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The Four Steps to the Epiphany PDF Summary

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The Four Steps to the Epiphany PDFMicroSummary: Professor Steve Blank has helped found more than 10,000 new businesses through his ability to systematize the creation of startups. The whole lean startup movement has its origins in Steve Blank’s Stanford classes. This knowledge is synthesized in The Four Steps to the Epiphany, and he has made the book one of the most influential guides to entrepreneurship.

The Book that Launched the Lean Start-Up Revolution

For Blank, a startup is completely different from an established company. While the established company runs a business model, the challenge of a startup is to find this business model to run.

In this book, Blank helps entrepreneurs discover their problems before they have big costs.

Quick iterations, customer feedback and testing ideas early. These are some of the things you will learn here.

This book is essential for anyone who is going to start something new. Have a good time!

“The Four Steps to the Epiphany PDF Summary”

A Startup Is Not a Miniature Of a Great Company

Traditional knowledge tells us that companies are similar and that best management practices should be adopted by all companies.

However, when you are starting a new business, a startup, the same rules of the corporate world do not apply.

Unlike large companies, startups need to find their customers and prove that their vision is workable. If they fail to achieve this goal, they die.

Although most people believe that startups are only small versions of large companies, this understanding ends up hurting the entrepreneur, and many mistakes are made by believing in popular wisdom.

Big companies have great resources and can launch new products into mass markets, while startups are not able to go down this road.

A startup can not afford to use the processes of launching new products from large companies, after all, large companies already have a large customer base and know their competitors well.

So to create new products they use a different process: first they design the product and then find customers to buy it.

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