4 min read ⌚ How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) Design can get your company and product noticed and increase its scale and agility. In our summary of “Design to Grow” we show you how you can use design principles to create a balance between scale and agility. You […]
Category: Marketing
Cashvertising Summary
5 min read ⌚ How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Selling is a fundamental activity. Yet, so many people face bad results, because they do not know how to advertise their product properly. To sell successfully, it is crucial to know people’s primary drivers […]
Powerful Proposals Summary
4 min read ⌚ How to Give Your Business the Winning Edge Let’s examine the mastery of writing proposals. Here, we summarize the essential traits of a “winner” proposal and explain why it must be given a more considerable role in doing business. Who Should Read “Powerful Proposals”? And Why? Despite the fact that the whole […]
The Ultimate Marketing Plan Summary
5 min read ⌚ Make Your Mark, Communicate Your Message, Find Your Hook Three variables create the “beginner marketer kit”: knowing how to create a proper image, finding the best media vehicle, and targeting and reaching your audience. You will find this knowledge in Kennedy’s “The Ultimate Marketing Plan.” If we caught your attention, then you […]
Write to Sell Summary
4 min read ⌚ The Ultimate Guide to Great Copywriting The world is entering a new arena, a battlefield of optimization. To win this battle, you need all the help you can get. In this short book summary, we present the perfect copywriting tips that you can use, in order to get the company you represent […]
Consulting Basics Summary
4 min read ⌚ A Complete How-To Guide to Help You Set yourself on the road, without turning back – otherwise, you’ll feel sorry that you didn’t claim what is rightfully yours. Consulting Basics Summary establishes the fundamentals to get success within reach. We summarize some of the key concepts found in Joel’s amazing, consulting […]
Grown Up Digital Summary
5 min read ⌚ How the Net Generation Is Changing Your World You are surrounded by people that grew up in a technologically advanced world. There is a high possibility that you are one of the Net Geners. Net Geners, you ask, who are they, why are they different and how will they alter the world? […]
Big Brands Big Trouble Summary
5 min read ⌚ Lessons Learned the Hard Way Jack Trout enforces the fishing technique. In order to catch a big fish, you need a good bait, and he knows how to intrigue customers. Who Should Read “Big Brands Big Trouble”? And Why? “Big Brands Big Trouble” comes highly recommended to those individuals, who want to […]
Permission Marketing Summary
15 min read ⌚ Turning Strangers into Friends and Friends into Customers Let’s learn more about marketing!! Ads are supposed to be catchy, in terms of grabbing customer attention within seconds. In this book summary, we will discuss how to achieve that. Who Should Read “Permission Marketing”? And Why? This book gives the term “Marketing” a […]
The Momentum Effect Summary
5 min read ⌚ How to Ignite Exceptional Growth See how momentum generates superiority, competitive edge and consequently leads to profits. Who Should Read “The Momentum Effect”? And Why? “The Momentum Effect” is proven to be a valuable asset for managers, leaders, mentors, executives, seniors, financial advisors, consultants and other individuals whose opinion means something. Frequently, […]
