Category: Sales
Endless Referrals Summary
5 min read ⌚ Network Your Everyday Contacts Into Sales You have heard about the importance of networking. You may have even handed out a few business cards thinking you were doing it. However, that is not how networking goes. Read our summary of “Endless Referrals” and learn the right way to network, as well as […]
Persuasion Summary
5 min read ⌚ The Art of Getting What You Want There is no way to get everything you want. Or is there one? Today, we are answering this question, so read on. Who Should Read “Persuasion”? And Why? You have heard and read many things on the topic of persuasion, mainly thought by business experts, […]
Confessions Of An Advertising Man Summary
5 min read ⌚ Advice and techniques for building advertising empires from the era of Mad Men What stops you from reaching the sky? If your ad didn’t work, you might need a change of plan and pace. In this book summary, we briefly outline the key aspects of the ad-creation process. Who Should Read “Confessions […]
Maximum Influence Summary
5 min read ⌚ The 12 Universal Laws of Power Persuasion What if we told you that all your dreams could come true? And you do not need magic for that to happen – what you need is complete control of the power of persuasion. In our summary of “Maximum Influence” by Kurt W. Mortensen, […]
The Ultimate Sales Machine Summary
6 min read ⌚ MicroSummary: “The Ultimate Sales Machine” by the late great sales and marketing guru Chet Holmes is based around a simple premise: that mastery isn’t about doing 4,000 things, but about doing 12 things 4,000 times. And these 12 things – ranging from time management techniques to aggressive marketing strategies – are […]
Twitter Power Summary
5 min read ⌚ How to Dominate Your Market One Tweet at a Time How to add 140-character pops of Twitter power to your social networking efforts for your business and your brand. Who Should Read “Twitter Power”? and Why? Social media is not just a time-waster. Instead, there are real possibilities in the social media […]
Unleashing The Ideavirus Summary
5 min read ⌚ Stop Marketing AT People! Turn your ideas into epidemics by helping your customers do the marketing for you. Think of your idea like a virus. It is contagious. It can affect people. How? Read on to find out. Who Should Read “Unleashing The Ideavirus”? and Why? Ideas can change the world. If […]
Selling the Invisible Summary
4 min read ⌚ A Field Guide to Modern Marketing Do we have palls in this business world? The business community doesn’t feel sorry for the participants. In this book summary, we explain how it all started, and where is this going. Who Should Read “Selling the Invisible”? And Why? Taking into consideration the intense competition […]
The Challenger Sale DEFINITIVE Summary
14 min read ⌚ Taking Control of the Customer Conversation If you’re in the business world long enough, you’re probably aware that the fundamental rule of sales success is simple: the customer is always right. Consequently, the job of a salesperson is fairly simple as well: he or she needs to build a good relationship […]
