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Irresistible Summary

4 min read ⌚ 

Irresistible SummaryThe Rise of Addictive Technology and the Business of Keeping Us Hooked

Have you ever wondered why are you currently reading this on your PC, laptop, tablet or smartphone? Adam Adler says that the answer to this question is pretty obvious. Technology is simply “Irresistible.”

But, is that good?

About Adam Alter

Adam AlterAdam Alter is an American marketing consultant and author, dedicated to “exploring the roots of our tech addiction.” He is also a teacher at the New York University Stern School of Business. So far he has written one more book in addition to “Irresistible”: “Drunk Tank Pink.”

“Irresistible Summary”

The best way to recommend a good book?

By telling the reader how good that book is considered by authors of some undeniably great books.

In the case of Adam Alter’s “Irresistible” we believe that we can’t skip over at least two recommendations: Adam Grant’s and Malcolm Gladwell’s.

Because, for one thing, you don’t need an introduction for either of them.

For Adam Grant, “Irresistible” is “one of the most mesmerizing and important books [he has] read in quite some time.” Because, in it, “Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.”

Malcolm Gladwell is even more succinct: “’Irresistible’ is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.”

And we can promise you one thing: you won’t look at tech addiction as something innocuous ever again.

Because it’s very real and it’s very scary. Even though you don’t notice it, you spend about three hours every day looking at your phone. Which you peak up about 40 times a day for no reason at all!

So the real question isn’t if smartphones are destroying our generation. It is: how can we stop them?

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