Category: Marketing
Knockout Summary – Gary Vaynerchuk
Made to Stick Summary
Contagious Summary – Why Things Catch On
9 min read ⌚ In Contagious, you will learn techniques to generate buzz for your business, something that gets tougher by the day, mostly due to fierce local and global competition. It can be said that all companies, in particular, the smaller ones, count on creativity to make their case, and this book will teach you how to materialize your ideas […]
Marketing 4.0 Summary
12 min read ⌚ Moving from Traditional to Digital Philip Kotler, one of the world’s top marketing experts, wrote Marketing 4.0 to guide the next generation of professionals on the road to change. Marketing is no longer the same: the internet and the rise of the digital world have changed the relationship of companies with their […]
