4 min read ⌚ 

Data is everything. No, this is not a fancy quote but a bold statement.

Data allows you to understand the buyers’ or clients’ tendencies and the posts they engage more in your social media.

When and how will they leave your website? What color will be more suitable for your product packaging?

But what can businesses do if they need data science in store to help them make sense and analyze everything? They can look at “Big Data and Business Analytics” by Jay Liebowitz.

‘Big Data and Business Analytics’ has everything you need to learn to navigate trends and challenges, make sense of predictive analytics, get inspired by real-world examples, and draw meaningful conclusions from data.

Data is shaping the world, and Liebowitz is an expert in the field, so do not hesitate to read his book to become an expert. His extensive biography only proves it.

About the Author

Dr. Jay Liebowitz is renowned in business management, technology, and knowledge management.

He is currently working as the Orkand Endowed Chair of Management and Technology at the Graduate School of the University of Maryland University College.

Previously, Liebowitz was a professor at the Carey Business School of Johns Hopkins University, where he made integral contributions to developing the graduate certificate in competitive intelligence and served as the Capstone director for the MS-Information and Telecommunications Systems for Business Program.

He worked on over 30 capstone projects with various organizations across industry, government, and the non-profit sectors in this role.

Dr. Liebowitz has also been recognized as one of the world’s top 10 knowledge management researchers and practitioners.

He was ranked second worldwide in knowledge management strategy by the Journal of Knowledge Management in 2010.

This is further elaborated in his work as the first knowledge management officer at NASA’s Goddard Space Flight Center, where he helped form the organization’s knowledge management effort.

Before coming to NASA, Dr. Liebowitz was the Robert W. Deutsch Distinguished Professor of Information Systems at the University of Maryland–Baltimore County and a full professor of management science at George Washington University.

He also served as the first chair of the Department of AI at the U.S. Army War College, where his pathbreaking efforts included creating the strategies and curriculum for an emerging new field of education and policy in AI.

Book Summary

This book begins with the introduction of big data and what it is, together with the main characteristics—volume, velocity, variety, integrity, and value. 

Liebowitz highlights the increasing popularity of big data in different kinds of industries and the way such data is used to push businesses forward. 

Even if you do not base your business on data, you can use social media analytics report to draw insights.

The big data technologies section of the book speaks on the technologies and frameworks awaiting safekeeping and management for large data volumes, like Hadoop and the NoSQL databases. 

These technologies are great for managing big chunks of unstructured data, typical for e-commerce, and can be used in warehouse management systems. It delves further into big data processing techniques within batch and stream processing methods.

The author then covers business analytics, starting right from the basics, which include descriptive, predictive, and prescriptive analytics. 

The book gives a fair share of tools and techniques for business analytics in terms of detailing data mining, machine learning, and advanced statistical methods with a keen eye on big data applications.

The book includes numerous case studies in various industries where big data and analytics are used to address some particular business problems. 

The book also spans applications in critical areas such as cybersecurity, marketing, emergency management, health, finance, and transportation, garnering sector-specific insights into practical benefit realization in big data. 

You can further implement those practices in your company and use training videos crafted by training video production to help your workers navigate big data and analytics.

Liebowitz mentions that big data has strategic implications and argues for its support in rendering decision-making for businesses not based on intuition but on fact. 

The publication further delves into current implementation challenges regarding data privacy and security, besides giving possible solutions.

It includes looking at emerging technologies and trends within the firm, such as the Internet of Things, augmented reality, and artificial intelligence. 

The given paper provides insight into the future of big data and business analytics, explicitly hinting at what could arise or be innovated shortly.

Throughout the book, Liebowitz includes insights from practitioners, featuring contributions from VPs of Big Data, Insights & Analytics, and other experts from Fortune 100 companies, government agencies, universities, and non-profit organizations. 

These contributions share best practices and lessons learned, offering valuable advice for those looking to implement or improve their big data initiatives.

The book ends with the long journey from being data-rich to insight-rich; therefore, the huge volume of data becomes actionable insights and drives business success. 

It reaffirms the high value of big data and business analytics for deriving competitive advantage and more intelligent decision-making within organizations.

The business world of the 21st century is changing drastically with the help of technology. Just last year, AI entered the world of every industry, and knowing how to manage them is critical.

Finale Note

‘Big Data and Business Analytics’ by Jay Liebowitz is like keeping your own data scientists in your drawer desk. 

You can turn to it whenever you want to find help and draw ideas about your next big project backed by data. 

So, bravely take on your future business endeavors with it.

Emir Zecovic

Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.