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Tag: Bernadette Jiwa

The Fortune Cookie Principle Summary

The Fortune Cookie Principle Summary

15 min read ⌚ Quick Summary: “The Fortune Cookie Principle” demonstrates, through a plethora of examples, that, in the business world of today, much more important than how good you are is how well you tell your story—and then offers a framework consisting of twenty keys to help you begin telling your brand’s story from the […]

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