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Boost your life and career with the best book summaries.

Start growing!

Boost your life and career with the best book summaries.

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Emir Zecovic

Emir is the Head of Marketing at 12min. In his spare time, he loves to meditate and play soccer.

The Greening of IT Summary

The Greening of IT Summary

4 min read ⌚ How Companies Can Make a Difference for the Environment IT (information technology) consists of more than just data centers. It includes all the firm’s devices, electronics and it absorbs immense amounts of energy. Furthermore, IT contributes significantly to greenhouse gasses, which fuel the global warming. Thus, in accordance with both cost-effectiveness and […]

From Values to Action Summary

From Values to Action Summary

5 min read ⌚ The Four Principles of Values-Based Leadership Leadership lacking ethical and moral principles is doomed to failure. Make your presence count at any stage and put your analytical skills to the test. Who Should Read “From Values to Actions”? And Why? More than ever, not just the Americans but the people throughout the […]

A New Brand World Summary

A New Brand World Summary

5 min read ⌚ Eight Principles for Achieving Brand Leadership in the Twenty-First Century What Nike and Starbucks do when it comes to marketing and branding? Are they revealing some of their secrets inadvertently? – Nevertheless, you should identify what you would like to find out. Who Should Read “A New Brand World”? And Why? Armed […]

The End of Food Summary

The End of Food Summary

4 min read ⌚ The Coming Crisis in the World Food Industry During their evolution, humankind has habituated to meat-based diet as a primary energy source. They have managed to grow corn, wheat, and rice. Who Should Read “The End of Food”? And Why? Customers get their food from advanced distribution infrastructure. Cheap food is just […]

Smart Growth Summary

Smart Growth Summary

4 min read ⌚ Building an Enduring Business by Managing the Risks of Growth Executives who believed in two possible choices “grow or die,” realized the existence of a secret option number three. We summarize these three picks and more. Who Should Read “Smart Growth”? And Why? According to Hess, many companies continue to conduct a […]

Practical Intelligence Summary

Practical Intelligence Summary

5 min read ⌚ The Art and Science of Common Sense  Develop reasoning skills by using this book as an instruction manual In this book summary, you’ll find the essential skills required to pull out any type of job. Who Should Read “Practical Intelligence”? And Why? In the hope of getting one step ahead, you mustn’t […]

Winning in Turbulence Summary

Winning in Turbulence Summary

4 min read ⌚ Think of your company as an airplane flying through turbulence. Just like air pilots, executives and company leaders flying through the turbulent economy, have to try hard to keep the company “in the air.” Who Should Read “Winning in Turbulence”? And Why? The narrative focuses on actual steps that companies of any […]

The Natural Anti-Aging Plan Summary

The Natural Anti-Aging Plan Summary

5 min read ⌚ Stay Younger Longer Aging is a process we all go through, and we cannot escape it in no way possible. However, saying that it is a universal human process, does not mean that it cannot be slowed down. Not only you can postpone aging, but sometimes you can even stop it for […]

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Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

logo 12min

Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

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