13 min read ⌚ MicroSummary: Have you ever wondered if there are fundamental marketing principles that can be followed by anyone that allows them to create winning companies? Two of the world’s most renowned marketing consultants and authors came together to try to outline them and turned it into a book that is a masterpiece for all […]
5 min read ⌚ Lessons Learned the Hard Way Jack Trout enforces the fishing technique. In order to catch a big fish, you need a good bait, and he knows how to intrigue customers. Who Should Read “Big Brands Big Trouble”? And Why? “Big Brands Big Trouble” comes highly recommended to those individuals, who want to […]
11 min read ⌚ If you’re living in the 21st century, you are probably already aware of the fact that marketing is not merely an academic discipline, but also a part of everyone’s life. The world is so profoundly polluted with information and media campaigns, that there’s no way your product will ever reach your target […]
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