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Boost your life and career with the best book summaries.

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Boost your life and career with the best book summaries.

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Category: Marketing

How Companies Win Summary

How Companies Win Summary

4 min read ⌚ Profiting from Demand-Driven Business Models No Matter What Business You’re In! We put in a nutshell the essential takeaways arriving from this book. Who Should Read “How Companies Win”? And Why? Nowadays, great global brands and leaders, such as Google and Apple, stopped worrying about optimizing the distribution or placing too much […]

A New Brand World Summary

A New Brand World Summary

5 min read ⌚ Eight Principles for Achieving Brand Leadership in the Twenty-First Century What Nike and Starbucks do when it comes to marketing and branding? Are they revealing some of their secrets inadvertently? – Nevertheless, you should identify what you would like to find out. Who Should Read “A New Brand World”? And Why? Armed […]

Winning in Turbulence Summary

Winning in Turbulence Summary

4 min read ⌚ Think of your company as an airplane flying through turbulence. Just like air pilots, executives and company leaders flying through the turbulent economy, have to try hard to keep the company “in the air.” Who Should Read “Winning in Turbulence”? And Why? The narrative focuses on actual steps that companies of any […]

Fascinate Summary – Sally Hogshead

Fascinate Summary – Sally Hogshead

4 min read ⌚ 7 Triggers to Persuasion and Captivation The origins of the word fascination are rooted in Latin, in the word “fascinare”, which literally translates as “to bewitch”. Historically speaking, in the past people saw fascination as a curse and danger, which compelled people to think and act irrationally. Even Freud has written about […]

Creating Brand Loyalty Summary

Creating Brand Loyalty Summary

5 min read ⌚ The Management of Power Positioning and Really Great Advertising At the end of the day, the relationship you nurture with your customers defines your brand — It’s a two-way street. We summarize the traits a successful marketer needs to possess, to impose its brand on the targeted audience. Who Should Read “Creating […]

Inside the Mind of the Shopper Summary

Inside the Mind of the Shopper Summary

5 min read ⌚ The Science of Retailing Companies invest millions of dollars for marketing purposes, to try and get their IBP into the store. What really takes place behind the scenes? Who Should Read “Inside the Mind of the Shopper”? And Why? When you get to this stage, a new path reveals itself – called […]

Blog Marketing Summary

Blog Marketing Summary

5 min read ⌚ The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results Blogging is a great optimization tool with the ability to affect businesses in numerous ways. Utilize the possibilities that the digital era reveals. Who Should Read “Blog Marketing”? And Why? Successful bloggers dedicate time to focus on other […]

Beyond the Brand Summary

Beyond the Brand Summary

5 min read ⌚ Why Engaging the Right Customers is Essential to Winning in Business The best way to create that special bond with your most loyal customers is to be open to their needs by listening to their stories – and express your viewpoints. We summarize the key aspects in exposing what happened before Brands […]

Pour Your Heart Into It Summary

Pour Your Heart Into It Summary

2 min read ⌚ Everyone in the United States is impressed: Starbucks is everywhere! Do you know the history of this thriving coffee shop? In Pour Your Heart Into It, CEO Howard Schultz tells what steps he has taken to make Starbucks the world’s best-known cafe. If you want to know more about the growth of […]

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Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

logo 12min

Improve Your Reading Habits in 28 days

Explore key insights and ideas from 2500+ titles in audio and text

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