5 min read ⌚ Winning the Ten Commitments That Drive Sales It’s said that a great product sells itself, and finding the right channels comes naturally. Marketing efforts only add to the overall quality and provide the users with an amazing experience. We try to present the key findings in a way that you’ll understand what […]
Is the American Dream Alive or Dead? It Depends on Where You Look Summary
5 min read ⌚ In “Guns, Germs, and Steel,” Jared Diamond first championed the notion that geography has had a profound influence on the distribution of human wealth. Now, in the appropriately titled report “Is the American Dream Alive or Dead,” the Economic Innovation Group demonstrates that the American reality of today can be described along the […]
Woo, Wow, and Win Summary
6 min read ⌚ Service Design, Strategy, and the Art of Customer Delight Everybody wants to please the customer nowadays. The point is – to delight him! Thomas A. Stewart and Patricia O’Connell give the full details in “Woo, Wow, and Win.” Who Should Read “Woo, Wow, and Win”? And Why? By its own profession, “Woo, […]
Mapping Innovation Summary – Greg Sattel
6 min read ⌚ A Playbook for Navigating a Disruptive Age With the digital revolution, a new era of innovation begun, brutally and succinctly summed up in the dictum “innovate or die.” In “Mapping Innovation,” Greg Satell provides a lifeline for the companies on their deathbeds or in the maternity ward, by systematizing “the strategies of […]
Lose the Resume, Land the Job Summary
6 min read ⌚ Almost Everyone Gets It Wrong. This Is How You Can Get It Right. Experiencing problems while looking for a job? Even more when trying to find the job? Gary Burnison says: “Lose the Résumé, Land the Job.” Who Should Read “Lose the Resume, Land the Job”? And Why? The way you know […]
The Cambridge Analytica Files Summary
6 min read ⌚ ‘I Made Steve Bannon’s Psychological Warfare Tool’: Meet the Data War Whistleblower Since about two months ago, Cambridge Analytica Ltd. Is a “was.” Specifically, on May 1, 2018, the now notorious consulting firm and its parent company (SCL Group) filed for insolvency and announced publicly that they are closing their operations. We […]
The Four Lenses of Innovation Summary
6 min read ⌚ A Power Tool for Creative Thinking Want to become an innovator? The trick is to look at the world a bit differently. And Rowan Gibson says that all you need to do that are “The Four Lenses of Innovation.” Who Should Read “The Four Lenses of Innovation”? And Why? There’s an innovator […]
Make Mentoring Work Summary
5 min read ⌚ The very core of creating value for your community revolves around the idea of having someone to teach you and gear you up for the unavoidable clash. Each organization requires a person with expertise to handle the toughest challenges! In this book summary, we turn our heads towards finding the secret recipe […]
Barking Up the Wrong Tree Summary
5 min read ⌚ The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong Achieving success is both much more complex and simpler thing than people say it is. At least that’s what Eric Barker believes. And he has a book-length apology of his belief: “Barking Up the Wrong Tree.” Who Should Read […]
Why Motivating People Doesn’t Work… and What Does Summary
6 min read ⌚ The New Science of Leading, Energizing, and Engaging The good old carrot-and-stick method doesn’t work anymore? Well, times have changed! And there’s a new science of leading, energizing, and engaging! Time to find out “Why Motivating People Doesn’t Work… and What Does.” Who Should Read “Why Motivating People Doesn’t Work… and What […]
