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Emotional Value PDF Summary

5 min read ⌚ 

Emotional Value PDFCreating Strong Bonds with Your Customers

Well, every company will face imminent disaster if the managers cannot devise a strategy that can keep expanding the loyal base of clients!

In this technically advanced and competitive market, that’s harder than you can imagine.

This book examines some fundamental principles that you should keep in mind, to overshadow your competitors.

Who Should Read “Emotional Value”? And Why?

Every person prefers being in charge of a business that appeals to its nature. Quite often we found ourselves in the midst of confusion, where the company stagnates and is unable to flourish – financially speaking.

Emotional Value” is particularly useful for managers and leaders whose incentives and intentions motivate others to take action.

About Janelle Barlow

Janelle BarlowJanelle Barlow is a celebrated writer, and the author of a best-selling book named A Complaint is a Gift.

She is a partner in a consultancy company whose clients are Hewlett-Packard, Avon, and many others brands.

“Emotional Value PDF Summary”

The digital era is filled with revolutionized ideas and CRM systems that try to bring the company’s service closer to consumers’ hearts. That’s right – HEARTS, not needs. Emotions represent the most critical asset in running a business that generates a change in leaders’ behavior.  

An honest review or feedback can put your company on the map. Then again, the feelings your products or offerings arouse is the difference between success and failure. One negative reaction can hamper the production or delivery of goods.

By now you are starting to get the big picture and absorb the pivotal role emotions have in determining the quality of service an organization has to offer.

Pursuing product satisfaction is not enough for gaining momentum, and you need a little bit more than just a friendly response.

As soon as you begin to put emotions up front, your business will show signs of improvement and motivation. Customers need to be emotionally fulfilled by your goods, and that’s the only way you are ever going to build a loyal base of consumers, in an overly competitive marketplace.

How about paying more attention to customer preferences? Are your products build for specific users or masses? Big brands realize that it’s hard for making the customers accommodate to the new realities, and they accelerate their profits by doing the hard work for them.

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