13 min read ⌚ MicroSummary: Have you ever wondered if there are fundamental marketing principles that can be followed by anyone that allows them to create winning companies? Two of the world’s most renowned marketing consultants and authors came together to try to outline them and turned it into a book that is a masterpiece for all […]
5 min read ⌚ Thought you knew how to motivate yourself and those around you? Think again. As Daniel Pink explains in Drive, the old-school notion of motivation – offering rewards – is no longer relevant in today’s world. The secret to high performance lies in our innate desire to be autonomous, to discover and create, and […]
4 min read ⌚ Management is a topic that is widely discussed and written about. However, we are proposing that you drink the wisdom directly from the source: Peter F. Drucker, otherwise known as “the founding father of the study of management.” Who Should Read “Management”? And Why? Peter F. Drucker has written more than 34 […]
12 min read ⌚ The discipline of management is “one of the greatest social innovations of modern times”. In fact, the idea of managing processes is so ubiquitous and pervasive, that Peter Drucker, “the founder of modern management,” considers managers nothing short of the present and future torchbearers of ethics and morality. You can read why […]
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