12min
logo 12min

Start growing!

Boost your life and career with the best book summaries.

Start growing!

Boost your life and career with the best book summaries.

logo 12min

Mapping Innovation PDF Summary – Greg Sattel

6 min read ⌚ 

Mapping Innovation PDFA Playbook for Navigating a Disruptive Age

With the digital revolution, a new era of innovation begun, brutally and succinctly summed up in the dictum “innovate or die.”

In “Mapping Innovation,” Greg Satell provides a lifeline for the companies on their deathbeds or in the maternity ward, by systematizing “the strategies of the world’s most inventive startups, corporations, and scientific institutions.”

Your only job: to apply them.

Who Should Read “Mapping Innovation”? And Why?

“Mapping Innovation” is not especially innovative in its first part – where it counters innovation “Eureka” fairytales with stories of collaboration and combination – but it is satisfactorily novel in Parts 2 and 3, where it offers a powerful framework for mapping innovation space and introduces you to the challenges of innovating in the digital age.

Read the first part if you are interested in the history of innovation and memorable anecdotes; read the latter two for their applicability and practical value.

Greg SatellAbout Greg Satell

Greg Satell is a bestselling author and innovation advisor.

After spending a decade and a half building and managing business in Eastern Europe (Poland, Ukraine, Russia, and Turkey), he got a job as SVP at Moxie Interactive, a division of Publicis Groupe.

He is currently a regular contributor to “Inc” and “Harvard Business Review.”

“Mapping Innovation” is his first and, so far, only book.

“Mapping Innovation PDF Summary”

On December 9, 1968, something miraculous happened at the Association for Computing Machinery / Institute of Electrical and Electronics Engineers (ACM/IEEE) in San Francisco.

About thirty years later – when, retroactively, many could see the revolutionary significance of the event – Steven Levy (in his book about the life and times of the Macintosh, “Insanely Great”) would dub the happening “the mother of all demos.”

So, what was it?

Some Dr. Strangelove-inspired Doomsday weapon capable of trouncing the Soviets in a second? A Vietnam-related report which resulted in the Vietnamization program? The key insight which helped NASA go from Apollo 8 (about to be launched) to Apollo 11 in half a year?

Scroll to Top