5 min read ⌚ 

Why Now Is the Time to Cash In on Your Passion

Are you passionate about something you wish you could do for a living? Is there something that keeps you awake at night? Have you had enough of working a job you don’t like, that bearly leaves you any time for your hobby?

Well, you do not have to live like that anymore!

There is no better time to turn your hobby into your profession than now. And Gary Vaynerchuk shows you how.

So join us in exploring Gary’s book which is bound to motivate you to use the internet to make your entrepreneurial wishes come true.

Who Should Read “Crush It!”? and Why?

We can deny the fact that we are becoming the new generation of “modern slaves,” but deep inside we know that is true.

Today’s companies treat its employees in a way that makes them feel like they are being exploited, Gary comes out with a solution that is intended only for the bravest of all.

Are you among them? Test yourself and understand that the digital era allows you to make money in ways that were a distant reality even 20 years ago.

Students, entrepreneurs, artists and even manual workers will find “Crush It” an inspiring book because it teaches you to respect yourself, respect your time and happiness because if you don’t, no one else will.

Your life deserves laughter, deserves freedom and deserves optimism, according to Gary all these things are right at hand if you are brave enough to take what is rightfully yours.

About Gary Vaynerchuk

As a Belorussian – born author, speaker, and serial entrepreneur Gary Vaynerchuk is deservedly among the leading figures of the Social Media era.

Gary was born in the Soviet Union (Today’s Belarus) on November 14, 1975, he alongside with his parents emigrated to the U.S. and later on, Gary graduated from Mount Ida College in Newton, Massachusetts in the late 90s.

Gradually he receives all the publicity from the media as an internationally recognized person and the author of several bestsellers.

Vaynerchuk’s estimated net-worth is fluctuating around $ 160 million.

“Crush It! Summary”

You’ve probably heard a lot of motivational speakers and experts that say: A happy person turns his hobby into a regular job, which an individual would enjoy doing it on an ongoing basis.

This statement was not supported by Gary Vaynerchuk who is an internet and business expert; he twists this idea into something more profound.

He says: quit the job that makes you sad and start looking for a profession that would bring you joy, excitement, and happiness.

Okay, let’s move beyond the concept of an idea and take his example. How did an immigrant from Belarus, climbed the economic ladder so fast and rose to fame in his 30s?

Vaynerchuk only realized that the Internet is not something that he must take advantage of, he just made the best out of it with his Wine Library TV, the popular, a video blog that was published back in 2006.

Here’s the best part:

As an expert in brand development and internet marketing, Vaynerchuk unintentionally made his name a brand(well-known throughout the entire industry) in short amount of time, he is also a leading authority on wines through his many imaginative Internet Webcasts.

During his career, he faced a lot of criticism based on his style simplicity, according to many a much-needed change from the reserved mien of mostly wine critics.

The development of step-by-step programs has become a very popular method for educating people considering the unpredictable digital era that we live in.

Stay tuned for more:

Gary Vaynerchuk became a cyber celebrity with his kooky wine blog, and he believes you are also capable of living your online dream.

So, Gary created his step-by-step program a person should promote its brand using only social media like Facebook, Twitter leading to lots of benefits like increased sales and profits.

Nevertheless, once in awhile his approach can carry a dose of complexity– because Vaynerchuk somewhat childishly believes that anyone can emulate his success by following his methods.

So, if you are passionate about cooking, playing some instrument, hiking or skydiving, Gary advises you to quit your job immediately and start establishing your social media presence.

By doing this, you will not only get profits but also transform your passion into your career.

Doesn’t that sound marvelous?

It certainly does to us! Now let’s move on to the some of the lessons Gary shares with his readers.

Key Lessons from “Crush It!”

1.      Word-of-Mouth is the best marketing method
2.      Don’t provide your users with a regular content
3.      Establish your online presence and start making money

Word-of-Mouth is the best marketing method

Every successful online marketer uses social networking applications to establish and gain an online audience. Old-School marketing is limited to a location and audience.

However, these online methods put your business in a position to interact with millions of people worldwide; those people will start talking about your services, sharing them, blogging and posting on their social media profiles.

Social Media sites are representing your business and your personality and interests as well; you must use that advantage to establish new and renowned “personal brand.”

Don’t provide your users with a regular content

Display your brand to the world by providing exceptional and unique content. This is not an optional thing, It is crucial! If you provide consistent information that the users are already familiar with, you will not grow as a business.

Content development is a process that must be supervised by an expert in the industry, if you are not such then find one!

Establish your online presence and start making money

Presently, your online brand is established on the market, the users already recognize you as a brand, this situation is providing loyal and demanding customers that you must satisfy, there is no time to waste- Now you can profit from your name.

You’ll know that time has come when your business reaches a stage where you’ll receive free products and samples from companies who have noticed your online presence and wish to make long-term collaboration with you.

Like this summary? We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“Crush It!” Quotes

Our Critical Review

“Crush It” is not a motivation book only, anyone who has read it would say that Vaynerchuk’s honest and transparent advice led him/her to believe that they also are worthy of change and success.

Life-changing book great for new entrepreneurs, students and all those interested to find out more about Social Media’s  “magic.”

Emir Zecovic

Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.