Malcolm Gladwell – A Journey of 100 Steps

Every once in awhile, we all need a special friend to guide us when things get rough.

Fear no more, because where there is a will, there is a way, and Malcolm sure knows the route to peacefulness.

Who is Malcolm Gladwell

Malcolm GladwellMalcolm Gladwell is renowned for his ability to write life-altering books that are accepted by various profiles of people. Although we are not going to expand on his life-journey, there are a few milestones that are worth mentioning.

He was born on September 3rd, 1963 in Fareham. Over the years he managed to reach a status of being one of the best writers in the world.

Known for his psychological perspective, he quickly started to share his practical ideas, which helped millions.

From very young age, Malcolm had no intentions of trying to fit into the community, instead, he developed a single-minded mentality. Such orientation enabled him to perceive the world impartially, and draw conclusions.

Many people are curious – Who ignited that passion for the written word in him? – Well, according to Malcolm’s testimonies, that was his mother. From an early age, he excelled at writing and demonstrated a flair for sharing his ideas on a piece of paper with the rest of the world.

So far, Malcolm wrote five books that really are a powerful force of the highest order against the conservative mindset. Perhaps, the core of his writing, serve as an embodiment of full transformation.

We will briefly summarize the best Malcolm Gladwell books, and further, illustrate their impact with quality examples.

Even though it’s irrelevant, we are big fans of Malcolm Gladwell’s books, not only because of their uniqueness but because they thrive on expanding the understanding of life and spread tolerance.

Indeed, it’s not easy to pick the Top Malcolm Gladwell books, since all of them are widely accepted by the audience. Before we unveil our list, we would like to invite you to consider joining us in our endeavor to provide quick summaries for the world and stimulate innovative ideas.

The visionary starts with a clean sheet of paper, and re-imagines the world.

Best Malcolm Gladwell Books

#1. Blink: The Power of Thinking Without Thinking


According to many, this is the best of Malcolm Gladwell – “Blink: The Power of Thinking Without Thinking” that focuses mostly on the unconscious part of our existence and how different people are affected by it.

Malcolm also examines how certain events and past-experience influence our decision-making and why people are prone to snap judgments.

You can find numerous examples that validate this claim such as the one concerning the psychologist John Gottman’s research; a study that assessed the likelihood of divorce.

When asked – What motivated him (Gladwell) to write this exceptional book? – He replied: My hair. Malcolm Gladwell realized that when he had a long hair, he ran into trouble more often.

This claim was later confirmed when the police issued several tickets delivered to his address for speeding.

Many are still not too convinced, but Malcolm even said that once he was pulled off the waiting line to be detailly examined at the airport by the security, only because he had a long hair.

We have, as human beings, a storytelling problem. We’re a bit too quick to come up with explanations for things we don’t really have an explanation for.

#2. Outliers: The Story of Success


Outliers,” on the other hand, puts more effort into understanding what is driving us forward.

Motivation is critical to reaching new heights and lacking a real source of inspiration can be destructive.

This attitude in correlation with your ability to pursue success defines the chances of living the life of your dreams.

Gladwell questions all those corrupt systems within a country and challenges the officials to provide the citizens with a real explanation, of what’s happening.

Malcolm even states that – he met numerous ambitious and intelligent individuals that don’t worth $70 billion – referring to Bill Gates’s mysterious fortune.

This book gives you an opportunity to take a peek and see with your own eyes that you have been deceived.

Likewise, even success it’s not concerned only with your know-how, but it other external factors can either speed up or suffocate your progress – depending on the game the world is playing.

Perhaps, it’s best if you stick to the usual formula leading to success that is composed of hard work, dedication, talent, and mental capacities.

Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.

#3. David and Goliath: Underdogs, Misfits, and the Art of Battling Giants


Malcolm draws inspiration from the legendary battle that occurred many years ago on the territory of today’s Palestine. Probably, we all have heard the story, but let’s dive more into it, try to clarify the point and why this legend continues to echo through time.

Generally speaking, most of the world perceives this battle story as some motivational boost or inspirational spark that is carved into the mind of many people, while others believe in its trustworthiness.

Regardless of your opinion, the bottom line is that anyone can exceed all expectations and defy the odds. The moral of the story is tightly linked with the human nature, and how our ancestors used to find that inner strength in tough to handle situations.

If your chances of victory in any realm are insignificant and almost impossible, you should recall the “David and Goliath” example and follow this mentality to ultimate achievement.

However, if you are too weak to find that strength, perhaps you can give your best shot, and never regret anything.

At the end of the day, the only thing that counts is – Are you pleased with your efforts, or somewhere deep, beneath all superficial elements, you know that you could have put up a better performance?!

Those three things – autonomy, complexity, and a connection between effort and reward – are, most people will agree, the three qualities that work has to have if it is to be satisfying.

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Best Malcolm Gladwell Books

“Malcolm Gladwell Quotes”

The best example of how impossible it will be for Major League Baseball to crack down on steroids is the fact that baseball and the media are still talking about the problem as steroids. Click To Tweet The fact of being an underdog changes people in ways that we often fail to appreciate. It opens doors and creates opportunities and enlightens and permits things that might otherwise have seemed unthinkable. Click To Tweet We all assume that if you're weak and poor, you're never going to win. In fact, the real world is full of examples where the exact opposite happens, where the weak win and the strong screw up. Click To Tweet Consistency is the most overrated of all human virtues... I'm someone who changes his mind all the time. Click To Tweet Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds. Click To Tweet

Final Notes:

We hope that our short intro of these masterpieces, will ignite you and give you something to think about.

These insights provided for this purpose, merely serve as a reminder that anything in life is possible with the right set of tools and mental strength.

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Best Psychology Books on Human Behavior

 Best Psychology Books on Human BehaviorBest psychology books about human behavior have always been subjected to numerous discussions by various behavioral experts. Nevertheless, the real formula is yet to be discovered. In the struggle of today, we are worried about the “tomorrow,” and nothing comes close to having a great ally in those battles – such as your mind.

When the world is set on massive changes and enhances, and it’s virtually reached a boiling point, the only thing left for us is to discover how to turn these phenomena to our advantage.

Even though it takes time and patience, if you have the necessary tools and the help of a real content master such as GetNugget, you have nothing to worry about finding the right set of psychology books on human behavior.

We pick our favorites books on behavioral changes that will provide universal coverage of this story.

“Best Psychology Books on Human Behavior”

Top Psychology books#1. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Once the world stops, you begin. Such metaphor illustrates the impact of your split-second-decisions that are often biased. Malcolm Gladwell turns his attention to the interaction that shapes our behavior and mindset.

In his book, he places special attention to the mastery of separating the secondary from the primary. In other words, you are forced to act upon your beliefs and judgments, but there’s another way. Whatever comes to light is only a reflection of your behavior.

For instance, first impressions are critical unlike other conversations; where the unconscious mind commands the eye contact and non-verbal communication. Arguably, the ability to improve your decision-making is strongly linked to our mindset.

Malcolm Gladwell argues that improving this aspect is highly possible and affects our lives. With a little bit of training and proper expertise, one can become a better person all around. Blink is filled with great ideas that will encourage each and every one to apply new practices and methods for solving misconceptions.

good books psychology#2. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Probably, one may think that the influencing someone is done to inflict or impose some mindset to another person. However, the power to persuade sometimes comes at a higher cost, with a sense of responsibility that brings a new dynamic and hopefully evokes transformation.

Generally speaking, even “inspiration” is one segment of influencing others, because the verbal interaction is not the only incentive for people to alter their behavior. Although the thinking patterns are related to our cultural background, there is always room for endorsing new methods and theories that are contradictory to our belief system.

Robert B. Cialdini wrote “Pre-Suasion” to lay the groundwork for influencing other individuals, not to offer a guideline that will improve your oratory skills. So, before you warm up for the big day, make sure you got all the essential tools at your disposal.

Planning is pivotal in this regard, and one must take into consideration all the elements that go with it. Once you get the big picture, your ideas and practices will be well-received by the wider audience.

Books on human behavior#3. Outliers: The Story of Success by Malcolm Gladwell

For instance, many people consider talent as the only critical ingredient that one “delicious” success recipe cannot go without. Malcolm on the other hand, opposes this theory and disregards its impact but not to full extent.

If you carefully analyze his ideas and anecdotes, you’ll realize that nothing beats hard work. However, Malcolm doesn’t neglect innate abilities and know-how either and pays extra attention to maximizing the impact. So, good psychology books such as “Outliers” are in the middle and balance these two opposing viewpoints.

Don’t be too hard on yourself, is one of the things you must embrace. Although, adopting a cautious attitude is essential, being flexible and open to anything is critical. This book will explain why successful people are pursuing greater success, and why luck is on their side.

books on human psychology and behaviour#4. Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

First and foremost, the author of “Drive” gives an enormous priority to controlling the human behavior at the workplace. The good, old-fashioned risk/reward system is put into practice because it generates law and order that improves productivity and eliminates laziness.

Many modern companies, still administer the same ideas with specific customization that apply to their practices. Driven by an all-mighty blueprint; the firms are more than ever in need of motivation and determination that matches the company’s vision.

How people react in different environments and circumstances will always remain a mystery. Your job is to find that leadership know-how and convey the same passion to the associates under you. Motivation is sometimes done with the help of public recognition.

Not always a financial reward is pivotal for enhancing productivity. Praising your employees should come naturally to you, Daniel even says that a quick tap on the shoulder can give a huge motivational boost that can later convert into something tangible.

Best Psychology Books#5. The Psychology of Winning: Ten Qualities of a Total Winner” by Dr. Denis Waitley

If at some point you felt down in the dumps, you are a perfect candidate for adjustment and inner-transformation. Many individuals thrive on challenges, others on love, what’s your status? Self-projection is key to higher self-esteem because the world doesn’t feel sorry for you.

If you are down-hearted and spiritless, or if you sense that your inner being is torn up by external influences, you must embrace a radical transformation. Winning is nothing innate; it’s earned. Successful people yearn for wins, and they never settle for second place.

The top psychology books stimulate such growth, which is practically done in a gruesome fight against one’s inner enemy. These forces that are pulling you down must be faced. It’s a pity that you became a slave to your own mind, and now it’s time to regain possession as the undisputed ruler of your kingdom.

Define your goals, set your tempo and enjoy the success that comes afterward.

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Final Notes

To sum up, it’s pretty evident that our behavior merely reflects the emotional situation. If you feel depressed, you must insist on undergoing some dramatic behavioral reforms that will enable you to shift from person-based to open-minded individual.

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The Tipping Point PDF Summary

The Tipping Point PDFHow Little Things Can Make a Big Difference

Some say that significant changes don’t happen abruptly. For example, there are internal mechanisms which regulate if the name of a certain actress will become a popular choice among parents or not.

However, Malcolm Gladwell is more a butterfly-effect kind of a sociologist. In his opinion, disruptions happen all the time and they spread around like viruses. Because, just like avalanches, after they reach a certain tipping point, events suddenly turn into trends.

And there are numerous examples which prove this.

Who Should Read “The Tipping Point”? And Why?

“The Tipping Point” was Gladwell’s 2000 debut and, just like many before us have noted, it was, ironically, the tipping point of his career. Suddenly, the “New York Times” staff writer became a name, and that name soon ended up on the cover of four more bestsellers in the two decades which followed.

So, not knowing Malcolm Gladwell today is not too dissimilar from not knowing, say, who Stephen Hawking is. He is another one of those few scientists whose words both matter and resonate among the general public.

Named one of the best books of the decade, “The Tipping Point” is one of those few scientific works which may act as a shortcut for the general reader to the complicated world of scholarship.

Don’t read it only if you want to be left behind. It’s a book for everybody.

About Malcolm Gladwell

Malcolm GladwellMalcolm Gladwell is an English-born Canadian author. He has worked for “The New York Times” since 1996. In 2000, he published “The Tipping Point” which became an instant success.

The book was followed by four more bestsellers: “Blink” (2005), “Outliers” (2008), “What the Dog Saw: and Other Adventures” (2009), and “David and Goliath” (2013).

In 2016, Gladwell created the podcast “Revisionist History,” currently expected to enter its third season.

“The Tipping Point Summary”

The tipping point is the moment when a snowball turns into an avalanche.

It’s the exact instant when a disease becomes an epidemic when an idea becomes a philosophy. It’s what makes the difference between “oh, this looks nice” and “I got to have it, everyone has it!”

You know when you suddenly start seeing something that you either haven’t noticed before or have noticed it but didn’t realize its importance?

Well, what happened was that that thing moved past its tipping point in the meantime.

You can’t really pinpoint this moment in time, but you can rest assured that it didn’t necessarily happen because of the inherent value of the thing itself.

According to Malcolm Gladwell, epidemics happen because of the opinion of only a few people, not because of objective judgments.

Economists call this the 80/20 principle, and it works in other areas, as well. In our case, it means that only 20 percent of the people will do 80 percent of the job.

In layman’s terms:

Michael Jordan wears Air Jordan Nikes? I got to get me some too, right away.

And these 20 percent of the people belong in one of these three categories: connectors, mavens, or salesman.

Connectors, obviously, are the people with the right connections. They know a lot of people around and function as the social equivalent of a hub in a network. They are the people who can link you with the person you want to get to.

Want an example?

Six Degrees of Kevin Bacon. What, you say?

It’s a game based on the principle “six degrees of separation.” Because Bacon has appeared in so many films, participants believe that you can link any other famous person to him in no more than six steps.

Now, turn that around. If so many people rotate around Kevin Bacon, what he endorses will probably resonate much more than what, let’s say, you advocate.

The world is not fair, right?

Mavens form the second group of epidemic-makers. Just like their name suggests, they are some sort of experts. They know many things about many topics, or almost everything about a single one. And everybody listens to them.

Consequently, mavens start “word-of-mouth epidemics” even if they don’t want to. Because, people believe – or have to know – almost every word they say.

For example, you’ve heard something about string theory, right? And how many physics books have you read, again? Also, do you know that that’s just one of the many concepts to explain the birth of our universe?

You can blame this guy for the popularity of string theory. He never tried to force it upon us. He’s just that good that whatever he says – he educates.

Speaking of forcing things upon us –

Salesmen form the third group. They are the persuaders, those loveable, charismatic people you’ll take at their words even when trying to sell you snake oil.  And they’re so good, that even after disproved, they lose nothing of the influence.

Want an example of all three?

Malcolm Gladwell.

First, a maven whose books are bought by millions, and whose talks are attentively listened to by so many more.

Then, a salesman questioned by many sociologists who, nevertheless, are ignored by the general public.

And, finally, nowadays, a connector who mingles with both scientists, celebrities, and ordinary people.

Key Lessons from “The Tipping Point PDF”

1.      The Tipping Point
2.      The Rule of the Few
3.      The Stickiness Factor

The Tipping Point

“The Tipping Point” harnesses the power of sociology to analyze how trends are born. Its conclusion: that trends rarely depend on the objective value of the thing which trends.

The only thing that needs to happen for something to become an epidemic is that something to pass the tipping point, to reach the critical mass of people using it.

So, in other words, it’s not “the thing” which starts an epidemic, but the few people who endorse it.

The Rule of the Few

And these few are, quite literally, few.

80 percent of a trend is created by merely 20 percent of the participants. They can be celebrities, or scientists, or merely “people who know some people at high places.”

Either way, they belong to one of three groups of individuals. They are either connectors, i.e. people who know the right people, mavens, i.e. people who know the right information, or salesmen, i.e. people who are charismatic enough to influence the right people.

And the wheel goes round and round…

The Stickiness Factor

The stickiness factor is something inexplicable which some things have. No matter what you do, they stick in your mind and stay there. Many commercials have this. But, also, some ideas.

Malcolm Gladwell’s – any one of them – for sure.

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“The Tipping Point” Quotes

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Click To Tweet Emotion is contagious. Click To Tweet There are exceptional people out there who are capable of starting epidemics. All you have to do is find them. Click To Tweet That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first. Click To Tweet There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it. Click To Tweet

Our Critical Review

Malcolm Gladwell is a phenomenon: almost everything he writes turns to gold. “The Tipping Point” was published in 2000 and since then he has authored four more books. All five have become “New York Times” bestsellers.

Even more: his surname has turned into an adjective. “Gladwellism.” True, most of the people who use it, use it in a derogatory manner, but many of them have hardly ever set an eye on a book written by Gladwell.

Don’t be one of those who criticizes an author without having read the books. Even if you’re not interested in sociology, reading “The Tipping Point” will be a refreshing experience for you. You may not like it, but you’ll hardly be able to remain indifferent to it. We didn’t.

And, of course, the skeptics that we are, we started rummaging through Wikipedia for the referenced studies. Don’t be surprised if you end up doing this as well after finishing “The Tipping Point.”

| NEW Extended | The Tipping Point Summary

In December 1996 award-winning journalist Malcolm Gladwell published a column in the Washington Post with the idea behind the Tipping Point which is a point in time when a trend reaches a plateau and spreads at a frightening speed.

The article was a great success and later was expanded into a book, creating a compendium on the subject of how ideas spread.

It analyzes the patterns through which something new spreads and comes to the mass and brings various concepts that can be adopted by you, to help leverage ideas to the general public.

For Gladwell, social phenomena are like viral infections. Subtle changes in the environment can strongly affect the transmission of a social phenomenon, just as the flu can spread more easily in the winter when people’s immune systems are weaker.

When an idea spreads, it can reach a turning point: a unique moment in time where nothing else can prevent the multiplication of an idea.

When Does A Trend Become An Epidemy?

When a trend turns into an epidemic and spreads without control from its creator, we come to a turning point.

A virus, for example, may spread slowly in a community early on, but as more and more become infected, there comes a time when transmission rate speeds up so that the epidemic is out of control.

In a graphical view, this virus spreads on a timid climb for some time and then fires, practically straight to the top, in a hockey stick or golf-like shape.

That is the tipping point, the critical moment that brings explosive growth. Just as in the case of a viral epidemic, when new technologies emerge, their growth tends to follow this same pattern.

At every turn, a fundamental change occurs, and an epidemic arises. For example, the Hush Puppies Shoes line was a popular brand in the 1970s, but in the 1990s its sales fell dramatically to about 30,000 pairs a year.

Brand executives considered discontinuing the product, but in 1995, they became a fever in a group of teenagers and young people in Manhattan. Quickly various designers and fashion professionals across the country began to adopt them in their collections.

At the end of that year, sales exploded, reaching 400,000 pairs. In 1997 they broke the  2 million pairs mark, all this by word of mouth, without investments in advertising. Another interesting example is crime level in New York City.

The numbers had always been high between 1975 and 1992, with more than 600,000 crimes a year and 2000 murders.

In 1993 a turning point occurred, and crime reduced dramatically. In just five years, the total number of crimes has dropped by half and murders to one third.

What caused this decline? Long-term trends such as reducing drug use, aging populations and improving the economy could explain a gradual decline, but not the effect that made crime plummet so fast.

For Gladwell, the sudden drop can be attributed to other factors.

One of them was the cleaning of the graffiti in the subway system. Instead of using cops to stop violent crime, resources were allocated to remove graffiti from the subway and keep it always clean.

If a train was vandalized, it was repainted the next day. It took nearly 5 years to clear all the trains.

The graffiti were a symbol of a city in collapse. When people saw reconstruction and reorganization, the battle against vandalism was won, and this impacted on the morale and safety of people using public transportation.

Pareto And Epidemic Sources

The Pareto principle says that 20% of the population tends to generate more than 80% of the wealth of a community.

Malcolm Gladwell appropriates this concept and points out that this distribution is quite common in the pattern of contamination of a virus.

In many cases, the proportion is even more extreme: only a small percentage of those infected are responsible for most virus transmissions.

An example cited by Gladwell is the possible zero patient of the AIDS virus in North America. A crew member of a Canadian airline was mapped by several studies as the focal point of the contamination.

By having sex with more than 2,500 people, this patient has greatly accelerated transmission and has been assigned up to 40 transmissions which have resulted in thousands of second level contaminations.

Similarly, in the case of social epidemics, we find that there is typically a small group of people who are responsible for speeding up the transmission rate.

Social epidemics work the same way. They are guided by the efforts of a handful of exceptional people.

In this case, they are not differentiated by their sexual appetite but by how sociable, connected, or influential they are among their companions.

The 3 Key Characteristics For Spreading Ideas

For Malcolm Gladwell, three characteristics are necessary to bring about the Tipping Point: the Law of the Few, the Stickiness Factor, and Power of Context.

Let’s dive into each of them in the next sections.

Understand The Rule Of The Few

For an idea to spread, the message sender is the most important point. Gladwell places the emitters into three groups:

  • Communicators: They are people with a great social network and a lot of networking; Thy are the points where epidemics multiply. Most of the time, these people have relationships in multiple different areas, and they serve as the nodes that interconnect several networks.
    Because they belong to diverse groups (work, family, online communities, groups of activities) these people end up having many, if weak, ties that transmit the epidemic among these diverse groups.
    For Gladwell, for you to multiply your ideas and become a connector, having a vast network of contacts is much more important than having a small group of close contacts. The greater the breadth of your network, the greater will be your ability to connect and spread ideas.
    An interesting fact to show how communicators work is the experience of psychologist Stanley Milgram, who sought to find out how many degrees of separation there are, that is, how many people who know each other exist on average separating one person from another they do not know.
    The experience consisted of sending parcels of packages to random people asking them to forward the package to another person who might know the final recipient. If the recipient did not know the recipient, he would send the package again to another person who could possibly know how to deliver the final recipient again.
    Most orders went through only six intermediaries, and the most curious fact is that half the orders delivered to the final recipient came from only three individuals. That is, even on a random list of people, these three individuals ended up concentrating deliveries.
    Communicators can cross different ideological groups, demographics and different channels of communication. Spreading an idea through word of mouth means focusing on people who are connectors, as they are the only ones who can trigger social epidemics.
  • Experts: They know a lot about many different things and keep constantly updated – often about new trends or specific products and how much they cost, etc. Experts, although they do not have large networks, constantly pass on their knowledge to others by having a great influence on those in their network.
    People usually rely on the expert, because everyone knows that he/she has insider knowledge and information.
    Also, they are socially motivated to be useful and convey information to others. If they are confident about a product or service, they recommend it to their friends and acquaintances – and their friends and acquaintances follow these recommendations and propagate them.
  • Sellers: These are the ones that convince people to try something, with persuasive talent. To really convey an idea you need to develop empathy and the ability to connect with others. To multiply emotions and ideas, one needs to change people’s perceptions about a subject, as a good salesperson does by persuading a potential buyer. Sellers sell brands, ideas, and any concept, not only multiplying the idea but also changing people’s perceptions.

the tipping point summary

Simplify To Improve The Sticky Factor

The content of the idea itself, its message, is also important in predicting its ability to spread. It should be easy to remember, simple and thus easy to disseminate.

To settle, a message has to be interesting. Normally, improving something – even a small detail – in the way the message is presented is what makes all the difference.

One of the examples cited by Gladwell is a tetanus vaccination campaign at a US university. In this case, research was done to see if a strong material, portraying the effects of tetanus with strong photos and text, was more efficient than lighter material.

In the case, it was concluded, after testing, that the most alarming information left students more interested in preventing the disease.

However, a month after the experiment, only 3% of those impacted had gone to the medical center to get vaccinated.

In this case, this message had a low sticky factor and did not go forward. Subsequently, another experiment was conducted which increased vaccinations by 28%.

A simple item was added to the brochure:

A map of the campus, with the location of the vaccination posts, which made the content more familiar and brought the vaccine to the student world. When the advice is practical and personal, it is easy to remember.

Power Of Context Is Essential For An Epidemic

Power of context means that we can change our attitudes depending on the context in which we are inserted at the moment.

Small or close-knit groups have the potential to create and raise epidemics at high speeds, after all, the environment influences more than our standard behaviors and thoughts.

There is no use having Communicators, Experts, and content with a high sticky factor if the context does not contribute to the dissemination.

If it is not in the right season, for example, a Christmas story will not be spread as much as if we were in December.

In an experiment called Stanford Prison, made by Stanford University, twenty-four healthy men were selected to spend two weeks in a sham prison where each of them was assigned to serve as a guard or prisoner.

In this experiment, the simulated guards became sadistic and intolerant, dramatically damaging the prisoners.

The experience had to be canceled immediately. Despite being a simulated prison with acted roles, the participants became completely different people, and their behaviors were completely altered.

Often small changes can start major epidemics which are sensitive to the conditions and circumstances of the time and place in which they occur.

An example is the “broken windows theory” of criminologists James Q. Wilson and George Kelling.

They consider that crime results from disorder, that is, a dirty and disorganized environment passes on a message of permissiveness, indiscipline, lack of control, which encourages and authorizes transgressive behavior.

Such behaviors, finding a favorable environment, tend to multiply, creating a social tendency.

Thus, small changes in the environment can induce trends in the opposite direction.

Like the environment, groups also influence behaviors, that is, when people are in a group, the responsibility to act becomes diffused.

Malcolm cites the Dunbar rule, which says that when groups exceed 150 members, social cohesion weakens and a tendency toward fragmentation arises.

The number 150 seems to represent the maximum number of people with whom we can have an authentic social relationship, which means knowing who they are and how they relate.

This rule suggests that the size of a group is one more of those subtle contextual factors that can make a big difference.

It is necessary to keep the number of people in the groups below the tipping point of 150. Above this, obstacles to the ability of groups to agree and act uniformly arise.

Final Notes:

To create powerful epidemics and to make your ideas viral, you have to look at three key items.

The few (the people selected and their roles in multiplying their idea), the fixation factor (the ability of their idea to be passed on and in people’s minds and the power of context (how prone the environment is to help the multiplication of their content.)

When combined, these three factors permeate major epidemics and help them reach the tipping point.

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Top Self Help Books

In 1859, Samuel Smiles, a little-known Scottish government reformer, published his second book, a haphazard manual for reaching your highest potential. For its title, he chose the unassuming “Self-Help”, adding “with Illustrations of Character and Conduct” as a subtitle.

Overnight, he became a celebrity, “a leading pundit and a much-consulted guru.” Little did he know that he had started both a genre and a revolution.

One and a half century later, it’s safe to say that self help books are all the rage. Whether they strive to help you become a millionaire or a happier person, they come by the dozens on a weekly basis. So, how would you know which are the best ones?

That’s where we come in! We’ve rummaged through our database, memory and tens of booklists to choose the best self help books. So, you can just start reading them!

#1. “How to Win Friends and Influence People: The Only Book You Need to Lead You to Success” by Dale Carnegie

How to Win Friends and Influence People SummarySamuel Smiles might have been the first one to write a self-help book, but Dale Carnegie was certainly the first one to take writing self-help books seriously and make it a full-time job.

Published in 1936, “How to Win Friends and Influence People” is a classic sold in over 30 million copies. The fact that it was recently included in “Time Magazine’s” top 20 of list of most influential books in history speaks volumes about its timelessness.

Read this book to learn the six ways to make people like you. And, while you’re there, have a look at the nine ways you can change them. Or, maybe, the twelve ways to convince them that you’re right!

Don’t worry: they’ll think that it was the other way around!

#2. “Think and Grow Rich” by Napoleon Hill

Think and Grow Rich SummaryJust one year after Carnegie’s “How to Win Friends and Influence People,” another book you’re probably already familiar with was making the rounds. It still is, almost a century after it was first published.

Inspired by a 1908 meeting with Andrew Carnegie, Napoleon Hill started a few-decades’ long investigation into the habits and philosophies of the rich and the successful.

His 1937 masterpiece, “Think and Grow Rich” is based on this research and the interviews he conducted over this period. And it’s essentially a 13-step philosophy of success.

The themes the book covers are the following ones: desire, faith, autosuggestion, specialized knowledge, imagination, organized planning, decision, persistence, power of the master mind, the mystery of sex transmutation, the subconscious mind, the brain, and the sixth sense.

Pervading throughout the book is the idea of the power of “positive thinking”. Which, as you may already know, is quite a popular genre nowadays by itself.

#3. “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change” by Stephen R. Covey

The 7 Habits of Highly Effective People SummaryWe fast forward half a century to the first non-fiction book to sell more than one million copies of its audio version: “The 7 Habits of Highly Effective People.” It’s one more self-help book focusing on success, and one of the many where there’s an exact number of life-changing actions you’re expected to take.

In this case, Stephen R. Covey opts for these seven habits: be proactive, begin with the end in mind, put first things first; think win-win, seek first to understand, then to be understood, synergize; sharpen the saw.

You may have noticed that we used two semicolons to organize Covey’s habits. Of course, there’s a reason why we did that. Namely, Covey thinks that the first three habits help develop your independence, while the second three furnish your interdependence skills. The final is the bridge.

Fifteen years later, Covey would add another habit to this list. And “The 8th Habit” was almost as popular as this chart-topper.

#4. “The Power of Now: An Incredible Masterpiece of Spiritual Enlightenment” by Eckhart Tolle

Eckhart TolleThe Power of Now Summary‘s The Power of Now” didn’t become an instant bestseller after its 1997 publication. But, after it was republished two years later, and endorsed by Oprah Winfrey and Meg Ryan in 2000, what was by that moment a word-of-mouth phenomenon, turned into one of the most sold and beloved self-improvement books in history.

The book blends psychology and spiritualism to give the old-age Zen Buddhist ideas a New-Age spin. And it seems that it does this in a brilliant manner since its philosophy resonates with readers from start to finish, from U.S. to Europe to Japan.

Its basic premise is the belief that, in order to be happy, you need to overcome your you’re your greatest enemy. You can do this through meditation and mindfulness, positive thinking and acceptance of suffering.

And you should start doing it as soon as you finish reading “The Power of Now.”

#5. “The Last Lecture” by Randy Pausch

The Last Lecture SummaryIf you had one last lecture to give before you died – what would that lecture be?

Randy Pausch, a computer science professor at Carnegie Mellon, didn’t need to imagine the answer to this question. Diagnosed with terminal cancer, he knew that he had barely few months left on this planet, when he was asked to talk at his alma mater.

The one-hour lecture, “Really Achieving Your Childhood Dreams,” has been viewed by almost 20 million people at YouTube; but, really, should be watched by millions more. Because, it’s so upbeat and inspiring, so gentle and wisdom-infused, that we bet few – if any – will remain unaffected and untouched.

It’s the same with the book. Randy Pausch spent the last few months of his life writing it, so you know he had some important things to share with you.

And if that’s not enough, take this into consideration as well. Just few years after it was published, this book became part of the English 100 curriculum of many schools. There are just too many “because” to list them.

#6. “The Greatest Salesman in the World” by Og Mandino

The Greatest Salesman in the World SummaryOg Mandino was an unsuccessful insurance salesman on the brink of suicide, when his life was profoundly changed by a self-help book. So, he decided to help others in the same way.

In fact, “The Greatest Salesman in the World,” is sometimes subtitled in this manner. “You can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.”

Of course, the history of the scrolls is fictive, but their lessons are not.

They start with an awe-inspiring dictum: “I will form good habits and become their slave.” And the pronouncement is followed by two similar ones in the third and the fourth scroll: “I will persist until I succeed” and “I am Nature’s greatest miracle.”

Scattered around these mottos, there are few life-changing advices by Mandino. These are: “greet each day with love in your heart,” “live each day as if it were your last,” “laugh,” “master your emotions,” “multiply your value every day,” and “pray to god for guidance.”

Because, as he writes in the inspiring ninth, “all is worthless without action.”

#7. “The Alchemist” by Paulo Coelho

The Alchemist Summary“The Alchemist” is actually a novel. But, probably, you already knew this, because – hey, who hasn’t read “The Alchemist”?

An international bestseller translated into 80 different languages, the book made Paulo Coelho a household name. Its lessons may be not as explicit as those of some other self-help books, but this makes them all the more profound and touching.

“The Alchemist” follows the journey of Santiago, an Andalusian shepherd boy with a recurring dream he believes is prophetic. A Romani fortune-teller tells him that he’s right and that the dream prophesizes that he should discover a great treasure at the Egyptian pyramid.

That’s when the journey begins. Thousands of kilometers and few adventures later, it ends with an unforgettable lesson.

You may already know a part of it: “when you want something, all the universe conspires in helping you to achieve it.”

#8. “Outliers: The Story of Success” by Malcolm Gladwell

Outliers SummaryOne more book we’ve already featured in another list. (In this case, its’ the top psychology booklist: check it out if you haven’t)

But, who can blame us for including it in another? It’s one of those books about which people talk about over and over again, in many different contexts, about various of its aspects.

After all, there’s no other book in the world which compares Bill Gates to first-rate football players, or the Beatles to successful fighter pilots. And, we certainly haven’t encountered upon any which explains why Asians are math-wizards and why there are so many Jewiish lawyers.

Outliers” is the third of Malcolm Gladwell’s five “New York Times” bestsellers (if you didn’t know, he has published as many books!) And it’s his most applicable one.

Because, basically, it claims that success comes after 10,000 hours of practice. And he has a thousand stories to prove this.

#9. “The Power of Positive Thinking” by Norman Vincent Peale

The Power of Positive Thinking SummaryNapoleon Hill may have initiated “the positive thinking” mindset, but it was Norman Vincent Peale’s “The Power of Positive Thinking” which actually started the revolution.

Published in 1952, the book remained on “The New York Times” bestseller list for over three and a half years, and inspired thousands of similar volumes. (Spoiler alert: we’ve featured the most famous two in this booklist; see above, at #8, and… well, you’ll figure it out yourself).

“The Power of Positive Thinking” basically claims that many of the things which happen in your life happen due to things you’re unable to control. What you actually can control is your reaction to them. And positive thinking is always the right way to go!

The book shares many practical bits of advice on how to eliminate negative thoughts and how to transform the alike energy into an outburst of positivity.

And, just like that, positive thoughts will make positive things happen.

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#10. “The Road Less Traveled: A New Psychology of Love, Traditional Values, and Spiritual Growth” by M. Scott Peck

The Road Less Traveled Summary“Two roads diverged in the wood and I,” wrote America’s darling Robert Frost in 1916, “I took the one less traveled by; and that has made all the difference.”

The title of M. Scott Peck’s classic comes from Frost. Its content is an interesting mixture of original thought, psychological research, and Christian dogma. The last one is reserved for the last two of the four parts this book is divided in, and, in our opinion, it’s the first two parts which really make the case for including “The Road Less Traveled” in our list.

And those two talk about the virtues of discipline and love. Concerning the latter, M. Scott Peck tackles some of the most common misunderstandings and arguments for love being more of an ego-transcending action, rather than a passive feeling.

As for discipline, Peck advises everyone to practice delayed gratification and responsibility acceptance – as the surefire way to living a healthier and happier life.

#11. “Daring Greatly: How the Courage to be Vulnerable Transforms the Way We Live, Love, Parent, and Lead” by Brené Brown

Brené BrownDaring Greatly Summary made her name in June 2010, when, at a TEDxHouston conference, she delivered one of the greatest TED speeches in history. The numbers tell only part of the whole story: with 30 million views, it’s the 4th most watched TED speech ever.

The rest of the story is in the speech itself: titled “The Power of Vulnerability,” it defends the counter-intuitive notion that living a better life goes hand in hand with embracing flaws and humiliation, shame and vulnerability.

That’s the meaning of the title of the longer and better researched version of this speech, “Daring Greatly.” It comes from a speech by Teddy Roosevelt, in which Roosevelt advises people to accept vulnerability by daring greatly.

And Brown shows the unlikely connection between vulnerability and courage. And that’s merely the beginning: it seems that vulnerable people are also more caring and happier.

#12. “The Four Agreements: A Practical Guide to Personal Freedom” by Don Miguel Ruiz

Don Miguel RuizThe Four Agreements Summary, Mexico’s “National Heirloom,” was born in the rural parts of the country as the youngest of 13 siblings.

A near-fatal car accident made him rethink his career as a surgeon. Soon, he became a shaman’s apprentice. “The Four Agreements” is based on his experiences during this period and, supposedly, on authentic Toltec spiritualism.

A spiritual descendant of Carlos Castaneda’s “The Teachings of Don Juan,” “The Four Agreements” is a book which advocates absolute freedom through a total annihilation of the ego. The eponymous four agreements are: “be impeccable with your word,” “don’t take anything personally,” “don’t make assumptions,” and “always do your best”.

Just like Covey (our #3), Don Miguel Ruiz will not resist to add a fifth agreement a decade later. It’s “Be skeptical, but learn to listen,” and we’ve written about it extensively.

#13. “The Secret” by Rhonda Byrne

The Secret SummaryRhonda Byrne was an executive producer for television and led quite an ordinary life in Melbourne, Australia. But, when her father Ronald died in 2004, she became so depressed, that she was even thinking about suicide.

And just like Og Mandino – our #6 – she found new meaning in life after reading a self-help book; in her case, Wallace D. Wattles’ “The Science of Getting Rich.” Soon, she was deep into the “positive thinking” movement, and came to the conclusion that she had discovered one of the greatest secrets in history.

Soon after its publication in 2006, “The Secret” was met with overwhelmingly positive reaction from the general public. Even Oprah Winfrey said that its message was exactly the one she was trying to share with her viewers for over two decades.

And the secret?

Think positively and positive things will happen. And you can get everything you want in three steps: ask – believe – receive. It may seem too simple, but millions claim that it works.

#14. “Grit: The Power of Passion and Perseverance” by Angela Duckworth

Grit SummaryYou may think that it’s talent which makes the difference between the successful and the not-so successful.

Well, Angela Duckworth claims that you are gravely mistaken. And she is an academic with a MacArthur Genius Fellowship and a Ph.D. in psychology, so maybe you should trust her more than your intuition.

In “Grit” she explains that the ones who succeed are not the most talented or the most capable ones; it’s the grittiest. And if you already know what is actually denoted by this superlative, you have Duckworth to thank: she made the word popular.

If not “grit” is, as the subtitle says, a combination of power and perseverance. Or, in layman’s terms, the thing which makes you get up the eighth time, after you’ve fallen seven times before.

This book is loaded with stories by people who’ve done that. And you can learn a lot by reading them.

#15. “The 48 Laws of Power” by Robert Greene

The 48 Laws of Power SummaryYou can’t really consider a million-copies book neither a cult classic, nor a wildcard; but, analysts do the former and we’ll take our right to think the latter.

Published in 2000, “The 48 Laws of Power” is the debut book by Robert Greene, a life-long researcher into subjects such as seduction, strategy and power.

Drawing on the lives and worldview of figures as diverse as Machiavelli and Sun Tzu, Queen Elizabeth and Henry Kissinger, it lists – you’ve guessed it – 48 laws of power, together with examples of the laws being observed, transgressed, and reversed.

The book was an immediate success, especially in the prison inmates’ and hip hop community. So much so, in fact, that its semi-sequel was co-written by Greene and – wait for it… – 50 Cent! Because of the latter, it’s called “The 50th Law.”

We guess they didn’t care they skipped one.

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Top Psychology Books

Psychology is one of the most interesting scientific disciplines. If you’re wondering why, please spend a moment thinking about one of Oliver Sacks’ opinions: the human brain is the “most incredible thing in the universe.”

Well, psychologists study it. And whether from a sociological, behavioral, or biological perspective, they have come across some brilliant findings.

We’ve spend some time choosing the best of the best psychology books ever!

And here they are!

#1. “Civilization and Its Discontents” by Sigmund Freud

Civilization and Its Discontents SummaryLet’s be honest: Sigmund Freud is a bit outdated. So much so, in fact, that he has become the butt of many “yo mamma” jokes. (Really, can you go lower than that?)

But, let’s not kid each other: Freud is not merely the father of modern psychology, but also so big that, even if you haven’t read any of his books, you already know many of his ideas.

And, really, we could have chosen basically any book by Freud, and we wouldn’t have made a mistake. We opted for “Civilization and Its Discontent” mainly because it’s his most relevant and least challenged.

In it, Freud claims that civilization and culture are built upon forfeited individual desires. And that there’s no other way. So, if you want to be happy and fulfilled, you’ll have to find some other way.

#2. “Man and His Symbols” by Carl Jung

Man and His Symbols SummaryPsychology was barely instituted, when it happened upon its first (and greatest) schism. Sigmund Freud saw in Carl Gustav Jung a potential heir, but Jung grew to become his intellectual nemesis.

A great thing – both for the sake of humanity and for the sake of science. After all, there’s no progress in conformity.

Anyway, Jung was a charismatic person. And in 1959 he gave a 40-minute interview for BBC’s John Freeman, which made him somewhat of a name among the general public. And yet, his complex books were inaccessible to it.

So, he decided to write “Man and His Symbols,” his last and simplest book. More importantly, his only book specifically written for the laymen.

Densely illustrated and beautifully written, the book is the best introduction to Jungian psychology, and one of the most influential psychological books ever published.

#3. “Thinking, Fast and Slow” by Daniel Kahneman

Thinking, Fast and Slow SummaryDaniel Kahneman is one of the world’s most revered intellectuals.

How can it be any different? He is not only one of the most studied psychologists, but also the winner of the 2002 Nobel Memorial Prize in Economic Sciences!

And “Thinking, Fast and Slow” is both the best introduction to his work and the most accessible summary of his ideas. The book’s fundamental thesis is that there are two modes of thinking. The first one is fast, emotional, and instinctive, and the second one slow, rational, and logical.

Elucidating the biases of each one, throughout the book, Kahneman investigates a thought-provoking quandary. Namely, why do we believe human judgment so much, when it’s fundamentally flawed?

#4. “Influence: The Psychology of Persuasion” by Robert Cialdini

Influence SummaryRobert B. Cialdini boasts with a portfolio lengthier than your detailed biography. And most of it revolves around a very specific aspect of psychology: the psychology of influence.

You can see why it’s so popular right from the start, can’t you? If you can learn how to make people say “yes,” you can make your life a lot easier.

Well, there’s no better place to start than “Influence,” Cialdini’s 1984 masterpiece, one of the smartest business books ever written. Well-researched and evidence-based, this book explains the six universal principles of persuasion, as well as how you can use them to your benefit.

Whether employing them – or defending against them.

#5. “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini

Pre-Suasion SummaryPossibly, we should have listed “Pre-Suasion” before “Influence.” But, it was written well afterward, and we always prefer actual to thematic chronology. (“Star Wars” fans know what we’re talking about!)

Yes, it’s another book by Robert B. Cialdini. And, for that matter, another book on the topic of influence. But – in a prequel type of way.

Because, if in “Influence” Cialdini teaches you how to persuade people, in “Pre-Suasion,” he teaches you how to prepare the ground for it. In other words, influencing people starts well before the actual techniques kick in.

And, by the same analogy, Cialdini’s “Influence” starts with “Pre-Suasion”.

#6. “The Happiness Hypothesis: Putting Ancient Wisdom to the Test of Modern Science” by Jonathan Haidt

The Happiness Hypothesis SummaryOne of world’s top thinkers, Jonathan Haidt is one of the many social psychologists we couldn’t ignore when making this list. Unlike Cialdini, he specializes in the psychology of morality. So, basically something almost completely opposite than him.

And “The Happiness of Hypothesis” is here to prove it!

Deemed “the most intellectually substantial book to arise from the ‘positive psychology’ movement,” “The Happiness Hypothesis” has it all! Plato, Jesus, Buddha, how their ideas compare with modern psychological findings, and yes – a scientific formula for happiness.

It should work – but, that’s not the point! Find out what is.

#7. “Outliers: The Story of Success” by Malcolm Gladwell

Outliers SummaryA book so good we’ve written about it twice! (Really!)

And we can even rephrase that! An author so great we could have listed each of his five books here and no one would have blamed us for being biased.

Yes, we’re talking about the phenomenon that is Malcolm Gladwell. “Outliers” was his third book and his third “New York Times” bestseller. Once again, Gladwell takes his readers on journey through a host of research studies in the fields of social science, to make a startling point.

In this case, that successful people are successful because they usually practice the right way for about 10,000 hours. (Yes, that’s more than five years if you practice 5 hours on a daily basis!)

Of course, believe us when we say that the destination is less interesting than the journey.

#8. “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell

Blink SummaryMalcolm Gladwell wrote “Blink” about three years before “Outliers.” Needless to say – both are still read and discussed. “Blink” maybe even more!

In a nutshell, it’s a book about Kahneman’s first mode of thinking: the fast, intuitive one. It shows how some people are great decision-makers and are able to analyze a complex situation in few minutes.

And the reason behind this?

Well, they are capable of something Gladwell calls “thin-slicing,” i.e. the ability of separating the important from the unimportant. In other words, good and rapid decision-makers don’t analyze everything faster than you.

They just know what to analyze and reach to a conclusion faster.

#9. “Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts” by Carol Tavris and Elliot Aronson

Mistakes Were Made (But Not by Me) SummaryCarol Tavris and Elliot Aronson are well-respected psychologists, with the latter one being one of the most quoted in history.

In “Mistakes Were Made (But Not by Me)” they try to see how their psychological theories work in the real world. And they show, over and over again, that you are bound to make many mistakes in your life – and admit none of them!

Why?

Because, there are many self-justification mechanisms which work in that direction. Whether it’s cognitive dissonance, confirmation bias, or fabricated memory – you’ll find them all in here.

In addition to few advices on how to trick them.

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#10. “The Lucifer Effect: Understanding How Good People Turn Evil” by Philip Zimbardo

The Lucifer Effect SummaryPhilip Zimbardo is, undoubtedly, one of the most cited psychologists in history. And the reason behind this is the Stanford prison experiment which he conducted in 1971.

In it, a group of 24 people were randomly assigned roles of prisoners and prison guards. The two-week experiment ended only after six days, because prison guards turned sadistic, and prisoners started experiencing bouts of depression.

The Lucifer Effect” builds upon the findings of this experiment. And it concludes that people are not inherently good or evil. They can be either – based on the situation.

And some are capable of exploiting this.

#11. “The Man Who Mistook His Wife for a Hat: and Other Clinical Tales” by Oliver Sacks

Oliver SacksThe Man Who Mistook His Wife for a Hat Summary was not only the preeminent neurologist of the past fifty years, but also the prime popularizer of the discipline.

Called a poet for the power of his writing, Sacks was the person who introduced us to the biological predetermination of some of our actions.

The Man Who Mistook His Wife for a Hat” takes this into the extreme, showing how our brains can malfunction to the point of… well, mistaking our closed ones for hats.

Yes, that’s a true story! And only one of the many this book has to offer. Make no mistake, though: it’s not a simple book. Each of the stories here is poignant and humane, beautiful and enlightening.

In a “it makes you wonder” kind of way.

#12. “Getting Unstuck: How Dead Ends Become New Paths” by Timothy Butler

Timothy ButlerGetting Unstuck Summary is not actually a big fish in the waters we’re currently swimming. But, we couldn’t resist adding this little gem of book in our list.

Mainly, because of the wealth of practical advice it offers. And because all of it focuses on something many people experience nowadays: a state of crisis.

“Getting Unstuck” can help you overcome this. Ignore the theoretical framework, which basically boils down to one thing only: know thyself. Use the practical exercises, because they do exactly that.

And, because, as Butler claims quoting a German poet, if it doesn’t work, you must change your life.

It’s that simple.

#13. “Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink

Drive SummaryMuch more than a behavioral scientist, Daniel H. Pink is a provocative thinker. “Drive” is a good example to what extent.

In it, Pink examines what is the thing which really motivates people. And tries to show that all of the old models we rely on may be wrong. For a simple reason that motivation may be much more intrinsic than one would believe.

In other words, especially in the case of mechanical jobs, rewards and punishments do nothing for motivation after a certain degree. What does are three completely unrelated things: autonomy, mastery, and purpose.

Find out what Pink means by each of them – the book is both captivating and straightforwardly written.

#14. “The Psychology of Winning: Ten Qualities of a Total Winner” by Dr. Denis Waitley

The Psychology of WinningLove him or hate him, Denis Waitley is a motivational heavyweight.

And, even though (at least when compared to the other books on this list), his books are based more on inspirational writing than scientific studies, he’s so good at the former, that it turns into something science is bound to explore in the future.

In other words, it works! And Waitley has a daunting portfolio to prove it.

If we are completely honest, “The Psychology of Winning” is much more than a book: it’s a whole industry. But, it started here, with these ten qualities.

Maybe that’s where your journey to the pedestal should start as well.

#15. “Quiet: The Power of Introverts in a World That Can’t Stop Talking” by Susan Cain

Quiet SummaryHave you ever felt that this world somehow wasn’t built for you to thrive in it?

Well, Susan Cain wondered the same thing during her Harvard Law School years. And she was flabbergasted to find out that the fact her education seemed “a trial” to her wasn’t because of her traits, but because the world simply didn’t like them.

And she had a revelation: the world was built by and for extroverts, pressing the introverts to the wall the same way women were before the feminist awakening.

Cain’s “Quiet” is widely credited by many psychologists for starting the Quiet Revolution, an attempt to “unlock the power of introverts for the benefit of us all.” Because, that’s basically the main premise of the book: Western society loses out by misunderstanding introverts and may win much if it starts caring for their happiness.

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David and Goliath Summary – Malcolm Gladwell | Available in PDF |

David and Goliath Summary

Underdogs, Misfits, and the Art of Battling Giants by Malcolm Gladwell

To be or not to be a Goliath? It’s an almost Shakespearian question. We all aspire to become giants, associating this concept with greatness and success.

But are we wrong to do that? Read on and browse some nuggets if you’re searching for an answer.

Malcolm Gladwell’s book, David, and Goliath: Underdogs, Misfits, and the Art of Battling Giants, is ready to provide you with some wise words on this topic.

Continue Reading…

Blink Summary – Malcolm Gladwell | FREE PDF |

MicroSummaryIn Blink, Gladwell proves that your intuition can often produce better decisions than extensive analysis. Your intuition can cut off all irrelevant information and focus only on the key factors. On the other hand, your gut instinct is also affected by all sorts of unconscious factors such as biases that can lead you to make bad decisions. This book is here to help you know when, how, and why you should use your intuition. Shall we go? We feel you will enjoy it!

The Power of Thinking Without Thinking

After breaking the ice with The Tipping Point (2000), Malcolm Gladwell cemented his status with Blink: The Power of Thinking Without Thinking, published in 2005.

This is neither a theoretical book nor a collection of essays. It is a mélange of true stories and research findings, brilliantly woven together by Malcolm Gladwell.

He relies on these real-life examples to show both the bright and the dark side of our decision-making.

As the author himself stated, Blink is divided between incredible success stories and tragic failures that have one significant thing in common: our process of thinking. Continue Reading…