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Managing IT as a Business Summary

5 min read ⌚ 


Managing IT as a Business Summary

A Survival Guide for CEOs

Managing IT is a demanding process even for the most experienced ones.

We sum up the main discoveries in “Managing IT as a Business” and present a comprehensive summary that you can use in your daily endeavors.

Who Should Read “Managing IT as a business”? And Why?

We prescribe this one-of-a-kind guidebook to leaders, managers, economists, and students who march to become successful, and influential on the market. Written in an easily-digestible manner, “Managing IT as a Business”  deservedly obtains the primacy – the book of tomorrow. Filled with investment tips, budget organization, strategies, you will not be wasting your time.

About Mark D. Lutchen

Mark D. Lutchen currently heads the company’s Business Risk Management Initiative, and he is also the former global Chief Information Office (CIO) of Price Waterhouse Coopers.

“Managing IT as a Business Summary”

In 2003, the world was stunned by a statement that was inconvenient up to that point. In the eyes of the companies, IT was considered a major tool for gaining an advantage in the market and was used to aid the corporations in a time of crisis. The Harvard Business Review published a mind-blowing article which revealed the bitter truth that IT became an ordinary thing. The transition from a valuable asset to basic necessity created the phrase – “IT doesn’t matter.”

The thing that shocked the world:

The article’s author implied that IT is no longer a primary resource for generating value, it is more like a commodity, that almost the entire business community had it. In fact, going from No one to No (?), was a tough time for the conventional minds, who thought that nothing could overshadow IT. With no room to spare, a new methodology was born and conveyed with the transparency of a single article. Despite the efforts to put IT in the driver’s seat, everyone realized that it was not going to happen.

Here’s what you should consider:

Maybe we have underestimated the power of creativity, and traditional marketing techniques to gain a competitive edge. Strategically, it was no longer possible to rely on IT capabilities, and thus the market was preparing itself for another turn of events.

In fact, companies which failed to predict the pros and cons of IT survived this crash. “IT doesn’t matter” brought the market to its knees, and the fluctuations resulted in huge upside potential, but with very low exploitations of the IT resources. As much as we want to turn a blind eye, IT has lost its grip over the firms’ success and was forced to take a casual stance, just like everything else, only because it wasn’t perceived as a Business!

Nowadays, the IT costs exceed the benefits of many corporations. It is a commodity used with other resources as one unit which is a strategy leading to financial catastrophe. Indeed, IT is self-sufficient, but we lack the expertise to identify this need. Benefits emerging from it are now interpreted as nothing spectacular. However, the results display a different reality. Generally speaking, businesses require more than a simple management of resources, the real deal happens behind closed doors.

Don’t hesitate to enhance professionally, advance your business agenda and conquer the market.

The author Mark D. Lutchen introduces managers, leaders, owners, CEOs, and CIOs, why IT is not the same asset as it once were – years ago. It is an integral part of any business, and probably more. Mark imposes a new perspective to help the business community, to become more competitive and not lay so much money on IT, but rather exploit it fully.

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