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Made to Stick PDF Summary

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made to stick summary

Why Some Ideas Survive and Others Die

What does Martin Luther King have in common with the kidney thieves you’ve heard about on the internet?

Made to Stick” answers how simple it actually is for ideas to stick if you successfully create lasting messages.

To understand how these ideas really stick together, the Chip and Dan Heath wrote “Ideas that Stick” and in this summary, we will share the main concepts so that you can have and put into practice successful ideas.

They propose a template that makes ideas more cohesive and, if you follow it, you’ll be able to communicate your own in a much more efficient way. Here we go!

“Made to Stick Summary”

There Is a Difference Perception Between Who Tells And Who Listens To An Idea

Ever heard of the curse of knowledge? When a person shares an idea, he has all the information behind that other people do not have access to.

A clear example of this occurs in a simple experiment. People are separated into two groups.

The first group has to listen, while the second one has to beat a rhythm of a known song. When one person is beating the rhythm, and the other has to guess what the song is, rarely the person who hears the beat knows what the song really was.

That is because the person who plays is listening and singing the song in his mind, while the other participant does not hear what is in the drummer’s head and this makes it impossible to identify the music.

To effectively communicate an idea, you need to understand how ideas multiply and what their main characteristics are. To do this, let’s explore the characteristics of the ideas that stick:

Ideas That Stick Are Simple

Many people, when sharing a thought, seek to explore all its details and nuances. But for your ideas to stick, the first step is to reduce it to its center point.

To find the focus of an idea, determine the single most important thing of it, but do not hide the reason why it is communicated that way. Ideally, you should be able to explain your idea using the inverted pyramid technique of journalism.

Tell the listener the most important thing first, elaborate and tell more about it, and then add details.

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