3 min read ⌚ Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Dragonflies can move in any direction when they put all of their four wings to work. Don’t you want to be able to achieve “The Dragonfly Effect” as well? Well, authors Jennifer Aaker and Andy Smith say that you […]
Category: Marketing
The History of Nike – Just Do It
3 min read ⌚ It all started in 1988 when Nike launched a brand-new marketing campaign to try and persuade the audience about joining the “Big Brand” family. The bottom line is that the only thing standing in your way is “laziness.” To further illustrate such massive marketing boom, Nike carefully analyzed the market to see […]
Confessions Of An Advertising Man Summary
5 min read ⌚ Advice and techniques for building advertising empires from the era of Mad Men What stops you from reaching the sky? If your ad didn’t work, you might need a change of plan and pace. In this book summary, we briefly outline the key aspects of the ad-creation process. Who Should Read “Confessions […]
Marketing as Strategy Summary
5 min read ⌚ Understanding the CEO’s Agenda for Driving Growth and Innovation Everything you know about marketing – is no longer everything. Nowadays, marketing is much more than it used to be, and marketers need to become strategists rather than mere tacticians. In the summary below we are acquainting you with everything a marketer needs […]
The Ultimate Sales Machine Summary
6 min read ⌚ MicroSummary: “The Ultimate Sales Machine” by the late great sales and marketing guru Chet Holmes is based around a simple premise: that mastery isn’t about doing 4,000 things, but about doing 12 things 4,000 times. And these 12 things – ranging from time management techniques to aggressive marketing strategies – are […]
Light Their Fire Summary
4 min read ⌚ Using Internal Marketing to Ignite Employee Performance and Wow Your Customers Things used to be easy for companies – the only thing they needed for success was an innovative product with good quality. Nowadays, they need to do far more than that. They need to impress their employees before they can satisfy […]
Duct Tape Marketing Summary
5 min read ⌚ The World’s Most Practical Small Business Marketing Guide Marketing is gaining popularity and importance in the business sector. Unlike other practices, creating ads and managing the promotion process is based on creativity. Who Should Read “Duct Tape Marketing”? And Why? Finding the IBP (Ideal Buying Persona) is challenging. It’s best if you […]
Trillion-Dollar Moms Summary
5 min read ⌚ Marketing to a New Generation of Mothers People play different roles in different areas in their lives. And so do moms. To fuel the interest of the contemporary mothers, you need to understand the roles they play – and find out how you can appeal to them. Of course, you are not […]
Twitter Power Summary
5 min read ⌚ How to Dominate Your Market One Tweet at a Time How to add 140-character pops of Twitter power to your social networking efforts for your business and your brand. Who Should Read “Twitter Power”? and Why? Social media is not just a time-waster. Instead, there are real possibilities in the social media […]
Unleashing The Ideavirus Summary
5 min read ⌚ Stop Marketing AT People! Turn your ideas into epidemics by helping your customers do the marketing for you. Think of your idea like a virus. It is contagious. It can affect people. How? Read on to find out. Who Should Read “Unleashing The Ideavirus”? and Why? Ideas can change the world. If […]
