5 min read ⌚ The Management of Power Positioning and Really Great Advertising At the end of the day, the relationship you nurture with your customers defines your brand — It’s a two-way street. We summarize the traits a successful marketer needs to possess, to impose its brand on the targeted audience. Who Should Read “Creating […]
Full Frontal PR Summary
5 min read ⌚ Getting People Talking about You, Your Business, or Your Product It’s never easy to achieve full public relations “climax”— to make the audience engage in a conversation about your products or services. We summarize the essential features that will boost your business and company. Who Should Read “Full Frontal PR”? And Why? […]
Manage Your Mind Summary
5 min read ⌚ The Mental Fitness Guide This book clarifies that mental health is a not so different than physical health. The connection between these two is evident, but you need to work hard in order to improve both of them. Who Should Read “Manage Your Mind”? And Why? Self-criticism, obsessive thinking habits, and miserable […]
Peak Summary – Chip Conley
5 min read ⌚ MicroSummary: The subtitle of “Peak” is a summary in itself: “How Great Companies Get Their Mojo from Maslow”. Part-memoir, part-theory, the book explores how Chip Conley created boutique hotels giant from Joie de Vivre Hospitality by basing his business philosophy on Abraham Maslow’s hierarchy of needs. How Great Companies Get Their […]
The Nonprofit Membership Toolkit Summary
4 min read ⌚ Members reflect the strength of your customer base, making them a priority wouldn’t be such a bad idea. There are not many practical ways to build your membership, either fun or for profit. Who Should Read “The Nonprofit Membership Toolkit”? And Why? Funding is perhaps the most challenging process but still manageable […]
The Cigarette Century Summary
5 min read ⌚ The Rise, Fall, and Deadly Persistence of the Product That Defined America Tobacco’s road: how cigarettes have influenced the everyday life, affected the social development, economics, culture and most importantly the health of the American people. Who Should Read “The Cigarette Century”? And Why? “The Cigarette Century” is a fascinating, unusual book […]
The Brand You 50 Summary
5 min read ⌚ Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion! Not many books share the versatility of “The Brand You 50”. This masterpiece offers Fifty Unique Ways or methods to transform your self-destructive Mindset. The transition from an “Employee” Into A Brand is a difficult […]
Social Intelligence Summary
Inside the Mind of the Shopper Summary
5 min read ⌚ The Science of Retailing Companies invest millions of dollars for marketing purposes, to try and get their IBP into the store. What really takes place behind the scenes? Who Should Read “Inside the Mind of the Shopper”? And Why? When you get to this stage, a new path reveals itself – called […]
The Power of Now
24 min read ⌚
