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Boost your life and career with the best book summaries.

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Boost your life and career with the best book summaries.

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Switch PDF Summary

4 min read ⌚ 

How to Change Things When Change Is Hard

Dan Heath is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. At CASE he founded the Change Academy, a program designed to boost the impact of social sector leaders.

His brother, Chip Heath, is a professor at the Stanford Graduate School of Business, where he teaches business strategy and organizations. Together they’ve written three New York Times bestsellers: DecisiveSwitch, and Made to Stick.


The goal of Switch, Dan, and Chip Heath’s second book, is to teach you a framework of change, based on decades of scientific research. The results are simple enough to remember and still flexible enough to use in many different situations (family, work, community, and otherwise).

One of the greatest things about Switch is that Dan and Chip Heath created a framework that can be useful to people who don’t have scads of authority or resources.


MANAGEMENT OF CHANGES / SWITCH

Change isn’t an event; it’s a process.


“Switch PDF Summary”

Switch is arranged around a correlation (immediately visual and sticky) – the example of an Elephant and a Rider.

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