3 min read ⌚ 

A Little Story About a Powerful Business Idea

“The Go-Giver” offers five principles for success while becoming a better person at the same time.

About Bob Burg and John David Mann

Bob Burg is an author and a board member of Furry Friends.

John David Mann is an award-winning, New York Times bestselling author, a composer and a cellist.

“The Go-Giver Summary”

How do you become a business success?

Many people argue that the only way to make it on the market is to be ruthless and selfish.

However, authors Bob Burg and John David Mann do not agree.

According to them, your business can only succeed if you pinpoint the needs of others, and you find ways to satisfy those needs.

In other words, being a go-getter will not take you far. But being a go-giver will.

Go-getters think only of what they could have for themselves, while go-givers always think about what they can offer to others.

The go-giver mentality is fueled by the pleasure of giving. You may worry that people will take advantage of you.

And many of them eventually will.

But so what?

There will be many more who will be ready to lend a helping hand if you approach them in a go-giver way.

There are five rules you should follow to become a go-giver.

First, you need to create a pleasant and unforgettable customer experience. You do not do this by creating a fantastic product. Yes, the product is significant, but it mostly depends on what kind of business you are into.

Instead of going this way, learn the law of value, and try to give your customers warm and positive feelings that they will never forget.

Then comes the law of compensation. This law states that the number of people who are influenced by your company determine your success.

But, sometimes you will also need to gain the support of people before you have done any business with them.

To do this, you will have to show conviction and persistence yourself.

Next, the law of influence consists of putting someone else’s interests above your own.

This way you will build a positive relationship from the start, and make sure that they are there when you need them, later down the road.

Furthermore, the law of authenticity teaches you how you should treat your customers.

In other words, people should be human beings to you and not potential customers.

Whenever you find yourself in interaction with others, be yourself.

Finally, the law of receptivity states that every time you are a giver, you can expect something in return.

So, remember, whatever you do, you will be the most successful if you think about the value you can provide to others.

Key Lessons from “The Go-Giver PDF”

1.      The Five Laws of Stratospheric Success
2.      The Go-Giver Mentality
3.      For a Moment, Forget About the Money

The Five Laws of Stratospheric Success

• • Value

• • Compensation

• • Influence

• • Authenticity

• Receptivity

The Go-Giver Mentality

No matter the industry you are working in, you will be the most successful if you learn to serve others and always think of the value you can provide for them.

For a Moment, Forget About the Money

Stop complaining about how much money you are making. Do not foster negativity in your life. Change these thoughts with positive experiences such as developing new skills, interacting with successful people, or personal growth.

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“The Go-Giver Quotes”

The most valuable gift you have to offer is yourself. Click To TweetThe key to effective giving is to stay open to receiving. Click To Tweet

Emir Zecovic

Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.