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Jab, Jab, Jab, Right Hook Summary

4 min read ⌚ 

How To Tell Your Story in a Noisy Social World

If you know Gary Vaynerchuk, you know he is a storyteller. In Jab, Jab, Jab, Right Hook Gary shows you how to tell your story on social media, so you can grow your business while delighting your fans and followers.

Even though it was originally published in 2013, which in social marketing terms puts the book alongside the discovery of fire, his advice is mostly everlasting.


DIGITAL MARKETINGJAB, JAB, JAB, RIGHT HOOK

'Every year, the world becomes a little smaller, a little more social, a little more connected.' @garyvee Click To Tweet


Jab, Jab, Jab, Right Hook Summary

Gary Vaynerchuk walks us through the main social media channels of the time – Facebook, Twitter, Pinterest, Instagram, Tumblr, and others.

And the best part is that he gives us valuable insights into what makes each of them different, unique and how you should jab at each of them so you can then throw a powerful right hook.

In this boxing analogy, “Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.”

Every social media platform has its own benefits challenged by a set of difficulties.

We embrace the power emerging from the Social World and presents it in this short book summary. Readers will be thrilled by the comprehensive description of each activity and how to advantage of any process.

There would be no fun if I play all the ideas here and go into detail on this topic. So, full stop.  You can find them by reading the nuggets or the whole book.

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