5 min read ⌚ Storytelling to Move Markets, Audiences, People, and Brands If your business, blog, web finds it difficult to engage with its audience, perhaps it’s time to tell your story. In fact, proficient marketers are the best storytellers. Who Should Read ” What’s Your Story”? And Why? “What’s your Story” is more than […]
Category: Marketing
Brand Warfare Summary
5 min read ⌚ 10 Rules for Building the Killer Brand The selling power of brand images is enormous – it is so big that even something ordinary can become “special” in the eyes of customers if it belongs to a particular brand. Take Orville Redenbacher for example, when he made a name out of his […]
The Long Tail Summary
14 min read ⌚ Why the Future of Business is Selling Less of More Online sellers provide much more flexibility to niche buyers by offering an infinite variety of products or services. In addition, cyber-products have a longer lifespan or in other words: the long tail. Who Should Read “The Long Tail”? And Why? Can the […]
In Search of Excellence Summary
5 min read ⌚ Lessons from America’s Best-Run Companies This business classic provides its readers with eight unique methods leading to excellence. Walk the road with caution. Who Should Read “In Search of Excellence”? And Why? This book serves as a benchmark for future investment because the results produced from this research will give you an […]
Get to the Top on Google Summary
5 min read ⌚ Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There Google’s ranking system is not so simple to understand. To reach the top of the search result list, specific rules must be obeyed. Wh Should Read “Get to the Top on Google”? And […]
Naked Conversations Summary
5 min read ⌚ How Blogs are Changing the Way Businesses Talk with Customers The development of the Internet and the Internet community has changed the way the companies do business and preserve the relationships with their customers. Who Should Read “Naked Conversations”? And Why? They first present blogging’s history and how companies in the past […]
Blogging for Business Summary
4 min read ⌚ Everything You Need to Know and Why You Should Care Blogs are an excellent way to connect with your most loyal customers. You may not realize now how efficient this building process can be. Join the blogosphere! Who Should Read “Blogging for Business”? And Why? The number of bloggers and blogs is […]
Legendary Brands Summary
5 min read ⌚ Unleashing the Power of Storytelling to Create a Winning Marketing Strategy We live in a world of possibilities. Customers have an endless choice of services and products. Who Should Read “Legendary Brands”? And Why? In this paper, author Laurence Vincent shares his theory about legendary brands and what creates them. Vincent draws […]
How Companies Win Summary
4 min read ⌚ Profiting from Demand-Driven Business Models No Matter What Business You’re In! We put in a nutshell the essential takeaways arriving from this book. Who Should Read “How Companies Win”? And Why? Nowadays, great global brands and leaders, such as Google and Apple, stopped worrying about optimizing the distribution or placing too much […]
A New Brand World Summary
5 min read ⌚ Eight Principles for Achieving Brand Leadership in the Twenty-First Century What Nike and Starbucks do when it comes to marketing and branding? Are they revealing some of their secrets inadvertently? – Nevertheless, you should identify what you would like to find out. Who Should Read “A New Brand World”? And Why? Armed […]
