10 min read ⌚ MicroSummary: Michael Porter is one of the gurus of contemporary management. In his book Competitive Advantage, he transformed theory and practice of business strategy teachings around the world. The book is brilliant and incredibly simple, so reading is a must. In it, Porter analyzes the complexity of the new competitive landscape in […]
Category: Sales
The Success Principles Summary
8 min read ⌚ MicroSummary: In “The Success Principles,” Jack Canfield leads his readers from the place they are to the place they want to be in 60+ few-pages-long lessons, categorized in six larger chapters, each of them dealing with different aspects of success, ranging from the fundamentals of success, to money and success in the […]
How Google Works Summary
14 min read ⌚ MicroSummary: How Google works. How many times did you search this phrase on the internet? Now, you have to stop doing this. And that’s because Eric Schmidt and Jonathan Rosenberg are completely answering your question through their book… How Google works. LEADERSHIP PATTERN / HOW GOOGLE WORKS Combining passion and contribution: the path to […]
United Breaks Guitars Summary
5 min read ⌚ The Power of One Voice in the Age of Social Media By now, you are surely aware that “United Breaks Guitars.” And that’s all because of one man, songwriter Dave Carroll. The full story ahead. Who Should Read “United Breaks Guitars”? And Why? In case you don’t know, “United Breaks Guitars” is […]
The Lost Art of Closing Summary
5 min read ⌚ Winning the Ten Commitments That Drive Sales It’s said that a great product sells itself, and finding the right channels comes naturally. Marketing efforts only add to the overall quality and provide the users with an amazing experience. We try to present the key findings in a way that you’ll understand what […]
Woo, Wow, and Win Summary
6 min read ⌚ Service Design, Strategy, and the Art of Customer Delight Everybody wants to please the customer nowadays. The point is – to delight him! Thomas A. Stewart and Patricia O’Connell give the full details in “Woo, Wow, and Win.” Who Should Read “Woo, Wow, and Win”? And Why? By its own profession, “Woo, […]
Talk like TED Summary
6 min read ⌚ “Ideas are the currency of the twenty-first century”. And I came to think about so many people that have great ideas but for some reason don’t get the chance to present them to the general public. Or worse – if they do, they fail to convince. You’re still alive. That means your […]
Top of Mind Summary – John Hall
6 min read ⌚ Use Content to Unleash Your Influence and Engage Those Who Matter to You Have some of your customers ever said to you: “I was just thinking of you”? John Hall says that it’s vital. Because being and staying “Top of Mind” with your customers is a prerequisite if you want to succeed in […]
Scientific Advertising Summary
7 min read ⌚ Advertising isn’t an art. It’s science. And Claude C. Hopkins set the foundations of “Scientific Advertising“ a century ago. Ignore him at your peril. Who Should Read “Scientific Advertising”? And Why? We have a great way to answer this question. It’s a claim by none other than David Ogilvy, the father of advertising: […]
Managing Conflict Summary
6 min read ⌚ A Practical Guide to Resolution in the Workplace Managing employees is a difficult job. And sometimes even having a justified reason to dismiss an employee may not be enough since it’s still unfair if you don’t use the correct procedures. The best way to avoid all that – preventive mediation. David Liddle […]
