5 min read ⌚ Eight Principles for Achieving Brand Leadership in the Twenty-First Century What Nike and Starbucks do when it comes to marketing and branding? Are they revealing some of their secrets inadvertently? – Nevertheless, you should identify what you would like to find out. Who Should Read “A New Brand World”? And Why? Armed […]
5 min read ⌚ Strategies for Delivering Knowledge in the Digital Age We live in times when new technologies leave marks on each aspect of our lives. The Internet has transformed almost all of our experiences, so it is no wonder that the concept of learning started changing as well. Who Should Read “e-Learning”? And Why? […]
4 min read ⌚ Building an Enduring Business by Managing the Risks of Growth Executives who believed in two possible choices “grow or die,” realized the existence of a secret option number three. We summarize these three picks and more. Who Should Read “Smart Growth”? And Why? According to Hess, many companies continue to conduct a […]
4 min read ⌚ Creating Success A great business plan is not a time frame; it’s a comprehensive guide which drives your vision forward. We summarize the key concepts and aspects that your plan should cover. Who Should Read “How to Write a Business Plan”? And Why? The same goes for your potential start-up. It all […]
4 min read ⌚ Global Strategies for Doing Business in the Gulf States Have you heard of the Gulf Cooperation Council (GCC)? It is an economic and political alliance between Qatar, Bahrain, the United Arab Emirates (U.A.E.), Saudi Arabia, Kuwait, and Oman. Who Should Read “Dubai & Co.”? And Why? GCC states are becoming critical players […]
5 min read ⌚ Creating and Sustaining Superior Performance Differentiation is a crucial segment that every company wishes to attain. However, this concept doesn’t only include maintaining a different set of products; it also reflects marketing positioning, focus, and long-term strategy. Who Should Read “Competetive Advantage”? And Why? A cost-effective approach for interpreting company’s competitive options […]
4 min read ⌚ 7 Triggers to Persuasion and Captivation The origins of the word fascination are rooted in Latin, in the word “fascinare”, which literally translates as “to bewitch”. Historically speaking, in the past people saw fascination as a curse and danger, which compelled people to think and act irrationally. Even Freud has written about […]
5 min read ⌚ The Management of Power Positioning and Really Great Advertising At the end of the day, the relationship you nurture with your customers defines your brand — It’s a two-way street. We summarize the traits a successful marketer needs to possess, to impose its brand on the targeted audience. Who Should Read “Creating […]
5 min read ⌚ Getting People Talking about You, Your Business, or Your Product It’s never easy to achieve full public relations “climax”— to make the audience engage in a conversation about your products or services. We summarize the essential features that will boost your business and company. Who Should Read “Full Frontal PR”? And Why? […]
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