5 min read ⌚ Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving Noah Fleming is a marketing specialist who works with some of the biggest companies in the world. He also has a successful blog, where he offers advice and tips on how to build strong companies and how to interact with clients. This, […]
10 min read ⌚ MicroSummary: Michael Porter is one of the gurus of contemporary management. In his book Competitive Advantage, he transformed theory and practice of business strategy teachings around the world. The book is brilliant and incredibly simple, so reading is a must. In it, Porter analyzes the complexity of the new competitive landscape in […]
8 min read ⌚ MicroSummary: In “The Success Principles,” Jack Canfield leads his readers from the place they are to the place they want to be in 60+ few-pages-long lessons, categorized in six larger chapters, each of them dealing with different aspects of success, ranging from the fundamentals of success, to money and success in the […]
14 min read ⌚ MicroSummary: How Google works. How many times did you search this phrase on the internet? Now, you have to stop doing this. And that’s because Eric Schmidt and Jonathan Rosenberg are completely answering your question through their book… How Google works. LEADERSHIP PATTERN / HOW GOOGLE WORKS Combining passion and contribution: the path to […]
5 min read ⌚ The Power of One Voice in the Age of Social Media By now, you are surely aware that “United Breaks Guitars.” And that’s all because of one man, songwriter Dave Carroll. The full story ahead. Who Should Read “United Breaks Guitars”? And Why? In case you don’t know, “United Breaks Guitars” is […]
5 min read ⌚ Winning the Ten Commitments That Drive Sales It’s said that a great product sells itself, and finding the right channels comes naturally. Marketing efforts only add to the overall quality and provide the users with an amazing experience. We try to present the key findings in a way that you’ll understand what […]
6 min read ⌚ Service Design, Strategy, and the Art of Customer Delight Everybody wants to please the customer nowadays. The point is – to delight him! Thomas A. Stewart and Patricia O’Connell give the full details in “Woo, Wow, and Win.” Who Should Read “Woo, Wow, and Win”? And Why? By its own profession, “Woo, […]
6 min read ⌚ “Ideas are the currency of the twenty-first century”. And I came to think about so many people that have great ideas but for some reason don’t get the chance to present them to the general public. Or worse – if they do, they fail to convince. You’re still alive. That means your […]
6 min read ⌚ Use Content to Unleash Your Influence and Engage Those Who Matter to You Have some of your customers ever said to you: “I was just thinking of you”? John Hall says that it’s vital. Because being and staying “Top of Mind” with your customers is a prerequisite if you want to succeed in […]
7 min read ⌚ Advertising isn’t an art. It’s science. And Claude C. Hopkins set the foundations of “Scientific Advertising“ a century ago. Ignore him at your peril. Who Should Read “Scientific Advertising”? And Why? We have a great way to answer this question. It’s a claim by none other than David Ogilvy, the father of advertising: […]
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