12min
logo 12min

Start growing!

Boost your life and career with the best book summaries.

Start growing!

Boost your life and career with the best book summaries.

logo 12min

Big Winners and Big Losers Summary

4 min read ⌚ 

Big Winners and Big Losers SummaryThe 4 Secrets of Long-Term Business Success and Failure

Is your company a market loafer or a market leader? Which qualities define the two?

In the following summary of “Big Winners and Big Losers,” we list those qualities that determine your destiny.

Scroll down to find out how to stay in the sweet spot and move from the sour spot of your chosen market.

Who Should Read “Big Winners and Big Losers”? and Why?

“Big Winners and Big Losers” is so clearly written, that you may get the impression that you can quickly identify its ideas and put them into practice.

However, that is not the case.

Alfred A. Marcus identifies the four qualities that big winner companies have, and big loser companies lack, which determine their fate. He uses charts, numbers, and narratives to paint a picture of his theory which is bound to lead you to do business the right way.

We recommend this book for every businessperson there, since the core principles that “Big Winners and Big Losers” offers is applicable in any industry and market.

About Alfred A. Marcus

Alfred A. MarcusAlfred A. Marcus is an author, co-editor, and Professor of Strategic Management and Technology leadership at the University of Minnesota and the Technological Leadership Institute.

“Big Winners and Big Losers Summary”

Winning companies share the same four fundamental qualities.

First, they occupy a sweet spot in the market. Second, they possess agility. Third, they are disciplined. And lastly, they are highly focused.

Occupying the top slot of the market means offering products of value which are hardly replaceable.

Of course, this is not an easy thing to accomplish.

You have to create a perfect package consisted of low prices and a unique product. Also, you need to know and defend your niche, since once you find it, competitors will follow.

Scroll to Top