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Persuasion Summary

5 min read ⌚ 

Persuasion SummaryThe Art of Getting What You Want

There is no way to get everything you want.

Or is there one?

Today, we are answering this question, so read on.

Who Should Read “Persuasion”? And Why?

You have heard and read many things on the topic of persuasion, mainly thought by business experts, but Dave Lakhani comes from a different place.

His mother and himself were part of a strict religious cult, which he left when he was 16. This experience made him research persuasion since he wanted to understand the techniques that lured and kept his mother in the cult.

We recommend “Persuasion” to everyone who wants not only to find out what persuasion is but also wants to learn the right ways of using it. If you are in sales, you will particularly enjoy this book.

About Dave Lakhani

Dave LakhaniDave Lakhani is the president of Bold Approach, Inc., a business acceleration consultancy. He is a popular speaker on persuasion, influence, sales, and marketing. He wrote A Fighting Chance.

“Persuasion Summary”

Persuasion is used all the time, in all situations. It is a technique people developed to survive.

In an ideal scenario, persuasion will result in a good outcome for all parties.

Be careful not to confuse it with manipulation, since real persuasion does not use deceptive techniques. Manipulators are selfish, and all of their actions are fueled by their self-interest. Persuaders, on the other hand, have another goal – creating a beneficial situation for all involved parties.

What are the attributes that skilled persuaders have in common?

Studies show that appearance, voice, and demeanor have a massive impact on how people perceive others.

Good persuaders must look good: dress well, be in excellent physical shape, have good manners. Voice and tone have a significant impact as well. Good persuaders skillfully use pauses, intonation, volumes, body language, eye contact, and clean “um”-less talk.

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