3 min read ⌚ The Social Marketing Solution Poorness is gaining momentum and threatens many communities. “Up and Out of Poverty” is an eye-opening book that explains the leading causes that trigger impoverishment. About Philip Kotler and Nancy R. Lee Philip Kotler is the author of several books related to marketing and management. He works as […]
11 min read ⌚ If you’re living in the 21st century, you are probably already aware of the fact that marketing is not merely an academic discipline, but also a part of everyone’s life. The world is so profoundly polluted with information and media campaigns, that there’s no way your product will ever reach your target […]
12 min read ⌚ Moving from Traditional to Digital Philip Kotler, one of the world’s top marketing experts, wrote Marketing 4.0 to guide the next generation of professionals on the road to change. Marketing is no longer the same: the internet and the rise of the digital world have changed the relationship of companies with their […]
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