4 min read ⌚ Esteemed psychologist Mihaly Csikszentmihalyi brings together decades of research to lead us on our path to happiness. Read on to find out why Flow – The Psychology of Optimal Experience is one of Bill Clinton’s favorite books. Emir ZecovicEmir is the Head of Marketing at 12min. In his spare time, he loves to meditate and […]
9 min read ⌚ In “Outliers”, Malcolm Gladwell answers to some of the questions that arise when one thinks of successful people: Can the year when you were born to influence your success in life? If you have an IQ of 130, do you have the same chance of winning a Noble prize as one with […]
5 min read ⌚ Have you ever heard the sound of silence? It’s hard to, in this extremely individualist world. The breathing of a forest or the quiet rehearsal of an artist preparing for an audition tend to get lost in the modern hubbub of phones, TVs, and computers. Emir ZecovicEmir is the Head of Marketing at […]
6 min read ⌚ Do you want to find out which are the most effective techniques that create compliance? Or what are the factors that makes a person say yes to another person? What stands behind the persuasion mechanism? Which are its triggers? Jump from curiosity to knowledge and start reading Influence: The Psychology of Persuasion by Robert Cialdini. We’ve pulled […]
4 min read ⌚ On Missing Socks, Pickup Lines, and Other Existential Puzzles When you look in the mirror every morning, how do you feel about yourself? Do you hate yourself? Do you respect yourself enough? Protection or self-destruction? Respect? Shame? Who Should Read “Irrationally Yours”? And Why? This may be just a moment of […]
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