Confident Digital Content PDF Summary

Confident Digital Content PDF

Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career

Are you looking for a way to boost your career? Perhaps, you weren’t looking in the right place!

For the time being, it’s best if you test all your options and work out a compromise.

We encompass the main findings from this Trendy Book!

Who Should Read “Confident Digital Content”? And Why?

Succeeding in the digital world is proving to be a nightmare for many individuals, agencies, and companies. Due to the intense competition, doing something that stands out from the group is critical.

Confident Digital Content” is best suited for managers and digital enthusiasts who understand the benefits of producing world-class content.

Learn how to win the lion’s share of the revenues in your industry!

About Adam Waters

Adam Waters has spent more than a decade in producing digital content and learning its secrets.

“Confident Digital Content PDF Summary”

Falling to adapt to the digital era, can really put you in an awkward position. Working, creating and restricted to one/several areas because obviously its effects are integrated into every activity.  

Let’s say you are a wine importer. Who needs digitalization right? Wrong! Even if you are just starting up, an online presence can give you the edge to find new customers, build partnership and strengthen relationships. It’s no longer a “Maybe” it’s a “Must”!

The Skills Required for Getting to the Top in the Digital Content Production Wizardry

Experts in digital content creation place emphasis on finding that emotional trigger, which acts as a hook in keeping the audience engaged. Knowing how to get a bit closer is one thing, but understanding why you shouldn’t come too close is a process.

It’s advisable to have a certain amount of expertise in these aspects as well:

Writing – It comes as no surprise that digital experts should have sharp skills in activating the readers through their ability to write compellingly. They try to keep it simple and clean and avoid sentences, which can’t be misconstrued by the wider audience.

A professional tone is recommended but not mandatory – it is on a case to case basis. Pay attention to grammar, and headlines, which must not try to deceit the user into following misleading info.

Video – So, what’s the main difference between digital videos and the 60-Second Spot on television. You might want to keep your video as short and concise as possible. Nowadays, internet networks tackle all social and geographical boundaries and allow the users to enjoy their stream anyplace anytime.

Graphic design – Nothing converts better than images, and visual assets that can grab the user’s attention in a heartbeat. But, don’t forget that some colors and designs are better suited than the others.

For instance, you think it’s random that McDonalds uses Red and Yellow in their logo? The psychological effect of Red and Yellow acts as an appetite stimulant!

Layout and the full visual appearance can make a huge difference!

Photography – Taking photos has never been easier. Use your smartphone and post pictures on your Social Media profiles.  For instance, displaying them on Instagram can give you worldwide exposure, something that everyone needs.

Let’s give a brief explanation of the most commonly used rule – “rule of thirds.” According to this standard, the grid automatically generates three vertical and three horizontal lines, that split the photo into nine equally matched sections or blocks. Many professionals press this rule into service for keeping the focus fixated on the leading edges.

Audio – Digital and SEO experts sing the praises of this possibility due to the numerous benefits deriving from podcasts and other audio materials. The main advantage is manifested through the simplicity of listening audio while you are in a middle of something else.

Your smartphone has all the capabilities it requires to create a great interview experience and much more.

Reach out to the Digital communities – Is it even possible to achieve better market position without introducing yourself to the right audience? Absolutely, not! First of all, understand the needs of the people you are trying to pull and turn them into supporters.

Try to get through all the barriers that prevent you from knowing what your audience is demanding. Find the topics that make them all fired-up. Once you are done with that, take the next step by enforcing a new set of policies which would eventually help you to find the best channels for conveying the message.

Social media – Although social media is growing in popularity, every digital content producer is aware that this is the most fluctuating industry in the world. What facets worked today, may not be applicable the next morning.

Nurturing Digital Culture in the Organization

Proficient and capable leaders are sensitive when it comes to creating a digital culture that will serve as a basis for all decision-making. Here’s how to start:

Single out all digital ambassadors” – These people are your golden goose or the ones whose expertise would come in handy.

Track your progress” – Digital analytics helps you determine which of the strategies implemented is bearing fruits, and which one should be abandoned.

Key Lessons from “Confident Digital Content”

1.      Digital Content Empowerment through Advertising
2.      Dig deep until you hit the treasure
3.      The perfect Time-Frame for videos

Digital Content Empowerment through Advertising

Let’s say that your company sells lipstick for women. Would you prefer that your promotion and commercial efforts are directed towards the female audience, or to all people?

That’s the beauty of the digital world; it allows you to customize the marketing endeavors and lend you a hand in the process of presenting the offerings before the target audience.

Dig deep until you hit the treasure

Finding the right people through the right channels and offering them the right services is easier said than done.

But, social media makes it easier. Focus on the channels that may make or break your strategy.

The perfect Time-Frame for videos

A length of 20-30 seconds is definitely the undisputed winner in terms of identifying the ideal video-interval.

According to recently made discoveries, 60% of the people, turn off the sound while watching videos. So, keep that in mind as well!

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“Confident Digital Content Quotes”

If you want to develop strong digital journalism skills, understanding the tools and techniques available to tell stories quickly and clearly on digital platforms will allow you to thrive. Click To Tweet Every time you write, you must ask yourself: Is this as clear and as simple as it could be? Click To Tweet The only way you can guarantee failure in life is by never taking a risk at all. You have to experiment with new ways of telling stories or producing content. Click To Tweet Focus on what your audience is interested in and how best to tell them…stories. Click To Tweet Combining…the smartphone with social networks was revolutionary. People could broadcast to the world from wherever they were. Click To Tweet

Our Critical Review

Not investing your time and energy in building the perfect digital content is a one-way ticket to disaster.

Adam Waters vouch for every method and technique presented in this book. If you need our advice, then you have the green light to pursue your digital career!

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Driving the Sustainability of Production Systems with Fourth Industrial Revolution Innovation PDF

Driving the Sustainability of Production Systems with Fourth Industrial Revolution Innovation PDFOne can’t be blamed for feeling that the Third Industrial Revolution barely started yesterday, and the World Economic Forum says we are already in the midst of another one.

The goal of this one?

Driving the Sustainability of Production Systems with Innovation.”

Who Should Read “Driving the Sustainability of Production Systems with Fourth Industrial Revolution Innovation”? And Why?

When something has a boring and ridiculously long title as “Driving the Sustainability of Production Systems with Fourth Industrial Revolution Innovation” – you can be all but sure that it is a white paper.

And when that white paper is written by the World Economic Forum – it’s safe to assume that you are not reading about the present, but that you are, in fact, getting a glimpse into the future.

At merely 60 pages, the article convincingly argues that competition and profits mean little without proper sustainability practices because, in the absence of the latter, there may be nothing to compete for and nothing to profit from in the blink of an eye.

So, leaders and managers, governments and corporations, take note: the future depends on you implementing the advices from this white paper!

And we are not exaggerating!

World Economic ForumAbout the World Economic Forum

The World Economic Forum (WEF) is a Swiss non-profit foundation based in Geneva, “committed to improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional, and industry agendas.”

Every year, the Forum organizes a meeting in Davos, which brings together over 2,500 business and political leaders, Nobel Prize-winning economists, celebrities and journalists to discuss – in no less than three days – “the most pressing issues facing the world.”

This meeting has even generated a neologism, “Davos Man,” usually pejoratively used to mean a “supranational wealthy member of the global elite.”

“Driving the Sustainability of Production Systems with Fourth Industrial Revolution Innovation PDF”

As we all know, the First Industrial Revolution started in the second half of the 18th century and used steam and water power to mechanize production.

The Second took place in the last half a century before the First World War and this one used electric power to create mass production.

The Third Industrial Revolution is the one most of us have lived our lives through – it is commonly known as the Digital Revolution, during which we used information technology to automate processes.

Well, brace yourself: as Klaus Schwab, the founder and executive chairman of WEF announced a while ago, a new, Fourth Industrial Revolution, has begun.

This one is building on the third and is characterized by “a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres.”

So, think AI, robotics, biotechnology, autonomous vehicles, 3D printing, i.e., technology embedded in society and biology.

Fortunately, one must say, since we’re on the brink of a sixth extinction and we must do something about it now, lest we want to wake up in a tomorrow when nothing can be done anymore.

Because our economy has been unsustainable for much too long.

We now know (or most of the world acknowledges)” – states WEF’s white paper – “a simple truth: the way the world manufactures cannot be sustained. The ‘take-make-dispose’ linear economy approach results in significant resource inefficiency.

And here are the facts:

Global manufacturing consumes about 54% of the world’s energy and a fifth of its greenhouse gas (GHG) emissions. Industrial waste makes up to half of the world’s total waste generated each year. Production activities are gobbling up primary resources; metal ore extraction, for example, rose by 133% over the last three decades. At the same time, resource extraction from non-renewable stocks grew, while extraction from renewable stocks declined.

In other words, we do not have enough resources to keep up the growth.

The problem is that, in fact, we’ve never had them, and that everybody has known this for quite some time: century-old predictions have estimated that, unless we develop better practices, at one point, we’ll use up all of our resources and be left with nothing more but deserted industrial capacities and worldwide poverty.

Let us guess: you know about the peak oil problem ever since you were a little child, right?

Now, why have we been purposefully turning a blind eye on a problem as enormous as this for so long?

One word: capitalism.

Simply put, it was too expensive for corporations to care about problems such as the world or unsustainable production because this would have stopped production altogether.

So, as businesses grew more and more efficient in extracting and using resources, they grew more and more ineffective in preserving them.

Governments usually didn’t help one bit, because even though the “profits from destroying the planet were privatized,” “the cost for addressing the damage was socialized.”

In other words, in the eyes of the business leaders, sustainability was a cost only taxpayers’ money can and should cover.

It’s time to put an end to this!

Due to the technological advances of the Third and the Fourth Industrial Revolution, sustainability has not been a cost for a while; in fact, it is already a major business opportunity. One can even argue that, with more and more people being conscious of what we are doing to the planet, sustainability has become an important competitive advantage.

And this is where the Accelerating Sustainable Production (ASP) project of the World Economic Forum System Initiative on Shaping the Future of Production comes into play.

Its final goal?

To “harness innovation to strengthen competitiveness while delivering increased efficiency, improved human well-being and less environmental damage.”

How?

Through financing innovation in five cross-industry areas which hold the most promise for accelerating sustainable production.

Let’s have a look at all of them!

Key Lessons from “Driving the Sustainability of Production Systems with Fourth Industrial Revolution Innovation”

1.      Advanced Remanufacturing
2.      New Materials
3.      Advanced Agriculture
4.      Factory Efficiency
5.      Traceability

Advanced Remanufacturing

Thanks to developments in IT, new manufacturing cost-effective methods are revolutionizing production processes in the automotive and the electronics industry, making them both more efficient and greener.

New Materials

Thanks to advances in nano- and biotechnology, new materials are quickly disposing of traditional materials, becoming not only better, but also cheaper. These include green electronics, new types of packaging, and various alternatives to meat, leather, and plastic.

Advanced Agriculture

We are now more precise than ever, and new technologies are capable of optimizing farming decisions “on everything from fertilizer and irrigation to harvesting time and seed spacing.” And better planning doesn’t only translate into better business opportunity, but it also means greater care for things such as food scarcity and ecosystem health.

Factory Efficiency

The Internet of Things has already introduced us to an age in which factories are basically producing by themselves, in an all but near-dark environment, while shortening the supply chains and reducing the consumption of non-renewable resources.

Traceability

The widely debated blockchain technology – coupled with data tags and sensors – is already allowing companies to safely trace and verify all relevant information about a product, whether it is the origin of its materials or the supply chain through which it has traveled. In the very near future, this should ensure fair earnings for small suppliers, while eliminating low-value-added processes.

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“Driving the Sustainability of Production Systems with Fourth Industrial Revolution Innovation Quotes”

Our aim in the Accelerating Sustainable Production project is to leverage production as a tool for meeting the United Nations Sustainable Development Goals (SDGs) and as a source for business competitiveness. Click To Tweet

Sustainability has been viewed as a cost. That perception needs to change to ensure we collectively understand that it can also represent a major business opportunity. Click To Tweet

In the past, profits from destroying the planet were privatized while the cost for addressing the damage was socialized. Click To Tweet

The way the world manufactures cannot be sustained. The ‘take-make-dispose’ linear economy approach results in significant resource inefficiency. Click To Tweet

The production of the future will cater to rapidly evolving consumer needs by delivering products and services within a well-designed supply chain that fully embeds innovation and sustainability. Click To Tweet

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Our Critical Review

Dense with data and statistics, outstandingly well-structured and well informed, “Driving the Sustainability of Production Systems with Fourth Industrial Revolution Innovation” is a well-researched, well-written and finely illustrated white paper of utmost importance.

Dear reader, if you are in a position to decide, know this: the earlier you implement it – the better for all of us.

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The World Is Flat PDF Summary

The World Is Flat PDFA Brief History of the Twenty-first Century

Let’s run through what is triggering the 21st-century thought of free society.

You have to think broader than merely moving your career into the fast lane. With this in mind, you have to strive to get the hang of the possibilities which are fueled by globalization.

It all boils down to 1k+ words, in which we’ll mix the author’s and our perspective on the topic.

Who Should Read “The World Is Flat”? And Why?

Well, when a book this progressive is written, we are left with both hands tied behind our back – which means that it’s pretty evident that “The World Is Flat” speaks to everyone.

We, think highly of Thomas Friedman, and putting a good word for his book, is a straightforward job to us.

As a matter of fact, we recommend this masterpiece, to all those troubled by the 21st-century mainstream agendas!

About Thomas Friedman

Thomas FriedmanThomas Friedman is an eminent, and highly appreciated American Journalist, and award-winning author, whose work has been featured on the New York Times – Magazine.

He is an expert in global affairs, foreign exchange, terrorism, international trade and so on. He also wrote Hot, Flat and Crowded.

“The World Is Flat PDF Summary”

The World is Flat is an out-of-the-box and historical masterpiece, whose conventional narrative is based on facts and personal viewpoints. All the anecdotes and tales go into detail and throw light upon the elements of a flattened-world!

So, why “Flat”? What will flatten the world?

We sincerely hope nothing, and these events would remain only remain in our memory because any further experiments will endanger the progress.

The ideal country in a flat world is the one with no natural resources because countries with no natural resources tend to dig inside themselves. They try to tap the energy, entrepreneurship, creativity, and intelligence of their own people-men and women-rather than drill an oil well.

The author covers a wide range of topics, from various cultures and industries, who are brought into line with the problems that plague the world. Tackling them down is easier said than done, and we must give some thought to solving it, from an unbiased perspective.

According to Friedman, globalization commenced long before the technological and digital era. It was all set off by Columbus and other significant military conquests, which marked the beginning of worldwide integration.

Jerry Rao, one of the people Thomas met up with, has an essential role in digging up information and evidence regarding the New World.

Jerry, give the main points on the capabilities of the information-exchange era, where you can literally buy a plane, or get a hair appointment with a click. Geographical boundaries are thinned out, which introduces outsourcing as a “lethal” and profitable asset for the business community.

In the spotlight, the author outlines ten forces/factors which not only trigger but sustain the level of a globalized world. In a minute well get to them, but first, take a moment to learn something, and gain insights into the pros and cons of global integration.

With the dissolution of the Iron Curtain, the transition from authoritarian rule to a democratic society was eased, but not even that served as a guaranteed for streamlining the globalization processes.

Communism was a great system for making people equally poor – in fact, there was no better system in the world for that than communism. Capitalism made people unequally rich.

When the Internet was launched, the proceedings took a turn for the better, and open the doors to forming an invisible union.

List of Ten Forces

  1. The collapse of Berlin Wall–11/89: This event, supposedly ended the Cold War and merged the East and the West. Unfortunately, that’s not the case, except on paper. The economic system collapsed, and as a result, a free economy emerged in the Eastern Bloc, which was influenced by other foreign factors as well.
  2. Netscape: The scope of the Internet proliferated, and transited from “Geeky” thing, to a worldwide sensation. Now, a significant portion of the population has internet access, and the communication is on another level.
  3. Workflow Software: The human eye, and eagerness to advance, sparked innovation and creativity to build machines which can perform various rational functions. As reported by Friedman, these three forces can be labeled as the new platform for global cooperation.
  4. Uploading: Indeed, the digital era presents an abundance of opportunities, such as to upload, edit, delete, or modify online projects, with people on the other side of the planet. Open source software, such as Wikipedia is the best example in this regard.  
  5. Outsourcing: This force emphasizes the importance of cost-efficiency, and evidently, the manufacturing or service-providing process is split into multiple pieces, all done separately to ensure the best cost-effective ratio.
  6. Offshoring: Offshore Companies are representing the manufacturers who thrive on outsourcing.
  7. Supply-Chaining: As stated in this book, Friedman refers to the retail supply-chain as a river, and puts in the spotlight Wal-Mart, which is the perfect example, on this subject. An organization which consolidates all processes and streamlines the production.
  8. Insourcing: As the name implies, this force indicates that someone within the company’s structure accomplishes a service. Beyond the regular assignments, some managers or associates are utilizing their resources to get something done.
  9. In-forming: Search Engine Companies such as Google, Yahoo, Bing allows the users to be one-click away from their desired information. All the data available today, allows the users to find, order, locate or execute any other task, in the comfort of their home.
  10. The Steroids“: This force speaks on behalf of all digital devices, and protocols, which are established to protect the user’s data, and stimulate communication.

Friedman provokes a new mindset, something that can oppose or support the flattening of the world. Are we really on the same wavelength?

Progressive and digital societies put the individual’s needs in the first place by allowing imagination to swoop in and spark interaction with the global community on a deeper level.

Key Lessons from “The World Is Flat”

1.      Globalization swings at the world
2.      Cast doubt upon the learning process
3.      Develop a new mindset

Globalization swings at the world

Michael J. Sandel conducted an interview on the modern exploration problem which was triggered by globalization.

Is the outsourcing becoming a world-wide issue; new modern colonization, which spreads like a plague? Perhaps, we are not prepared to willingly acknowledge our misconstrue of exploitation.

Cast doubt upon the learning process

Friedman expands on Michael revelations and opens up a discussion that questions America’s educational system.

He puts under the radar the “things” an average Joe needs to do, in order to get through the flattening of the world. The scarcity of resources obstructs the process, but hopefully, a new system will emerge.

Develop a new mindset

Friedman lays emphasis on self-learning mastery and advises parents to help their kids grow outside the school frame.

The professional future is at stake unless we adopt the right set of mind-skills. We must oppose the replicable nature of humans, and thrive on creativity, something that robots cannot accomplish, ever.

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“The World Is Flat Quotes”

When you study history and look at every civilization that has grown up and died off, they all leave one remnant: a major sports colosseum at the heart of their capital. Our fate can be different; but only if we start doing things… Click To Tweet Goods are traded, but services are consumed and produced in the same place. And you cannot export a haircut. But we are coming close to exporting a haircut, the appointment part. What kind of haircut do you want? Which barber do you want?… Click To Tweet To learn how to learn, you have to love learning—or you have to enjoy it at least—because so much learning is about being motivated to teach yourself. Click To Tweet But there is another statistic, much harder to measure, that I think is even more important and revealing: Does your society have more memories than dreams or more dreams than memories? Click To Tweet You have to trust that the dots will somehow connect in your future! Click To Tweet

Our Critical Review

Is the world-flattening? – That would be a “Yes.” We can’t do much, except endorse Thomas’ outlooks and ideas to the full extent.

Moving from segregation to integration has been one bloody process, time will tell whether we made the right move as a society.

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How to Create a Mind Summary

How to Create a Mind SummaryThe Secret of Human Thought Revealed

Humans are capable of doing so many things computers will never be, right?

Show me a computer capable of thinking, writing symphonies, loving, etc. – and I’ll show you a flying pig.

Don’t put your mouth where your money is, says Ray Kurzweil. Because you will need to breed a whole new race of pigs in a decade or so.

How to Create a Mind” explains why – and how – computers will start writing symphonies.

Who Should Read “How to Create a Mind”? And Why?

Ray Kurzweil’s predictions comprise the wettest of futurists’ dreams. And even though “How to Create a Mind” doesn’t state anything new of this sort, every futurist and curious SF thinker has already bought this book by now.

The rest should read it to find what all the fuss is about. Because even if you know nothing about AI and neuroscience, this may be a good time to start learning about it.

At least if you believe Ray Kurzweil and this book.

About Ray Kurzweil

Ray KurzweilRay Kurzweil is a prize-winning scientist, writer, and futurist.

A winner of MIT’s “Inventor of the Year” prize in 1988, Carnegie Mellon’s top science Dickson Prize six years later and “National Medal of Technology and Innovation” in 1999, Kurzweil has so far received at least 21 honorary doctorates, and special honors from three different U.S. presidents.

He has invented numerous things, ranging from the first omni-font OCR (optical character recognition) to the first print-to-speech reading machine for the blind, from the first flatband scanner to the first commercial text-to-speech synthesizer.

So, you could say that he’s partially responsible for the Siris, Alexas, and Cortanas you talk to on a daily basis.

Unsurprisingly, in 2002, Kurzweil was inducted into the National Inventors Hall of Fame.

He has authored numerous articles and books, including “The Singularity Is Near.”

“How to Create a Mind Summary”

Westworld’s second season premiered last night on HBO.

And we felt that there was no better moment to provide you with a summary of a book titled “How to Create a Mind.”

Especially if it is brought to you by a man who has not only been described by “Forbes” as “the ultimate thinking machine,” but who also has an entire Wikipedia article listing his predictions about the future.

And there’s more where that came from!

Ladies and gentlemen, please join us in unraveling the secret of human thought with the one and only Ray Kurzweil, aka the guy who gave humanity flatbad scanners, optical character recognition, print-to-speech reading machines, and text-to-speech synthesizers!

In a nutshell – someone who definitely knows more than most about how our brain may function, based on his work with artificial brains.

And is there a better way to start a book on thoughts other than with few thought experiments?

Let’s try them out.

First, the simplest: recite the alphabet.

Piece of cake, right?

OK, now recite it backward.

Doesn’t feel as easy, does it?

In fact, chances are, you’re incapable of reciting the alphabet backward no matter how much you try. Even though, if you think about it, you should have no problem: you know all the letters, and you’ve used them thousands and thousands of times.

And, most importantly, you just recited them the other way around!

So, what’s the problem?

We’ll get to that in a second.

But, before, try with us another thought experiment. This time, try to visualize a person you’ve seen only once or twice in your whole life. If you can’t think of any, try thinking about your short trip to the local store this morning.

Can you envisage even one single person of the few you passed by?

No, you can’t.

Kurzweil thinks that these thought experiments reveal something much more than the fact that, essentially, your memory sucks.

Namely, that everybody’s memory sucks in the same way. And that this should give us a hint on how our brain is actually doing its job.

You thought that only computers follow specific algorithms?

Guess again: you do too!

So much so that, in fact, human consciousness pioneer Benjamin Libet has proposed that even your free will may be an illusion!

Kurzweil concurs.

Since, according to him, these experiments show that your brain is also merely – OK, in strictly relative terms – doing hierarchical statistical analysis.

And by brain, we actually mean your neocortex, which, according to Kurzweil is where the magic actually happens.

We all know that the neocortex is the most advanced part of our brains and is what makes us so different from the rest of the animal world.

Now, according to Kurzweil, this is because the human neocortex contains about 300 million hierarchically arranged general pattern recognizers. And, as the thought experiments we explained above prove, these pattern recognizers aren’t interested in sounds, images, videos, or smells.

The only thing they are interested in is patterns.

That’s why you can’t recite the alphabet backward – it should be easy if your brain remembered information and data. But if your brain remembers patterns, reciting the alphabet back or playing a song from the middle is the same as starting to read a book from page 147.

That’s why you can’t remember people you’ve only seen once or twice in your life as well. In fact, police profilers intuitively know this, so they stimulate the memory of witnesses by showing them different types of eyes, brows, or mouths.

Because, as Marcel Proust taught us, there’s a particular type of memory, involuntary memory, which is triggered once an external stimulus hits the right note of the pattern.

You know what we’re talking about!

You can’t remember a song even though someone is singing the middle part of it. But, then someone sings the right sequence and the middle section falls neatly into place!

Finally, pattern recognition is why all of the memory techniques memory champions advise us to use are pattern-related. And even more – hierarchically ordered.

Now, if your brain works this way – i.e., as if an automat – shouldn’t computer scientists be capable of creating an artificial mind?

Yes, they should.

And in Kurzweil’s opinion – using hidden Markov models and genetic algorithms – they inevitably will by 2029.

Why shouldn’t they?

Intel has already devised a way to trick the limitations of Moore’s law by inventing 3D processors. Japan’s supercomputers are already capable of running 1016 calculations per second – which is just as much as a digital neocortex will need to function.

Finally, the data it should store – around 20 billion bytes (300 million patterns * 72 bytes) amounts to no more than 20 GB, i.e., the size of your USB.

Because, as it has been proven over and over again in the past – whether in science or art – it’s not the amount of data that’s important; it’s the actual and potential interconnections inside it.

So, brace for it – Kurzweil claims that AI humanoids indistinguishable by brain power from humans will become a reality in less than 12 years.

We guess the remaining question at this point is: should you believe Kurzweil?

Well, remember the list with predictions we mentioned at the beginning of this summary? It was made back in 1989. And in October 2010, twenty years later, Kurzweil published a PDF titled “How My Predictions Are Faring.”

In 147 pages, the document lists as many predictions. 12 of them are deemed to be “essentially correct,” 17 “partially correct” and 3 – “wrong.”

As for the rest 115?

Let us write this in all caps because it’s that important:

ENTIRELY CORRECT.

Ladies and gentlemen, set your watches: we’re about 12 years away from real-life “Westworld.”

For better or for worse, the countdown commences.

Key Lessons from “How to Create a Mind”

1.      Pattern Recognition Theory of Mind
2.      Welcome to Searle’s Chinese Room: How Do You Know You’re Not a Machine?
3.      The Untethered Artificial Mind: The Artificial Mind Which Learns

Pattern Recognition Theory of Mind

How do we think?

Do we think through data, logic, images, sounds, smells?

Neither, says Ray Kurzweil: we think only and exclusively through patterns.

Our neocortex contains about 300 million general pattern recognition circuits which hierarchically structure our memory and experiences.

In other words, if we translate this into practical example (say, how we read), the process looks something like this.

Namely, some of these recognizers are low-level and see only straight and diagonal lines. But, they transmit this information to the higher echelons which are then capable of recognizing letters. These pass on the message to the word-level recognizers, etc. etc.

The information moves back and forth and, based on previous patterns, in time, the recognizers learn to predict the info ahead. That’s how speech recognition works, and that’s why sometimes you see transcribed YouTube captions revealing words before you hear them.

That is your brain as well.

And yes – it gets a bit strange from here on.

Welcome to Searle’s Chinese Room: How Do You Know You’re Not a Machine?

You see, back in 1980, philosopher John Searle made the distinction between weak AI and strong AI based on a simple experiment.

Say you make a program capable of taking Chinese characters as inputs, analyzing them profoundly and giving the expected outcome. And say this program is so convincing that even a Chinese can’t see anything wrong with it and, thus, it passes the Turing test.

The question is: does the program really understands Chinese?

Searle argued against this, by claiming that if he is locked in a room with the machine’s in-programmed manual, and receives the same inputs under the door, he should be able to give the same answers back by merely following the same instructions the machine does.

However, he doesn’t speak a word of Chinese.

Kurzweil says: OK, that may be true.

But what if your brain works the same way?

Let’s not forget that Watson destroyed the best humans in Jeopardy!

In Jeopardy!

The Untethered Artificial Mind: The Artificial Mind Which Learns

It’s time you stopped thinking about machines in terms of programs – unless you start thinking about yourself in the very same way.

In other words, our brains are nothing less – or more – than a pattern recognizing structures. However, this is such a powerful method to acquire new information that it has got us – humans – to a place where we are capable of creating other creatures similar to us.

Because once we perfect a brain capable of recognizing patterns (and we’re already there: think speech recognition), we will essentially create a machine capable of teaching itself. And since a machine’s neocortex can be improved, in time, we will be able to develop machines which will be vastly superior to us.

That’s right: we’re talking about a new species.

Homo deus.

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“How to Create a Mind Quotes”

In mathematics you don’t understand things. You just get used to them. (via John von Neumann) Click To Tweet We are a pattern that changes slowly but has stability and continuity, even though the stuff constituting the pattern changes quickly. Click To Tweet The evolution of animal behavior does constitute a learning process, but it is learning by the species, not by the individual, and the fruits of this learning process are encoded in DNA. Click To Tweet Human beings have only a weak ability to process logic, but a very deep core capability of recognizing patterns. To do logical thinking, we need to use the neocortex, which is basically a large pattern recognizer. Click To Tweet Philosophy is a kind of halfway house for questions that have not yet yielded to the scientific method. Click To Tweet

Our Critical Review

“How to Create a Mind” may be uneven and repetitive at times, but, even so, it’s exceptional. Some have deemed its subtitle a bit overpromising, but to others, the book actually manages to give us the most complete theory on how we may think.

Now, if Kurzweil is right about that, then creating an artificial mind is not far ahead. And if that is true, then you reading this book should become a reality in the following weeks.

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Hackers and Painters Summary

Big Ideas from the Computer Age

As far as you’re concerned, the world of intellect is sharply divided between two kinds of people: the math nerds and the creative type. And there’s nothing similar between them since each group is interested in two entirely different things.

In “Hackers and Painters,” Paul Graham asks: “Oh, really!?”

Who Should Read “Hackers and Painters”? And Why?

One of the strangest questions you can ask when books such as “Hackers and Painters” are the topic of discussion.

It really feels like a centaur-book. Namely, the first half of it is more accessible and should be interesting to people who want to get to know with the hacker culture better. Since there are few start-up tips and tricks, entrepreneurs will have a reason to have a look at this part as well.

However, the second half is much more technical and will be much less attractive to non-professionals. Programmers and hackers, however, will enjoy it.

About Paul Graham

Paul Graham is an English essayist and author, entrepreneur and CEO, computer scientist and philosopher. His broad interests and diverse skills have granted him the nickname “hacker philosopher.”

Graham has so far co-founded Viaweb (which was eventually sold to Yahoo! and renamed Yahoo! Store) and Y Combinator, an American seed accelerator. His blog, paulgraham.com, is extremely popular among hackers and computer scientists.

He has authored two more programming books: “On Lisp” and “ANSI Common Lisp.”

“Hackers and Painters Summary”

Let’s warm you up with the first of our two simple tests.

First, picture a hacker. Did that?

OK, now imagine a painter. Done?

Finally, compare the two.

No comparison, right?

Because as few movies from the early age of computers taught us – yes, we’re mostly talking about the one which first made us dream of Angelina Jolie in a dress – hackers are mischievous video-games-addicted coders capable of breaking into any system imaginable.

You know, the guys you should be afraid of because, if they wanted to, they could steal all your money or sensitive photos in a blink.

Media coverage of the Pirate Bay trials, massive leaks of celebrity photos such as Celebgate, and people like Kim Dotcom certainly don’t help anyone change their perception.

As for painters – there’s an archetype there too. Still misunderstood, but an inspired genius, nevertheless, an eccentric profoundly interested in creating order out of chaos, beauty out of ordinariness.

Well, guess what?

Paul Graham, the author of “Hackers and Painters,” has a B.A. in Philosophy, a Ph. D. in Computer Science, and has also studied painting at the Accademia di Belle Arti in Florence.

And, as far as he’s concerned, hackers and painters are actually much more similar than hackers and mathematicians.

But you’ll probably understand the comparison better if you redefine the archetypal image of the hacker in your mind. And the proper definition of “hacker” may help.

Via Wikipedia: a hacker is an individual who enjoys “the intellectual challenge of creatively overcoming limitations of software systems to achieve novel and clever outcomes.”

Change “software systems” to, say, “visual media” and you get a definition of what it means to be a painter, don’t you?

Another thing painters and hackers have in common: both of them are usually unpopular in high school.

Why?

Well, because they are uninterested in things that are seasonal, be it fashion or morals. Some things change, they intuitively know, while others never do. And since they are smart, they choose to dedicate their time to the latter.

Can you blame them?

Sacrificing four years to insults and solitude for a lifetime of knowledge and a shot at immortality is worthwhile.

It’s you who are in the wrong.

Which brings us to the second test Paul Graham has prepared for you:

“Do you have any opinions that you would be reluctant to express in front of a group of your peers?”

We’ll quote you Graham’s answer in full:

“If the answer is no, you might want to stop and think about that. If everything you believe is something you’re supposed to believe, could that possibly be a coincidence? Odds are it isn’t. Odds are you just think whatever you’re told.”

Well, hackers and painters don’t. You may think of them as nerds or eccentrics, but actually, they are much more rebellious than you’ll ever be.

Originality, after all, is nothing more but an act of transgressing the limitations. If these are humanmade – i.e., the law – they aren’t perfect. So, it’s worth experimenting around them.

Painters do that.

Hackers do that as well.

And just a small number of the latter wear the black hat. The other, just like Picasso or Dali, are merely interested in the limitations of the systems which proceeded them.

Because the ways they can be hacked are actually the same ways which will improve them.

Key Lessons from “Hackers and Painters”

1.      The Freaks and Geeks of the World: Painters and Hackers
2.      Painters and Hackers Are More Similar Than You Think
3.      It’s All About the Feedback

The Freaks and Geeks of the World: Painters and Hackers

In high school, there are at least two groups of people who don’t really belong anywhere. They are neither fashionable nor adhere to social conventions. And they are so focused on what they’re doing that they are sometimes too dull to even talk to them.

The first group consists of those peculiarly dressed art types who spend most of their math classes sketching things – since they don’t really care about equations.

The second, on the other hand, is comprised of math geniuses who know how to solve these equations the second they look at them.

The freaks and the geeks.

The interesting thing: Paul Graham is both.

Before you say “you must have had a difficult time in high school, Paul,” take a second and compare your life to Graham’s life at the present moment.

That’s right.

The freaks have inherited the earth.

Painters and Hackers Are More Similar Than You Think

At first glance, painters and hackers have nothing to share between them. After all, the least favorite subject of either group is usually the one the other group thrives in.

Artists are not good at math; oftentimes, hackers can’t really draw a straight line.

However, hackers and painters have much more in common than you’d think.

For example, as is most apparent, both are uninterested in fashion. A less obvious similarity between them is the fact that both think that morals are seasonal. Possibly even counter-intuitive (and, yet, true) both are more rebellious than both delinquents and jocks.

How?

Well, both are interested profoundly in how to transgress the limitations of a system. That’s why you usually think of hackers as criminals. And the reality is – if art composition rules were laws, Picasso would have been tried.

It’s All About the Feedback

Finally, both hackers and painters only are successful if they create something good. Or, in other words, something other people will like.

The end opinion is what matters.

That’s why it’s better to go through the trial-and-error test regularly. Whether a program or a painting – create it, see the reaction, and then improve it.

It’s worked for many.

It’ll work for you as well.

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“Hackers and Painters Quotes”

There are few sources of energy so powerful as a procrastinating college student. Click To Tweet Object-oriented programming offers a sustainable way to write spaghetti code. It lets you accrete programs as a series of patches. Click To Tweet The recipe for great work is: very exacting taste, plus the ability to gratify it. Click To Tweet The main reason nerds are unpopular is that they have other things to think about. Click To Tweet In business, there is nothing more valuable than a technical advantage your competitors don’t understand. In business, as in war, surprise is worth as much as force. Click To Tweet

Our Critical Review

“Hackers and Painters” is one of the very few books of its kind – if not the only one. After all, there aren’t many people with Paul Graham’s background in the world, so not many can write a book like this.

However, Graham seems to forget that he’s the exception (and not the rule) which results in few flawed comparisons and forced arguments. And, truth be told, the book reads more like a collection of essays than a cohesively structured unit.

By the time you reach the end, you’ll wonder why isn’t the book called, “Lisp, the Language of the Future”? However, the writing style and the first half of the book makes up for it.

Or the other way around – if you’re a hacker.

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Humans Are Underrated PDF Summary

Humans are Underrated PDFWhat High Achievers Know that Brilliant Machines Never Will

You know him as the author of the brilliant “Talent Is Overrated.” Now, Geoff Colvin is back with an update: In “Humans Are Underrated,” he explains how talent is not the only thing you can – and should – develop.

Because the machines are coming, and because, as perfect as they are, humans have an advantage in many fields. Learn who they are and how you can benefit.

Who Should Read “Humans Are Underrated”? And Why?

If you’ve read this article and found your job somewhere near the top of the least safe job list – you may be already in a panic. After all – how are you supposed to win against a machine?

Well, “Humans Are Underrated” is here to alleviate your anxiety. It explains what in which ways computers will one day surpass us and which ways they will never be able to.

In other words, even in the worst-case scenario, this book can teach you which skills you should focus on to become indispensable in the future job market.

About Geoff Colvin

Geoff ColvinGeoff Colvin is an American journalist, broadcaster, motivational speaker and senior editor-at-large for “Fortune.” He has written hundreds of articles for the magazine, including the very popular regular column “Value Driven.”

A frequent TV show and radio guest, Colvin graduated summa cum laude from Harvard, receiving a B. A. in economics, before obtaining an M.B.A. from New York University’s Stern School.

He has authored four books so far: “Angel Customers & Demon Customers,” “The Upside of the Downturn,” “Talent Is Overrated” and “Humans Are Underrated.”

Read more at http://geoffcolvin.com.

“Humans Are Underrated PDF Summary”

Sure, you know that twenty years ago you had to wait about a minute for your dial-up to download a 200px image and that twenty years before only few hundred people on the planet even bothered to buy a computer.

Still – it’s almost impossible to imagine how fast computers increase their power!

American computer scientist, William Nelson Joy, has provided us with an excellent way to think about it.

You walk – he points out – at an average speed of 3 miles per hour. Usain Bolt’s speed has been clocked at about 30 mph. Finally, the fastest planes in the world can fly at a speed of about 3000 mph.

In other words, a plane is faster than the fastest man alive by a factor of 100 and is a thousand times faster than you walking from point A to point B.

Now, get this!

It systems increase their computing power by a factor of 100 every two years. Which amounts to a factor of 1,000,000 if we make the comparison over a four-decade-long period!

Translated back into our analogy, this means that, by now, if the plane industry developed similarly, we should have already developed a plane able to fly around the Earth in no more than two seconds!

We just can’t get our heads around the numbers, exclaims Geoff Calvin!

But they are the real numbers, and, interestingly enough, they were accurately predicted as early as 1965 by Gordon Moore.

Fortunately for humans, the trend can’t go on indefinitely (due to space limitations), but half a century since the original prediction, it still sounds more like a natural law than a projection.

But, why did we say “fortunately for humans”? After all, you’re reading this because of the accuracy of Moore’s law.

Well, because computers are developing so fast that unless homo sapiens evolve into homo deus in few years, we stand no chance defeating them in almost any field whatsoever.

And if we can’t compete against computers in most areas, maybe, you’d think, we’d better hold on to that “almost” from the previous sentence.

Let’s find where we’re better at and where computers are inherently incapable of improving.

Hold your horses!

Computers are now able to write poems, beat Kasparov in chess, and even accurately read human emotions!

Emotions! The first thing you’d say if asked what is the thing which distinguishes computers and humans most!

Elon Musk may be right: the Dooms Day is near!

No – says Geoff Calvin. It’s just a wrong way to posit the problem.

We shouldn’t ask ourselves what the computers can’t do, because they are developing so fast that what is true today may be false in less than a year.

Instead, we should ask ourselves what humans are most driven to do. Or, to put it differently, what we must do even if a computer can do it as well.

Geoff Calvin has discerned five categories where improving will not only make you a more valuable asset in the workplace of the future but will also help you remain human in an increasingly inhuman world.

First of all, empathy, the foundation of all else. It consists of two elements: understanding the feelings of the other and reacting in an appropriate manner. It’s what we crave for – it’s what computers will never be able to imitate.

Because even if a computer is capable of doing everything right, it will not convince us that he feels for us. Because, after all, there’s no pleasure in winning a game if you know that the others let you win it.

Next, teamwork. It’s, once again, something that computers may be programmed to do; but, also something that, really, makes no sense if you don’t put the effort.

And when we do, we create something spectacular: a cohesive group capable of winning even against a less unified team of far more skilled individuals.

Thirdly, storytelling. The foundation of Rolf Jensen’s dream society.

Why?

Because we are born with an inherent need to tell stories. And because, even when it is not true, we like a good story much better than logic and facts.

Let’s just let computers rule the latter. We’ll deal with the former.

Fourthly, creativity.

True, computers can be creative. But humans are better at randomness and serendipity. And that’s the basis of creativity.

Finally, relationships.

No need for further explanation, we suppose. This one’s the difference between animals and humans, between humans and humanity.

Key Lessons from “Humans Are Underrated”

1.      Computing Power Increases at Incredible Rates
2.      Don’t Ask What Computers Can’t Do…
3.      …Ask What We Must Do Even If Computers Do It Too

Computing Power Increases at Incredible Rates

About half a century ago, Gordon Moore, the co-founder of Intel, published a paper which stated that the number of components per integrated circuit is doubled every two years. And it predicted that this trend will continue in the future.

It has. And it has resulted in today’s computers being 1,000,000 times faster and more efficient than those from forty years ago!

Don’t bother trying to grasp what that actually means. Let’s just say that it’s a lot.

Don’t Ask What Computers Can’t Do…

Consequently, asking what computers can’t do is the wrong way to look at things.

They develop so fast that even if they are incapable of doing something today, they may be able of doing it perfectly in no more than few years.

As Randall Munroe’s webcomic xkcd has shown to us a couple of times before, this is something that has been proven over and over again.

…Ask What We Must Do Even If Computers Do It Too

Now, if you start with the premise that computers will one day be able of doing everything, it’s a lot easier to detect what you should start doing now to not be made obsolete by computers in the future.

And the answer is relatively simple: the things you must do as a human, even if computers one day learn to do them as well.

Empathy is the foremost example. No matter how good computers are at empathizing, their empathy will always be programmed and, thus, fake.

The good news?

The same holds true for four other human qualities: teamwork, storytelling, creativity, and relationships.

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Humans Are Underrated Quotes

As the shift in valuable skills continues, organizations are finding not only that they have no jobs for the disengaged and socially inept, but that such people are toxic to the enterprise and must be removed. Click To Tweet Google’s autonomous cars are an obvious and significant example—significant because the number one job among American men is truck driver. Click To Tweet As technology takes over more of our work… the people who master the human abilities that are fading all around us will be the most valuable people in our world. Click To Tweet Computing power increases by a factor of a million in forty years. The computing visionary Bill Joy likes to point out that jet travel is faster than walking by a factor of one hundred, and it changed the world. Click To Tweet The right kind of narrative, told by a person, is mightier than logic. Click To Tweet

Our Critical Review

Humans Are Underrated” is a fresh and original take on something many people have grappled with: how to deal with the advent of AI?

His response is almost counter-intuitive. Unlike other writers on the subject, Geoff Colvin doesn’t really care what computers are incapable of doing; he cares what humans must do even if computers develop so much that they are able to do it too.

Well-researched and superbly written, “Humans Are Underrated” is both a thought-provoking and highly practical book.

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The Idea Factory Summary

The Idea Factory SummaryBell Labs and the Great Age of American Innovation

The Great Age keeps moving full-steam ahead, striking every corner of the world.

Neglecting the modern equipment and technology leads to disastrous results.

This preview will give you a couple of inside information about Bell Labs, and their intentions.

Who Should Read “The Idea Factory”? And Why?

What’s your idea? – Do you have any plans for the future or ingenuity doesn’t play a part in your life?

The Idea Factory,” tells an unforgettable story that changed the lives of billions of people. As such, we recommended to all individuals who want to explore more and understand better.

About Jon Gertner

Jon GertnerJon Gertner obtained his B.A from the Cornell University.

He is an author, and a researcher encouraged by Bell Labs’ incredible success over the course of history.

“The Idea Factory Summary”

One can never be too certain when it comes to the age we live in. Such claims are based on the availability of advanced technology, with lots of room for improvement.

The smartphones, tablets, personal computer, and the internet are creating a whole new generation.

In truth, there are plenty of mind-blowing innovations in recent history, which triggered the new era, and any list cannot go without Google, Amazon, Apple, and other giants.

The cutting-edge technology gives credit to tools invented by their predecessors, which were only upgraded.

We bet that you have at least heard of a man called Alexander Graham Bell? – The inventor of the first telephone back in 1876, looked for a way to cash in on his passion, and driven by such incentive, he invented the Bell Telephone Company, which later was reconfigured into the “American Telephone and Telegraph Company” – AT&T.

The labs were in charge to make the phone service not only reliable but accurate on long-distances with very little error. At the time, busy ringing tones were still non-existent, and the caller needed persistence (often in the form of shouting) in order for the person on the other end of the signal to pick up the phone.

While the Great Depression was raging throughout Europe and North America, Bell Labs had little choice but to reduce the number of employees or working hours.

However, many young scientists enrolled in various studies to compensate for the non-working periods.

The war, of course, had a massive role in the Bell Labs development. They altered their methods and way of production by focusing more on creating and designing assets for military use.

In 1940, the US Congress demanded that all spheres of the American Society, including the scientists, should contribute to the war efforts against Japan and Nazi Germany.

As a response, Bell Labs gladly accepted this honor and dropped the regular production.

Radars became an indispensable asset on the battlefield, used for both defensive and attacking military strategies.

Efficient radars could detect planes, submarines, bombers, and other enemy units even in dense fog, or a storm.

This strategy proved to be decisive, and Bell Labs continued during the post-war period to supply the American Army with the latest technology that will later be used in the Cold War.

In the 40s, the Lab Scientists invented a transistor, and officially entered the field of influence on a global scale.

Yet, even top-notch technology has its weaknesses. As a practical and highly efficient device, the transistor was known for its unpredictable behavior, which periodically produced inaccurate reports.

Fellow Labs scientist known by the name of William Shockley discovered a way to improve the device and fix the issues.

When the public was introduced to the transistor, it didn’t have the effect everyone was expecting. Its relevance and impact didn’t rise to the surface with the first wave, yet Claude Shannon was among the very few who anticipated such reaction.

Right before the end of WW2, Bell Labs’ highly skilled innovators and technicians began their experiments, for the purpose of enhancing the transmitting capabilities.

One of the main methods, which will remain deeply embedded into the history of telephony is known as the pulse code modulation or PCM.

It may seem odd to some people. But Shannon’s ideas marked the beginning of what’s known today as the age of modern technology and digital communication.

The range of their activities cannot be defined since Bell Labs covered almost anything associated with their area of expertise.

A decade later after WW2, it wasn’t merely a dream to use telephony for overseas communication.

A new invention named satellite technology enabled this happening and stimulated the production of the first-ever, communications satellites.

Bell Labs’ renowned scientists Cal Fuller and Gerald Pearson took into account the properties of silicon, and despite the odds managed to build and maintain a silicon solar battery.

This device will become the first functional solar power tool in history, and the representative of the top-notch solar technology.

It’s needless to say that Bell Labs transformed the world. The transistor, overseas communication, satellites all originate from a group of highly experienced technicians and innovators. Still, this was just the beginning.

In the 1960s, Bell Labs embarked on a new adventure and began their research concerning the mobile telephony. Before taking any concrete steps, it was vital to solve the two main issues:

First: The availability of wireless frequencies, which indicates that only a dozen of calls could be set in motion simultaneously.

Second: The scientists had little clue about – How can a caller move around and speak without experiencing a call disconnection?  

It wasn’t until the 70s that AT&T’s monopoly was challenged. The corporation was forced to “surrender” its local company holdings, which later became independent companies.

Bell Labs continued in the same manner, with intentions to impress the world with its know-how and expertise.  

Unlike Google, Amazon, Yahoo and other Marketing Brands, AT&T placed its fate on innovation, which was not the case with other companies.

Such orientation spontaneously triggered growth, expansion and worldly domination in the realm of communications.

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“The Idea Factory” Quotes

You get paid for the seven and a half hours a day you put in here,- Kelly often told new Bell Labs employees in his speech to them on their first day, but you get your raises and promotions on what you do in the other sixteen and a half… Click To Tweet The men preferred to think they worked not in a laboratory but in what Kelly once called “an institute of creative technology. Click To Tweet One study group in particular, informally led by William Shockley at the West Street labs, and often joined by Brattain, Fisk, Townes, and Woolridge, among others, met on Thursday afternoons. The men were interested in a particular branch… Click To Tweet My first stop on any time-travel expedition would be Bell Labs in December 1947. Click To Tweet I tried to get other people to do things. Click To Tweet

Our Critical Review

In our opinion, this book deserves all the merits for being right on the spot with its accuracy, and simplicity.

We cannot be more pleased, for being a part of such amazing journey, which hopefully will continue with a new set of innovations.

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Content Inc. Summary

Content Inc. SummaryHow Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

OK – so you’ve built a beautiful business website, but no matter what you publish there, people don’t seem that interested in visiting it? Can you do something different?

Of course you can.

And Joe Pulizzi has all the neat tips and tricks to turn your small business into a giant “Content Inc.

Who Should Read “Content Inc.”? And Why?

If you are not aware what content marketing is, then this book is certainly not for you.

But, wait a minute! We may have formulated that wrong!

So, let’s try again:

If you want a thriving business in the age of websites and the Internet, then, on the contrary, “Content Inc.” is undoubtedly the book you should buy first!

Because let’s face it: if you don’t know what content marketing is, you don’t stand a chance against those who do. Because, nowadays, it is not only a branch of marketing, it is basically part of marketing’s definition!

So, future entrepreneurs and current CEOs, startup-ers and audience-less Einsteins, wannabe influencers and digital writers of all ages – dive deep into Joe Pulizzi’s radical six-step business strategy and start building your own personal Content Inc today!

About Joe Pulizzi

Joe PulizziJoe Pulizzi is an entrepreneur, author, podcaster and venue speaker. He is one of the leading figures in the content-marketing movement, and the founder of the foremost company in the field, the Content Marketing Institute (CMI). Some even say that he’s the one who coined the phrase “content marketing” about two decades ago.

A winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council, Pulizzi has written four books. “Get Content Get Customers” and “Managing Content Marketing” were well received, but his third book, “Epic Content Marketing,” was a stellar success. In fact, “Fortune” magazine named it among the “Five Must-Read Business Books of the Year” in 2014!

You don’t expect anything less from a man of Joe Pulizzi’s profession but a strong internet presence. So, find out more at http://joepulizzi.com/. But, also, read his blog at http://contentmarketinginstitute.com/author/joepulizzi/; and, while you’re there, listen to some podcasts at http://contentmarketinginstitute.com/podcast-network/.

“Content Inc. Summary”

When David Ogilvy wrote “Confessions of an Advertising Man” back in 1963, he couldn’t have supposed that half a century later, the world of advertising would be radically different. Although, he might have intuitively understood something, because – let’s face it – you can consider that book as one of the precursors to content marketing!

Because content marketing is all about the stories. Or, as Harry Beckwith would say – it’s all about selling the invisible!

Really!

Once upon a time, you needed a great product and millions of dollars for an even better marketing campaign! Nowadays, you need nothing more but a good storyteller and a free online platform of your choice to disseminate your stories.

Oh, and of course – Joe Pulizzi’s 6-step strategy. Which, in video form (see Key Lesson n. 5), looks something like this:

Put down in writing, in a nutshell, it boils down to a simple premise: first build an audience, then create a product, and monetize only in the end.

We know it sounds counter-intuitively. But, according to Pulizzi, the strategy is reverse engineered from those practiced by some of the most successful entrepreneurs in the world.

So, without further ado – let’s go!

Step-by-step.

Key Lessons from “Content Inc.”

1.      Find Your Sweet Spot
2.      Create Your Unique Content Tilt
3.      Choose Your Platform and Build Your Base
4.      Harvest Your Audience
5.      Diversify
6.      Monetize

1. Find Your Sweet Spot

Your sweet spot is where your interests, your knowledge, and your passion intersect. It’s basically what you want to do the most – and are able to do with the most confidence.

The best way to find your sweet spot is if you make three lists – of your interests, your skills, and your passions. Now, see where they intersect. That – that is your bliss!

And it can be anything – believe it or not, there’s an audience for anything you can think of!

Take, for example, Andy Schneider. He wanted to teach, and he knew a lot about raising chickens. Today, he’s a chicken whisperer, with books, magazines, and even a radio show!

2. Create Your Unique Content Tilt

This may be the most important of the six steps.

Because, as we said above, there’s an audience for everything. Consequently, at least some of it has already ventured into the world of business. So, your job is to find out how can you be a bit different than them!

You can do this by doing a survey – or you can simply research things online. The latter is fairly easy – and, let’s face it, you’re doing it on a daily basis.

And, then, there are only three things left to consider: focusing on your niche; highlighting the special skills only you can offer and letting know your audience what they should expect from you from the start.

After all, nobody has time to lose nowadays!

3. Choose Your Platform and Build Your Base

There are so many channels available out there to disseminate your knowledge that choosing the right one may seem like a daunting task. But it’s crucial if you want to build your base!

For example, the stats show that 62% of YouTube’s audience consists of males and that the majority of them watches soccer or game related videos. Consequently, the only channel where Matthew Patrick’s (MatPat) Game Theory – where he comments on the scientific accuracy of various video games – had a chance of succeeding was YouTube!

But, choosing the channel is only part of it! You build your base not merely by attracting the right people, but also by keeping them hooked.

And the best part to do this?

With a publishing schedule, of course. Don’t be haphazard: make them know when you’ll publish something new!

4. Harvest Your Audience

Reaching your target audience is one thing; turning them into loyal listeners, visitors, or subscribers – is a completely different thing!

There are many ways to do this too. Facebook and Twitter were probably the first things that crossed your mind, right?

Well, it seems that email subscribers and search engine optimization are more important! And yield better results!

Here are some tips and tricks as far as the latter is concerned. And once you’re on the first page of Google – the former should inevitably follow.

5. Diversify

Now that you have harvested your audience, it’s time to diversify! And there are few ways to do this!

The first one is the simplest one: add more channels! You have become a YouTube sensation – create a podcast. You are the podcaster of the moment – build a WordPress website and use your harvested audience to get among the top of Google’s results.

If you want to be a bit bolder, you can start writing books and magazine articles, or even begin offering speeches. After all, that’s what Pulizzi did!

Finally, if you have the money, you can even go as far as buying a content asset! It can be an influencer or a magazine with an already built base of subscribers.

6. Monetize

Finally, monetize!

There’s no point in doing anything described above if you don’t end up making some money in the end, right?

Well, wrong!

That’s the beauty of content marketing! Remember: you don’t have a product and you’re telling other people stories about what you really want to do in life! If it works out – add ads to your channel, ask for some small fee from your subscribers!

And if it doesn’t – well, you can’t say it wasn’t a great adventure!

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“Content Inc.” Quotes

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. Click To Tweet For each article, Upworthy writes a minimum of 25 different headlines. Then the company does various A/B tests with its subscription lists to see which headline led to the most e-mail opens and the most shares. Click To Tweet The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them. Click To Tweet When you’re creating content and you’re getting feedback from the audience it allows you to hone your vision, as well as embed your vision ultimately with whatever it is that you’re creating. Click To Tweet What I now know is that it’s next to impossible to truly be a thought leader in your industry without a killer blog, a thoughtful book, and a speech that rocks. Click To Tweet

Our Critical Review

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business” – wrote the one and only Guy Kawasaki once Pulizzi published “Content Inc.” “It’s called content marketing, and this book is a great way to master this new technique.”

Well-structured and even better written, think of “Content Inc.” as a sort of a simple roadmap to success. Because even if you can’t translate this into money –  just as we wrote in our final key lesson from above – using content marketing usually means doing the thing that you like the most!

And having a hell of a good time!

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How to Become a Straight-A Student Summary

How to Become a Straight-A Student SummaryThe Unconventional Strategies Real College Students Use to Score High While Studying Less

Do you want to know “How to Become a Straight-A Student?”

Then read Cal Newport’s book.

About Cal Newport

Cal NewportCal Newport is an author, and an assistant professor of computer science at Georgetown University, holding a PhD from MIT.

“How to Become a Straight-A Student Summary”

Some people consider their college years to beat the best time of their lives.

For those people, college is a time of partying exploration and finding themselves.

Other people, on the other hand, think of college with a feeling of anxiety and stress.

This makes perfect sense, says the GPA students get doing their studies shape their entire future periods

We bring you some good news.

It is no longer a problem if you had a hard time studying.  We will show you what steps you can take in order to study more efficiently.

In other words, studying longer does not mean that you are studying better.

Instead, we want you to adopt the new stance. We want you to study smart.

First, you have to understand the nature of people.

Most people waste their time working in a distracting environment with low intensity.  After long hours of learning your concentration drops, which also means that you engage in a low-intensity learning.

A much better way to focus your thoughts and your time are to work in short chunks of time with high intensity.

Studies show that the optimal length of a learning period is around 50 minutes.

This means that it is much more productive to spend 50 minutes concentrating fully and then giving yourself a break, then just spending a few hours working or studying in a low concentration mode without any break.

However, you need to make sure that you actually spend the short bursts of time actively working.

And to do that you have to learn how to manage your time.

Most people leave their work for the evening. If you are one of those people, you are doing it all wrong.

Your body is preparing for rest when the sun goes down, so your concentration levels are much lower than in the morning.

Let’s not forget that the evenings are full of social events and temptations that can lure you into giving in, and not finishing up your tasks on time.

To avoid all that, study early, and study in isolation.

Stay away from distractions, be it friends or a comfortable space to lie down.

Just do whatever you can to be on the top of your game during those small chunks of time you have decided to be devoted to learning.

Key Lessons from “How to Become a Straight-A Student”

1.      Beating Procrastination
2.      How to Study Wise
3.      The Study Process

Beating Procrastination

We all suffer from procrastination.

It is impressive to notice how many reasons one may find not to do the tasks one needs to do.

However, then again, some people successfully resist procrastination and actually do their work on time.

How do they manage to do that?

Well, there are a few ways to beat procrastination, one of them being a progress journal.

How to Study Wise

  • Do not skip classes
  • Study early
  • Study in isolation
  • Keep your energy levels high

The Study Process

  • Define precisely what you need to learn
  • Focus on important details
  • Quiz yourself until you are completely satisfied

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“How to Become a Straight-A Student” Quotes

Jot down new tasks and assignments on your list during the day; (2) next morning, transfer these new items from your list onto your calendar; and (3) then take a couple of minutes to plan your day. Click To Tweet

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Future Shock Summary

Future Shock Summary

“Future Shock” takes you back in the 70s and allows you to see the future through the eyes of Alvin Toffler.

About Alvin Toffler

Alvin Toffler

Alvin Toffler is a writer, thinker, and futurist. In all of his works, he collaborated with his colleague and wife Heidi Toffler.

“Future Shock Summary”

“Future Shock” is the term Toffler gave to the trauma that happens as a result of going through great changes in a short time.

In his book he explores how people can adapt to the changes they face, and while doing that he establishes a new social norm: embracing change.

Although it was written in the 70s when people were not aware that many of the ways they conducted business and the technology they were familiar with would disappear, his thoughts remain relevant even today.

Preparing for change and embracing it is not a topic that will lose its importance soon.

Today, we are used to this sort of advice, but at the time when Toffler advocated his views, his thoughts were unusual.

He did not know much for the Internet, but he did a wonderful job in predicting the future by forming a new mode of being that he called “The Ad-hocracy” which will transform the world into a “free-form world” of kinetic organizations.

According to his notions, which later turned out to be exact, many functions will disappear, offices will no longer be as necessary, communication will be constant and conducted over different types of media, etc.

He tries to find ways to balance vicarious experiences, which are the things you pay others to do for your enjoyment and non-vicarious experiences, which are the things you do.

As you can already notice, Toffler’s predictions are incredibly accurate.

Finding the balance between these two types of experience has only grown to become more critical as time went by.

Such is the case with most of his questions and predictions, which proves that he was a thinker that was a step ahead of his time, and raised questions that people can relate to even today.

Key Lessons from “Future Shock”

1.      A World Full of Many Markets
2.      “Invention with Invention”
3.      Stability Zones

A World Full of Many Markets

Toffler came up with another prediction that relates to the many markets.

He discusses the emergence of “overchoice” which according to him is tied to the consumer’s increasing focus on individuality.

He further predicts that technological advancements will be responsible for creating product variety, as consumers will reject standardized products and search for individuality.

“Invention with Invention”

Toffler believes that markets can maintain their competitiveness and survive only if they meet invention with intention.

He argues that new technology should be regulated as little as possible, and tries to address all kinds of other aspects that may play a significant role in shaping society.

“Stability Zones”

He also addresses the people’s need for stimuli.

He recommends for people to embrace stability zones in their lives, out of which the strongest one is a long-term, monogamous relationship.

He believes that in the profound connection to another person, one builds the emotional basis from which they can observe the world as it changes, without changing their identity.

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“Future Shock” Quotes

The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Click To Tweet If you don't have a strategy, you're part of someone else's strategy. Click To Tweet Change is not merely necessary to life - it is life. Click To Tweet Science fiction is held in low regard as a branch of literature, and perhaps it deserves this critical contempt. Click To Tweet The future always comes too fast and in the wrong order. Click To Tweet

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