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The Four Lenses of Innovation PDF Summary

6 min read ⌚ 

The Four Lenses of Innovation PDFA Power Tool for Creative Thinking

Want to become an innovator?

The trick is to look at the world a bit differently.

And Rowan Gibson says that all you need to do that are “The Four Lenses of Innovation.”

Who Should Read “The Four Lenses of Innovation”? And Why?

There’s an innovator inside all of us,” writes Rowan Gibson, adding that “literally everyone on Earth has the potential for creative thinking because it’s an innate human capability.

“The Four Lenses of Innovation” attempts to awake this innate capability and is for everyone who wants to make the world a more advanced or, simply, a better place.

Rowan GibsonAbout Rowan Gibson

Rowan Gibson is a consultant and bestselling author, one of the world’s leading experts on business innovation.

Labeled “Mr. Innovation,” “the Innovation Grandmaster,” and “the W. Edwards Deming of innovation” Gibson has delivered keynote speeches and seminars in over 60 countries and has authored three books translated into over 20 languages.

In addition to “The Four Lenses of Innovation,” these are “Rethinking the Future” and “Innovation to the Core.”

Gibson is also the co-founder of http://innovationexcellence.com/, one of the world’s most popular innovation websites.

“The Four Lenses of Innovation PDF Summary”

Most ancient cultures had no discernible concept of genius whatsoever.

In fact, that’s why we don’t know the name of the author of, say, “The Epic of Gilgamesh,” the very first work of literature in history.

It’s not that it was difficult to put the name of the poet above the first line of the work!

However, according to the Sumerians and many other cultures throughout history, this would have been all but a blasphemy.

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