4 min read ⌚ Think of your company as an airplane flying through turbulence. Just like air pilots, executives and company leaders flying through the turbulent economy, have to try hard to keep the company “in the air.” Who Should Read “Winning in Turbulence”? And Why? The narrative focuses on actual steps that companies of any […]
Category: Marketing
Fascinate Summary – Sally Hogshead
4 min read ⌚ 7 Triggers to Persuasion and Captivation The origins of the word fascination are rooted in Latin, in the word “fascinare”, which literally translates as “to bewitch”. Historically speaking, in the past people saw fascination as a curse and danger, which compelled people to think and act irrationally. Even Freud has written about […]
Top Marketing Books
11 min read ⌚ If you’re living in the 21st century, you are probably already aware of the fact that marketing is not merely an academic discipline, but also a part of everyone’s life. The world is so profoundly polluted with information and media campaigns, that there’s no way your product will ever reach your target […]
Creating Brand Loyalty Summary
5 min read ⌚ The Management of Power Positioning and Really Great Advertising At the end of the day, the relationship you nurture with your customers defines your brand — It’s a two-way street. We summarize the traits a successful marketer needs to possess, to impose its brand on the targeted audience. Who Should Read “Creating […]
Inside the Mind of the Shopper Summary
5 min read ⌚ The Science of Retailing Companies invest millions of dollars for marketing purposes, to try and get their IBP into the store. What really takes place behind the scenes? Who Should Read “Inside the Mind of the Shopper”? And Why? When you get to this stage, a new path reveals itself – called […]
Blog Marketing Summary
5 min read ⌚ The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results Blogging is a great optimization tool with the ability to affect businesses in numerous ways. Utilize the possibilities that the digital era reveals. Who Should Read “Blog Marketing”? And Why? Successful bloggers dedicate time to focus on other […]
Beyond the Brand Summary
5 min read ⌚ Why Engaging the Right Customers is Essential to Winning in Business The best way to create that special bond with your most loyal customers is to be open to their needs by listening to their stories – and express your viewpoints. We summarize the key aspects in exposing what happened before Brands […]
Pour Your Heart Into It Summary
2 min read ⌚ Everyone in the United States is impressed: Starbucks is everywhere! Do you know the history of this thriving coffee shop? In Pour Your Heart Into It, CEO Howard Schultz tells what steps he has taken to make Starbucks the world’s best-known cafe. If you want to know more about the growth of […]
MicroMarketing Summary
5 min read ⌚ Get Big Results by Thinking and Acting Small The rise of social media platforms provided the people with a variety of new marketing possibilities. If you are looking to expand your business – grab this opportunity! In our short summary, we’ll discuss the basics of marketing, including the birth of new methods by […]
Free Gift Inside!! Summary
5 min read ⌚ Forget the Customer. Develop Marketease The customer-centric organizations have a challenging task ahead of them. Many organizations are forced to reshape the way of doing business by teasing the customers and hoping that they will come to them. Now, we take a look at how easy or difficult this can be. Who […]
