – on August 28, 2014.

About three months before that, as still the Commander of United States Special Operations Command, he addressed the Class of 2014 at the University of Texas at Austin.

The commencement speech went viral and has been viewed, in different versions, more than 10 million times.

We link it below.

But, before you watch it, we feel obliged to add a “spoiler alert” tag: it’s basically this book in 20 minutes minus some of the anecdotes and stories:

As you might have already heard (in case you decided to watch McRaven’s speech before going on to read this summary), Admiral McRaven was inspired to share the 10 most valuable lessons he learned as part of the US military by the slogan of his alma mater: “what starts here changes the world.”

The question is – he adds after pointing this out – what the world will look like after it is changed.

So as to make sure that it looks better (of which he has no doubt to start with), he makes ten (once again: universally applicable) suggestions, which, chiseled and polished up a bit, make up the titles of the ten chapters of his book.

So here they are, “the 10 lessons [McRaven] learned from basic SEAL training that hopefully will be of value to you as you move forward in life.”

Key Lessons from “Make Your Bed”

1.      Start Your Day with a Task Completed
2.      You Can’t Go It Alone
3.      Only the Size of Your Heart Matters
4.      Life’s Not Fair – Drive On!
5.      Failure Can Make You Stronger
6.      You Must Dare Greatly
7.      Stand Up to the Bullies
8.      Rise to the Occasion
9.      Give People Hope
10.      Never, Ever Quit

#1. Start Your Day with a Task Completed

One of the first things you’ll learn if you want to take part of the basic training for being a member of the US Seal team is – the proper way to make your bed.

And that is lesson #1: always start your day by making your bed.

How will that change the world, you ask?

Well, it’s actually not the making of the bed that matters; it’s the discipline you put into it and, more importantly, the fact that, by making your bed, you are starting your day on a high note: already with a task completed.

The bonus: no matter how bad the rest of the day is, you’ll always come home to a made bed.

#2. You Can’t Go It Alone

Even a superhero has a sidekick – and you need plenty of them. To use McRaven’s example: if you want to steer a boat faster, you’ll need to find people to paddle with you.

And if you suffer a near-fatal parachute incident, you’ll need a partner to carry you through the pain and the depression (yes, that actually happened to McRaven):

None of us are immune from life’s tragic moments… It takes a good team of people to get you to your destination in life. You cannot paddle the boat alone. Find someone to share your life with. Make as many friends as possible, and never forget that your success depends on others.

#3. Only the Size of Your Heart Matters

“Life’s battles don’t always go to the stronger or faster man,” wrote a fairly obscure poet sometime in the early 20th century; “but sooner or later the man who wins/ is the one who thinks he can!”

McRaven has, basically, the same advice: the best team during his Navy training was actually the one who was most often the butt of the jokes on account of the size of its members’ flippers.

But, it’s not the size of the paddles that counts; it’s the size of the heart. The passion and the perseverance.

So, please, don’t judge a book by its cover. Judge it by its content.

#4. Life’s Not Fair – Drive On!

“The universe,” writes Neil deGrasse Tyson, “is under no obligation to make sense to you.”

In other words, there’s a big chance that life is not going to treat you fair.

But blaming your lot on some outside force is both easy and wrong. What’s right is learning how to accept and rise above the unfairness.

“The common people and the great men and women,” concludes McRaven, “are all defined by how they deal with life’s unfairness.”

#5. Failure Can Make You Stronger

During his SEAL Navy training, McRaven was part of a swimming team which always finished last.

Their punishment?

The Circus, i.e., an endurance test which has made many cadets give up.

However, in the case of McRaven, the failure to win the swimming races only made him stronger: for the graduation test, he was part of the winning team.

So, keep calm – and fail forward.

#6. You Must Dare Greatly

Don’t be afraid to take risks:

Life is a struggle and the potential for failure is ever present, but those who live in fear of failure, or hardship, or embarrassment, will never achieve their potential.  Without pushing your limits, without occasionally sliding down the rope headfirst, without daring greatly, you will never know what is truly possible in your life.

#7. Stand Up to the Bullies

As part of their training, McRaven and his teammate were once commanded to swim four miles through potentially shark-infested waters. Refusing the task meant not completing the SEAL training.

So, as afraid as they were, they didn’t.

The lesson?

You’ll encounter many sharks – whether bullies or personal fears – on your path to greatness.

Stand up to them.

#8. Rise to the Occasion

Sometimes it’s inevitable that you’ll lose a loved one.

Unfortunately, no amount of shouting and screaming, no amount of sulking or depression, will ever change that.

Being a soldier, McRaven has learned this the hard way.

What you’re left with is to rise to the challenge and endure.

#9. Give People Hope

Sometimes, all it takes is just a little pat on the shoulder.

Or a song.

For example, during McRaven’s Hell Week (the dreaded seven-day endurance test which makes or breaks a SEAL), one of the guys was about to call it quits, when another started singing a song.

Soon, everybody joined in.

And even though it was past midnight and they were all covered in cold mud, somehow, they felt a bit more hopeful.

And they persevered!

#10. Never, Ever Quit

Don’t give up!

If a Navy SEAL who has lost both legs can find some meaning in life, certainly you can too, no matter how bad your day is.

No matter what happens, it’s your job to be unbroken.

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“Make Your Bed Quotes”

Without daring greatly, you will never know what is truly possible in your life. Click To Tweet True leaders must learn from their failures, use the lessons to motivate themselves, and not be afraid to try again or make the next tough decision. Click To Tweet In life, you will face a lot of Circuses. You will pay for your failures. But, if you persevere, if you let those failures teach you and strengthen you, then you will be prepared to handle life’s toughest moments. Click To Tweet I realized that past failures had strengthened me, taught me that no one is immune from mistakes. Click To Tweet Hope is the most powerful force in the universe. Click To Tweet

Our Critical Review

Though certainly not groundbreaking (far from it), “Make Your Bed” is as inspirational as is William McRaven’s brilliant commencement speech.

Meaning: it’s one of those books you just can’t buy only one copy of.

Take our word for it: we’ve given at least six of them as gifts.

And had we known you personally, we probably would have gifted one to you as well.

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Why Motivating People Doesn’t Work… and What Does PDF Summary

Why Motivating People Doesn’t Work... and What Does PDFThe New Science of Leading, Energizing, and Engaging

The good old carrot-and-stick method doesn’t work anymore?

Well, times have changed!

And there’s a new science of leading, energizing, and engaging!

Time to find out “Why Motivating People Doesn’t Work… and What Does.”

Who Should Read “Why Motivating People Doesn’t Work… and What Does”? And Why?

Traditional motivational techniques may have worked in the past, but, to expect them to work still would mean to ignore how much the world has changed over the past several decades.

In “Why Motivating People Doesn’t Work… and What Does,” Susan Fowler urges leaders and managers to move beyond outdated motivational tactics and embrace the new science of energizing.

Start-up entrepreneurs and small business owners will find plenty of advice here as well!

Susan FowlerAbout Susan Fowler

Susan Fowler is a sought-after speaker and motivational trainer, the lead developer of The Ken Blanchard Company’s Optimal Motivation program.

Throughout her career, Fowler has co-authored numerous books, including “Self Leadership and The One Minute Manager” (with Ken Blanchard and Laurie Hawkins), “Achieve Leadership Genius” (with Drea Zigarmi and Dick Lyles) as well as “Leading at a Higher Level” and “Empowerment” (both with Ken Blanchard).

In addition, Fowler also blogs regularly for SmartBrief on Leadership, the Huffington Post, and LeaderChat.

She has coached in over 30 countries.

“Why Motivating People Doesn’t Work… and What Does PDF Summary”

In a way, there are only two types of motivation.

People are motivated to do something either because they must do it or because they want to do it.

In the former case, it’s all about ambition, rewards, and goal; the motivation of the must-doers is an ego-grounded motivation.

In the latter, the point is to grow, to learn, to excel; the motivation of the want-doers is a values-based motivation.

What science has recently discovered is that the values-based motivation is the only one which actually makes sense in the long run.

Because:

Peak performers are not goal driven. Peak performers are values-based and inspired by a noble purpose.

It took science a long time to reach this conclusion.

Why?

Well, because just a few years after the Second World War, B. F. Skinner – possibly the most influential psychologist of the 20th century – did quite a few experiments with pigeons, investigating phenomena such as superstitions and motivation.

A radical behaviorist, he came to a startling conclusion: you can make a pigeon do absolutely anything if it knows that there’s a reward; in addition, you can visibly inhibit some aspects of its behavior if you punish it by holding back on the food pellets.

What did this mean in terms of motivation at the workplace?

In an idiom (which, coincidentally, dates back to around the same time when Skinner was conducting his pigeon experiments): carrots and sticks.

And for many decades, managers believed that if you reward your employees for their good work and punish them for their bad behavior, you’ll eventually carve out the perfect worker out of them.

The problem is – it doesn’t work that way.

For even when they do, rewards only work in the short term – and cause plenty of problems in the long run.

That is, when there is a lack of money in the company, and you must put an end to the reward program, the reward-oriented employees will start doing a lot less work.

In fact, Drs. Richard Ryan and Edward Deci have demonstrated all but conclusively that real long-term motivation has nothing to do with carrots and sticks – but everything with “hope and promise.”

In other words, most people are already motivated but usually in a much more abstract way than the market would want them too.

Consequently, the job of leaders and managers is practically mission impossible: they need to motivate their employees to do things which may not be aligned with the employees’ inherent motivation.

It’s almost like a Catch-22:

The motivation dilemma is that leaders are being held accountable to do something they cannot do –motivate others.

But, if people are already motivated, how motivated are they?

And is there anything you can do?

According to Susan Fowler, there are six motivational outlooks, which can be easily illustrated by examining the reaction of six different employees to a routine work meeting:

#1. Disinterested: Employee n. 1 thinks that the meeting was a waste of time.
#2. External: Employee n. 2 thinks that this (like any other) meeting was a venue for him to exercise his power and position; he now expects a reward for being there.
#3. Imposed: Employee n. 3 was under severe pressure to attend the meeting because, well, everybody did; otherwise, he wouldn’t have come.
#4. Aligned: Employee n. 4 believes that he learned one or two valuable lessons at the meeting.
#5. Integrated: Employee n. 5 loved the meeting: he/she sincerely believes in the things discussed during this meeting and would want many more meetings such as this one in the future.
#6. Inherent: Employee n. 6 loves being around people, and meetings are his thing. This one? It was (like all the others) fun and enjoyable!

Now, as is obvious at first sight, the first three motivational outlooks are suboptimal drivers which can physically drain a person. Fowler calls them “motivational junk food.”

The last three motivational outlooks are energetic: they are the “motivational health food.”

Now, someone likes his burgers and Nachos, but others prefer broccoli and spinach. And, if you have a child, you know that it is pretty difficult to motivate it to eat the latter if it likes the former.

Scientific research has discovered that the same is true with motivation as well.

The good news?

Just like children feed themselves better by themselves, employees seem more motivated when they feel that three fundamental psychological needs of theirs are satisfied:

#1. Autonomy: I’m free to choose what you can do;
#2. Relatedness: I care about other people, and they care about me as well;
#3. Competence: I am capable of doing this job – and I am capable of doing it better than many.

So, the way out of the motivation dilemma is quite counterintuitive: instead of trying to motivate your employees to do something, just discover what they are already motivated about.

And, afterward, allow them to do exactly that.

Key Lessons from “Why Motivating People Doesn’t Work… and What Does”

1.      External Motivation Undermines Internal Motivation
2.      The Internally Motivated Live Under an ARC of Freedom
3.      There Are Six Motivational Outlooks – and Only Three Are Good

External Motivation Undermines Internal Motivation

In a nutshell, there are two types of motivation: either you must do something, or you want to do something.

In the case of the former, even though mostly in the short run, external motivation works; however, in the case of the latter, it is, in fact, an impediment.

Why?

Because money and promotions motivate people only to a certain extent; everything after that is intrinsic.

The Internally Motivated Live Under an ARC of Freedom

An internally motivated person will move mountains for you and ask for nothing in return.

The reason is quite simple: the three fundamental psychological needs (autonomy, relatedness, and competence – ARC) are already satisfied in his case.

In other words, when people feel competent to do something, have complete freedom to do it the way they want to and have evidence that their work brings some good in the lives of others – then they’ll do it without any external incentives.

In fact, they may feel these as a sort of an insult:

People who experience ARC are thriving. They do not need something or someone else doing the driving.

There Are Six Motivational Outlooks – and Only Three Are Good

There are six motivational outlooks.

The disinterested, external and imposed are the junk food of motivation, while its health food is the aligned, integrated, and the inherent motivational outlook.

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“Why Motivating People Doesn’t Work… and What Does Quotes”

The motivation dilemma is that leaders are being held accountable to do something they cannot do – motivate others. Click To Tweet

Misunderstanding what motivation means leads to a misapplication of techniques to make it happen. Click To Tweet

Devoting time and effort to help people shift their motivational outlook pays off in countless ways for them, your organization and you as a leader. Click To Tweet

Leaders are so immersed in five motivation-eroding beliefs that they find it difficult to hear, see, or do something different. Click To Tweet

Motivation is a skill. People can learn to choose and create optimal motivational experiences anytime and anywhere. Click To Tweet

Our Critical Review

“Why Motivating People Doesn’t Work… and What Does” seems to borrow a lot from Daniel H. Pink’s classic “Drive.”

However, this doesn’t make Susan Fowler’s book obsolete.

Because, what it lacks in originality, it compensates in applicability.

And that is at least as important.

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Confident Digital Content PDF Summary

Confident Digital Content PDF

Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career

Are you looking for a way to boost your career? Perhaps, you weren’t looking in the right place!

For the time being, it’s best if you test all your options and work out a compromise.

We encompass the main findings from this Trendy Book!

Who Should Read “Confident Digital Content”? And Why?

Succeeding in the digital world is proving to be a nightmare for many individuals, agencies, and companies. Due to the intense competition, doing something that stands out from the group is critical.

Confident Digital Content” is best suited for managers and digital enthusiasts who understand the benefits of producing world-class content.

Learn how to win the lion’s share of the revenues in your industry!

About Adam Waters

Adam Waters has spent more than a decade in producing digital content and learning its secrets.

“Confident Digital Content PDF Summary”

Falling to adapt to the digital era, can really put you in an awkward position. Working, creating and restricted to one/several areas because obviously its effects are integrated into every activity.  

Let’s say you are a wine importer. Who needs digitalization right? Wrong! Even if you are just starting up, an online presence can give you the edge to find new customers, build partnership and strengthen relationships. It’s no longer a “Maybe” it’s a “Must”!

The Skills Required for Getting to the Top in the Digital Content Production Wizardry

Experts in digital content creation place emphasis on finding that emotional trigger, which acts as a hook in keeping the audience engaged. Knowing how to get a bit closer is one thing, but understanding why you shouldn’t come too close is a process.

It’s advisable to have a certain amount of expertise in these aspects as well:

Writing – It comes as no surprise that digital experts should have sharp skills in activating the readers through their ability to write compellingly. They try to keep it simple and clean and avoid sentences, which can’t be misconstrued by the wider audience.

A professional tone is recommended but not mandatory – it is on a case to case basis. Pay attention to grammar, and headlines, which must not try to deceit the user into following misleading info.

Video – So, what’s the main difference between digital videos and the 60-Second Spot on television. You might want to keep your video as short and concise as possible. Nowadays, internet networks tackle all social and geographical boundaries and allow the users to enjoy their stream anyplace anytime.

Graphic design – Nothing converts better than images, and visual assets that can grab the user’s attention in a heartbeat. But, don’t forget that some colors and designs are better suited than the others.

For instance, you think it’s random that McDonalds uses Red and Yellow in their logo? The psychological effect of Red and Yellow acts as an appetite stimulant!

Layout and the full visual appearance can make a huge difference!

Photography – Taking photos has never been easier. Use your smartphone and post pictures on your Social Media profiles.  For instance, displaying them on Instagram can give you worldwide exposure, something that everyone needs.

Let’s give a brief explanation of the most commonly used rule – “rule of thirds.” According to this standard, the grid automatically generates three vertical and three horizontal lines, that split the photo into nine equally matched sections or blocks. Many professionals press this rule into service for keeping the focus fixated on the leading edges.

Audio – Digital and SEO experts sing the praises of this possibility due to the numerous benefits deriving from podcasts and other audio materials. The main advantage is manifested through the simplicity of listening audio while you are in a middle of something else.

Your smartphone has all the capabilities it requires to create a great interview experience and much more.

Reach out to the Digital communities – Is it even possible to achieve better market position without introducing yourself to the right audience? Absolutely, not! First of all, understand the needs of the people you are trying to pull and turn them into supporters.

Try to get through all the barriers that prevent you from knowing what your audience is demanding. Find the topics that make them all fired-up. Once you are done with that, take the next step by enforcing a new set of policies which would eventually help you to find the best channels for conveying the message.

Social media – Although social media is growing in popularity, every digital content producer is aware that this is the most fluctuating industry in the world. What facets worked today, may not be applicable the next morning.

Nurturing Digital Culture in the Organization

Proficient and capable leaders are sensitive when it comes to creating a digital culture that will serve as a basis for all decision-making. Here’s how to start:

Single out all digital ambassadors” – These people are your golden goose or the ones whose expertise would come in handy.

Track your progress” – Digital analytics helps you determine which of the strategies implemented is bearing fruits, and which one should be abandoned.

Key Lessons from “Confident Digital Content”

1.      Digital Content Empowerment through Advertising
2.      Dig deep until you hit the treasure
3.      The perfect Time-Frame for videos

Digital Content Empowerment through Advertising

Let’s say that your company sells lipstick for women. Would you prefer that your promotion and commercial efforts are directed towards the female audience, or to all people?

That’s the beauty of the digital world; it allows you to customize the marketing endeavors and lend you a hand in the process of presenting the offerings before the target audience.

Dig deep until you hit the treasure

Finding the right people through the right channels and offering them the right services is easier said than done.

But, social media makes it easier. Focus on the channels that may make or break your strategy.

The perfect Time-Frame for videos

A length of 20-30 seconds is definitely the undisputed winner in terms of identifying the ideal video-interval.

According to recently made discoveries, 60% of the people, turn off the sound while watching videos. So, keep that in mind as well!

Like this summary? We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“Confident Digital Content Quotes”

If you want to develop strong digital journalism skills, understanding the tools and techniques available to tell stories quickly and clearly on digital platforms will allow you to thrive. Click To Tweet Every time you write, you must ask yourself: Is this as clear and as simple as it could be? Click To Tweet The only way you can guarantee failure in life is by never taking a risk at all. You have to experiment with new ways of telling stories or producing content. Click To Tweet Focus on what your audience is interested in and how best to tell them…stories. Click To Tweet Combining…the smartphone with social networks was revolutionary. People could broadcast to the world from wherever they were. Click To Tweet

Our Critical Review

Not investing your time and energy in building the perfect digital content is a one-way ticket to disaster.

Adam Waters vouch for every method and technique presented in this book. If you need our advice, then you have the green light to pursue your digital career!

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A Higher Loyalty PDF Summary

A Higher Loyalty PDFTruth, Lies, and Leadership

After the Hillary Clinton email controversy, James Comey, then Director of FBI, became a household name in most American homes.

Some celebrated him as a hero; others reviled him as a villain.

In the view of everybody, he was the man who won Trump his presidency.

On May 9, 2017, that very same Trump dismissed Comey from his position.

Which is why “A Higher Loyalty,” James Comey’s part memoir, part book-length discussion of ethics and leadership, was so eagerly awaited.

Now, we have the summary!

Who Should Read “A Higher Loyalty”? And Why?

We’ve already provided you with a couple of summaries of books which offer an inspecting behind-the-scenes look at Washington’s inner workings, most recently John McCain’s “The Restless Wave” and Ben Rhodes’ “The World as It Is.”

However, “A Higher Loyalty” is a bit different than all of them, since it comes from a life-long Republican appointed Director of FBI by a Democrat and fired from the position by another Republican – the very same – most people would say – he had indirectly helped to claim the presidency.

So, this makes “A Higher Loyalty” an even more appealing read and everyone eager to find out more about the US 2016 Presidential Race and everything after shouldn’t miss this one for the world.

James ComeyAbout James Comey

James Comey is an American lawyer and former Director of the FBI.

A registered Republican, he was appointed to the position by Barack Obama in 2013, four years before being dismissed by President Donald Trump.

In the meantime, James Comey was responsible for opening an investigation into Hillary Clinton’s use of a private email server while serving as a Secretary of State, which reopened merely days before the elections; many believe that this had a decisive impact on the close race between the two candidates.

“A Higher Loyalty” is Comey’s first and, so far, only book.

“A Higher Loyalty PDF Summary”

On January 27, 2017, just two or three weeks after first meeting Trump, James Comey, then Director of the FBI, dined alone with the President at the White House.

Trump wanted to learn from Comey if he was under an investigation concerning Russia’s meddling in the US 2016 elections, and James told him that he wasn’t.

After this, Trump uttered an ominous sentence:

I need loyalty. I expect loyalty.

Comey promised Trump honesty.

In return, on May 9, he got the boot.

He didn’t expect that to happen, but, nevertheless, he expects that, in time, justice will prevail, and enough evidence will be found to prove that his dismissal was merely the final act of a long list of subtle actions with which the President tried obstructing justice.

One with which Trump tried to punish him for choosing “A Higher Loyalty” instead of a more personal one.

But, James Comey was always going to be someone serving a higher law.

When he was merely sixteen years old, a gunman – probably the Ramsey Rapist – broke into the home of his family, holding him and his younger brother Pete at gunpoint and stealing whatever he was able to find.

Comey was all but sure that this was going to be the last day of his life.

When he and Pete escaped unharmed from the ordeal, James reevaluated his life and heard his true calling for the first time: he was going to be someone who helps people.

At first, he wanted to be a doctor, but, as a pre-med student at William and Mary College, he happened upon the philosophy of Reinhold Niebuhr, and this changed his worldview once again.

So much so that he chose to use the name Reinhold Niebuhr as a cover for his very own Twitter account.

(By the way, even if you don’t know who Niebuhr is, you certainly know the Serenity Prayer – well, he wrote that!)

Anyway, influenced by Niebuhr, Comey decided to become a lawyer, and, as one, he got a job in the United States Attorney’s office in Manhattan, working for none other than Rudy Giuliani during his most exciting mobster-hunting period.

However, the most important thing he learned from Giuliani was the necessity of a trait the former mayor of New York City (and Trump’s attorney) lacked: humility.

In Comey’s opinion, no man can really become a leader until he develops humility and understanding that he doesn’t have all the answers.

Allegedly, Obama had that in abundance, soliciting opinions from those who disagreed with him and listening attentively.

Trump, on the other hand, is even less humble than Giuliani, speaking nonstop (and mostly about himself) and ending meetings the very second someone challenges his opinion.

Consequently, Comey is deeply worried:

I am writing in a time of great anxiety in my country. I understand the anxiety, but also believe America is going to be fine. I choose to see opportunity as well as danger.

Donald Trump’s presidency threatens much of what is good in this nation. We all bear responsibility for the deeply flawed choices put before voters during the 2016 election, and our country is paying a high price: this president is unethical and untethered to truth and institutional values. His leadership is transactional, ego-driven, and about personal loyalty…

I say this as someone who has worked in law enforcement for most of my life and served presidents of both parties. What is happening now is not normal. It is not fake news. It is not okay.

We believe you, Comey.

We certainly do.

Key Lessons from “A Higher Loyalty”

1.      James Comey Was Bullied as a Child… but Had a Great Boss
2.      What Is Integrity: The Cases of Martha Stewart and Hillary Clinton
3.      James Comey’s Six Traits of Great Leaders

James Comey Was Bullied as a Child… but Had a Great Boss

James Comey was born in 1960, in Yonkers, New York.

However, when he was in fifth grade, his family moved to Allendale, New Jersey, and James suddenly stopped being a popular kid.

On the contrary, he was now constantly bullied, on account of his bad haircut and patched-up clothes, both courtesy of his mother and some serious financial difficulties.

Fortunately, he had a great boss, Harry Howell, who prided himself on the cleanliness of his local grocery store.

And he was all a good leader should be: firm but not tyrannical, powerful yet merciful.

One time, after Comey had spilled numerous milk bottles, and Howell caught him mopping the mess up, he merely asked him: “Did you learn a lesson?”

Good, clean it up,” he added once he heard James’ authentic “Yes.

What Is Integrity: The Cases of Martha Stewart and Hillary Clinton

Many blame James Comey for seeking the spotlight, but, in his opinion, he’s merely doing his job.

That was the case back in 2003 when it was revealed that Stewart had sold her shares in ImClone Systems, after receiving a nonpublic tip from Peter Bacanovic, her broker.

The amount she saved?

Measly $50,000.

However, she subsequently lied to federal investigators, so Comey voted to persecute her, after which Stewart got five months in prison.

It needed to be done – Comey writes – since if it was a regular citizen, it certainly would have been done.

The same holds true for the Hillary Clinton email controversy.

In retrospective, Comey is obviously sad that his decision to reopen the investigation two weeks before the elections may have changed too many minds, but, even so, he would do it again.

Because the American public deserved to know before the elections, and because it was the right thing to do.

James Comey’s Six Traits of Great Leaders

In Comey’s pantheon of leaders, Barack Obama deserves a high place, because, for all his faults, he did have a fair amount of almost each of the six essential traits of great leaders.

In Comey’s opinion, a great leader should have:

#1. A sense of decency and integrity;
#2. Humility;
#3. Balance;
#4. Transparent motivations;
#5. An awareness that people like to live meaningful lives; and
#6. An understanding that while words matter, actions matter even more.

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“A Higher Loyalty Quotes”

Do that good as long as ever you can. Click To Tweet

Evil has an ordinary face. It laughs, it cries, it deflects, it rationalizes, it makes great pasta. Click To Tweet

I know I can be wrong, even when I am certain I am right. Listening to others who disagree with me and are willing to criticize me is essential to piercing the seduction of certainty. Click To Tweet

Ethical leaders do not run from criticism, especially self-criticism, and they don’t hide from uncomfortable questions. They welcome them. Click To Tweet

Everyone lies at some point in their life. The important questions are where, about what, and how often? Click To Tweet

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Our Critical Review

Even before its release, “A Higher Loyalty” met with criticism from the Republican National Committee which even launched a website in an attempt to discredit Comey.

Even so – or possibly because of it – the book became a bestseller on presale orders only.

And, really, it doesn’t disappoint.

Let’s leave it at that.

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The Restless Wave PDF Summary

The Restless Wave PDFGood Times, Just Causes, Great Fights, and Other Appreciations

As his life is nearing to its inevitable end, John McCain feels the pressing need to cast a candid eye on all the good he had the privilege of experiencing and all the mistakes that he, unfortunately, made.

The result?

The Restless Wave,” possibly his final memoir.

Who Should Read “The Restless Wave”? And Why?

Writing for “The New York Times,” Senator Lindsey Graham remarks that “The Restless Wave” “should be required reading for anyone who wants to lead in a democracy.”

Yes, that means especially you, Donald!

John McCainAbout John McCain

John McCain is the senior US Senator from Arizona and the 2008 Republican nominee for President of the United States.

McCain served in the United States Navy from 1954 to 1981, a period during which he spent six years as a Vietnamese prisoner of war (1967-1973). In 1982, he was elected to the US State of Representatives, and four years later, he joined the Senate.

Together with his “alter ego,” Mark Salter, McCain has co-authored seven books: “Faith of My Fathers,” “Worth Fighting For,” “Why Courage Matters,” “Character Is Destiny,” “Hard Call,” “Thirteen Soldiers,” and “The Restless Wave. “

“The Restless Wave PDF Summary”

On July 14, 2017, John McCain, the senior Senator from Arizona, went to the Mayo Clinic Hospital in Phoenix to remove a blood clot above his left eye.

The surgical procedure went well, but the laboratory results announced five days later left a bitter taste in the mouth of many: John McCain was suffering from a very aggressive brain tumor, the one which eventually claimed the life of his one-time opponent and long-time friend, Ted Kennedy.

Unfortunately, even with treatment, the average survival time for cancers of the kind is about 14 months.

One year later, McCain is still around, fully aware of his own mortality and overwhelmed with feelings and “accumulated memories.”

“I don’t know how much longer I’ll be here,” writes the 82-year old one-time President nominee in “The Restless Wave,” just published:

Maybe I’ll have another five years. Maybe, with the advances in oncology, they’ll find new treatments for my cancer that will extend my life. Maybe I’ll be gone before you read this. My predicament is, well, rather unpredictable. But I’m prepared for either contingency, or at least I’m getting prepared. I have some things I’d like to take care of first, some work that needs finishing, and some people I need to see. And I want to talk to my fellow Americans a little more if I may.

And talk he does.

About everything from the aftereffects of the September 11 attacks through his losing campaign against Barack Obama in 2008 to Donald Trump and the supposed interference of Russia in the American 2016 elections.

And one gets the feeling that none of this is done with an intention to share the wisdom of old age and the insights of a life-long political career; it seems as if “The Restless Wave” exists solely for the sake of memories and for the likely benefit of future generations.

Bearing in mind that it’s McCain we’re talking about (the son and grandson of four-star admirals, and a Vietnamese prisoner of war for six years), unsurprisingly – albeit probably unintentionally – the one idea which pervades the book is his love for America and his belief in its values.

In a way, some episodes of the book read as if John McCain is trying to give an answer to Samuel Huntington’s still thought-provoking question “Who Are We?”

Take, for example, the 9/11 attacks.

McCain was in his office when one of the planes crashed into the Pentagon and, being a war veteran himself, fully understands the anger which followed, and even the logic behind the authorities’ decision to use “enhanced interrogation techniques” (EIT) to obtain relevant information from captured terrorists.

However, understanding the logic of something doesn’t mean agreeing with it.

Having experienced severe torture as a POW himself, McCain was one of the people on the frontline in the fight against the use of EIT for detainees in the War on Terror.

In “The Restless Wave” he explains succinctly why the matter was so important to him:

Some might read this and say to themselves, “Who gives a damn what happened to a terrorist after what they did on September 11?” But it’s not about them. It never was. What makes us exceptional? Our wealth? Our natural resources? Our military power? Our big, bountiful country?

No, our founding ideals and our fidelity to them at home and in our conduct in the world make us exceptional. They are the source of wealth and power. Living under the rule of law. Facing threats with confidence that our values make us stronger than our enemies. Acting as an example to other nations of how free people defend their liberty without sacrificing the moral conviction upon which it is based, respect for the dignity possessed by all God’s children, even our enemies. This is what made us the great nation that we are.

McCain has a point when he talks about the War in Iraq as well.

In a nutshell, he firmly supported the necessity of a war against Iraq – and one which will lead to a successful conclusion – once intelligence reports had demonstrated that Saddam Hussein possessed weapons of mass destruction.

However, once that turned out to be untrue, it’s only fair to say that the US made a big mistake starting the war.

And if one mistake wasn’t enough – goes on McCain – Obama made another when he decided to pull all American troops out of Iraq.

This, however, meant regional insurgencies, a new wave of terrorist attacks and the revival of Iran’s interest for Iraq.

True, McCain is optimistic about the future of the Asian country, but one feels that his very own analysis is too pessimistic for his positivity to make any sense.

But, then again, we hope that we are in the wrong.

Key Lessons from “The Restless Wave”

1.      The Overwhelming Burden of Accumulated Memories
2.      Know Thyself: America’s Exceptionalism
3.      Know Thine Enemy: Russia’s Interference

The Overwhelming Burden of Accumulated Memories

When John McCain found out that he was suffering from terminal brain cancer a year ago, he started feeling the weight of his accumulated memories.

Neither back then nor today he has any idea of how much time he has left ahead of him.

But once he dies, as the replicant Roy Batty movingly remarks in the final scene of “Blade Runner,” all the remarkable moments of his life “will be lost in time, like tears in rain.”

Fortunately, books can help us save at least some of them.

Hence “The Restless Wave.”

Know Thyself: America’s Exceptionalism

America, the first new nation of the world, is exceptional.

It is the leading country of the world in many aspects, and the one many Western countries look up to.

So, it must act in accordance with this reality.

In other words, there should be no episodes of torture (Guantanamo Bay) or faked intelligence (the Iraq War) in the grand story of America.

These are disastrous “breaches of American ideals” and have already stained its reputation.

We must not allow others to even think of repeating them in the future.

Know Thine Enemy: Russia’s Interference

Some time ago, McCain had an intimate discussion with a former British diplomat with links to Putin who told him that a retired British intelligence officer has information which conclusively proves that the Russians have a dossier of Trump with data which can be used to blackmail him.

After obtaining the “dossier,” McCain, always the fervent (but also the naïve) believer in the integrity of American institutions, handed the files to the FBI.

He believes that FBI and Robert Mueller will do the right thing.

Our intuition says: “Nyet.”

Though we would like to be wrong on this one as well.

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“The Restless Wave Quotes”

We have made mistakes. We haven’t always used our power wisely. We have abused it sometimes and we’ve been arrogant. But, as often as not, we recognized those wrongs, debated them openly, and tried to do better. Click To Tweet

The good we have done for humanity surpasses the damage caused by our errors. Click To Tweet

We have sought to make the world more stable and secure, not just our own society. We have advanced norms and rules of international relations that have benefited all. Click To Tweet

For reasons of basic self-interest we must continue to lead the long, patient effort to make the world freer and more just. Click To Tweet

We live in a land made from ideals, not blood and soil. We are custodians of those ideals at home, and their champion abroad. Click To Tweet

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Our Critical Review

John McCain’s “The Restless Wave” is a deeply personal book, casting a nostalgically critical eye on the past and a hopeful one to the future.

Part memoir, part autobiography, “The Restless Wave” may be McCain’s “final public act,” one that will hopefully serve as “a self-help manual for a country that has, at least for the moment, lost its way.” (“The Washington Post”)

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