12min
logo 12min

Start growing!

Boost your life and career with the best book summaries.

Start growing!

Boost your life and career with the best book summaries.

logo 12min

Emir Zecovic

Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.

Big Data and Business Analytics

Big Data and Business Analytics

4 min read ⌚ Data is everything. No, this is not a fancy quote but a bold statement. Data allows you to understand the buyers’ or clients’ tendencies and the posts they engage more in your social media. When and how will they leave your website? What color will be more suitable for your product packaging? […]

The Entrepreneur Roller Coaster Summary

The Entrepreneur Roller Coaster Summary

4 min read ⌚ The entrepreneurial world still scares a lot of people. The big corporation world will appear scarier even for individuals embarking on the journey for the first time. Darren Hardy is there to hold the hands of the newcomers in his book “The Entrepreneur Roller Coaster: Surviving the Scariest and Most Thrilling Ride […]

Writing Your Startup’s Story: A Guide for New Entrepreneurs

Writing Your Startup’s Story: A Guide for New Entrepreneurs

7 min read ⌚ Your startup’s story is more than just words on a page or a pitch deck slide — it should be like the heartbeat of your brand, resonate with your audience, and should set you apart from competitors.  For a startup, storytelling should be considered a secret weapon. Through storytelling, you can go […]

Reading Habits for Entrepreneurs: 5 Tips for Business Growth

Reading Habits for Entrepreneurs: 5 Tips for Business Growth

5 min read ⌚ Reading is like a superpower for entrepreneurs! It’s not just about books; it’s a key to learning and growing in business. Imagine it as a treasure hunt for ideas and strategies.  By reading, you get to peek into the minds of successful people, understand what works, and stay updated on what’s happening […]

5 Essential Tips for Effective Leadership in Today’s Workplace

5 Essential Tips for Effective Leadership in Today’s Workplace

6 min read ⌚ The way we work is changing fast. Offices aren’t what they used to be, thanks to technology and a focus on having a better work-life balance. Now, more people are working remotely or with flexible schedules. This shift is not just about where we work but how we work together. In this […]

The Future of Work is Human: Building Strong Relationships in a Virtual World

The Future of Work is Human: Building Strong Relationships in a Virtual World

6 min read ⌚ The world of work as we know it is changing, and there’s no longer any denying it. Even this change is nothing new under the sun. Work has always evolved, and embracing that evolution will help you thrive. One area we should all adjust and adapt to is how we build strong […]

5 Storytelling Techniques to Captivate Your Audience in Marketing

5 Storytelling Techniques to Captivate Your Audience in Marketing

6 min read ⌚ It’s becoming harder and harder for brands to grab people’s attention. But stories make things personal and memorable. And in a world full of ads, storytelling helps brands stand out and be more than just another product on the shelf. It’s like having a conversation with customers, making them feel a part […]

Reading Habits in Email Marketing and 6 Ways to Boost Engagement

7 min read ⌚ More and more people are doing their reading online these days, and the way we consume content varies widely. Some scroll quickly through social media, while others prefer to dive deep into e-books and articles. Thanks to smartphones and tablets, we can read whenever and wherever, but there’s a downside – too […]

The 22 Immutable Laws of Marketing Summary

The 22 Immutable Laws of Marketing Summary

13 min read ⌚ MicroSummary: Have you ever wondered if there are fundamental marketing principles that can be followed by anyone that allows them to create winning companies? Two of the world’s most renowned marketing consultants and authors came together to try to outline them and turned it into a book that is a masterpiece for all […]

Best Motivational Books Everyone Should Consider Reading Best Motivational Books

Best Motivational Books Everyone Should Consider Reading

58 min read ⌚ Down on your luck? Need some motivation to get out of bed? How about grabbing one of the 101 best motivational books out there? Let us guess: you would, but you’re out of ideas regarding its author or title. Worry not: we’re here to help! Just bookmark this article, and you’re covered […]

logo 12min

Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

logo 12min

Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

Scroll to Top