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Write to Sell Summary

4 min read ⌚ 

Write to Sell SummaryThe Ultimate Guide to Great Copywriting

The world is entering a new arena, a battlefield of optimization.

To win this battle, you need all the help you can get.

In this short book summary, we present the perfect copywriting tips that you can use, in order to get the company you represent on the map.

Who Should Read “Write to Sell”? And Why?

Neglecting the integration between writing and business is an ignorant claim. The digital world, especially the Internet bet bottom dollar on optimized texts or articles as a tool for reaching the target customers.

This book is perfect for newcomers in the world of copywriting, and for experienced copywriters who are eager to expand their perspective.

About Andy Maslen

Andy MaslenAndy Maslen is the founder and managing director of Sunfish, a copywriting agency, specialized in various types of interactions.

Write to Sell” is not the only book on copywriting he ever wrote, his personal collection is enriched with two more books 100 Great Copywriting Ideas and The Copywriting Sourcebook.

“Write to Sell Summary”

Andy Maslen has produced an out-of-box classic on ultimate copywriting, a style that actually sells.

Literally, we don’t come by such amazing, applicable books every day; now it’s your chance to utilize those techniques, by pushing the reader into a “vulnerable position” – a status you could really leverage. Steer the wheel in this dialogue; in other words – gain control.

Did we get your attention?

Writing is slowly shifting from passion to business, meaning that this book will explore the secrets of a great copywriter – who can engage the readers in a “hard-copy” discussion.

As an easy-to-read, absorbable guidebook, it presents valuable hints for novice, junior, and senior copywriters.  

Look what this book has in store?

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