What is the key aspect of doing business? – Belief, not believing in yourself but radiating trust. Only a person capable of imparting true knowledge while speaking is ready to become the next sales-master.
The Client must feel like the most important person in the world, don’t focus on what you are selling, focus on whom you are selling it! GetNugget’s book summary alludes to all aspects of the selling process.
Zig Ziglar’s theory of sale places the client’s needs on a pedestal – meaning it represents the key point to which the seller should orient itself.
I think every salesperson and maybe even every entrepreneur has read at least one book written by Zig Ziglar. We can easily call him a guru in his field.
Even in his final years, he continued to travel the world and teach the art of selling to, always integrating his Christian side into his speeches.
“Secrets of Closing the Sale” is not the kind of book that you just read and put back on the shelf. It’s the kind of book summary that you can learn something valuable.
The next step is the price? How to set-up the perfect ratio value-price for your products? It is a challenging task even for an experienced salesperson.
To get the best out of these situations, improve product’s bad sides, listen and ask for feedback.
The advantages are obvious; the flaws are the difference between you and your competition! Customers want to feel important; our book summary endorses Ziglar’s method of making the sale a practical matter just like anything else.
Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom
In a business world where big data basks in the spotlight, give yourself the opportunity to venture backstage. Big data can show the general tendencies of a product, company, or industry. The quest of discovering the extraordinary – that great shift in dynamics in your designated market – begins from the main pointers that big data offers. In Small Data, Martin Lindstrom explains why you shouldn’t ignore small data, and the valuable lessons it can teach you. Continue Reading…
Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares – Book Summary
The Authors of “Traction” – Justin Mares and Gabriel Weinberg have recently declared that this book is a mere reflection of the DuckDuckGo search engine. What does that mean? GetNugget joins this magnificent story and entails its theory. Our book summary is based on DuckDuckGo learning growth and how this company managed to work with so many startups.
Your startup is similar to a rocket. The gain in altitude must be done quickly and without any hiccups. Your fuel is best made out of an equal ratio of attention to product development, and to the process of choosing the right traction channel.
How to split time? The best way to do it is to have two separate time formulas: one for getting traction and other for product development. Self-esteem counts the most. It lures people to follow you as a leader or to follow your work just by looking it. It is not about having followers, nor being a leader but the real goal is to provide value. Traction metrics are not stable, and they change once in a while. If you are able to cope with the changes, you’ll have an abundance of people waiting to purchase your products.
MicroSummary: Have you ever wondered if there are fundamental marketing principles that can be followed by anyone that allows them to create winning companies? Two of the world’s most renowned marketing consultants and authors came together to try to outline them and turned it into a book that is a masterpiece for all those who want to work in the field. Al Ries and Jack Trout in The 22 Immutable Laws of Marketing have captured a compendium of best practices for the ultimate success of the modern marketer. Violate these laws, and you will be out of the market.
Should we begin?
Violate Them at Your Own Risk!
Are you working in Marketing/Management/Branding? Are you an entrepreneur or maybe you have an idea/a small business which you want to transform into a BIG idea/GREAT company?
If the answer is “YES” for at least one question from above, then “The 22 Immutable Laws of Marketing” is one of the first books you MUST read and take notes!