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The Culture Map PDF Summary

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The Culture Map PDFBreaking Through the Invisible Boundaries of Global Business: How People Think, Lead, and Get Things Done

Some time ago, business went global.

Culture, however, didn’t.

Erin Meyer’ “The Culture Map” is your guide to effortlessly transcend the cultural barriers and acquire the much-needed skills to “decode cultures foreign to your own.”

Who Should Read “The Culture Map”? And Why?

It’s only common knowledge that cultures significantly differ from each other and what’s complimentary or conventional in one may be rude and eccentric in another.

If you are a business executive, failing to address this issue may cost you deals worth millions of dollars.

However, even though “The Culture Map” is explicitly written for leaders of international teams who want to rise above cultural clashes in the workplace, Erin Meyer’s exceptional book may help anyone who wants to improve his or her communications skills as well.

Erin MeyerAbout Erin Meyer

Erin Meyer is a Minnesota-born American author and a professor of Cross-Cultural Management at INSEAD in Paris, where she currently lives with her husband and two sons.

She developed her interest in cultural differences while volunteering for Peace Corps in Botswana. Before moving to Paris, Meyer also worked at McKesson, HBOC, and Aperian Global.

In 2013 “Business Inc.” selected her as one of the ten best business school professors worldwide. “The Culture Map” – her only book so far – was published the following year and was met with wide critical acclaim.

In 2017, Meyer was selected as one of the most influential thinkers worldwide by both “Thinkers50” and “HR Magazine.”

“The Culture Map PDF Summary”

At the heart of Erin Meyer’s exceptional book, “The Culture Map,” is an “eight-scale model” which should help managers and leaders of culturally diverse teams improve their effectiveness by offering them a platform to analyze the positioning of one culture relative to another and, thus, correctly decode the meaning of some actions and gestures.

The eight scales in question – and the two extremes between which Erin Meyer scatters many of the world’s countries – are the following:

  • Communicating: low-context vs. high-context
    Evaluating: direct negative feedback vs. indirect negative feedback
    Persuading: principles-first vs. applications-first
    Leading: egalitarian vs. hierarchical
    Deciding: consensual vs. top-down
    Trusting: task-based vs. relationship-based
    Disagreeing: confrontational vs. avoids confrontation
    Scheduling: linear-time vs. flexible-time

Meyer dedicates a chapter to each of these eight areas.

And so should we a key lesson – each one borrowing the title of the relevant chapter!

Key Lessons from “The Culture Map”

1.Listening to the Air: Communicating Across Cultures
2. The Many Faces of Polite: Evaluating Performance and Providing Negative Feedback
3. Why Versus How: The Art of Persuasion in a Multicultural World
4. How Much Respect Do You Want? Leadership, Hierarchy, and Power
5. Big D or Little d: Who Decides, and How?
6. The Head or the Heart: Two Types of Trust and How They Grow
7. The Needle, Not the Knife: Disagreeing Productively
8. How Late Is Late? Scheduling and Cross-Cultural Perceptions of Time

Listening to the Air: Communicating Across Cultures

Communication is a complex thing.

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