4 min read ⌚ 10 Rules for Building a Successful Personal Brand and Fighting to Keep It The battle for designing a brand strategy starts the minute you become decisive. The eagerness to endure is the difference between success and failure, since the economic situation is becoming volatile. Who Should Read “Career Warfare”? And Why? This […]
5 min read ⌚ Lessons Learned the Hard Way Jack Trout enforces the fishing technique. In order to catch a big fish, you need a good bait, and he knows how to intrigue customers. Who Should Read “Big Brands Big Trouble”? And Why? “Big Brands Big Trouble” comes highly recommended to those individuals, who want to […]
6 min read ⌚ A Family Memoir The two role models in Senator John McCain’s life were both admirals: his granddad, John (Stew) Sidney McCain Sr. and his dad, John (Jack) Sidney McCain Jr. Who Should Read “Faith of my Fathers”? And Why? In this personal history, U.S. Senator John McCain writes about the persons and […]
4 min read ⌚ Secrets from the Berkshire Hathaway Managers Let’s look what is happening behind closed doors in Berkshire. Warren Buffett’s CEOs offer their expertise on corporate leadership and explain how they come to an idea of inventing the “Buffett-land”. Who Should Read “The Warren Buffett CEO”? And Why? “The Warren Buffett CEO” is perfect […]
12 min read ⌚ The discipline of management is “one of the greatest social innovations of modern times”. In fact, the idea of managing processes is so ubiquitous and pervasive, that Peter Drucker, “the founder of modern management,” considers managers nothing short of the present and future torchbearers of ethics and morality. You can read why […]
5 min read ⌚ How Successful Mentors and Proteges Get the Most Out of Their Relationships Let’s separate ordinary mentoring concept and the more unfamiliar “power mentoring” which allows access to an entire network other, unlike the traditional one which is based on one-on-one interaction. Who Should Read “Power Mentoring”? And Why? People with a passion […]
15 min read ⌚ Turning Strangers into Friends and Friends into Customers Let’s learn more about marketing!! Ads are supposed to be catchy, in terms of grabbing customer attention within seconds. In this book summary, we will discuss how to achieve that. Who Should Read “Permission Marketing”? And Why? This book gives the term “Marketing” a […]
4 min read ⌚ George Washington turned into a pioneer early in life. Who Should Read “George Washington on Leadership”? And Why? “George Washington on Leadership” is a fascinating book, loaded with entertaining, well-written stories. However, the narrative wavers once in a while. For instance, the opening part praises Washington’s foresight for introducing restrooms in his […]
5 min read ⌚ How to Ignite Exceptional Growth See how momentum generates superiority, competitive edge and consequently leads to profits. Who Should Read “The Momentum Effect”? And Why? “The Momentum Effect” is proven to be a valuable asset for managers, leaders, mentors, executives, seniors, financial advisors, consultants and other individuals whose opinion means something. Frequently, […]
5 min read ⌚ Mentoring is like parenting due to the involvement in the wisdom sharing process. Who Should Read “Managers as Mentors”? And Why? “Managers as Mentors” is a wonderful “teacher” that shares some ideas about mentorship, as a concept of improving end-to-end processes. In other words, it consists of first-class examples which are supported […]
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