5 min read ⌚ Unleashing the Power of Storytelling to Create a Winning Marketing Strategy We live in a world of possibilities. Customers have an endless choice of services and products. Who Should Read “Legendary Brands”? And Why? In this paper, author Laurence Vincent shares his theory about legendary brands and what creates them. Vincent draws […]
4 min read ⌚ Profiting from Demand-Driven Business Models No Matter What Business You’re In! We put in a nutshell the essential takeaways arriving from this book. Who Should Read “How Companies Win”? And Why? Nowadays, great global brands and leaders, such as Google and Apple, stopped worrying about optimizing the distribution or placing too much […]
5 min read ⌚ Eight Principles for Achieving Brand Leadership in the Twenty-First Century What Nike and Starbucks do when it comes to marketing and branding? Are they revealing some of their secrets inadvertently? – Nevertheless, you should identify what you would like to find out. Who Should Read “A New Brand World”? And Why? Armed […]
4 min read ⌚ Think of your company as an airplane flying through turbulence. Just like air pilots, executives and company leaders flying through the turbulent economy, have to try hard to keep the company “in the air.” Who Should Read “Winning in Turbulence”? And Why? The narrative focuses on actual steps that companies of any […]
4 min read ⌚ 7 Triggers to Persuasion and Captivation The origins of the word fascination are rooted in Latin, in the word “fascinare”, which literally translates as “to bewitch”. Historically speaking, in the past people saw fascination as a curse and danger, which compelled people to think and act irrationally. Even Freud has written about […]
11 min read ⌚ If you’re living in the 21st century, you are probably already aware of the fact that marketing is not merely an academic discipline, but also a part of everyone’s life. The world is so profoundly polluted with information and media campaigns, that there’s no way your product will ever reach your target […]
5 min read ⌚ The Management of Power Positioning and Really Great Advertising At the end of the day, the relationship you nurture with your customers defines your brand — It’s a two-way street. We summarize the traits a successful marketer needs to possess, to impose its brand on the targeted audience. Who Should Read “Creating […]
5 min read ⌚ The Science of Retailing Companies invest millions of dollars for marketing purposes, to try and get their IBP into the store. What really takes place behind the scenes? Who Should Read “Inside the Mind of the Shopper”? And Why? When you get to this stage, a new path reveals itself – called […]
5 min read ⌚ The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results Blogging is a great optimization tool with the ability to affect businesses in numerous ways. Utilize the possibilities that the digital era reveals. Who Should Read “Blog Marketing”? And Why? Successful bloggers dedicate time to focus on other […]
5 min read ⌚ Why Engaging the Right Customers is Essential to Winning in Business The best way to create that special bond with your most loyal customers is to be open to their needs by listening to their stories – and express your viewpoints. We summarize the key aspects in exposing what happened before Brands […]
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